New York, NY – OnlineBusiness.com, a reputable marketplace for premium domain names and starter sites, shares insights on the importance of having a domain name upgrade strategy when companies look to rebrand.
“Why do companies rebrand, is a question that many visitors coming to the site ask us. And us being in the domain industry, that’s an easy question to answer. Rebranding allows a company to adapt, thrive, and grow as a new, fresh brand amid the global health crisis as many businesses continue to pivot to the new digital ways consumers are shopping,” said Michael Santiago, Founder of OnlineBusiness.com.
Companies rebranding should plan their domain name upgrade as early as possible because it can provide them new opportunities as they attempt to grow their business. Those that rebrand to their best domain name are seen to be more credible which leads to higher trust from their target market and ultimately leads to higher sales and revenue. For instance, when HiveTeams.com (a productivity platform) rebranded to Hive.com, it saw an increase of 45 percent in web traffic and conversions, according to NamePros.com.
OnlineBusiness.com lists some domain name tips to help those companies who are currently considering a rebrand by upgrading their domain name:
Exact Match Domain: Companies using the exact match domain or the best domain for their brand can ensure more clarity of their brand and can translate to higher conversion rates.
Domain Extension Variations: If budget and unavailability don’t allow for exact match, then talk about .net alternatives vs dashes or numbers with a .com. Use .net, .org, or any other domain extension instead of dashes or number domains. If companies don’t end up with the exact match domain, they should choose the best domain extensions that lend more credibility. And nowadays that could also include newer extensions such as .io, .ai, and more recently .xyz.
Protecting Your New Brand: Another tip that helps protect a new domain upgrade when rebranding is by registering your new domain’s common spellings and variations, phonetic equivalents, singular and plural variations, and the hyphenated version of your domain. Applying these strategies can ensure that you’re protecting your brand and business by redirecting users to your new primary domain.
OnlineBusiness.com offers free consultations for those looking to rebrand and upgrade their domain name or those looking to start a new business and are seeking their best domain name options.
To learn more on how you can start your online business by getting premium domains and starter sites, contact the team at firstname.lastname@example.org or visit https://www.onlinebusiness.com.
OnlineBusiness.com is a digital marketplace for premium domains and starter sites. They specialize in assisting their clients in acquiring the best domain name to increase credibility and brand power. Currently, they list over 3,500 domain names with a combined valuation of over $5 million. They aim to be the best website to buy an online business.
OnlineBusiness.com Media Team