New York, NY – OnlineBusiness.com, a marketplace for premium domain names and starter sites, has seen various trends this year related to the digital landscape but has found one, in particular, a great way to maximize usage on a domain name.
Chances are you may have heard about a story tied to a specific fast food restaurant chain regarding their ingredients. And if not, it is a quite intriguing story on how a New York Times report took on a life of its own after the article was published. What the NYT reported was that Subway’s tuna wasn’t actually tuna due to the fact that they couldn’t detect DNA in their sample.
At face value, the story with that headline is something that could rock a franchise like Subway. So what Subway decided to do was to create a website to ensure they set the facts straight. That site is SubwayTunaFacts.com.
The team at OnlineBusiness.com found this story to be fascinating because it shows the ingenuity Subway had at dedicating a website to quell this potential PR crisis. They understood, simply placing these facts on their website was not enough, but felt the need to wrap it around a new site with a catchy, to-the-point, domain name.
“There are three key questions to answer when qualifying a domain name as great. First, is it easy to spell?,” said Anthony Santiago, Marketing Director at OnlineBusiness. “Second, is it brandable?. The third question is length. “Is it relatively short?”. All of these factors hit the nail on the head for Subway’s marketing campaign, SubwayTunaFacts.com. In addition, it was a good PR opportunity to announce new menu items with its Eat Fresh Refresh campaign,” said Santiago.
The usage of this domain name for Subway’s awareness campaign is just one powerful example of the importance of having the right domain name. It exemplifies the many ways a domain can be used, not just for a general website but for a specific purpose. Additionally, domains can be used to further protect one’s brand, raise awareness to a specific topic, and lend credibility to one’s brand online.
OnlineBusiness.com continues to help clients find the domain name that is the best domain name for their online business which is especially important in today’s digital age.
To learn more about OnlineBusiness.com, visit their website or learn more by contacting the team directly at email@example.com.
OnlineBusiness.com is a digital marketplace for premium domains and starter sites. They specialize in helping their clients to acquire the best domain name to increase credibility and brand power. Currently, they list over 3,500 domain names with a combined valuation of over $5M. To learn more visit https://www.onlinebusiness.com.
OnlineBusiness.com Media Team