Day: July 25, 2021

Categories
Business Marketing & Sales Services U.S World

OnlineBusiness.com Lists the Top Domain Rebrands of 2021

New York, NY – OnlineBusiness.com, a digital marketplace for premium domains and starter sites, reports on the biggest domain rebrands of 2021 to date. With extensive experience in the past relating to domain rebranding, OnlineBusiness.com emphasizes the importance of selecting the right domain name for a successful rebranding marketing strategy. 

When planning a rebrand one must always consider the updates to the website and specifically the domain name, determining if it has outgrown the current business model or if it has become limited to the brand. In most cases, companies will decide it’s time to upgrade their domain as part of the rebranding process. 

“Domain name investors and business leaders understand short, memorable domain names provide a stronger market position and greater credibility in the marketplace,” said Michael Santiago, Founder of OnlineBusiness.com. “As the market moves in a positive direction, it’s the perfect time for companies to explore brand upgrade opportunities and further improve their digital presence by securing the best domain name for their business.”

The following are this year’s top domain rebrands of 2021 to date:

Angel.com was purchased by Angel Studios earlier this year for $2M, making it the 2nd biggest domain sale of the year. It was purchased to be part of the Angel Funding brand which now redirects to invest.angel.com. Reducing the number of letters in a domain and making it a one-word domain keeps the brand more memorable and arguably increases its range in the market. Keeping the domain as AngelStudios.com would have been limiting to the new Angel Funding project and based on its price tag, Angel Studios understood the importance of the domain rebrand.

Recursion Pharmaceuticals purchase of Recursion.com also makes OnlineBusiness.com’s list of top domain rebrands of 2021. In an effort to match their brand name with their website name, Recursion Pharmaceuticals purchased the domain for just under $1M. This is a prime example of a domain being in the right place at the right time. And one that fit the needs of a company with forward-thinking of acquiring the best match domain for their business.

The rebranding of TransferWise is another notable rebrand as this company understood the limiting factor of its original domain TransferWise.com. And when the time was right, they rebranded to Wise.com. They were ambitious enough to undertake this rebrand knowing it was necessary to take their company to the next level, removing any limiting factors, and knowing they had outgrown their initial brand. This new domain now allows them to expand the business to other financial areas and not only be limited to money transfers.

All three companies saw the value in having the right domain for their business and the foresight to future proof their business growth moving forward. In a digital world like today, the domain name is the path or one’s “calling card”, to their audience and so it must match the brand name of one’s company.

To learn more about OnlineBusiness.com, visit their website or learn more by contacting the team directly at contact@onlinebusiness.com.

About OnlineBusiness.com

OnlineBusiness.com is a digital marketplace for premium domains and starter sites. They specialize in helping their clients to acquire the best domain name to increase credibility and brand power. Currently, they list over 3,500 domain names with a combined valuation of over $5M. To learn more visit https://www.onlinebusiness.com.

Contact Information

OnlineBusiness.com Media Team

contact@onlinebusiness.com

Categories
Business Food & Beverage Services U.S World

How SubwayTunaFacts.com is the Right Domain Name at the Right Time, Explains OnlineBusiness.com

New York, NY – OnlineBusiness.com, a marketplace for premium domain names and starter sites, has seen various trends this year related to the digital landscape but has found one, in particular, a great way to maximize usage on a domain name.

Chances are you may have heard about a story tied to a specific fast food restaurant chain regarding their ingredients. And if not, it is a quite intriguing story on how a New York Times report took on a life of its own after the article was published. What the NYT reported was that Subway’s tuna wasn’t actually tuna due to the fact that they couldn’t detect DNA in their sample. 

At face value, the story with that headline is something that could rock a franchise like Subway. So what Subway decided to do was to create a website to ensure they set the facts straight. That site is SubwayTunaFacts.com.

The team at OnlineBusiness.com found this story to be fascinating because it shows the ingenuity Subway had at dedicating a website to quell this potential PR crisis. They understood, simply placing these facts on their website was not enough, but felt the need to wrap it around a new site with a catchy, to-the-point, domain name.

“There are three key questions to answer when qualifying a domain name as great. First, is it easy to spell?,” said Anthony Santiago, Marketing Director at OnlineBusiness. “Second, is it brandable?. The third question is length. “Is it relatively short?”. All of these factors hit the nail on the head for Subway’s marketing campaign, SubwayTunaFacts.com. In addition, it was a good PR opportunity to announce new menu items with its Eat Fresh Refresh campaign,” said Santiago.

The usage of this domain name for Subway’s awareness campaign is just one powerful example of the importance of having the right domain name. It exemplifies the many ways a domain can be used, not just for a general website but for a specific purpose. Additionally, domains can be used to further protect one’s brand, raise awareness to a specific topic, and lend credibility to one’s brand online.

OnlineBusiness.com continues to help clients find the domain name that is the best domain name for their online business which is especially important in today’s digital age.

To learn more about OnlineBusiness.com, visit their website or learn more by contacting the team directly at contact@onlinebusiness.com.

About OnlineBusiness.com

OnlineBusiness.com is a digital marketplace for premium domains and starter sites. They specialize in helping their clients to acquire the best domain name to increase credibility and brand power. Currently, they list over 3,500 domain names with a combined valuation of over $5M. To learn more visit https://www.onlinebusiness.com.

Contact Information

OnlineBusiness.com Media Team

contact@onlinebusiness.com

Categories
Business Marketing & Sales Services U.S World

“Online Business During Pandemic” Search Query Hints at How COVID Impacted Underlying Needs, Reports OnlineBusiness.com

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New York, NY – OnlineBusiness.com, a marketplace for premium domains and starter sites is always looking for trends across all sectors to understand the market demands and needs of small to medium-sized businesses. In one such study of Google Trends, OnlineBusiness.com seems to have found a correlation between search terms related to Online Business, eCommerce, and Covid. 

Since March 2020, there has been an uptick in the search activity for each of these keywords across all US States.

What’s more, Google’s search bar auto-suggest keywords that are determined by real searches that happen on Google and show up if they are common enough and show a trend.

One such Google auto-suggest that it appears is “online business during pandemic”. This indicates that many businesses seem to be pivoting and positioning their digital experience to ensure they are well prepared for and during this pandemic that continues to affect how business is done in all sectors and industries.

The data suggest real-time examples of this across the U.S. In Metro Detroit, small retailers have adapted and kept business afloat by focusing on the online aspect of their business, some even choosing to close their storefront in place of online shopping. Others have decided to keep their store open but allow for ordering online and seamless contactless pick-up.

Internationally, local businesses are impacted as well. Stores in Singapore are also turning to online business as they were forced to rethink their strategies. A lot of small to midsize businesses were forced to focus on their eCommerce model to stay afloat and have been able to stay in business due to the quick pivot.

This trend, OnlineBusiness.com believes will continue to increase as more and more companies will focus on the digital experience and focus solely on a digital footprint or deeply integrate it with their retail store for a frictionless shopping experience. Either way, it is more important than ever that a company has its digital marketing strategy in place and that starts with acquiring and using the best domain name for their website.

To learn more about OnlineBusiness.com, visit their website or learn more by contacting the team directly at contact@onlinebusiness.com.

About OnlineBusiness.com

OnlineBusiness.com is a digital marketplace for premium domains and starter sites. They specialize in helping their clients to acquire the best domain name to increase credibility and brand power. Currently, they list over 3,500 domain names with a combined valuation of over $5M. To learn more visit https://www.onlinebusiness.com.

Contact Information

OnlineBusiness.com Media Team

contact@onlinebusiness.com

Categories
Business Media & Communications Services U.S World

How the Digital Experience is Reshaping Industries, Reports OnlineBusiness.com

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New York, NY – Since the start of the Pandemic in March of 2020, businesses have been forced to deal with the ‘new normal’. These businesses have been deeply affected with some still not fully recovered. For these companies, they must pivot quickly and ensure they stay in front of their customer base who are now using digital channels more than ever. OnlineBusiness.com takes a look at how companies and organizations are learning to pivot quickly from this pandemic and adapt to the new way of reaching their customers, digitally and by way of the internet. 

Since its inception, OnlineBusiness.com has always emphasized the importance of a digital footprint through the use of domain names but recently have taken a closer look at how the new landscape is putting stronger importance on the digital experience.

“The pandemic was the catalyst that has accelerated the digital pivot and transformation of businesses and organizations around the world. With the initial social distancing measures in place, many businesses who rely on foot traffic found themselves at a huge disadvantage,” said Anthony Santiago, Marketing Director at OnlineBusiness. “However, today’s companies are emerging more resilient and reinvented from the pandemic. Customer confidence is rebounding as well as social activities.”

Across all industries, companies and organizations are putting larger efforts into the digital experience, internationally and domestically.

Take the Qatar Museum for example, as soon as the pandemic started to affect world transactions, in March 2020, they began a plan that would enhance their website to further engagement reach around the world as well as provide an immersive digital experience for the locals. In doing so, they have a blueprint to continue to expand their digital footprint in the coming years and are in a better position to continue engagement with their organization.

Domestically, the City of Boulder, Colorado, has updated its website, all based on user feedback. This is a very smart approach as they understand how important it is to have not just a website but one that is user-friendly and what better way to create the navigation of the site than it is based on user feedback. 

These are two such examples of two geolocations strengthening their local presence by improving their digital presence.

Industries as a whole too are understanding this importance. The food industry as we all know is still continuing to make a comeback from being hit hard by the pandemic. Nobody could have expected or been prepared for what COVID was going to do to the industry. As the dust continues to settle, the landscape has changed and delivery and curbside pick-up have become a main point of revenue for many restaurants. Having a digital footprint to be able to order their food online is now essential and along with that, having a mobile presence when everyone is deciding what to eat is now the new battleground for patrons. 

Online grocery shopping and food delivery is fueling the future growth in food retail and customer engagement, digital engagement, frictionless store experience will be the drivers.

One such company in the food industry, Potbelly, is positioning themselves to elevate their brand position and the digital Potbelly experience with a new website and app. They saw a customer behavior shift to online ordering and decided to invest and shift resources in their digital platforms. This shows they understand the importance of their digital channels.

OnlineBusiness.com assists those who are looking to properly secure and improve their digital footprint and reach their customer base by educating them on the importance of acquiring and using their best possible domain name. This will only lead to more customer recognition and recall, allowing them to prosper during these challenging times.

To learn more about OnlineBusiness.com, visit their website or learn more by contacting the team directly at contact@onlinebusiness.com.

About OnlineBusiness.com

OnlineBusiness.com is a digital marketplace for premium domains and starter sites. They specialize in helping their clients to acquire the best domain name to increase credibility and brand power. Currently, they list over 3,500 domain names with a combined valuation of over $5M. To learn more visit https://www.onlinebusiness.com.

Contact Information

OnlineBusiness.com Media Team

contact@onlinebusiness.com