As mentioned in an earlier report, OnlineBusiness.com, a digital marketplace for premium domains and starter sites, has seen a surge in the sales of premium domain names across all industries. Based on the team’s research, there is a direct correlation between the pandemic that struck in the middle of 2020 and a seemingly increased importance on having a digital presence and a proper digital marketing program. That digital presence arguably starts with a proper domain name.
“We have seen rebrands and purchases of premium domain names on a scale we haven’t seen in recent years. This only continues to reemphasize the importance of having the best domain for your company or organization, especially in today’s business environment,” said Anthony Santiago, VP of Marketing at OnlineBusiness.com.
There are many factors to consider when choosing a domain for one’s business and brand. OnlineBusiness breaks it down into four factors:
Brevity – Try for a domain that is shorter than 7 letters and no more than 3 syllables to keep the domain as memorable as possible.
Generic Value – If a domain is one that can have a broad usage, a company allows themselves the flexibility to expand their brand or products without a potential pigeon hole with a too specific domain. This allows one to stay future-proofed for unexpected pivots or expansions.
Keywords/High DA – If the domain is a competitive keyword or search term, it already has a competitive advantage. The domain may already have an audience and can bring immediate traffic at the offset.
Another plus would be the domain having a High Domain Authority score which typically means there are a substantial number of authoritative sites linking to the domain.
Brandability – If the domain is catchy, it has a higher chance of being memorable and also brandable which when combined with a well-thought-out marketing strategy, gives a domain the best chance at success.
It’s important to mention that these are only general guidelines and there have been many successful domains and companies that have not followed these practices. Along with choosing a proper domain, the marketing strategy is just as important once the domain is acquired and put to use. Properly marketing one’s company online with the domain is the next step towards having the formula to capture the mindshare of the right target audience.
To find a domain that best fits a company or brand and to learn more visit the website of OnlineBusiness.com or learn more by contacting the team directly at firstname.lastname@example.org.
OnlineBusiness.com is a digital marketplace for premium domains and starter sites. They specialize in helping their clients to acquire the best domain name to increase credibility and brand power. Currently, they list over 3,500 domain names with a combined valuation of over $5M. To learn more visit https://www.onlinebusiness.com.
OnlineBusiness.com Media Team