ShaDonna “Mo” McPhaul, media personality, PR strategist, and founder of The Mo You Know, made her presence known at the 2025 BET Awards and BET Experience (BETX) this past weekend—not just as a fan, but as a force of influence and inspiration. Attending as an influencer and public relations powerhouse, McPhaul turned the star-studded event into a stage for purpose, connection, and cultural alignment.
From red carpet moments to interviews with emerging talents and brand executives, McPhaul embraced the full spectrum of the BETX experience. “I didn’t just pack dresses, lashes, and heels for the West Coast—I packed a vision,” she shared. “This was part media mission, part manifestation.”
The BETX Fan Fest was a dynamic playground of Black excellence, featuring live performances, panel discussions, entrepreneurial showcases, and cultural activations. For McPhaul, it was more than a media opportunity—it was a calling fulfilled. “To be in the room with living legends, rising stars, and cultural architects reminded me of why I do what I do,” she reflected. “This wasn’t just entertainment. This was alignment.”
Known for bridging brands with audiences through authentic storytelling and strategic influence, McPhaul made powerful new connections across the entertainment, lifestyle, and education sectors during her Los Angeles visit. With every conversation and every red carpet moment, she reaffirmed her place in the evolving media landscape.
This fall, McPhaul will continue building on the momentum with a new collaboration. The Mo You Know is proud to announce an upcoming partnership with Virginia State University, where McPhaul will work with students and faculty on media literacy, brand development, and digital storytelling initiatives.
“The BET Awards experience wasn’t just about being seen—it was about being present, aligned, and open to what’s next,” said McPhaul. “From L.A. to Virginia, I’m bringing the same energy: intentional influence, strategic storytelling, and purpose-driven partnerships.”
As a trusted voice in public relations and digital media, ShaDonna “Mo” McPhaul offers companies, colleges, and creatives a unique blend of authenticity and strategic reach. With her media brand The Mo You Know, she continues to help organizations grow their impact through curated messaging, influencer alignment, and community connection.
For more information about ShaDonna “Mo” McPhaul or to inquire about influencer and PR collaboration opportunities, visit themoyouknow.vip
About ShaDonna “Mo” McPhaul
ShaDonna “Mo” McPhaul is a respected media personality, U.S. Air Force veteran, and founder of The Mo You Know, a strategic PR and media consultancy that amplifies voices with purpose. Her platform connects audiences with meaningful stories across entertainment, education, and entrepreneurship.
