New York, NY – As 2021 comes to a close, OnlineBusiness.com, a digital marketplace for premium domains and starter sites, lists the top online business trends heading into 2022. In a year that continued reshaping marketing strategies and ways to reach target audiences, OnlineBusiness.com has seen some emerging trends in the digital marketing landscape. From the rebranding of many companies to many solopreneurs looking for a ready made website for sale, 2021 was a year to reflect on to help better prepare all business owners for a successful upcoming year.
“In general, there has been a year over year trend in news business applications, and with a 24% increase of new business between 2019 to 2020, there doesn’t appear to be any slow down. Along the same grain, most of those businesses are including an online marketing component to their business as the pandemic has made the need for a digital footprint essential,” said Michael Santiago, founder of OnlineBusiness.com. “We continue to research these trends to stay on top of the emerging niches and types of businesses that are thriving to ensure inventory for our clientele.”
OnlineBusiness.com highlights some of the major online business trends expected for 2022:
Digital Presence is Essential
Having a digital presence for one’s business has become integral in most types of business and has been the determining factor if they have been able to sink or swim. Marketing online has become more important than ever and establishing a digital presence is very important.
Local SEO and Marketing
Local businesses have looked to local SEO marketing more than ever with ‘near me’ searches increasing more than 500% since the pandemic. This is important because it is known that 50% of users visit a store within a day of a local search, the number is higher if one is searching with their smartphone.
The Way We Shop
Social media channels are not just ways to drive traffic to your business but have become an extension of your business to convert right then and there. Shoppable social media posts have created customers out of consumers who are casually browsing their social media feed and hit with a targeted ad to purchase something.
Rebranding and Repositioning
We’ve seen many rebrands over the course of the pandemic as many companies look to reposition themselves for more purpose driven messaging and content.
In a day and age where consumers and readers are fighting fake news, truth and honesty is most important and many consumers want to ensure they are contributing to a company that is helping the cause and not worsening it.
By taking note of these trends, OnlineBusiness.com aims to translate that into continuing to offer a valuable marketplace for those looking for a premium domain, turnkey website for sale, affiliate website for sale, or looking to rebrand their business.
To learn more about OnlineBusiness.com, visit https://www.onlinebusiness.com or learn more by contacting the team directly at email@example.com.
OnlineBusiness.com is a digital marketplace for premium domains and starter sites. They specialize in helping their clients to acquire the best domain name to increase credibility and brand power. Currently, they list over 3,500 domain names with a combined valuation of over $5M. They aim to be the best website to buy an online business.
OnlineBusiness.com Media Team