Miami-Dade County resident, visionary entrepreneur, and community builder, Todd Haselhorst, announces his newest venture launched in October of 2021, StormAdvisor™. Throughout his career, he has chosen highly fragmented and antiquated industries where he can apply tech-enabled marketplace solutions and automated processes to reduce fraud, waste, and cost such as Auto Transport Plus sold to NYSE-KAR and CubeMonk, a transportation and labor marketplace for the logistics industry that is currently undergoing a merger.
In November 2020, after Hurricane Sally hit Florida and caused widespread property damage, Todd and his friend Nick created Hercules Construction to support the recovery efforts of people’s homes. They found that contractors were exploiting homeowners by providing poor quality work or sometimes even running off with their money. Haselhorst then began to realize how large and widespread the problems were facing homeowners in need of repairs. He quickly understood that much like in the logistics industry, that homeowners didn’t have the information, experience, and resources necessary to safely and quickly navigate the process of restoring their home.
With Todd’s background in building marketplaces, he creatively and innovatively formed StormAdvisor™ so families could quickly and easily access their network of pre-vetted contractors, insurance adjusters, and restoration experts who could be trusted to restore their biggest asset back to pre-storm conditions, focusing first on Florida and Louisiana.
Part of StormAdvisor’s mission is providing homeowners with a curated network of professionals to assist them throughout the entire process of filing a claim and repairing their home after a major storm. Most people have little to no experience with this lengthy process. Insurance companies, adjusters, and contractors take advantage of this fact—costing families time, money, and sometimes even their home.
Climate change increased the number of destructive storms by 40% over the last 20 years. In 2020 alone, 22 major storms caused over $1B in damage, breaking previous records. As a result, scammers flock to devastated communities to take advantage of these vulnerable homeowners. It’s gotten so bad, states are passing legislation to eliminate the predatory practices of these contractors, but it’s not working
“Our solution is an online marketplace that is hyperfocused on a niche experience overlooked by companies like Angi, HomeAdvisor, and Thumbtack. None of these platforms focus on storm restoration – a dramatically different experience than home improvement,” says CEO & Founder Todd Haselhorst. “StormAdvisor™ is the first company to focus on building software tools and providing unbiased information in this underserved $100 billion dollar market.”
More About Todd Haselhorst: Todd Haselhorst is a serial entrepreneur who has been building businesses since the age of 12. He was born in Hays, Kansas amongst a family of construction company entrepreneurs. Todd followed suit at the age of 12 by creating a pipeline of lawn service clients and has never looked back. Since then he has built businesses in many different industries including: Auto Transport Plus sold to NYSE-KAR and CubeMonk, a transportation and labor marketplace for the logistics industry that is currently undergoing a merger.
He attended the University of Kansas studying Economics & Game Theory while playing a key role as Defensive Line Tackle on the best team in school history which later won the Orange Bowl in Miami, FL. Haselhorst’s vision was always innovative from a young age. Todd, who studied the science of decision making, developed a passion for creating systems that align the incentives of all the participants.
During his moments of rest or activity, he enjoys reading, learning, traveling, hiking, camping, fitness, and practicing daily yoga, meditation, and self-development. His colleagues, family, and friends describe him as a genuine listener and goal-oriented human being who cares deeply about helping others. Todd is thoroughly happy with the city he lives in and sees Miami-Dade County as an opportunistic, culturally forward place to call home.
More About StormAdvisor™: info@stormadvisor.com
