LOS ANGELES, CA – July 23rd, 2025 – Entrepreneur and visibility expert Rachel S. Lee is on a mission to help founders, coaches, and personal brands take control of how they appear online. In her latest training, “Transform Your Online Identity: Branding & SEO Secrets,” Rachel breaks down a powerful, three-part strategy that combines website optimization, social media branding, and press release distribution to elevate credibility, boost search visibility, and position experts as the go-to in their industry.
“As we evolve, so should our digital identity,” says Rachel. “Your online presence should reflect who you are now—not who you were five years ago.”
Rachel, who is also the founder of GetFeatured.com, emphasizes that branding isn’t just about aesthetics—it’s about what shows up when people Google you, how your authority is perceived by potential clients, and whether or not your business appears trustworthy in the search results.
In the training, Rachel shares a clear 3-step formula to transform your online identity:
🧱 Step 1: Website SEO & Brand Messaging
A business without a website is like a store with no front door. Rachel recommends starting with a simple, keyword-optimized website using platforms like GoHighLevel, WordPress, or Squarespace. The focus should be on metadata, keyword-rich copy, and long-tail search terms like “Los Angeles business coach” or “virtual personal trainer for women.”
This foundational asset allows businesses to control their narrative, show up in Google results, and drive traffic to a branded domain. “You don’t need a 20-page site,” Rachel notes. “Just a few key pages with the right language can make all the difference.”
📱 Step 2: Social Media SEO & Authority Layers
Next, Rachel urges entrepreneurs to audit all social platforms—Facebook, LinkedIn, Instagram, Twitter/X, TikTok, and Threads—and ensure that each one includes up-to-date bios, relevant keywords, and links back to their main website.
“You don’t have to post every day, but you do need to be discoverable,” Rachel advises. “Your social profiles rank on Google. Treat them like digital billboards.”
By syncing content and linking across all platforms, entrepreneurs send trust signals to search engines, reinforcing consistency and authority in their niche.
📰 Step 3: Press Release Distribution for Authority & SEO
The final (and often overlooked) pillar of Rachel’s strategy is press release distribution—a guaranteed way to generate high-authority backlinks, improve Google rankings, and appear on major media sites like ABC, NBC, FOX, Yahoo Finance, and Business Insider.
Rachel’s company, GetFeatured.com, helps entrepreneurs write and distribute keyword-rich press releases that are published across hundreds of sites in just a few days. These releases create as seen on credibility, enhance SEO, and can be repurposed into additional social content, blog posts, and sales tools.
“Press is the secret weapon most businesses aren’t using,” Rachel says. “It’s fast, affordable, and guaranteed. One press release can completely change how people perceive your brand.”
She recommends publishing new releases monthly or quarterly to maintain momentum and consistently feed search engines with fresh, relevant content.
🔍 Why It Matters Now
In an age where AI tools, search engines, and social algorithms determine visibility, businesses can no longer afford to be digitally invisible or outdated. Rachel’s video highlights that a strong online identity isn’t optional; it’s foundational.
Her message to founders and growing brands: stop leaving your first impression to chance. Instead, use your website, your social channels, and your press coverage to shape the story people see before they ever meet you.
