Launching first in Orlando, Unfiltered Social was created around a simple question:

What’s happening near me right now?

The platform gives consumers a centralized place to discover where to eat, drink, listen to live music, watch the game, attend an event or simply find somewhere to go.

For bars, restaurants and nightclubs, Unfiltered Social provides a new way to showcase their venues, promote entertainment and events, increase their online visibility and connect with both existing and potential customers.

“People are constantly looking for somewhere to go and something to do, while venues are constantly trying to get in front of those same people,” said Williams, founder of Unfiltered Social. “Unfiltered Social is being built to bring those two sides together.”

A Return to the Hospitality and Entertainment Industry

For Williams, Unfiltered Social represents a return to an industry that has played a significant role throughout his career.

Williams has spent approximately two decades working within the event, nightlife and hospitality space, partnering with bars, restaurants and entertainment venues to plan, organize, market, host and sell events.

His career also includes approximately 30 years of sales experience spanning distributor, retailer and consumer relationships, along with more than a decade working in digital marketing and marketing technology.

That combination of experience helped shape the idea behind Unfiltered Social.

“After years of working with venues, I’ve seen the same challenge over and over again,” Williams said. “A bar or restaurant can have a great atmosphere, great entertainment and something happening every night of the week, but if people don’t know about it, it doesn’t matter.”

Unfiltered Social is designed to help solve that problem by creating a growing digital ecosystem around local hospitality and entertainment.

Connecting Venues With the People Looking for Them

Through Unfiltered Social, consumers can discover local bars, restaurants, nightlife, live music, events, entertainment and specials.

Individual venue pages provide consumers with information about each location while creating another source of online visibility for the business.

As the platform grows, Unfiltered Social is designed to help answer questions consumers regularly ask, including where to watch a game, where to find live music, what’s happening this weekend, which venues have entertainment and where to meet friends for a night out.

The platform is launching in Orlando with plans to expand into additional markets.

“Orlando is home for me, and it’s where I have relationships throughout the hospitality and entertainment community, so it was the natural place to start,” Williams said. “But the vision for Unfiltered Social is much bigger. We want to build something that can eventually help people discover what’s happening wherever they are.”

More Than a Venue Directory

While local discovery is at the center of the consumer experience, Unfiltered Social is also being developed as a suite of tools for venue operators.

Bars, restaurants and nightclubs can create a venue presence on the platform and use Unfiltered Social to publish and promote events, entertainment and specials.

Additional technology and marketing solutions are designed to help participating venues manage their digital presence, communicate with customers, build their audiences, generate repeat business and capture opportunities such as private parties, events and buyouts.

Williams describes the mission for the venue side of the company simply:

Fill the venue. Build the community. Book the parties.

The goal is to help venues turn customers into a community that comes back again and again while giving operators practical technology that makes marketing and customer communication easier to manage.

Building a Local Entertainment Community

Unfiltered Social is also developing its own consumer community through local content, social media, email, venue features and entertainment guides.

Rather than focusing solely on individual businesses, the platform is designed to create connections between venues, entertainment and the people looking for experiences.

That creates what Williams sees as a mutually beneficial ecosystem.

More venues create more reasons for consumers to use Unfiltered Social. More consumers create more visibility for participating venues. Events and entertainment create new content and discovery opportunities, which in turn help grow the overall community.

“Ultimately, I don’t want Unfiltered Social to just be another directory,” Williams said. “I want it to become part of how people decide what they’re doing tonight, this weekend or whenever they’re ready to go out.”

Orlando Bars, Restaurants and Nightclubs Can Join for Free

As Unfiltered Social builds its Orlando network, local bars, restaurants and nightclubs can add their venue to the platform at no cost.

Venue operators can create a free account and establish their presence on Unfiltered Social, with additional publishing, technology, marketing and growth tools available for businesses that want to do more.

Consumers can also begin exploring participating venues and entertainment through the growing platform.

For more information, visit UnfilteredSocial.com.

About Unfiltered Social

Unfiltered Social is a local discovery, entertainment and hospitality technology platform connecting consumers with bars, restaurants, nightlife, live music, events, entertainment and specials. The platform helps consumers discover what’s happening around them while providing bars, restaurants and nightclubs with tools to increase visibility, publish entertainment, connect with customers and grow their businesses.

Unfiltered Social is launching in Orlando, Florida, with plans to expand into additional markets.

Find your vibe. Find your people. Find your now.

The post Founder Ross B. Williams Launches Unfiltered Social for Bars, Restaurants and Nightclubs in Orlando, Florida first appeared on Release Media | Launch Your Press Release Agency.

Known for her charisma, professionalism, and passion for storytelling, McPhaul has made a name for herself as a trusted media personality and community advocate. Her selection as a correspondent for this historic event underscores her growing influence within the entertainment and media industry. The Carolina Soul Music Awards brings together artists, producers, and executives to honor excellence in Southern soul — a genre rooted in rhythm, emotion, and cultural pride.

For McPhaul, this assignment carried deep personal meaning. “The Mo You Know is no stranger to the red carpet,” McPhaul shared. “But this one felt special because I’m such a fan of King George and Southern soul music in general. It’s more than work — it’s passion.”

The Inaugural Carolina Soul Music Awards, spearheaded by KG Music Group, celebrates the vibrant artists and creative professionals driving the resurgence of Southern soul. King George, an influential artist and entrepreneur, has been instrumental in bringing national attention to the genre through his music and leadership. The event aims to spotlight the region’s talent while fostering connections within the broader music industry.

In addition to her red carpet coverage, McPhaul revealed plans for a future television project titled “Mo Loves Southern Soul.” The concept, currently in development, will feature interviews, performances, and behind-the-scenes stories highlighting both emerging and established Southern soul artists. The show’s mission is to elevate the genre to mainstream recognition and introduce its heartfelt sound to new audiences nationwide.

“I want to use my platform to shine a light on artists who are keeping Southern soul alive,” McPhaul said. “Their stories deserve to be heard, and their music deserves to be celebrated.”

McPhaul’s selection reflects her continued impact as a Fayetteville native representing North Carolina talent on larger stages. Her previous red carpet appearances have included entertainment, business, and community events across the region. Her coverage of the Carolina Soul Music Awards reinforces the connection between local culture and national exposure — an ongoing theme in her media work.

As Southern soul continues to gain traction across radio and streaming platforms, events like the Carolina Soul Music Awards play a vital role in recognizing its contributors and expanding its reach. Through her coverage and upcoming projects, McPhaul aims to help bridge the gap between regional recognition and national acclaim.

For more information about ShaDonna “Mo” McPhaul and upcoming projects from The Mo You Know, visit themoyouknow.vip

For more information about the Carolina Soul Music Awards visit thecsma.com

Media Contact:

The Mo You Know

Email: mo@themoyouknow.vip

Website: themoyouknow.vip

Fayetteville, North Carolina

The post Fayetteville, NC Native Selected to Cover The Inaugural Carolina Soul Music Awards Presented by KG Music Group first appeared on Release Media | Launch Your Press Release Agency.

“At 7‑Figure AI Machine, we believe the future doesn’t belong to the most automated, it belongs to the strategic leader,” says Chris Wiser, co‑founder of Seven‑Figure AI Machine. “We’re excited to bring our Fractional AI Officer framework to the Modern Profits Cruise, where entrepreneurs will learn how to sell high‑ticket AI advisory retainers without being trapped in tech.”

“The AI conversation is everywhere, but few are actually showing business owners how to implement it for real income and authority,” adds Ross B. Williams, founder of Modern Profits. “Having a 7‑Figure AI Machine aboard means our attendees won’t just talk hype, they’ll build systems and offers that win in the marketplace.”

Key highlights this year include:

• Live training on the Fractional AI Officer framework, on how to lead AI strategy instead of doing the execution.
• Workshops on building turnkey offers, client‑selling playbooks, and pipeline campaigns that attract high‑paying advisory clients.
• Real‑time integration of AI into business systems, content, funnels, and automation, to accelerate growth and elevate credibility.
• Networking with elite entrepreneurs, agency owners, SaaS founders, and investors focused on scalable systems and brand positioning.
• A powerful combination of luxury, education, and execution, set against the backdrop of a 4‑night cruise where mastery meets momentum.

With only a limited number of cabins remaining for 2025, this partnership is set to create one of the most actionable, high‑value business‑growth experiences at sea.

About 7‑Figure AI Machine:

7‑Figure AI Machine helps entrepreneurs build AI‑powered offers that multiply income, impact, and authority without needing to be a tech expert, knowing how to code, or doing the implementation work themselves. Their “GC Method” (Fractional AI Officer™ model) positions operators as strategic leaders who hire specialists and focus on high‑value work.

About Modern Profits Mastermind Cruise for Entrepreneurs:

Modern Profits is the full‑service digital marketing agency founded by Ross B. Williams, combining real‑world face‑to‑face sales mastery with elite digital branding and funnel strategy. The Mastermind Cruise is a four‑night experience aboard Royal Caribbean’s Utopia of the Seas, where entrepreneurs gather to scale, network, learn, and connect at a deeper level. Admission includes high‑level training, masterminds, and exclusive networking.

The post 7‑Figure AI Machine Joins the Modern Profits Mastermind Cruise for Entrepreneurs as Premier Sponsor to Empower Entrepreneurs With Cutting‑Edge AI Authority first appeared on Release Media | Launch Your Press Release Agency.

Contact: media@CarolinaSoulMusicAwards.com

Website: www.CarolinaSoulMusicAwards.com

KING GEORGE PRESENTS

The Inaugural Carolina Soul Music Awards

Celebrating the Timeless Sound of the South

Sunday, November 2, 2025 | 6:00 PM – 10:00 PM

DoubleTree Hotel | 2100 Bush River Road, Columbia, SC 29210

Carolinas – Southern Soul is stepping into the spotlight like never before, as chart-topping artist King

George proudly presents the Inaugural Carolina Soul Music Awards — a historic celebration

honoring the vibrant talent and cultural legacy of Southern Soul music across North and South Carolina.

Under the theme “Understanding Southern Soul: The Heartbeat of the Carolinas,” this landmark

event will uplift a genre rooted in juke joints, front porches, and church pews — a raw, heartfelt fusion of

blues, R&B;, and gospel that tells stories of love, heartbreak, joy, and perseverance.

At the forefront of this movement is King George, whose viral success and sold-out shows have

redefined what Southern Soul looks and sounds like for a new generation.

“We’re not just putting on a show — we’re building a legacy,” says King George. “This is about honoring

our roots and showing love to the artists, fans, and communities that keep this music alive.”

■ EVENT HIGHLIGHTS:

– Doors Open: 5:00 PM

– Red Carpet Experience: 6:00 PM

– Showtime: 8:00 PM

– Location: DoubleTree Hotel, 2100 Bush River Road, Columbia, SC 29210

– Special Tribute: Southern Soul icon Calvin Richardson will be honored with the prestigious CSMALegend Award.

From iconic performances to powerful tributes and community celebration, the Carolina Soul Music

Awards promises to be the premier Southern Soul event of the year.

■■ Get General Admission & VIP Tickets Now at www.CarolinaSoulMusicAwards.com

■ Sponsorships Available — for details, email: contact@thecsma.com

#CarolinaSoulMusicAwards #SouthernSoulIsLife #KingGeorge 

The post KING GEORGE PRESENTS The Inaugural Carolina Soul Music Awards first appeared on Release Media | Launch Your Press Release Agency.

Lee explains how press releases and guaranteed media distribution allow new businesses to establish authority, improve online visibility, and build brand trust, even when starting from scratch.

The Challenge New Businesses Face

For many startups and personal brands, the biggest challenge isn’t launching a product or service, it’s being seen as credible. Without an established online presence, new businesses struggle to gain trust with potential customers, investors, and collaborators.

“You might have the experience and the skills,” says Lee, “but if your business doesn’t show up online as credible and authoritative, prospects hesitate. That’s where media features change everything.”

Press Releases: The Fast Track to Authority

Lee explains that press releases are the fastest, most affordable way to build instant credibility. Unlike traditional pitching, which can take months without guaranteed results, GetFeatured.com offers guaranteed placements on hundreds top-tier outlets.

These features act as digital trust signals, showing potential customers and partners that your business is legitimate, relevant, and noteworthy.

Building an Online Presence That Sells

In the video, Lee highlights why combining press releases, website branding, and social proof creates a powerful “first impression engine” for startups:

• Boosts Search Visibility – Keyword-rich press releases rank on Google and push outdated or irrelevant results down.
• Generates Backlinks – Hundreds of published features create SEO authority.
• Increases Conversions – “As Seen On” logos on your website and landing pages signal trust instantly.
• Drives Social Content – Media features can be repurposed into posts, stories, reels, and newsletters.

“It’s not just about getting featured, it’s about leveraging those features everywhere your audience interacts with you,” Lee explains.

Leverage Your First Feature to Get Even More

Lee advises using your first set of media features to secure bigger opportunities:

• Pitching podcast appearances
• Landing collaborations
• Booking speaking engagements
• Building credibility with investors

A single published press release can open the door to more PR opportunities by showing that your brand is already recognized by trusted outlets.

About Rachel S. Lee & GetFeatured.com

Rachel S. Lee is a marketing strategist, speaker, and founder of GetFeatured.com, a press release distribution platform helping entrepreneurs, coaches, and consultants build instant authority online. Through keyword-rich writing and guaranteed placements on 400+ to 700+ media sites, GetFeatured.com empowers businesses to stand out, get noticed, and dominate search results.

The post Rachel S. Lee Reveals How New Businesses Can Build Instant Credibility “From Zero to Featured” first appeared on Release Media | Launch Your Press Release Agency.

Lee reveals why press releases are not outdated and how modern distribution strategies, combined with optimized content, can turn them into one of the most powerful marketing tools available to entrepreneurs, consultants, and small business owners.

The Top Myths About Press Releases, And the Truth

Myth #1: Press Releases Are Outdated

Many assume press releases are no longer relevant in the digital age. Lee explains that today’s online press releases are more impactful than ever, thanks to modern distribution networks, automation, multimedia integration, and journalist outreach.

“Press releases have evolved,” says Lee. “They’re no longer just PDFs faxed to newsrooms—they’re dynamic, SEO-rich assets published across hundreds of high-authority websites.”

Myth #2: Press Releases Don’t Help SEO

Lee debunks this by demonstrating how keyword-rich, properly distributed press releases:

• Improve Google search visibility
• Generate hundreds of backlinks to websites and social profiles
• Push down outdated or irrelevant search results
• Feed AI-driven tools, helping businesses surface higher in recommendations

Myth #3: Nobody Reads Press Releases

The reality? People read what they can find. With strategic distribution and SEO optimization, press releases are published across hundreds of sites, ensuring they’re discoverable and clickable.

Myth #4: Press Releases Are Only for Big Companies

Lee emphasizes that press releases are ideal for small businesses, solopreneurs, coaches, and consultants:

• Announce product launches or services
• Showcase achievements and milestones
• Build brand authority faster than ads or organic posts alone

Myth #5: Press Releases Are Too Expensive

Through GetFeatured.com, Lee has negotiated bulk pricing with top-tier newswires, making guaranteed media coverage affordable while ensuring publication on 400–700+ trusted online outlets.

“We’ve simplified the process,” Lee says. “You don’t need to navigate complex submission platforms or pay inflated agency markups; we handle everything for you, fast.”

Press Releases as a Branding & SEO Strategy

Lee explains that press releases are not just for exposure, they’re an integrated strategy that fuels all areas of marketing:

• SEO: Get hundreds of backlinks and rank for long-tail keywords.
• Brand Authority: Use “As Seen On” logos across your site, socials, and email signatures.
• Content Repurposing: Turn press releases into blog posts, email campaigns, and social content.
• Visibility Across Platforms: Reach customers, journalists, and search engines simultaneously.

About Rachel S. Lee & GetFeatured.com

Rachel S. Lee is a marketing strategist, speaker, and founder of GetFeatured.com, a press release distribution platform helping entrepreneurs, coaches, and consultants build instant authority online. By combining keyword-rich writing with guaranteed placements on hundreds of media sites, GetFeatured.com empowers brands to stand out, get noticed, and dominate search results.

The post Rachel S. Lee Debunks Top Press Release Myths and Reveals What Actually Works in 2025 first appeared on Release Media | Launch Your Press Release Agency.

The Missed Opportunity in Media Features

Many businesses view media coverage as a one-time win. But according to Lee, this mindset leaves massive untapped potential on the table.

“Most brands stop at simply showing their logos,” says Lee. “But your media features can be repurposed into dozens of touchpoints that amplify your visibility, authority, and conversions.”

Lee outlines five strategic ways to leverage press releases and guaranteed media features for long-term impact.

The Five Ways to Leverage Media Features

1. Use Media Features for Announcements

Press releases are perfect for making newsworthy announcements:

• New product or service launches
•  
• Book releases
•  
• Awards and achievements
•  
• Customer success stories
•  

When written in a journalistic style, press releases increase your chances of being featured on high-authority sites.

2. Boost SEO with Keyword-Rich Press Releases

Lee explains how properly optimized press releases:

• Help brands rank higher in Google search results
•  
• Build hundreds of backlinks to websites and socials
•  
• Push outdated or irrelevant search results further down
•  
• Improve visibility in AI-driven search tools
•  

“A single press release can produce hundreds of indexed results and thousands of backlinks,” Lee explains. “And when you publish consistently, you dominate your space online.”

3. Showcase Media Features on Your Website

Adding an “As Seen On” banner and embedding press release links directly onto your site builds instant trust with visitors. Lee recommends:

• Creating a dedicated “Press” page
•  
• Adding logos to your homepage, landing pages, and footers
•  
• Using features to increase conversions on sales pages

4. Repurpose Press Releases for Email Marketing

Press coverage provides ready-made content for email campaigns. Businesses can:

• Send the feature as a standalone email
•  
• Highlight it in regular newsletters
•  
• Include links in email signatures
•  

This builds credibility and increases click-through rates.

5. Create Social Media Content From Your Features

Lee emphasizes repurposing media features into content for Instagram, LinkedIn, Facebook, Twitter, and Threads:

• Post direct links to the feature
•  
• Use branded graphics, Reels, and Stories
•  
• Turn highlights into value-driven captions
•  

Social proof fuels engagement and improves brand discoverability, as platforms increasingly act as search engines.

The Bonus Tip: Use Media to Get More Media

Lee advises using your existing press coverage to secure even bigger opportunities:

• Pitch podcasts and interviews using published features as credibility
•  
• Reference your placements when reaching out to journalists
•  
• Build a strong personal brand narrative for ongoing exposure
•  

“Media coverage opens doors,” Lee says. “Use your first feature as leverage to land the next one.”

About Rachel S. Lee & GetFeatured.com

Rachel S. Lee is a marketing strategist, speaker, and founder of GetFeatured.com, a press release distribution platform helping entrepreneurs, coaches, and consultants build instant authority online. By combining keyword-rich writing with guaranteed placements on hundreds of high-authority media sites, GetFeatured.com empowers brands to stand out, get noticed, and dominate search results.

The post Rachel S. Lee Reveals Five Untapped Ways to Leverage Media Features for Maximum Impact first appeared on Release Media | Launch Your Press Release Agency.

Fayetteville Liberty Professional Basketball Team Set to Launch Inaugural Season at the Crown Complex Arena in 2026

Fayetteville, NC – The City of Fayetteville is officially welcoming a new era of professional basketball as the Fayetteville Liberty, a franchise of The Basketball League (TBL), prepares to launch its inaugural season in March 2026.

With the vision of “Building Hope in the Community One Possession at a Time,” the Liberty are more than a basketball team—they are a movement of service, inspiration, and community-building.

A Team for the City, By the City

Led by Team Market Owner Robert L. Edwards Jr., the Fayetteville Liberty will play their home games at the Crown Complex Arena, competing against teams across the country in The Basketball League. Fayetteville’s growing sports culture—home to the Woodpeckers (MiLB) and Marksmen (hockey)—will now add professional basketball as a pillar of its entertainment and tourism economy.

“Our mission is bigger than basketball,” said Edwards. “The Liberty will not only bring high-level professional sports to Fayetteville but also create opportunities for youth, families, and businesses to thrive. This team belongs to our city.”

Hope.Community & Liberty City Ambassadors

The Liberty’s community outreach is anchored by the Hope.Community initiative and the Liberty City Ambassadors Program (LCAP). These programs focus on:

• Free Youth Camps: Hosting basketball and leadership camps for more than 200+ kids annually.
• Scholar of the Year Awards: Recognizing students across elementary, middle, and high school who exemplify excellence, leadership, and service.
• School Day Game: A one-of-a-kind educational and inspirational gameday experience at the Crown Coliseum for students across Cumberland County and beyond.
• Community Givebacks: Supporting local schools, non-profits, and events such as Alpha Academy, United Way, Dogwood Festival, and more.

Business & Economic Impact

The Fayetteville Liberty have already attracted corporate and community partnerships with leading businesses and organizations including Caviness & Cates, Wawa, Tropical Smoothie Café, Shuttle Buddy, Jerome Scott Insurance, Build Better Youth, Distinctly Fayetteville, PWC and the Fayetteville Chamber of Commerce. Sponsorship packages range from small-business collaborations to full arena branding opportunities.

“Professional basketball in Fayetteville means more jobs, more events, and more opportunities for local businesses to connect with fans,” said General Manager Tiras Ray. “Our partnership strategy ensures that the Liberty serve as both an entertainment powerhouse and a community growth engine.”

Press Conference & Season Preparation

The Fayetteville Liberty will host their official press conference on December 12, 2025 at the Crown Complex Arena to formally introduce the team, announce key partners, and share the vision for the 2026 inaugural season.

Following the press conference, the team will hold its final player combine and flagship tryout on December 13, 2025, where players will compete for roster spots ahead of training camp. The finalized roster will take the court in March 2026 for the start of the Liberty’s first TBL season.

Looking Ahead

Tickets for the 2026 campaign will go on sale beginning November 2026, with season packages, group sales, and VIP experiences available.

Fans can stay connected and follow updates via:

🌐 www.faylibertync.com

📲 Instagram: @WeAreLibertyNC | Facebook: @FayettevilleLiberty

About The Basketball League (TBL)

The Basketball League is a professional league with more than 50 teams across the United States and Canada, providing world-class basketball while focusing on community impact, affordable family entertainment, and player development both on and off the court.

Media Contact

Fayetteville Liberty Basketball Organization

Email: info@faylibertync.com

Phone: (910) 727-5550

Website: www.faylibertync.com

The post Fayetteville Liberty Professional Basketball Team Set to Launch Inaugural Season at the Crown Complex Arena in 2026 first appeared on Release Media | Launch Your Press Release Agency.

The Fayetteville Liberty has quickly become a source of pride for basketball fans across North Carolina. Known for its commitment to competitive play, professionalism, and strong community presence, the team is preparing to expand its reach by joining forces with McPhaul, a respected media personality, veteran, and community advocate.

A Shared Vision for Community Impact

McPhaul, widely known as “Mo” and the voice behind The Mo You Know, has built her career around spotlighting local stories, events, and initiatives that inspire and uplift. Her deep ties to Fayetteville and passion for promoting positive community narratives make her an ideal partner for the Liberty as the organization continues to grow.

“I love this community and believe in the power of sports to bring people together,” said McPhaul. “Partnering with the Fayetteville Liberty is about more than basketball. It’s about creating opportunities for families, businesses, and fans to connect and celebrate what makes Fayetteville special. I’m fired up to help bring more sports entertainment to our city.”

The Liberty shares that vision. By working with McPhaul, the organization will be able to extend its outreach, encourage local sponsorships, and cultivate a loyal fan base that reflects the diverse spirit of Fayetteville.

Basketball as a Catalyst for Growth

As Fayetteville continues to expand economically and culturally, sports play an increasingly important role in strengthening community bonds. The Liberty’s home at the Crown Arena positions the team to attract regional attention and foster a thriving game-day experience.

The collaboration with McPhaul is expected to build anticipation for the team’s official arena debut in 2026. Together, the Liberty and The Mo You Know aim to spotlight not only the excitement of basketball but also the broader benefits of investing in local sports – from youth engagement and mentorship programs to new opportunities for business partnerships.

“Basketball has always been more than a game. It’s a platform for growth, unity, and inspiration,” said Robert Edwards Jr. Team Market Owner of the Fayetteville Liberty. “ShaDonna brings a wealth of energy and a proven track record of community impact. We are thrilled to have her join our mission of making Fayetteville a premier destination for sports entertainment.”

Opportunities for Sponsors and Fans

With the team’s official Crown Arena schedule approaching in 2026, sponsors and community members are encouraged to get involved early. The Liberty is actively seeking partnerships with businesses, organizations, and individuals who want to align their brand with a movement that prioritizes both athletic excellence and community connection.

Game-day events are being designed to deliver a full entertainment experience, blending competitive basketball with fan engagement, family-friendly programming, and community recognition. McPhaul’s involvement will ensure these stories and experiences reach a wider audience across multiple platforms, highlighting the Liberty’s role as a unifying force in Fayetteville.

Looking Ahead

The Fayetteville Liberty and The Mo You Know are laying the foundation for what promises to be an unforgettable era of basketball in Fayetteville. As the team gears up for its Crown Arena debut, fans can expect consistent updates, behind-the-scenes content, and community initiatives that reflect the shared commitment of both organizations to the people they serve.

For sponsors, fans, and local residents alike, the partnership represents an invitation to be part of a movement that blends sports, community, and opportunity.

About Fayetteville Liberty

The Fayetteville Liberty is a professional basketball team committed to providing high-quality sports entertainment while fostering community pride and engagement. With a focus on teamwork, excellence, and local partnerships, the Liberty is building a strong foundation as it prepares to host games at the Crown Arena in 2026.

About The Mo You Know

Founded by ShaDonna “Mo” McPhaul, The Mo You Know is a media platform dedicated to uplifting stories, events, and people throughout the Fayetteville community and beyond. McPhaul, a veteran and advocate, is known for her passion for connecting people and driving positive change.

The post Fayetteville Liberty Teams Up with ShaDonna “Mo” McPhaul to Strengthen Community Ties and Boost Sports Entertainment first appeared on Release Media | Launch Your Press Release Agency.

Evolving Beyond Traditional Press Releases

Historically, press releases were used to make announcements, new products, leadership hires, and company milestones, and were sent to newsrooms and journalists in the hope of being featured. But, as Rachel explains, the game has changed:

“Thousands of press releases hit inboxes daily, but most never get picked up by major media outlets,” says Lee. “Today, the real power of press releases comes from guaranteed distribution, keyword-rich optimization, and the ability to strategically control your online presence.”

Through GetFeatured.com, Lee and her team ensure press releases are published across hundreds of high-authority sites, including TV and Radio Broadcasting sites, providing instant credibility and SEO value.

Press Releases as an SEO Powerhouse

In her video, Lee highlights that press releases are now an essential component of any visibility strategy, explaining that keyword-rich press releases:

• Help businesses rank higher in Google search results.
• Generate hundreds of backlinks to websites and social media platforms.
• Build searchable, evergreen content that dominates Page 1 of Google.

She advises business owners to focus on SEO-driven press release strategies by including long-tail keywords, optimized headlines, and backlinks to websites and social profiles to maximize reach.



“Press releases are one of the fastest ways to get fresh, optimized content published across the web,” Lee says. “This signals to Google and AI platforms that you’re relevant, active, and authoritative.”

Authority and Brand Credibility Through Media Coverage

Beyond SEO, Rachel explains how press releases create instant authority by securing placements on well-known media platforms:

• Businesses can legally showcase “As Seen On” media logos on websites, social media, email signatures, and marketing materials.
• These logos act as powerful trust triggers for prospects and cold leads.
• Strategic press release distribution builds a recognizable brand narrative and enhances perception within competitive industries.

“It’s not just about being published, it’s about positioning,” Lee explains. “When prospects Google you and see credible media coverage, they’re far more likely to choose you over competitors.”

Why Consistency Matters

Rachel emphasizes that one press release is powerful, but consistency compounds the results:

• Publishing monthly or quarterly press releases signals relevance to search engines.
• Consistent visibility strengthens your digital footprint, helping to push down outdated or negative search results.
• Each release becomes an evergreen asset that supports social content, blog strategies, and lead-generation funnels.

Through GetFeatured.com, clients receive guaranteed media coverage, a full placement report, and “As Seen On” logos they can immediately leverage for their brand.

About Rachel S. Lee & GetFeatured.com

Rachel S. Lee is a marketing strategist, speaker, and founder of GetFeatured.com, a press release distribution platform helping entrepreneurs, coaches, and consultants build instant credibility online. By combining keyword-rich writing with guaranteed placements on hundreds of high-authority media sites, GetFeatured.com empowers brands to stand out, get noticed, and dominate search results.

The post Rachel S. Lee, Founder of Get Featured, Shares How Press Releases Are the Secret Weapon for Marketing, SEO, and Authority Building first appeared on Release Media | Launch Your Press Release Agency.