New York, NY – The internet has always connected companies with a global audience and customer base, however, in a post-pandemic world, the ‘digital marketplace’ for the attention of that global audience has only increased in competitiveness. Instead of going out to their local stores, many consumers are spending their time on the internet as opposed to going out to a physical store to shop for things such as apparel, groceries, food or home supplies. This has opened the door for opportunities to many companies both domestic and international to reach those consumers.
Many businesses that were otherwise flourishing were hit hard by the unexpected pandemic. As we have crossed the year mark since the pandemic hit in the US, businesses are still understanding and learning to adapt to today’s digital landscape. And for some companies, they have been able to rebrand themselves successfully during the pandemic by understanding the needs of the new ‘stay at home shopper’.
One such company that has risen during the pandemic is SHEIN.com. A Chinese company that strictly has its roots in a digital marketplace, they learned to understand and connect with today’s online consumer. Beginning as SheInside.com and also owning an international domain SHEIN.cn, SHEIN acquired SHEIN.com for a high five figure deal to solidfy their rebrand and maintain a stronger connection with their audience.
Understanding that one not only needs a strong digital presence by way of advertising to their target audience, there is also a need to ensure a strong first impression. And it’s the owning and using of a premium domain name that enhances a company’s first impression when a customer browses their website. By acquiring a shorter, memorable .com, SHEIN was able to secure a brandable name that has stuck in the minds of thousands of shoppers, enabling it to become one of the most downloaded apps this year, even more downloaded than the Amazon app at one point.
This acquisition represents a trend in international companies willing to pay top dollar upgrading to a better domain when rebranding. It has been noted that 70% of companies in Fortune China 100 use .com for their corporate domains.
One such company, 360.cn, has made the transition to .com by paying a whopping $17M to acquire and upgrade to 360.com.
“Strong sales rely on a business’s ability to strengthen its brand within the marketplace and consumer mindshare. By securing the .com extension, businesses are able to alter its perception to its customer base from an international entity to a US-based operation despite having roots in another country. Companies who invest in shorter .com domains will continue to reap rewards in the future,” says Anthony Santiago, marketing director of OnlineBusiness.com
It is not just the .com element of a domain but those that are short in name also seem to be the domain of choice for Chinese companies looking to upgrade to a premium domain name.
These examples show the importance of a .com and the far-reaching effects it has both domestically and internationally.
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OnlineBusiness.com is a digital marketplace for premium domains and starter sites. They specialize in helping their clients to acquire the best domain name to increase credibility and brand power. Currently, they list over 3,500 domain names with a combined valuation of over $5M. To learn more visit https://www.onlinebusiness.com.
OnlineBusiness.com Media Team