The Importance of a Website in 2021 Reports

The Importance of a Website in 2021 Reports

New York, NYRecently, Facebook took over headlines but for all the wrong reasons, it went offline. And along with it, business pages from which businesses rely on getting traffic. Those that primarily use Facebook to drive traffic to its business experienced downtime and were reliant on when Facebook would be fully back online. For this reason and others, highlights the importance of having a website in 2021, especially for new businesses looking to buy a website with traffic.

With the boom of social media, many companies, especially those who are looking to stay as agile and startup as quickly as possible, sometimes direct their marketing efforts to social media. More recently many companies and businesses may tend to put their eggs in one basket which in this case is social media. However, as the Facebook outage displayed, businesses may want to reconsider that strategy.

“Many customers ask us how to buy a website, but there’s more to it than just buying a website, one must consider the upkeep of the site and its security,” says Anthony Santiago, Marketing Director of “Even big organizations like Facebook, still face these challenges.”

It is true that a website can also experience outage and downtime, however, the benefit of having a website to go along with social media outlets is that one has diversified their avenues of traffic. If one source goes down temporarily, there are other ways another subset of the audience may find and engage with you. 

An added benefit of having one’s own website is that their domain will increase in value and the traffic received is one’s own traffic and in time the domain itself will have more authority and strength in the eyes of Google which can only benefit one’s SEO efforts whether they intended to or not. 

Having a full marketing and branding strategy is important and it includes all elements of a premium domain, to a user-friendly website and its accompanying social media channels. Ignoring one of those elements and a company risks losing the future engagement of their audience and lost business.

For those who are not tech-savvy, they may want to review some of the starter sites for sale and available at

To learn more about and to learn the best way to buy a domain name, visit

About is a digital marketplace for premium domains and starter sites. They specialize in helping their clients to acquire the best domain name to increase credibility and brand power. Currently, they list over 3,500 domain names with a combined valuation of over $5M. 

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