How Shorter Domain Names Help Brands Thrive Reports

How Shorter Domain Names Help Brands Thrive Reports

New York, NY – Shorter domains have always been in demand. If one tried to register a 4-letter domain today, they’d be about a decade late in trying to register one. As more businesses understand the importance of a domain name, many are confronted with the question if a shorter domain name is better than a longer one. And if the cost associated with a shorter domain is justified. has assisted clients in answering such questions when it comes to purchasing the right domain for their business. “Choosing between a shorter domain or a longer domain is one that should be determined on a case by case basis, however, we do have some data to show initial advantages of having a shorter domain”, explains Anthony Santiago, Marketing Director of 

Short domains are usually defined as two words or less, some say consist of no more than 5-8 characters. In general, there are many benefits of having a short domain for your business such as:

  • Easy to read, share and type on mobile
  • Easy to remember and has social media appeal
  • Takes up less space on printed material
  • Adds authoritativeness due to the rarity of short domains

Some have also said that there might be some SEO value in a short domain, and while Google itself has recommended one’s domain to not exceed 2-3 words and has commented that shorter names are easier to remember, there isn’t any strong evidence giving shorter domains an SEO advantage. However, with mobile traffic continuing to rise, we can likely assume that shorter names are easier to recall and visit from one’s phone.

One clear advantage of a short domain is its increased chance of being ‘catchy’ or ‘stick’ in one’s head as opposed to a longer domain. Take the example of, which rebranded to an ultra-premium and shorter domain in is a domain name that is easily remembered and easy to spell as opposed to its original name,

Some can argue that has had even further success and funding due to its ‘catchy’ domain name.

On the flip side, one downside which may stop someone from using a shorter domain for their company is that many shorter domains cost a premium as opposed to longer domain names. for example rebranded to but did so at an expense of $70,000. 

“The general rule of thumb is that shorter is usually better unless there is a unique reason to include additional words such as geography or keywords”, said Anthony Santiago, Marketing Director at OnlineBusiness. “An increase in trust and authority can be a direct result of having the right domain name.” 

From’s past experiences, the advantages of a short domain name are very beneficial, it just needs to be taken into consideration if the short domain that fits one’s company has a domain available at the right price or if there is a longer domain name that may still work at a more reasonable cost basis. 

If you are a company that would like a free consultation on the best domain for your business, visit our website or learn more by contacting the team directly at

About is a digital marketplace for premium domains and starter sites. They specialize in helping their clients to acquire the best domain name to increase credibility and brand power. Currently, they list over 3,500 domain names with a combined valuation of over $5M. To learn more visit

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