Fayetteville, NC — ShaDonna “Mo” McPhaul, the powerhouse behind The Mo You Know brand, is heading back to Los Angeles June 5–9 to soak up the energy, connections, and culture of the 2025 BET Experience and BET Awards Weekend!

 

A combat veteran turned public relations strategist, media relations maven, and micro-influencer, Mo is no stranger to high-profile moments and celebrity-driven platforms. Her journey into the entertainment industry has been years in the making—and this trip could be the breakthrough moment she’s been building toward.

 

Mo’s track record speaks for itself:

• In May 2019, she was empowered by the Steve Harvey Vault Conference in LA, where she made the decision to “JUMP” into entrepreneurship.

• In February 2024, she hit the red carpet as credentialed press at the 25th Super Bowl Soulful Celebration, televised on CBS.

• In November 2024, she covered the Blue HBCU Honors taped at Howard University and aired on BET.

 

Since retiring from the U.S. Air Force in 2016, Mo has turned her passion into purpose—amplifying stories, creating connections, and serving as a dynamic bridge between brands and audiences. Her dream has always been to work in the sports and entertainment industry, and with this next trip to LA, she’s ready to bet on herself once again.

 

This year, Mo will be attending:

• BETX Casting Call

• BETX Fan Fest (Saturday + Sunday)

• Networking events and influencer 

•     BET Awards 

 

“I’m not just showing up—I’m showing out. This is what I’ve trained for—20 years in the military taught me discipline, but purpose gave me vision,” says McPhaul.

 

To collaborate with Mo during BET Weekend or to schedule interviews, influencer coverage, or partnership opportunities, please contact her directly at shadonnamack@me.com or visit https://calendly.com/themoyouknow/discovery-call

 

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Follow the Journey:

Instagram/Facebook: @TheMoYouKnow214

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