In October 2022, we were approached by a new cannabis website operating in the YMYL niche (Your Money or Your Life). They had an ambitious goal of dominating their highly competitive local market. Our team started working on their project in November.
To achieve their objectives, we developed a comprehensive SEO strategy focused on driving targeted traffic and improving industry rankings.
Since the client’s website had no previous SEO efforts, we had to start from scratch. We conducted meticulous research to identify industry-specific keywords with high traffic potential. By optimizing on-page elements such as titles, headings, and meta descriptions, we ensured that every page was fully optimized. Additionally, we implemented ongoing link-building campaigns to boost the website’s authority.
After 3 months of consistent on-page and off-page SEO efforts, we witnessed remarkable results. The website went from having no rankings to appearing for over 9,000 keywords, and it reached the top of Google search results.
Now, here’s the exciting part: Our link-building strategy primarily relied on Platinum press release distribution. We crafted highly optimized press releases, including relevant backlinks, images, NAP (Name, Address, Phone), and GMB (Google My Business) details. Alongside the press releases, we added a few foundational links to ensure diversity in the backlink profile. Our experience revealed that the Platinum press release distribution acted as a powerful catalyst for achieving higher rankings.
