Social Proof Influences Customer Behavior
Businesses realize that social proof influences customer behavior and helps convert. Owners of websites put significant time and effort into displaying social proof in the form of testimonials, case studies, reviews, blogging, social media, and more. However many website owners, web designers, and digital marketers alike often miss the biggest brand and authority hack of all. The fact of the matter is that you can make huge gains in social proof and authority by simply adding a newsroom to your website.
Positive Impact on Social Proof
Newsrooms are easy to set up and will immediately provide a positive impact on social proof, also known as informational social influence. Many companies overlook the benefits of having their business mentioned in the press. Media coverage goes a long way in portraying expertise and has been shown to promote the right kind of physiological effects associated with proper brand building and marketing.
Perception of Authority
One such benefit is the perception of authority. Media coverage portrays you as an expert, and people feel comfortable doing business with experts. When a member of the public sees your business in the press, they see you as a newsworthy and viable option to consider. They get a sense that they can trust you as an established organization with knowledge of your market.
Part of a Larger Community
A newsroom will also help bolster the feeling that your business is part of a larger community. Humans are social creatures, and seeing your name in the press gives comfort to prospective customers that others are using your business. If a customer feels your company is well known, they feel safe. Even if this is the first time they see your name, seeing it in the news gives potential customers a feeling that others are using your business and they should too.
Social Influence
Another benefit worth mentioning is the positive association with your business and the respected news authorities that cover you. Although organizations like NBC, ABC, CBS, FOX, and others are not celebrities, they still can act as influencers. Associating your name with established new sites once again gives comfort to prospective buyers and users. That is why websites with newsrooms often include “as seen on” sections on their homepage where they prominently display the logos of news agencies that have covered their business.
Great SEO Tool
In addition, newsrooms are great SEO tools. Press releases are natural locations for keywords. They are perfect content for search engines to crawl and find lots of goodies.
Final Notes…
Putting a newsroom on your site is easy, impactful, and has many benefits. If you are looking for a way to improve your website, and you do not yet have a newsroom, this is an easy fix. If you already have a newsroom, be sure to publish articles continually. This will help keep you relevant and up to date. It will also keep the content flowing and continue to improve search engine performance and web authority rankings.
