Category: Media & Communications

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Business Marketing & Sales Media & Communications Professional Services U.S

Marianne Schwab, Former National Network TV Talk Show Producer, Exposes Five Mistakes High-Level Entrepreneurs Make with Talk Show Interviews

Getting invited to appear as a guest on a TV talk show can be a valuable opportunity for experts, authors, and high-level entrepreneurs to share their message with a broad audience and establish credibility. However, it’s essential to be aware of the challenges that come with securing and preparing for such appearances on television and how to avoid common mistakes that could derail a media interview.

The media landscape is constantly evolving, and it can be challenging to keep up with the latest trends, preferences, and best practices. Marianne Schwab, a former national network TV Talk Show Producer, understands the good, the bad, and the ugly from what can go right to what can go terribly wrong and she shares her insights on some the biggest mistakes high level entrepreneurs make when they get talk show interview opportunities.

Mistake #1 – Not understanding that it’s all about the media hook and story angle. Anyone who wants to be a guest on a talk show needs to understand what producers want and it’s really pretty simple. According to Marianne, a media hook will be the number one reason a producer will look at a pitch to decide if an expert will make a good guest. “The media hook is really about how producers will promote the segment or title it on their website so viewers click to watch it online. For example, one of my clients is a Canine Caterer and she launched a cook book for dogs that also had two pages of toxic foods to avoid giving your dog. Our media hook was, ‘Toxic Mistakes Dog Owners Make.’ This is the sort of hook that you can almost hear the host of the show say, like ‘Coming up next,’ or ‘Stay tuned.’ That’s the type of media hook producers love.” 

Mistake #2 – Not understanding the amount of preparation needed before the interview. TV talk shows can be intimidating even if an expert has lots of YouTube videos or Facebook Live experience. Marianne has prepared clients for hundreds of interviews, “Without the right preparation and coaching, it can be challenging to come across as confident, articulate, and engaging on camera. For the newbie talk show guest, they often think once they’ve booked the interview, all they have do is show up and answer questions, but that is a recipe for disaster. You don’t show up for the World Series and treat the game like a batting practice. If you want to hit a home run with your interview, you need to dial in your message so you can maximize your three minute interview and then prepare it so you come off authentic and confident and this can take between five to ten hours.”

Mistake #3 – Not understanding what to look for when hiring a publicist. Hiring a publicist is the best way to fast track getting television interviews, but not all publicists specialize in broadcast or have those contacts.  Marianne advises, “You want to work with a publicist who specializes in broadcast P.R. and has media connections with producers. Also, look at their track record for clients they’ve booked on talk show programs. Since I’m a former national network talk show producer, I can guarantee that my clients will get on network quality local talk shows since I have strong relationships with producers all over the country.” So look for publicists with talk show media connections because ultimately, producers work with trusted professionals.

Mistake #4 – Not understanding that the first talk show interviews will be a local talk shows. Even if an author has had a bestselling book, it’s no guarantee they’ll land an interview on a national talk show. In fact, it’s unlikely, according to Marianne, “As a producer for national talk shows, I always wanted to see that guests had been on other talk shows and that meant local talk shows. I knew if they could do well on those shows, they’d be great on my show since my job was literally on the line if I booked a bad guest. Local talk shows on network affiliates are an excellent training ground for experts and high level entrepreneurs to master on camera media appearances while building credibility as a go-to on-camera expert.” 

Mistake #5 – Not understanding that talk shows are about publicity and NOT marketing or advertising. One of the most difficult things to understand about talk show interviews is that they are not marketing or advertising platforms so the approach has to be informational in nature with a soft call to action. Marianne shares, ” No amount of advertising can get you the credibility that appearing as a guest in the editorial framework of a talk show because at the end of the day, advertising is saying that you’re good, but public relations is getting someone else, in essence, to say it for you. Anytime you’re interviewed, you’re not just perceived as an expert, but you’re elevated to an authority in your industry.”

High level entrepreneurs often look for a direct ROI from talk show appearances, but successful public relations is not measured in the same way that a successful marketing campaign is measured. Overall, getting on a TV talk show and leveraging it correctly, can give an entrepreneur the instant know, like, and trust factor with potential clients or customers that can ultimately seal the deal on purchasing decisions.

Marianne Schwab has worked as a producer for over 25 years in New York and Los Angeles. She is currently the Executive Producer of CMP Media Cafe where she works with clients to develop compelling media hooks and story angles that get them TV and radio interviews in today’s complicated media environment. She shares tips on Instagram and has created an online training that shares her insider secrets to promoting a business on TV talk shows and details the types of guests producers love to book as guests.

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Business Computers & Software Marketing & Sales Media & Communications U.S

How a Young Woman Started a $9,500-a-Month Business Selling Digital Products on Etsy

Etsy is a popular store designed to sell products that people have created themselves. When you think of it, you’re more likely to think of handmade jewellery, knitted or crocheted items, paintings, clay modelling stuff, glass items, etc.

You know… trinkets. 

(Can you tell I don’t spend much time on Etsy?)

So, when I came across an article about a woman using her maternity leave to start a $9,500-a-month business on the website, I had to read it.

The first thing that surprised me was that she wasn’t selling those stereotypical products. She was selling printables that she created on Canva.

Rachel Jiminez had a full-time job as the director of alumni engagement at a university. She was also studying on the side—Positive Psychology. Her blog and Etsy store were, in her own words, “side hustles”.

Ms Jiminez explained that her Etsy shop was consistently getting her around $50 a month. She just didn’t have enough time to invest in it. It was when she was on maternity leave with her second child that she started putting work into it. 

In the article, she explains how she built her business.

Tips For Expanding an Etsy Business

According to Ms Jiminez, building her business was a four-step process. Here’s how it started.

Developing the Growth Mindset

When starting your own business, it’s easy to take failure personally. Once you do that, you’ll give up at the first sign of trouble. 

That’s why Ms Jiminez considers the first step of her journey the one where she stopped thinking that she wasn’t good enough and focused on figuring out the problem.

Learning From Others’ Successes

When you’re on a platform like Etsy, you can see how other sellers are performing. Again, it’s likely that you see others doing better than you and feel jealous. 

What Ms Jiminez did with that emotion was to use it to learn from the sellers she perceived as more successful than her.

She says she’d “…study their strategies, devour any podcasts or blog posts they created, and put their tips and recommendations to the test.”

Testing and Tweaking Periodically

No matter how well a strategy works for someone else, it’s possible that isn’t suitable for you in the least. When Ms Jiminez saw a strategy failing to deliver, she’d “try to get helpful data” from her failures.

One of the questions she’d ask is whether it was a marketing problem or a product problem. For example, say she had high volumes of traffic to a product page, but not enough conversions. That told her the product wasn’t appealing enough.

On the other hand, if she didn’t have many people visiting the product page, but those who did ended up buying more often than not? That meant she wasn’t marketing it well.

Considering the Customers’ Needs and Wants

Customers tend to vote with their feet. If they don’t like the product, no matter how well you sell it, they won’t buy it. That’s why Ms Jiminez decided to find out exactly what customers were looking for. 

She says she looked for “clues in Facebook Groups and online forums, noticed what was trending in stores, and used tools like Google Trends and Pinterest Trends.” She even used paid tools, such as eRank.

This research helped her identify the problems her customers wanted to solve, which she then used to design her products.

Why Digital Products?

I discussed this in another article about Digital Products UX Trends in 2023 in greater detail but a digital product is any product that is built, delivered, and consumed online. 

As Ms Jiminez explained, “a digital product can be a PDF, a JPEG image, or even an Excel spreadsheet that you make once and profit from forever.”

Of course, if you’ve read my previous article on digital product trends, you’d know that it also includes other online consumables like audio files, videos, apps, software, templates, plug-ins, and more.

However, the key point is the latter half of her description… make it once and profit from it forever.

A digital product doesn’t need a warehouse (or a workshop cupboard) to be stored in. You don’t need to ship it physically to a customer. You don’t need to build a copy every time someone orders it.

In short, it doesn’t have much overhead.

How Can You Create Your Own Digital Products For Your Business?

In the article, Ms Jiminez says she used Canva to design both her products as well as her listing images. Other people might use Keynote, PowerPoint, PhotoShop, or Illustrator. Others might use Notion, OneNote, or Excel.

Of course, if you wanted to design a digital product that required more technical knowledge, you might need to hire a digital product development company, like Luminos Software.

It would depend on what you want to design and sell. You might want to do your own research to see what customers want and need. Or, you might have a brilliant idea but you aren’t quite sure how to market it.

Hopefully, Rachel Jiminez’s story will inspire you to give it a go and provide you with enough pointers to get you started on your path to success.

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Business Employment Media & Communications Technology U.K

How Tech Startups Can Make Themselves Recession-Ready

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The start of 2023 has seen big tech companies laying off employees in the thousands. To make matters worse, there’s talk of a potential recession happening this year. 

If tech giants are having a rough time, how will smaller tech startups fare in this market?

As a smaller tech company, you’d be justified in getting a wee bit concerned. Fortunately, even when the near future looks bleak, there are ways your business can avoid the doom and gloom that comes with economic downturns.

Here’s how:

Focus on Your Team

A business is made up of not just the brand but also its people. And, as a startup, you want each member of your team to be a valuable asset. The more you invest in them, the more they will be invested in you.

That’s why continuous improvement and on-the-job training are invaluable. Technology changes and grows rapidly, and you want your employees to keep up. Not only are you building a stronger foundation for your business, but you’re also giving your employees a reason to care about the company’s growth. The more you grow, the more they grow.

This is one of the best ways of showing them you believe in their potential. And, also of creating a lean team that will keep your business afloat when times are rough.

Understand the Recession Market

Let’s face it. Recessions are nothing new. And, whilst technology might not have been the same, business principles tend to work in the same way, generation after generation.

So, take a look at what other successful tech companies did in the past. See how you could apply those principles to your business.

That should give you a good baseline for a set of revised business goals for your company during a potential recession.

It helps to have a multilayered strategy with different sets of business goals for various situations. Things might not be as bad as you think. Alternatively, things might be worse.

If you have a plan for every situation, including the worst-case scenario, you won’t be left floundering when (or, if) things do go south.

Be Prepared to Offer New Products

When COVID-19 started spreading in 2020, many countries enforced a strict lockdown. The UK was one of them. Businesses that were deemed non-essential had to close operations. That included manufacturers as well.

However, seeing that there was a shortage of ventilators in the country (at a time when the NHS would require more ventilators than normal), the Government issued the Ventilator Challenge.

Manufacturers who agreed to take part in it got together to make 20 years’ worth of ventilators in 12 weeks.

If you look at other businesses during the lockdown, you’ll see a number of them did have to change their product offerings in order to stay relevant.

In a recession, you may find that the products you normally make are not required. So, you need to be prepared to change your offerings.

(And, if you paid attention to my first point, you’d have a team that would be able to handle that change!)

Focus on Retention, Not Acquisition

You know that saying—a bird in hand is worth two in the bush?

It applies—very strongly, I might add—to customers. 

It is always easier to retain existing customers by keeping them happy than it is to acquire new ones. 

And, if you’re in the middle of a recession, new customers are even more difficult to find.

So, spend time on building those existing relationships instead of focusing on new ones. Reach out to your customers and find out if their needs have changed. If times are difficult, it might be possible for you to help each other out.

Plus, marketing to existing customers doesn’t have to be tedious or boring. As Bold Content pointed out, B2B videos don’t have to be boring. Build a connection with emotional, funny, relatable content.

(Plus, Bold Content is already helping produce content that could help your workforce grow—check out the story about the animation they created for Tech She Can, which encourages young girls to take up STEM studies.)

So, there you have it. Keeping your tech startup going during a recession is all about having a plan and building human connections. Stay creative, and maybe I’ll be writing a case study on your business in a couple of years.

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Media & Communications Technology Telecom U.K U.S

How Will Artificial Intelligence Change the Way We Optimise Websites?

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A short while ago, there was a news story about how Google was panicking about ChatGPT, OpenAI’s “chatty” chatbot. 

ChatGPT is an AI-powered tool which has access to information on the internet—all the way up till 2021. If you ask it a question, it will give you the answer. 

Of course, the answer might not be completely accurate or original. It does rely on potentially old information and only what’s available online, after all.

However, what worried Google is the fact that it gives an answer and not a list of pages. A complete, coherent answer. 

The Google “Code Red”

Google CEO, Sundar Pichai, declared a “code red” over the threat. And, the company’s founders, Larry Page and Sergey Brin, who had not been involved in the running of the company, were now attending meetings with executives.

The goal was to push out the company’s own AI capabilities to combat the threat of the chatbot.

So, on the 7th of February 2023, Google launched Bard, an AI-powered chatbot that would compete against ChatGPT.

What’s more, Bard has a slight edge over ChatGPT. It can draw information from the internet whilst ChatGPT currently only has the information it was “fed”.

End of story, right?

Nope.

The launch of Bard (and the ever-growing popularity of ChatGPT) leads to the question: Will AI kill SEO?

AI Chatbots and Digital Marketing

Digital marketing, currently, has been focused on search engine optimisation (SEO). This term encompasses all the activities you undertake to make your website and web pages rank high on search engines.

Whether by yourself (if you have the technical knowledge) or with the help of companies like Geeky Tech, you try to make your online presence attractive to both Google and users.

You need to appeal to search engines because they determine if—and where—your web page shows up when users search for a relevant query. 

However, chatbots that look up your questions and distil an answer from various sources might change the way people search online.

The New Way of Searching 

Instead of typing out their search queries and then looking for the answer in the hundreds and thousands of pages that show up, users would be able to use chatbots to give them the answer right off the bat, in natural language.

Suddenly, Google SERPs—Search Engine Result Pages—would no longer be relevant. 

Why go through thousands of results when you could use AI to give you a complete answer? Which it would have found after scouring through all the web pages you were expected to scour? Which it could do in a fraction of the time it would have taken you? 

Do you see my point?

My point is, chatbots might change the way we search for information online.

In fact, Google’s competitor, Bing, is already in the process of integrating ChatGPT into its search page, complete with the chat feature. So, you can have a conversation with the bot, complete with follow-up questions. 

(Remember, Microsoft invested $10B in OpenAI recently? I touched upon it in the article where I discussed ChatGPT being used to write malware.)

With these AI-powered entities answering user queries like a person would, traditional SERPs might be on their way to becoming obsolete.

So, with no more SEO, what will digital marketers do?

No, they won’t lose their jobs. They’ll simply have to move from SEO to AEO.

What Is AEO?

AEO, or Answer Engine Optimisation, is actually a part of SEO which focuses on providing answers to search queries instead of, you know, just making the page optimised for search robots.

It’s not a new concept, either. 

AEO became a part of SEO jargon when mobile voice search started becoming big. People would verbally ask the search engine on their phones a question. And, instead of giving a written answer, which one would need to read, the helpful Google lady would read out the answer.

Since voice search was growing rapidly, and was expected to be the primary way people would search in the near future, AEO became a hot topic.

At the same time, there was also position 0 on the SERPs—the much-coveted featured snippet. Ask a question and find the answer on the search page directly, right at the top.

Trying to “win” that spot required AEO.

Again, it is still a component of SEO, but AEO has a different focus. Instead of appealing to search robots, it aims to answer questions real people are asking. 

SEO is all about taking a keyword and optimising a page for it. AEO looks at the whats and whys of the question—the search intent. Then, it tries to answer with that intent in mind, succinctly and knowledgeably.

People-Friendly Content for AEO

So, how does this come back to chatbots and search engines?

If people start using search differently, then, in order to keep up, marketers would need to make sure they are answering people’s questions. It will no longer be enough to satisfy crawlers—they would need to be people-friendly as well.

In conclusion, I think we are living in very interesting times. AI-powered chatbots will change the landscape of search and search engine optimisation. And, it is up to us—digital marketers and SEO specialists—to adapt to it. 

I, for one, am very excited to see how content changes to keep up with AI.

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Business Marketing & Sales Media & Communications Professional Services U.S

Marianne Schwab, Former National Talk Show Producer, Reveals Five Mistakes Businesses Make When Hiring a P.R. Agency or Publicist

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Hiring a public relations agency (P.R. agency) or publicist can be a great way for businesses to improve their image and reputation, as well as increase their visibility. However, it’s important for businesses to avoid making mistakes when choosing a PR agency or publicist, since these mistakes can lead to wasted time and money, and even damage to the business’s reputation.

As a former national network TV talk show producer, Marianne Schwab has worked with P.R. Agencies for over twenty-five years and shares some insight on what to do look for to make a good match with an agency and the business they’ll be representing. She says, “When I produced daily talk shows, I got a lot of pitches from P.R. agencies and some were great, but many publicists were kind of clueless and didn’t understand how to effectively pitch television talk shows to get results for their clients. Overall, publicists are generalists in P.R. and have to pitch print publications like magazines and newspapers or online publications so pitching broadcast outlets like podcasts, radio, and television talks shows and news programs requires an entirely different skill set and contact database that many publicists don’t have.”

Schwab says when businesses or entrepreneurs hire a PR agency or publicist they need to avoid making these mistakes because they won’t just cost money, but they’ll end up with little to no media results which is the goal when investing in a public relations campaign.

Mistake #1 – Not doing their homework. It’s important for businesses to thoroughly research and compare different PR agencies or publicists before making a hiring decision. This includes looking at the agency’s or publicist’s track record, understanding their approach to P.R., and getting references from other clients that include the media results. Schwab says, “It’s also important to look at the types of clients they have worked with and are currently representing for two reasons. First, they need to be the right fit for your industry or aligned with your brand, and second, confirm that they do not currently represent any competitors which would be a conflict of interest. This can sometimes be tricky if you’re thinking about working with a brand that specializes in beauty and skin care. On one hand, they have developed media contacts for that industry that can help you, but on the other hand, they may represent competing products or brands and that can be an issue.”

Mistake #2 – Failing to set clear and realistic goals or objectives. Before hiring a PR agency or publicist, it’s crucial for businesses to have a clear idea of what they hope to achieve through public relations. Goals might include increasing brand awareness, improving media coverage, or managing a crisis, but should also be measurable like securing a specific number of placements in print and broadcast with a specific number of impressions for the audience as well. “PR campaigns do take time to get traction and produce results so you need to be realistic about the time not only needed to achieve these goals,” Schwab says, “but also do not expect national coverage when local media may be far more effective and realistic.”

Mistake #3 – Not communicating effectively. Communication is key to the success of any PR campaign. It’s important for businesses to provide their PR agency or publicist with all relevant information they need to represent the client, including details about the business and its products or services, as well as any challenges or issues that need to be addressed. In turn, the PR agency or publicist should keep the business informed about the progress of the campaign and any opportunities or challenges that arise.

Mistake #4 – Not being open to expert consultation or feedback. A good PR agency or publicist will provide honest and constructive feedback to help the business improve its PR efforts. It’s important for businesses to be open to this feedback and be willing to make changes based on it. Marianne Schwab advises, “Remember that you have hired an expert and your results will depend on how much you respect their advice and heed it. I always love when a client is open to ideas that may push the envelope just a bit since those are the pitches that get the best results.”

Mistake #5 – Overpaying for services: There are also other considerations especially when it comes to the fee for public relations services. “I’ve seen some small businesses and entrepreneurs get talked into buying ‘too much P.R.’ for the size of their business. Retainers for small agencies start around $3,000 per month and the major P.R. agencies charge up to $25,000 and more. Small companies don’t need a big agency and it breaks my heart when I see them invest a boatload of money and get little to no results in media placements especially when I know I can guarantee meaningful media placements for clients,” Schwab comments.

By avoiding these mistakes, businesses can improve their chances of success when working with a PR agency or publicist. A well-planned and executed PR campaign can be a valuable investment for any business, helping to build its reputation and reach new audiences.

Marianne Schwab has worked as a producer for over 25 years in New York and Los Angeles. She is currently the Executive Producer of CMP Media Cafe where she works with clients to develop compelling media hooks and story angles that get them TV and radio interviews in today’s complicated media environment. She shares tips on Instagram and has created an online training that shares her insider secrets to promoting a business on TV talk shows and details the types of guests producers love to book as guests.

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Business Marketing & Sales Media & Communications Professional Services U.S

Ross B. Williams, Founder of Modern Profits, Reveals How Personal Branding Can Be a Game Changer for Entrepreneurs

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Personal branding has become one of the most important foundations for entrepreneurs as they build a business and professional reputation to promote their image to their ideal clients and there are three crucial keys to ensure personal branding success. Unfortunately, if these are not part of the initial business strategy, it can derail the best laid out plans since personal branding is much more than color combinations, fonts, and a cool logo. It is, in fact, an essential ingredient for every aspect of marketing a business that includes websites, social media posts, advertising, and everything digital.

Ross B. Williams, founder of Modern Profits, is a Personal Branding Strategist and he says, “When personal branding is done correctly, it will differentiate you from your competition and elevate your reputation, but business branding is very different from personal branding. Not only do you need to understand the difference between the two, but you also must understand why you need both. You can be successful at your business but if your personal branding is not aligned with who you are, you are missing opportunities that ultimately affect your bottom line.” 

Williams, who was recently interviewed on Tampa Bay’s Morning Blend, the local ABC-TV station, has a unique background as a personal branding strategist.  He has contributed multi-seven–figure sales revenue to several companies with his mastery of sales and uses his business building skills and digital marketing expertise to help successful business owners dramatically increase revenue by transforming their personal brand.  When he works with his clients, he incorporates three crucial keys to ensure personal branding success.

1. Personal branding should reflect the entrepreneur’s authentic self. A personal brand should be an accurate, yet authentic, version of who the entrepreneur is so they attract the types of clients with whom they want to work. According to Ross B. Williams, this is crucial for ultimate success, “I see a lot of successful entrepreneurs promoting their lifestyle on social media, for example, but I have no idea what they actually do, what business they’re in, or how I can help them by referring business. If people don’t know what you do, they can’t refer business to you and that is why a personal brand is so important.”

Ross continues, “The ultimate point to keep in mind is that people buy from people so your personal brand is a reflection of you even when you’re not the face of a company. Since you are promoting yourself, you need to create your branding assets according to your personality. If you are selling something that’s not true to you, others will feel it.” 

2. Entrepreneurs must build their personal brand alongside their business brand. Today, more than ever, it’s not enough to build a business brand, but entrepreneurs need to build a personal brand in tandem as they build their business. Why? Williams advises, “It’s imperative that you begin with the end in mind. If you have an exit strategy when you build your business to sell it five years down the road, you only want to be the ‘face’ of a successful business without having your name tied to the brand because if you do, you can’t sell your business as a separate brand.”

Ross goes on to say, “If you choose to sell your business someday without a personal brand developed alongside your company, you’d have to start another business from scratch and cannot use your name on your business.”

3. The logo and color combinations are just “gift wrap” for a personal brand. Many entrepreneurs start their personal branding with a logo and branding board, but it is much more complex and scientific, according to Williams, “Personal branding starts with how you make people feel with what you do in your business, how you want to be portrayed and have others see you, then you wrap it in colors and design. The graphic designer understands the creative color combinations, fun fonts, and logo design, but most don’t understand which colors, and even fonts, trigger emotions and attract clients to buy from you before they even get to peek inside the box. These are psychological touch points that can dramatically increase sales and ultimately revenues.”

Content creation for personal branding can be overwhelming for most business owners and that’s why Ross B. Williams has put this all together in a done for you package that’s simple for any business owner. The key is not to build a little bit at a time and then try to bring it all together since that’s chaotic or doesn’t match. “Effective personal branding demands that social media, photos, graphic design, and media are cohesive and congruent so that it extends your digital footprint and your omnipresence.” Ross concludes.

Ross helps coaches, consultants, entrepreneurs, and business owners build their personal brand with his brand accelerator package. This helps entrepreneurs perfect their messaging and expand their digital footprint with a website, funnel, social media, and press that seamlessly work together as a cohesive brand that people remember and buy from. 

Ross B. Williams works with clients based in the U.S. and around the world to develop personal branding strategies that get results. He is available for Personal Branding Strategy sessions and can be contacted at RossBWilliams.com or connect with Ross on Instragram.

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Marketing & Sales Media & Communications News & Current Affairs Professional Services Technology

Achieving Maximum Visibility Has Never Been Easier with Instantly Press

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(Vancouver, Canada) Instantly Press, the new press release distribution agency, is excited to announce its launch. The agency aims to provide businesses with a quick and efficient way to reach a wide range of news and media outlets, including Bloomberg, Nasdaq, Dow Jones, Yahoo Finance, Yahoo News, Apple News, Google News, NBC Network, CBS Network, ABC Network, FOX Network, MarketWatch, Digital Journal, Benzinga, Streets Insider, and over 400 additional outlets.

But Instantly Press doesn’t just stop at press release distribution. The agency also offers a variety of additional services to help businesses get the most out of their PR efforts.

One of the key services that Instantly Press offers is a writing service. The agency’s team of experienced writers can create high-quality press releases that are tailored to meet the specific needs of each client. Whether you’re launching a new product, announcing a new partnership, or simply sharing some exciting news about your business, Instantly Press can help you craft a compelling press release that will get noticed.

Instantly Press also offers translation services, allowing businesses to reach a global audience with their press releases. The agency’s team of professional translators can translate press releases into multiple languages, ensuring that your news reaches a wider audience.

In addition to press release distribution, Instantly Press also provides clients with a variety of formats for their press release, such as PDF, Social Media and Social Blog, PR Podcast, PR Slideshow, PR Infographic, PR Video, Google Stacking. this allows clients to reach their target audience in multiple ways and increase their visibility.

The team at Instantly Press understands the importance of getting the word out about a business or product, and they have worked hard to develop a platform that makes it easy for clients to share their news with the world. Their goal is to help clients gain maximum visibility and reach their target audience with minimal effort.

Instantly Press offers a variety of packages to suit different needs and budgets, and their team is always on hand to offer guidance and support. The agency is committed to delivering results and helping clients achieve their goals.

“We are thrilled to launch Instantly Press and look forward to helping businesses of all sizes get their message out to the world,” said the CEO of Instantly Press. “We believe that our platform will make it easier for businesses to reach their target audience and achieve the visibility they need to grow.”

If you’re looking for a reliable and effective way to distribute your press releases, look no further than Instantly Press. Visit their website https://instantlypress.com to learn more about the agency and how they can help you get your news in front of the right people.

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Media & Communications Professional Services Technology U.K U.S

Geeky Tech’s Marketing Podcast Provides Honest Discussions About SEO

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Geeky Tech, a leading tech B2B marketing agency, believes that if you want something done right, do it yourself. 

The business applies this philosophy to the services it provides to clients. It has built a team of experts that work on clients’ SEO and marketing without having to rely on outsourced services. At the same time, it also demonstrates this in the educational resources it provides to potential clients.

As part of this effort, the agency offers a monthly podcast—SEO Unfiltered—that aims to demystify the world of search engine optimisation (SEO).

The business claims there are several myths about digital marketing. Some of these are harmless, or a result of outdated practices. Others, whilst not harmful, may lead companies to spend money on fixing issues that may not be actual problems.

However, certain practices could lead to websites being penalised by search engines, claims the agency. These might have been acceptable some years ago, but are not considered legitimate today, the agency explains.

The podcast, hosted by Genny Methot, the content lead, is designed to educate digital marketers on the best ways to drive results, explains the agency.

The topics range from broad discussions about how a business can take over its own digital marketing to detailed discourses on why paid ads are important.

Surprisingly, the main theme of what is discussed seems to be that SEO should focus on the audience and not so much on Google. 

Since the team is made up of “Geeks” who have spent years understanding the mysteries of SEO and Google algorithms, it is only logical that the podcast features team members who share their knowledge.

In the podcast’s first episode, the agency’s co-founder, Ben Hawkshaw-Burn, talks about why it is important for business owners to understand how SEO works—even if it’s being outsourced to an SEO company.

Similarly, in another episode, the agency’s on-page SEO expert, Alan Mansford, discusses the common mistakes that could affect a website’s ranking. The episode is ideal for those who have heard of technical SEO terms but do not understand what they mean.

Similarly, the podcast has episodes featuring Jo Priest, the agency’s off-page optimisation expert, and Amine Lakaab, the paid ads Geek.

Bita Jarrah, a senior UX designer for the Canadian Red Cross who was also invited onto the show, talks about what user experience (UX) is and why it’s important.

According to the agency, the podcast is designed to help clients understand SEO better. At the same time, it empowers businesses and marketers who wish to take ownership of their digital marketing.

As a result, the podcast answers questions about complicated marketing topics that’s easy to understand for everyone.

Geeky Tech is a marketing agency that focuses on B2B tech companies. Collectively, the team has decades of SEO experience, allowing clients to get great results. To learn more about the business and the services it offers, please visit https://www.geekytech.co.uk/

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Health & Medicine Media & Communications Society & Culture U.K

Salford schoolgirl with cerebral palsy, Ava Roberts lands starring role in animation to encourage more young girls into STEM

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London, UK, 11 Jan — In the latest in Bold Content Video’s series of animations, which explore different aspects of STEM to inspire primary school-aged children to think and talk about technology like drones, robotics and AI and the role it plays in their lives, we meet a new character. Ava.

Ava’s animated character was created by our Animation and Post-Production Producer Hannah Collins.

Ava, who has cerebral palsy, is based on real life ten-year-old Salford schoolgirl Ava Roberts. 

We worked very closely with Ava and her mum to create a character that represents Ava as accurately as possible – physically, her mannerisms and how she moves and speaks. We were given some video footage and photos of Ava in her wheelchair and we asked questions about how she wanted to be shown. For example, Ava has a tube coming from her nose so we wanted to ensure Ava would be happy for us to feature this. It was very important for us to make sure she was comfortable with how she was portrayed.

When we wrote the script, we gave Ava plenty of dialogue as a Lab Assistant to series regulars Katie and Tex, the dog. This is the first time a character with cerebral palsy has been featured. 

For the voice over, Ava’s SENCO at school, Sarah Manson, asked the University of Salford in Manchester if they had an available recording studio. When the University learnt about the project and Ava’s involvement, they offered the facility free of charge.

Ava says it was fun to take part in the animation.

“I loved it! It was a new experience for me. I like that she looks like me and I liked that I could choose her name and give her my name. I helped choose Ava’s outfit and got to pick my favourite one the animators sent over. We had a showing in my class with popcorn and drinks! I loved it!”

When she leaves school Ava says she wants to be a teacher and “use tech to support pupils like me.”

Our animations are designed to encourage young children to be inquisitive about the technology they encounter – giving them a simplified understanding of how it works. We want children from as young as five to understand that people design and create the technology they use on a daily basis.

Each animation is brand sponsored and focuses on a different area of technology. The Cloud animation, featuring Ava, was sponsored by Computeam, and also includes a role model from their organisation. The animations are accompanied by supporting information to help teachers and parents explain the technology featured in more detail to children and there’s also an optional challenge for children to complete at home or in school.

This animated series is an open resource for anyone to use and has a huge reach among young children. We all want this series to be as inclusive as possible by creating characters from different cultures and with different abilities.

It’s really important for children to see someone they can connect with and feel represented by. 

The series of Tech We Can animations is designed to encourage more girls to consider a career in science, technology, engineering, and maths (STEM) and has already been viewed by thousands of primary school children across the UK and beyond.

About Bold Content

Bold Content is an award-winning team of creative filmmakers and animators working out of East London. Our values are directly responsible for our growth and success over the last seven years during which we have earned a reputation for our high quality, creative productions which have gained us glowing client testimonials. We enjoy finding new and creative ways to solve problems. We use video storytelling to realise our client’s goals. We push the boundaries because we want our client’s content to stand out from the crowd.

Categories
Employment Media & Communications Public Affairs Services Society & Culture

Over 100 Employers and 500 job seekers to take part Mo Power To You: Back to Basic A Life Changing Event

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NC Works Career Center Cumberland County, The Mo You Know, Mo’s Heroes, FTCC  and Surgeon & Associates will host a career and resource expo from January 25th to 26th 2023 at TJ Robinson Life Center; Hope Mills NC. These organizations have joined forces to connect companies who are hiring to a market of talents in NC for free. This training, informational, resource, and employment event aims to greatly benefit and significantly impact the Sandhills region labor force. The career fair is a hiring and networking event that provides job seekers with the unique opportunity and platform for hiring managers to meet, interact and interview talents at no cost to both parties. Career opportunities will be available in positions ranging from entry-level to management. 

 

The event program spans two days with the first day 25th January 2023 dedicated to providing job seekers access to soft skills acquisition and training including resume building, interview assessment, dress code and workplace etiquette training, entrepreneurial guidance, veterans affairs, and information and counseling on disability benefits. Day two program is the actual career fair with over 100 firms and resource agencies in attendance and at least 500 or more job seekers and applicants from the Sandhills region are anticipated to attend. Both days start at 9:00 am to 5:00 pm closing time. Application and attendance are open to all above the age of 16 though veterans, transitioning service members, and military spouses are priority. 

 

The Hiring Event, which is scheduled for January 26th is a life-changing platform for hiring and networking between employers and job seekers. Employers invited to attend include Amazon, Duke Energy, vectrus, Cumberland County schools, Lowe’s, Fayetteville Public Works, Cape Fear Valley Medical System, Walmart distribution, Kellogg’s, US Customs and Border Patrol, KBR, Halliburton, city of Fayetteville, General Dynamics, Military Sealift Command, Smithfield Foods, Goodyear, Chemours, Mann+Hummel, Cargill, AAFEES, RLM, Applied Materials, CACI, Sampson Regional Medical Center, Watts Water, Pike Electricity and more will be in attendance to scout potential employees. 

For more information on this event or registration: 

Contact: Veronica.Rozier@commerce.nc.gov if the first letter of Job seeker’s last name or agency’s name begins with A-F

 

Chester.lambert@commerce.nc.gov if the first letter of job seekers last name or agency name begins with G-L 

 

Katrina.davis@commerce.nc.gov if the first letter of Job seeker’s last name or agency’s name begins with M-R.

 

dwight.butler@commerce.nc.gov if the first letter of Job seeker’s last name or agency begins with S-Z. 

The General Public can also register through Eventbrite 

https://www.eventbrite.com/e/487391710727