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OnlineBusiness.com Reports on Post-Pandemic Rebranding and Its Global Impact

New York, NY –  The internet has always connected companies with a global audience and customer base, however, in a post-pandemic world, the ‘digital marketplace’ for the attention of that global audience has only increased in competitiveness. Instead of going out to their local stores, many consumers are spending their time on the internet as opposed to going out to a physical store to shop for things such as apparel, groceries, food or home supplies. This has opened the door for opportunities to many companies both domestic and international to reach those consumers.

Many businesses that were otherwise flourishing were hit hard by the unexpected pandemic. As we have crossed the year mark since the pandemic hit in the US, businesses are still understanding and learning to adapt to today’s digital landscape. And for some companies, they have been able to rebrand themselves successfully during the pandemic by understanding the needs of the new ‘stay at home shopper’.

One such company that has risen during the pandemic is SHEIN.com. A Chinese company that strictly has its roots in a digital marketplace, they learned to understand and connect with today’s online consumer. Beginning as SheInside.com and also owning an international domain SHEIN.cn, SHEIN acquired SHEIN.com for a high five figure deal to solidfy their rebrand and maintain a stronger connection with their audience. 

Understanding that one not only needs a strong digital presence by way of advertising to their target audience, there is also a need to ensure a strong first impression. And it’s the owning and using of a premium domain name that enhances a company’s first impression when a customer browses their website. By acquiring a shorter, memorable .com, SHEIN was able to secure a brandable name that has stuck in the minds of thousands of shoppers, enabling it to become one of the most downloaded apps this year, even more downloaded than the Amazon app at one point.

This acquisition represents a trend in international companies willing to pay top dollar upgrading to a better domain when rebranding. It has been noted that 70% of companies in Fortune China 100 use .com for their corporate domains. 

One such company, 360.cn, has made the transition to .com by paying a whopping $17M to acquire and upgrade to 360.com.

“Strong sales rely on a business’s ability to strengthen its brand within the marketplace and consumer mindshare. By securing the .com extension, businesses are able to alter its perception to its customer base from an international entity to a US-based operation despite having roots in another country. Companies who invest in shorter .com domains will continue to reap rewards in the future,” says Anthony Santiago, marketing director of OnlineBusiness.com

It is not just the .com element of a domain but those that are short in name also seem to be the domain of choice for Chinese companies looking to upgrade to a premium domain name

These examples show the importance of a .com and the far-reaching effects it has both domestically and internationally. 

To learn more about OnlineBusiness.com, visit their website or learn more by contacting the team directly at contact@onlinebusiness.com.

About OnlineBusiness.com

OnlineBusiness.com is a digital marketplace for premium domains and starter sites. They specialize in helping their clients to acquire the best domain name to increase credibility and brand power. Currently, they list over 3,500 domain names with a combined valuation of over $5M. To learn more visit https://www.onlinebusiness.com.

Contact Information

OnlineBusiness.com Media Team

contact@onlinebusiness.com

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Business Computers & Software Marketing & Sales Retail Technology

OnlineBusiness.com Reports Top Public Domain Sales for August 2021

New York, NY – To conclude Q3 of 2020, OnlineBusiness.com looks at the top domain sales for the month of August. Domain sales continue to stay hot for the year with many names selling for top dollar without any slow down for this trend. As a digital marketplace for premium domains and starter sites, OnlineBusiness.com always looks at the latest domain sales and looks to keep their audience in the know for the latest trends and notable sales. 

For the month of August 2021, according to DNJournal.com, the top three highest report domains are:

  • Marketing.com for $2,500,000
  • WorldClass.com for $400,000
  • Bowman.com for $281,000

Following last month’s press release highlighting the demand of domains with all-time high sales continuing, Marketing.com is the latest domain to sell in the 7-figure range. WorldClass.com and Bowman.com both sold in the 6-figure range to round out the top 3 reported domains sold in August 2021.

As OnlineBusiness.com reported last month, more businesses are continuing to reexamine their digital strategy to ensure a strong digital footprint as consumer habits have continued to shift to online stores.

“Blockbuster domain sales in the six and seven-figure range continue to take place with no signs of slowing down. Across the board in every industry we see more companies realizing the importance of acquiring their best name – and that usually means paying top dollar for a .com” said Michael Santiago, founder of OnlineBusiness.com.

Demand for domains, especially consumer-facing premium domains, has increased and is projected to continue trending upwards throughout 2021. OnlineBusiness.com continues to add to its domain portfolio in emerging industries such as CBD, Cannabis and Cryptocurrency.

To learn more about OnlineBusiness.com, visit their website or learn more by contacting the team directly at contact@onlinebusiness.com.

About OnlineBusiness.com

OnlineBusiness.com is a digital marketplace for premium domains and starter sites. They specialize in helping their clients to acquire the best domain name to increase credibility and brand power. Currently, they list over 3,500 domain names with a combined valuation of over $5M. To learn more visit https://www.onlinebusiness.com.

Contact Information

OnlineBusiness.com Media Team

contact@onlinebusiness.com

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Business Marketing & Sales Media & Communications Retail Technology

Why .com Domains Rule in Customers’ Mind Says OnlineBusiness.com

New York, NY – Since the invention of the internet back in the early to mid 1990’s, the dot com domain extension has always been synonymous with the world wide web. Categorized as a gTLD, Generic Top-Level Domain, which is the last end of a domain name after the dot, ‘.com’s’ make up the core group of gTLD including .net, .org, and .info. And while new gTLD extensions continue to pop up as the internet expands and innovation comes to fruition, dot com is still considered the ideal gTLD for businesses and investors. OnlineBusiness.com explores some examples that highlight dot com’s continued dominance and also discusses the future of gTLD extensions. 

“Having the ability to control and manage a unique domain name or brand across multiple extensions is very powerful,” said Anthony Santiago, Marketing Director at OnlineBusiness. “First, your brand is protected from others for such a small investment if you are hand registering. The .com extension will always command a higher price in the market due to user behavior online. The .com is synonymous with a website. Other extensions like .co are a suitable replacement if the .com is not available.”

One example OnlineBusiness.com highlights that clearly shows the importance of a dot com domain in today’s digital landscape is Mural. Mural is a company that has tripled its annual recurring revenue in the last year and has switched its domain to Mural.com assumingly paying a high price tag to acquire it from Grupo Reforma, which is one of the largest print media companies in Mexico. They originally were known as Mural.ly and then switched to Mural.co before ultimately switching to Mural.com. 

Mural may have started with the domain Mural.ly to align with the trend with the increase in popularity of these ‘new’ gTLD such as .co’s, .io’s and .ly’s in recent years. However, as one can see there came a point in which Mural felt it was in their best interest to acquire and rebrand to Mural.com as they continue to grow in brand and revenue. Since acquiring the domain, they have raised another $50 million in Series C funding this year.

This isn’t to say with dot com still averaging 3 out of 4 every gTLD domains, other gTLD haven’t tried to innovate the market. Since 2011, ICANN, The Internet Corporation for Assigned Names and Numbers, assigned to unify the internet, has allowed companies to register their own gTLD such as .oldnavy and .google. And although some companies are looking to be at the forefront of this, there are other companies that have scaled back their efforts in this arena. 

Three dot brand TLD experiments have called it quits this year which included a university, an insurance company and a consumer goods company and have cancelled their TLD brands:

  • Royal Melbourne Institute of Technology (RMIT University) (TLD: .rmit)
  • Swiftcover Insurance Services Limited (TLD: .swiftcover)
  • Dabur India Limited (TLD: .dabur)

Due to saturation of the core gTLDs and new TLD trends, as mentioned in a 2018 Wired feature, it may very well be that the landscape may start to shift to give more market share to other gTLD extensions within 5 years but as it stands .com’s still hold the most value for companies and organizations looking for a premium domain today.

To learn more about OnlineBusiness.com, visit their website or learn more by contacting the team directly at contact@onlinebusiness.com.

About OnlineBusiness.com

OnlineBusiness.com is a digital marketplace for premium domains and starter sites. They specialize in helping their clients to acquire the best domain name to increase credibility and brand power. Currently, they list over 3,500 domain names with a combined valuation of over $5M. To learn more visit https://www.onlinebusiness.com.

Contact Information

OnlineBusiness.com Media Team

contact@onlinebusiness.com

Categories
Business Marketing & Sales Professional Services Retail Technology

OnlineBusiness Shares Key Points in Selecting the Best Domain Name for a Winning Brand

As mentioned in an earlier report, OnlineBusiness.com, a digital marketplace for premium domains and starter sites, has seen a surge in the sales of premium domain names across all industries. Based on the team’s research, there is a direct correlation between the pandemic that struck in the middle of 2020 and a seemingly increased importance on having a digital presence and a proper digital marketing program. That digital presence arguably starts with a proper domain name. 

“We have seen rebrands and purchases of premium domain names on a scale we haven’t seen in recent years. This only continues to reemphasize the importance of having the best domain for your company or organization, especially in today’s business environment,” said Anthony Santiago, VP of Marketing at OnlineBusiness.com.

There are many factors to consider when choosing a domain for one’s business and brand. OnlineBusiness breaks it down into four factors:

Brevity – Try for a domain that is shorter than 7 letters and no more than 3 syllables to keep the domain as memorable as possible.

Generic Value – If a domain is one that can have a broad usage, a company allows themselves the flexibility to expand their brand or products without a potential pigeon hole with a too specific domain. This allows one to stay future-proofed for unexpected pivots or expansions.

Keywords/High DA – If the domain is a competitive keyword or search term, it already has a competitive advantage. The domain may already have an audience and can bring immediate traffic at the offset. 

Another plus would be the domain having a High Domain Authority score which typically means there are a substantial number of authoritative sites linking to the domain.

Brandability – If the domain is catchy, it has a higher chance of being memorable and also brandable which when combined with a well-thought-out marketing strategy, gives a domain the best chance at success.

It’s important to mention that these are only general guidelines and there have been many successful domains and companies that have not followed these practices. Along with choosing a proper domain, the marketing strategy is just as important once the domain is acquired and put to use. Properly marketing one’s company online with the domain is the next step towards having the formula to capture the mindshare of the right target audience.

To find a domain that best fits a company or brand and to learn more visit the website of OnlineBusiness.com or learn more by contacting the team directly at contact@onlinebusiness.com.

About OnlineBusiness.com

OnlineBusiness.com is a digital marketplace for premium domains and starter sites. They specialize in helping their clients to acquire the best domain name to increase credibility and brand power. Currently, they list over 3,500 domain names with a combined valuation of over $5M. To learn more visit https://www.onlinebusiness.com.

Contact Information

OnlineBusiness.com Media Team

contact@onlinebusiness.com