July 3, 2021: The fundamental problem with many modern websites is that they are developed and designed in a way that makes them increasingly complicated for the users. This problem not only causes navigational nightmares for the visitors but also results in a loss of potential buyers on the e-commerce stores. Another major problem that has been identified by experts is that these websites either do not have the relevant products in their inventories, or they fail to showcase or display these products to the specific target audience with a high potential of buying.

“The navigational and structural issues identified by experts regarding the modern online shopping websites is that most of them are designed without keeping into consideration their functionality.” An e-commerce expert said, while talking about the problems in modern online shopping digital outlets. “This can cause visitors to leave that particular website, without making a purchase, which costs stores money in lost sales and marketing spend.” She added. One of the most commonly suggested solutions by experts regarding these problems is to make websites more user-friendly, and easy to navigate through by the developers.

One of the many possible reasons behind the causes of these problems is that a lot of aspiring and emerging e-commerce store owners are not quite tech-savvy and they either try to make a website by themselves, or they try to hire cheap web development companies or digital marketing agencies to make their sites for them. This ultimately results in loss of revenue and fewer sales by that particular web store. Another cause is lack of attention to detail and defining the purpose of an online store, which can even make the site look like a fake or not a very authentic place to spend money on.