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Crown Complex Announces The New Professional Basketball Team Coming to the Crown Arena March 2026!

Crown Complex Announces The New Professional Basketball Team Coming to the Crown Arena March 2026!

FAYETTEVILLE, NC (October 17, 2025) – The Crown Complex is excited to announce the launch of the inaugural season of Fayetteville Liberty Professional Basketball at the Crown Arena in 2026. A new chapter in Fayetteville’s sports history is about to be written. The Fayetteville Liberty, Fayetteville’s first professional basketball franchise since the Fayetteville Patriots (NBA D-League), is preparing to launch its inaugural season as part of The Basketball League (TBL).

The Liberty will mark a milestone with their official press conference on December 12, 2025 at the Alpha Academy at 2:00pm. The event will introduce the team to the city, highlight corporate partners, and share the broader vision for the inaugural season.

The following day, December 13, 2025, the Liberty will host their final player combine and flagship tryout, where athletes from across the region will compete for a spot on the inaugural roster. This event is expected to draw scouts, media, and fans alike, setting the stage for the Liberty’s first season.

The finalized roster will be unveiled in early 2026, with training camp and community activations leading up to the March 2026 season opener.

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Tickets will be available at the Crown Box Office, Fort Bragg Leisure Travel Office, and online at Ticketmaster.com. starting October 31, 2025.

About Fayetteville Liberty

With the guiding vision of “Building Hope in the Community One Possession at a Time,” the Liberty are establishing themselves not only as a competitive professional basketball team but as a cornerstone of community engagement, youth empowerment, and regional pride.

A Team for the City, By the City

At the helm is Team Market Owner Robert L. Edwards Jr., a lifelong Fayetteville resident and entrepreneur who has worked tirelessly with his leadership team to ensure the Liberty is more than just another sports franchise.

“Our mission is bigger than basketball,” Edwards explained. “The Liberty represent the spirit of Fayetteville—the resilience, the culture, and the vision for what this city can be. We are here to win games, yes, but more importantly, to create opportunities, to inspire the next generation, and to unite this community under one banner.”

The Liberty will play home games at the Crown Complex Arena, one of the region’s premier sports and entertainment venues. This marks a significant step for both the Crown Complex and the City of Fayetteville, expanding their portfolio of professional sports tenants alongside the Fayetteville Woodpeckers (MiLB) and Fayetteville Marksmen (hockey).

The addition of professional basketball helps further position Fayetteville as a regional hub for sports tourism and entertainment, creating new opportunities for local businesses, job growth, and cultural visibility.

Hope.Community & Liberty City Ambassadors

Beyond the hardwood, the Fayetteville Liberty are committed to initiatives that reach deep into neighborhoods, schools, and community organizations. This commitment is embodied in the Hope.Community movement and the Liberty City Ambassadors Program (LCAP).

Through these programs, the Liberty are building platforms for the next generation:

Free Youth Camps: Annual basketball and leadership camps, with more than 200 kids expected at the first sessions. These camps emphasize fundamentals while teaching teamwork, resilience, and goal-setting.

Scholar of the Year Awards: Students across Cumberland County in grades 1–12 will be recognized each year for achievements in academics, leadership, and service.

 

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School Day Game: A special gameday where thousands of students attend for free, combining basketball excitement with lessons in leadership, sportsmanship, and responsibility.

Community Givebacks: The Liberty are already active with Alpha Academy, United Way, Build Better Youth, the Dogwood Festival, and others to provide mentorship, resources, and volunteer support.

About the Crown Complex

Located in the heart of Cumberland County, the Crown Complex is a state-of-the-art, five-venue complex consisting of a 4,500-seat arena, a 9,200-square foot ballroom, a 10,880-seat coliseum, an exposition center with 60,000 square feet of unobstructed space and a 2,440-seat theatre. Managed by Oak View Group, the Complex is home to the Fayetteville Marksmen hockey team (SPHL) and Fayetteville Fury indoor soccer team (NISL) and hosts a variety of other sporting events, family shows, concerts and special productions year-round. The flagship venue of the Crown Complex, the Coliseum, opened in October of 1997. The Crown Expo Center is designed as a full-service, multi-purpose exhibit and meeting facility. The Expo boasts 60,000 square feet of unobstructed event space that can be adjusted in size to meet the needs of any client. Adjoining the Crown Expo Center, the 9,200-square foot Ballroom and Hospitality area is utilized for meetings and gatherings for groups of up to 650. Easily adaptable to theatre or classroom style seating for speaking presentations, the Ballroom is also an ideal location for wedding receptions, proms, anniversary dinners and more. An in-house, connected kitchen provides complete food service to all facilities throughout the Complex. This is provided by Oak View Group Hospitality, the Crown Complex’s exclusive caterer. Seating just over 2,400, the Crown Theatre showcases a wide range of theatrical events, concerts and comedy shows. The theatre hosts a number of concerts, family and special entertainment as well as a variety of Broadway productions to complement an assortment of community events. The Crown Arena has the capability to meet the needs of a wide range of activities including catered functions, exhibitions, banquets, rodeos, circuses, basketball, wrestling, concerts and other sporting events. The Arena seats up to 4,500 and provides 11,552 square feet of unobstructed space. The Crown Arena is host to a tenant roller derby team, the Rogue Rollergirls, and the TBL Professional Basket Tea Each year, the Crown Complex also hosts a variety of outdoor events including the Cumberland County Fair. 

On the web:crowncomplexnc.com

On Facebook:facebook.com/crowncomplexnc

On X: twitter.com/CrownComplexNC

On Instagram: instagram.com/crowncomplexnc

About Oak View Group (OVG)

Oak View Group (OVG) is the global leader in live experience venue development, management, premium hospitality services, and 360-degree solutions for a collection of world-class owned venues and a client roster of arenas, convention centers, music festivals, performing arts centers, and cultural institutions. Founded by Tim Leiweke and Irving Azoff in 

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Media contact:

Gary Rogers, Oak View Group | Crown Complex

Director of Marketing

Gary.rogers@oakviewgroup.com

Anna Deaton, Oak View Group | Crown Complex

Marketing Manager 

Anna.deaton@oakviewgroup.com

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The 3rd Annual HBCU Honors Set to Air Sunday, November 30, 2025 at 8 PM EST on BET and BET Her

Washington, D.C. — HBCU Honors announces the broadcast of the 3rd Annual HBCU Honors ceremony, scheduled to air on Sunday, November 30, 2025 at 8 PM EST on BET and BET Her. The national broadcast spotlights students, alumni, and leaders across the Historically Black Colleges and Universities community and continues the growing visibility of HBCU excellence on a national stage.

This year’s event marks a continued expansion of the HBCU Honors platform as it returns to Washington, D.C. with an elevated program lineup, distinguished honorees, and extensive media coverage. HBCU alum audiences, current students, faculty members, and supporters across the country will be able to tune in through the BET network.

Blue Carpet Coverage Returns with The Mo You Know

Media personality and cultural correspondent The Mo You Know will return to Washington, D.C. to cover the Blue Carpet for the 3rd Annual HBCU Honors. The Mo You Know has become a recognized voice within the HBCU community, regularly highlighting HBCU leaders, student success, and cultural milestones. Her presence at the Blue Carpet aligns with her ongoing work amplifying Black excellence and elevating HBCU-focused storytelling for national audiences.

The Blue Carpet segment will feature interviews with honorees, presenters, and special guests, offering viewers a closer look at the individuals and organizations driving progress throughout the HBCU ecosystem.

A Continued Commitment to Highlighting HBCU Leadership

The HBCU Honors ceremony was established to recognize notable achievements within the HBCU community, including contributions in education, entertainment, civic leadership, STEM, philanthropy, and business. The annual broadcast provides a national platform that reinforces the cultural, academic, and historical importance of HBCUs.

As interest in HBCU programs increases across the country, the televised event supports continued awareness, enrollment, alumni engagement, and institutional visibility. The 2025 ceremony will feature award presentations, cultural performances, and appearances by prominent voices committed to strengthening HBCU advancement.

Broadcast Details

The 3rd Annual HBCU Honors will air on Sunday, November 30, 2025 at 8 PM EST on BET and BET Her. Viewers can follow updates, honoree announcements, and behind-the-scenes content through the organization’s official website and social platforms.

Website: https://hbcuhonors.org/

About HBCU Honors

HBCU Honors is an annual awards ceremony dedicated to recognizing exceptional leadership, innovation, and achievement within the Historically Black Colleges and Universities community. The event brings national visibility to students, alumni, executives, educators, and contributors whose influence strengthens the HBCU legacy. The ceremony is broadcast to engage current HBCU students and alumni while introducing broader audiences to the cultural and academic impact of HBCU institutions.

Media Contact

HBCU Honors Communications Office

Website: HBCUhonors.org

Email: info@HBCUhonors.org

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Fayetteville, NC Native Selected to Cover The Inaugural Carolina Soul Music Awards Presented by KG Music Group

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ShaDonna “Mo” McPhaul, widely recognized as The Mo You Know, has been selected to serve as a red carpet correspondent for the Inaugural Carolina Soul Music Awards, presented by KG Music Group. The event marks a milestone celebration of Southern soul music and the artists shaping its sound across the Carolinas and beyond.

Known for her charisma, professionalism, and passion for storytelling, McPhaul has made a name for herself as a trusted media personality and community advocate. Her selection as a correspondent for this historic event underscores her growing influence within the entertainment and media industry. The Carolina Soul Music Awards brings together artists, producers, and executives to honor excellence in Southern soul — a genre rooted in rhythm, emotion, and cultural pride.

For McPhaul, this assignment carried deep personal meaning. “The Mo You Know is no stranger to the red carpet,” McPhaul shared. “But this one felt special because I’m such a fan of King George and Southern soul music in general. It’s more than work — it’s passion.”

The Inaugural Carolina Soul Music Awards, spearheaded by KG Music Group, celebrates the vibrant artists and creative professionals driving the resurgence of Southern soul. King George, an influential artist and entrepreneur, has been instrumental in bringing national attention to the genre through his music and leadership. The event aims to spotlight the region’s talent while fostering connections within the broader music industry.

In addition to her red carpet coverage, McPhaul revealed plans for a future television project titled “Mo Loves Southern Soul.” The concept, currently in development, will feature interviews, performances, and behind-the-scenes stories highlighting both emerging and established Southern soul artists. The show’s mission is to elevate the genre to mainstream recognition and introduce its heartfelt sound to new audiences nationwide.

“I want to use my platform to shine a light on artists who are keeping Southern soul alive,” McPhaul said. “Their stories deserve to be heard, and their music deserves to be celebrated.”

McPhaul’s selection reflects her continued impact as a Fayetteville native representing North Carolina talent on larger stages. Her previous red carpet appearances have included entertainment, business, and community events across the region. Her coverage of the Carolina Soul Music Awards reinforces the connection between local culture and national exposure — an ongoing theme in her media work.

As Southern soul continues to gain traction across radio and streaming platforms, events like the Carolina Soul Music Awards play a vital role in recognizing its contributors and expanding its reach. Through her coverage and upcoming projects, McPhaul aims to help bridge the gap between regional recognition and national acclaim.

For more information about ShaDonna “Mo” McPhaul and upcoming projects from The Mo You Know, visit themoyouknow.vip

For more information about the Carolina Soul Music Awards visit thecsma.com

Media Contact:

The Mo You Know

Email: mo@themoyouknow.vip

Website: themoyouknow.vip

Fayetteville, North Carolina

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Fifth Grader Drafted to Middle School Sports Team for Exceptional Athleticism

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In an impressive show of skill and maturity well beyond his years, 10-year-old Tyjah “TJ” Gaddy has been selected to join the middle school sports program at Alpha Academy, a charter school in Fayetteville, North Carolina. The fifth grader’s exceptional performance on the field and court has earned him early recognition from coaches and peers who see tremendous potential in his athletic future.

Despite competing against older and more physically developed players, TJ’s speed, agility, and game intelligence have consistently set him apart. Coaches say his ability to adapt, anticipate plays, and execute under pressure make him one of the most exciting young prospects to watch in Fayetteville youth sports. His recent selection to a middle school team marks a major milestone for a player his age.

“TJ plays with the heart of a champion,” said his father, Tyric Gaddy. “Age doesn’t matter when you’ve got this much talent. He puts in the work, stays focused, and keeps improving every day.”

TJ’s love for football, basketball and soccer started at an early age, fueled by countless hours of practice and a natural drive to compete. Whether running drills or studying game film, his dedication has impressed everyone around him. Coaches have noted his leadership qualities and his ability to motivate teammates with his positive energy and sportsmanship.

“Most kids his age are still learning the fundamentals,” one coach commented. “But TJ plays with confidence and understanding that we normally see in older athletes. He’s disciplined, coachable, and never backs down from a challenge.”

Joining Alpha Academy’s middle school athletic program gives TJ access to higher levels of training, competition, and mentorship from experienced coaches. It also positions him among a new class of young athletes being developed through Fayetteville’s growing youth sports community — one known for producing standout players who go on to make an impact at the high school and collegiate levels.

The Gaddy family hopes TJ’s journey will inspire other young athletes to pursue their passions with determination and humility. “He loves the game, but he also respects it,” said Tyric. “We tell him to stay humble, stay focused, and always give 100 percent. That’s what separates a good player from a great one.”

As TJ prepares for his first season with Alpha Academy, excitement is building both locally and online. His highlights and updates can be followed on Instagram at @tjupnext2033, where fans and supporters can watch his athletic development unfold.

For a fifth grader to compete at this level is rare, but for those who have seen him play, it’s no surprise. With natural athletic ability, relentless work ethic, and a supportive family behind him, Tyjah “TJ” Gaddy is quickly proving that greatness knows no age.

Media Contact:

Gaddy Family

Email: tyricgaddy@gmail.com

Instagram: @tjupnext2033

Location: Fayetteville, North Carolina

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KING GEORGE PRESENTS The Inaugural Carolina Soul Music Awards

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FOR IMMEDIATE RELEASE

Contact: media@CarolinaSoulMusicAwards.com

Website: www.CarolinaSoulMusicAwards.com

KING GEORGE PRESENTS

The Inaugural Carolina Soul Music Awards

Celebrating the Timeless Sound of the South

Sunday, November 2, 2025 | 6:00 PM – 10:00 PM

DoubleTree Hotel | 2100 Bush River Road, Columbia, SC 29210

Carolinas – Southern Soul is stepping into the spotlight like never before, as chart-topping artist King

George proudly presents the Inaugural Carolina Soul Music Awards — a historic celebration

honoring the vibrant talent and cultural legacy of Southern Soul music across North and South Carolina.

Under the theme “Understanding Southern Soul: The Heartbeat of the Carolinas,” this landmark

event will uplift a genre rooted in juke joints, front porches, and church pews — a raw, heartfelt fusion of

blues, R&B;, and gospel that tells stories of love, heartbreak, joy, and perseverance.

At the forefront of this movement is King George, whose viral success and sold-out shows have

redefined what Southern Soul looks and sounds like for a new generation.

“We’re not just putting on a show — we’re building a legacy,” says King George. “This is about honoring

our roots and showing love to the artists, fans, and communities that keep this music alive.”

■ EVENT HIGHLIGHTS:

– Doors Open: 5:00 PM

– Red Carpet Experience: 6:00 PM

– Showtime: 8:00 PM

– Location: DoubleTree Hotel, 2100 Bush River Road, Columbia, SC 29210

– Special Tribute: Southern Soul icon Calvin Richardson will be honored with the prestigious CSMALegend Award.

From iconic performances to powerful tributes and community celebration, the Carolina Soul Music

Awards promises to be the premier Southern Soul event of the year.

■■ Get General Admission & VIP Tickets Now at www.CarolinaSoulMusicAwards.com

■ Sponsorships Available — for details, email: contact@thecsma.com

#CarolinaSoulMusicAwards #SouthernSoulIsLife #KingGeorge 

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All Things Bright Launches Inaugural Cheer and Dance Holiday Classic in Hope Mills

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The holiday season in Hope Mills will shine a little brighter this year as All Things Bright, LLC presents its first-ever Cheer and Dance Holiday Classic. The highly anticipated event, hosted in partnership with Hope Mills Parks and Recreation, will take place on Saturday, November 22, 2025, at 1:00 p.m. Families, athletes, and community members are invited to gather for a festive afternoon of spirited performances, competition, and celebration.

The Cheer and Dance Holiday Classic represents the vision of Tameka S. Bright, founder of All Things Bright, LLC. With more than 13 years of experience in cheerleading and an impressive record that includes four Collegiate National Championships, Bright has long been dedicated to creating opportunities for youth to showcase their talents while building confidence, teamwork, and leadership skills.

“This competition is more than just an event—it’s a platform to inspire young athletes and bring our community together during the holiday season,” said Bright. “Cheer and dance have been such influential parts of my life, and I am honored to share that passion through this inaugural showcase.”

Sponsorship Opportunities to Support Youth and Community

All Things Bright is seeking community partners and sponsors to support the event and the young athletes who will participate. Sponsorships not only provide valuable resources for the competition but also allow local businesses and individuals to demonstrate their commitment to youth development and community engagement.

Several sponsorship levels are available:

  • BRIGHT Sponsor – $1,000 (2 available)
  • Megaphone naming rights
  • Social media presence
  • Vendor space
  • 10 live event mentions
  • Event speech opportunity
  • Logo placement on champion shirts
  • Logo on digital displays
  • SPARKLE Sponsor – $750 (3 available)
  • Pom and bow recognition
  • Social media promotion
  • Vendor space
  • 7 live event mentions
  • Logo placement on champion shirts
  • Logo on digital displays
  • SPIRIT Sponsor – $500 (5 available)
  • Social media promotion
  • 5 live event mentions
  • Logo placement on champion shirts
  • Logo on digital displays

Sponsorship inquiries and donations can be directed to ShaDonna “Mo” McPhaul at 910-574-3346. Donations by check can be made payable to All Things Bright.

A Celebration of Talent, Teamwork, and Holiday Spirit

The Cheer and Dance Holiday Classic will welcome high school teams from across the region, creating an opportunity for athletes to perform in a competitive environment while also celebrating the joy of the holiday season. With spirited routines, dazzling choreography, and a festive atmosphere, the event promises to be a highlight for families and fans alike.

Beyond the performances, the Classic will serve as a gathering point for the community, offering vendors, local engagement, and a space for families to come together in celebration. By blending competition with holiday cheer, the event captures the essence of the season while promoting positive values such as dedication, perseverance, and community pride.

Building a Legacy Through Cheer and Dance

Founder Tameka Bright has long envisioned creating a signature event that would not only highlight the region’s talent but also contribute to the growth of young athletes. Through All Things Bright, she continues to expand opportunities for youth, offering platforms that encourage both personal and athletic development.

“The Cheer and Dance Holiday Classic is just the beginning,” Bright emphasized. “We are building a tradition that will uplift our youth, strengthen community connections, and shine a spotlight on the incredible talent right here in North Carolina.”

Event Details

  • Event: All Things Bright Cheer and Dance Holiday Classic
  • Date: Saturday, November 22, 2025
  • Time: 1:00 p.m.
  • Location: Hope Mills Parks and Recreation
  • Presented by: All Things Bright, LLC

Media Contact

All Things Bright, LLC

Phone: 202-258-2677

Email: allthingbright2023@gmail.com

Sponsorship Inquiries: ShaDonna “Mo” McPhaul, 910-574-3346

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Fayetteville Liberty Teams Up with ShaDonna “Mo” McPhaul to Strengthen Community Ties and Boost Sports Entertainment

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The Fayetteville Liberty, a rising basketball organization dedicated to showcasing talent and energizing the region with top-tier sports entertainment, has announced a partnership with ShaDonna “Mo” McPhaul, founder of The Mo You Know. This collaboration is designed to amplify community engagement and create a dynamic atmosphere leading up to the Liberty’s games at the Crown Arena in 2026.

The Fayetteville Liberty has quickly become a source of pride for basketball fans across North Carolina. Known for its commitment to competitive play, professionalism, and strong community presence, the team is preparing to expand its reach by joining forces with McPhaul, a respected media personality, veteran, and community advocate.

A Shared Vision for Community Impact

McPhaul, widely known as “Mo” and the voice behind The Mo You Know, has built her career around spotlighting local stories, events, and initiatives that inspire and uplift. Her deep ties to Fayetteville and passion for promoting positive community narratives make her an ideal partner for the Liberty as the organization continues to grow.

“I love this community and believe in the power of sports to bring people together,” said McPhaul. “Partnering with the Fayetteville Liberty is about more than basketball. It’s about creating opportunities for families, businesses, and fans to connect and celebrate what makes Fayetteville special. I’m fired up to help bring more sports entertainment to our city.”

The Liberty shares that vision. By working with McPhaul, the organization will be able to extend its outreach, encourage local sponsorships, and cultivate a loyal fan base that reflects the diverse spirit of Fayetteville.

Basketball as a Catalyst for Growth

As Fayetteville continues to expand economically and culturally, sports play an increasingly important role in strengthening community bonds. The Liberty’s home at the Crown Arena positions the team to attract regional attention and foster a thriving game-day experience.

The collaboration with McPhaul is expected to build anticipation for the team’s official arena debut in 2026. Together, the Liberty and The Mo You Know aim to spotlight not only the excitement of basketball but also the broader benefits of investing in local sports – from youth engagement and mentorship programs to new opportunities for business partnerships.

“Basketball has always been more than a game. It’s a platform for growth, unity, and inspiration,” said Robert Edwards Jr. Team Market Owner of the Fayetteville Liberty. “ShaDonna brings a wealth of energy and a proven track record of community impact. We are thrilled to have her join our mission of making Fayetteville a premier destination for sports entertainment.”

Opportunities for Sponsors and Fans

With the team’s official Crown Arena schedule approaching in 2026, sponsors and community members are encouraged to get involved early. The Liberty is actively seeking partnerships with businesses, organizations, and individuals who want to align their brand with a movement that prioritizes both athletic excellence and community connection.

Game-day events are being designed to deliver a full entertainment experience, blending competitive basketball with fan engagement, family-friendly programming, and community recognition. McPhaul’s involvement will ensure these stories and experiences reach a wider audience across multiple platforms, highlighting the Liberty’s role as a unifying force in Fayetteville.

Looking Ahead

The Fayetteville Liberty and The Mo You Know are laying the foundation for what promises to be an unforgettable era of basketball in Fayetteville. As the team gears up for its Crown Arena debut, fans can expect consistent updates, behind-the-scenes content, and community initiatives that reflect the shared commitment of both organizations to the people they serve.

For sponsors, fans, and local residents alike, the partnership represents an invitation to be part of a movement that blends sports, community, and opportunity.

About Fayetteville Liberty

The Fayetteville Liberty is a professional basketball team committed to providing high-quality sports entertainment while fostering community pride and engagement. With a focus on teamwork, excellence, and local partnerships, the Liberty is building a strong foundation as it prepares to host games at the Crown Arena in 2026.

About The Mo You Know

Founded by ShaDonna “Mo” McPhaul, The Mo You Know is a media platform dedicated to uplifting stories, events, and people throughout the Fayetteville community and beyond. McPhaul, a veteran and advocate, is known for her passion for connecting people and driving positive change.

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Marcus Doss Salon Returns to Atlanta for the Bronner Bros Beauty Icon Awards Celebration

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Marcus Doss Salon, one of Fayetteville, North Carolina’s most distinguished salons, is set to make a highly anticipated return to Atlanta for the prestigious Bronner Bros Beauty Icon Awards. Known for artistry, innovation, and trendsetting in hair design, Marcus Doss and his team will once again captivate audiences, this time by opening the show with a special theme hair performance designed exclusively for the event.

The Bronner Bros International Beauty Show, recognized as one of the largest and most influential gatherings of multicultural beauty professionals in the world, has long served as the stage for celebrating trailblazers who push the industry forward. The Beauty Icon Award in particular is a momentous recognition, spotlighting professionals who embody excellence, leadership, and creativity in the beauty arts.

A Return to the Iconic Stage

For Marcus Doss, returning to Bronner Bros is both a professional milestone and a full-circle moment. Over the years, his salon has earned a reputation for combining technical mastery with visionary creativity. The opportunity to present on this stage offers not only recognition of past achievements but also a chance to showcase the forward-thinking artistry that defines the Marcus Doss Salon brand.

“Our goal is to inspire the audience with every look and every detail,” said Marcus Doss. “This performance will honor the legacy of Bronner Bros while bringing something fresh and unforgettable to the show.”

The salon’s showcase will highlight bold hair designs, intricate techniques, and storytelling through style, creating a performance that merges artistry with entertainment. Industry insiders are already calling the opening act one of the most anticipated moments of the awards program.

The Beauty Icon Legacy

The Bronner Bros Beauty Icon Awards represent more than glamour—they signify excellence across generations of beauty professionals. By honoring those who have left an indelible mark on the industry, the awards also encourage the next wave of talent to rise.

Marcus Doss and his team embrace this legacy, using their platform to uplift and inspire. Their work exemplifies the resilience, innovation, and artistry at the heart of the beauty profession. With a salon deeply rooted in Fayetteville but with influence extending across the Southeast and beyond, Marcus Doss Salon demonstrates how local talent can thrive on an international stage.

Inspiring the Beauty Industry

For beauty professionals attending Bronner Bros, the return of Marcus Doss Salon carries special meaning. The team’s reputation for excellence in styling, cutting, coloring, and creative design serves as both inspiration and challenge for others in the field. By opening the awards with a performance designed to set the tone for the evening, the salon reinforces its role as both innovator and standard-bearer in the industry.

“The Bronner Bros Beauty Show has always been about community, creativity, and pushing boundaries,” Doss explained. “Our salon is honored to contribute to that tradition while representing Fayetteville on one of the biggest stages in beauty.”

About Marcus Doss Salon

Marcus Doss Salon, based in Fayetteville, North Carolina, is recognized for its dedication to excellence in hair care, design, and artistry. With a mission to enhance confidence and celebrate individuality through beauty, the salon has become a trusted name both locally and nationally. Known for trendsetting styles, advanced techniques, and innovative showcases, Marcus Doss and his team continue to inspire beauty professionals and clients alike.

About Bronner Bros

The Bronner Bros International Beauty Show is one of the largest multicultural beauty trade shows in the United States, bringing together thousands of professionals, educators, and brands in Atlanta, Georgia. For over 75 years, Bronner Bros has been a leader in celebrating excellence in beauty, offering education, networking, and recognition through its shows and awards, including the Beauty Icon Award.

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ShaDonna “Mo” McPhaul Returns to Virginia State University as Guest Instructor in the Reginald F. Lewis College of Business

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Virginia State University (VSU) proudly welcomed back accomplished media personality and entrepreneur, ShaDonna “Mo” McPhaul, as a Guest Instructor in the Reginald F. Lewis College of Business. Hosted by Jonathan M. Young, Director of Corporate Relations, this special engagement aligns with VSU’s continued commitment to enriching student experiences with real-world knowledge and leadership rooted in ethical and professional excellence.

 

Known for her influential platform “The Mo You Know,” McPhaul has made a lasting impact across the fields of media, entrepreneurship, and community empowerment. Her return to VSU marks a special full-circle moment, where she shared career-defining insights and life lessons with students at this prestigious Historically Black College and University (HBCU).

 

During her session, McPhaul offered students a behind-the-scenes perspective on covering the HBCU Honors “Blue Carpet” event at Howard University—an exclusive feature aired on Black Entertainment Television. Drawing from this experience, she discussed the importance of brand building, media literacy, and how young professionals can position themselves in competitive global markets while remaining grounded in service and integrity.

 

“Our goal at VSU is to graduate students who are not only academically prepared but also community-minded and career-ready,” said Jonathan M. Young. “ShaDonna ‘Mo’ McPhaul exemplifies the kind of transformative leader our students can learn from, and we were honored to have her share her journey.”

 

In addition to her guest instruction, McPhaul is also spearheading efforts to support youth employment initiatives. Her work connects students to real job opportunities and workshops focused on workforce readiness—another testament to her philosophy of paying it forward.

 

Virginia State University continues to strengthen partnerships with notable alumni, thought leaders, and corporate influencers to offer dynamic programming that equips students for the challenges of the 21st century. Guest lectures and practical workshops led by professionals like McPhaul serve to bridge the gap between academic theory and industry application.

 

With this engagement, VSU invites other HBCUs and corporate partners to explore collaboration opportunities, particularly those focused on developing future-ready leaders through engaging, hands-on instruction. By integrating the voices of professionals who reflect the lived experiences and aspirations of the student body, institutions like VSU provide an unmatched educational environment.

 

For more information about programming at the Reginald F. Lewis College of Business or to inquire about future workshop partnerships, please visit www.vsu.edu/business.

 

About Virginia State University:

Virginia State University is a leading public HBCU committed to graduating lifelong learners who are globally competitive, community-focused, and ethically grounded. The Reginald F. Lewis College of Business fosters innovation and leadership through academic excellence and real-world engagement.

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ShaDonna “Mo” McPhaul Attends 2025 Black Entertainment Television Awards as Influencer & PR Strategist, Returns with Purpose and Powerful Partnerships

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ShaDonna “Mo” McPhaul, media personality, PR strategist, and founder of The Mo You Know, made her presence known at the 2025 Black Entertainment Television Awards and Black Entertainment Television Experience this past weekend—not just as a fan, but as a force of influence and inspiration. Attending as an influencer and public relations powerhouse, McPhaul turned the star-studded event into a stage for purpose, connection, and cultural alignment.

 

From red carpet moments to interviews with emerging talents and brand executives, McPhaul embraced the full spectrum of the Black Entertainment Television experience. “I didn’t just pack dresses, lashes, and heels for the West Coast—I packed a vision,” she shared. “This was part media mission, part manifestation.”

 

The Black Entertainment Television experience Fan Fest was a dynamic playground of Black excellence, featuring live performances, panel discussions, entrepreneurial showcases, and cultural activations. For McPhaul, it was more than a media opportunity—it was a calling fulfilled. “To be in the room with living legends, rising stars, and cultural architects reminded me of why I do what I do,” she reflected. “This wasn’t just entertainment. This was alignment.”

 

Known for bridging brands with audiences through authentic storytelling and strategic influence, McPhaul made powerful new connections across the entertainment, lifestyle, and education sectors during her Los Angeles visit. With every conversation and every red carpet moment, she reaffirmed her place in the evolving media landscape.

 

This fall, McPhaul will continue building on the momentum with a new collaboration. The Mo You Know is proud to announce an upcoming partnership with Virginia State University, where McPhaul will work with students and faculty on media literacy, brand development, and digital storytelling initiatives.

 

“The Black Entertainment Television Awards experience wasn’t just about being seen—it was about being present, aligned, and open to what’s next,” said McPhaul. “From L.A. to Virginia, I’m bringing the same energy: intentional influence, strategic storytelling, and purpose-driven partnerships.”

 

As a trusted voice in public relations and digital media, ShaDonna “Mo” McPhaul offers companies, colleges, and creatives a unique blend of authenticity and strategic reach. With her media brand The Mo You Know, she continues to help organizations grow their impact through curated messaging, influencer alignment, and community connection.

 

For more information about ShaDonna “Mo” McPhaul or to inquire about influencer and PR collaboration opportunities, visit themoyouknow.vip

 

About ShaDonna “Mo” McPhaul

ShaDonna “Mo” McPhaul is a respected media personality, U.S. Air Force veteran, and founder of The Mo You Know, a strategic PR and media consultancy that amplifies voices with purpose. Her platform connects audiences with meaningful stories across entertainment, education, and entrepreneurship.