Carmarthenshire, Wales, UK- November 7th, 2022 – Serial entrepreneur Polly Powell is the founder of the boutique marketing agency, 5 Step Funnels, which specializes in creating Online Funnel Eco Systems to turn strangers into buyers using Funnels and Social Advertising for Online Entrepreneurs.
With the exponential rise of TikTok, Polly has dedicated a part of her agency solely to their TikTok Ad services – and it’s been producing incredible results for her clients.
As Polly explains, “back in 2012 business owners used to say ~ “my audience isn’t on Facebook” now this is history repeating itself as they are now saying the same thing about TikTok in 2022 but this is so far from the truth, it’s unreal”.
Every type of consumer is on TikTok, which means, every brand’s target audience is as well.
The algorithm doesn’t work on followers, it’s all about the content so anyone can post and engage with their audiences in different ways, big brands like Chipotle and Gymshark have found success through TikTok but so can smaller solopreneurs and small businesses working from home, TikTok doesn’t care the size of people’s followings it’s all about the Content, on TikTok Content is King.
And Polly is right. The Financial Times reported in Oct 2022 that while TikTok’s largest user base is currently the USA, its European base has grown 6-fold over the past year.
And, according to Hootsuite’s Digital Report 2022, TikTok is the online consumers’ No 1 social media platform of choice – spending on TikTok increased by 77% over the past year, to 2.3 Billion.
TikTok skyrocketed to the top of social media by leveraging the power of user behavior – as the famous hashtag #TikTokMadeMeBuyIt trend proved.
That single hashtag has over 26.2 Billion views.
With the holidays and Black Friday approaching, a brand’s TikTok ad strategy could be the key difference for this year’s bottom line.
5 Step Funnels‘ innovative approach to riding the wave in the TikTok universe and leveraging its emotion to create a platform-wide disruption for brands flows from Polly’s 3-step formula to WIN with TikTok ads:
1. Find your audience with Video Views Campaigns
2. Use Video Views Campaigns to leverage your audience’s interests and hashtags
3. Don’t make ads… Make TikToks
In the rush to get into the TikTok niche, tons of social advertising agencies are trying to use outdated Facebook tactics for TikTok campaigns – but that approach just won’t cut it on TikTok.
TikTok ads that WIN don’t look like ads at all – Polly’s rule of thumb for achieving incredible results on TikTok is to Keep it Real and resonate with your audience!
About 5 Step Funnels: Polly Powell founded 5 StepFunnels, a company that helps online business owners with a full-funnel system that creates high-converting funnels, automation, and social advertising campaigns, to attract leads on demand and convert into customers.
Polly is also the host of the Below the Iceberg podcast, where she interviews Million Dollar Entrepreneurs who have achieved 1 million dollars in sales through one funnel.
Polly is highly sought after for her expertise with an online funnel and advertising strategies and has helped countless entrepreneurs achieve their business goals, she has also built Funnels for some of the Biggest Names in Life and Business coaching in the World, including Tony Robbins.