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Las Vegas Tech Foundation, GlobalSoko, Launched an Unveiling of the Virtual eCommerce Marketplace, DadaSoko, during the Desert Fashion Empowering Young Women Entrepreneurs in Africa

GlobalSoko Foundation officially launched the DadaSoko Global Virtual Marketplace with an Afro Winter Wear in the Desert Fashion Show at the Waldorf Astoria Las Vegas Saturday evening, December 4, 2021.

DadaSoko, Swahili for “SisterMarket”, is a self-sustaining global eCommerce ecosystem that provides digital tools, mentorship, and financial support to help empower young female entrepreneurs in Africa. In addition, the DadaSoko marketplace will provide women direct access to fashion consumers overseas, first focusing on the United States.

The founders saw a need to help women overcome their unique challenges in Africa and the developing world and grow their businesses by giving them access to global markets. 

To kick off the fashion event and unveiling of the marketplace and designers, The Honourable Esther Passaris, Member of Parliament and Woman’s Representative from Nairobi, addressed the crowd to describe, from her perspective as a prominent socialpreneur and philanthropist, the importance of DadaSoko for the young women entrepreneurs in Kenya.

Models then showcased the variety of exclusive men’s, women’s, and children’s clothing, jewelry, and accessories, all exclusively designed, hand-made, and marketed by a new generation of talented young women from Africa.

Silicon Valley serial entrepreneur, author, and blockchain, AI, NFT, and DeFi expert Jorden Woods spoke about the cutting edge technology infrastructure that powers the DadaSoko Global Virtual Marketplace.

You can find the designers, such as, Hando Afrikan Designs, VaaLeo, Hailey Kollection, Umbo Collection, Janeqo Arts, Musi Collection and many more, now live on the DadaSoko . Com marketplace.

Featured styles were the coordinated fashion ensembles and matching mother-daughter and father-son clothing designs.Pete Munyasia, GlobalSoko Foundation Director of International Operations, gave the closing remarks before the invitation-only audience of supporters, sponsors, and investors. “Thank you all for coming out tonight to celebrate this important milestone with us. Tonight, you have seen for yourselves how your involvement with GlobalSoko is already making a social impact in Africa, empowering thousands of young women entrepreneurs and transforming their lives and benefiting entire communities of underserved people.”

Kenya Television Network KTN sent a reporter to attend the event, as the DadaSoko project has attracted a large amount of national interest in Kenya among prominent government officials, including senators and Members of Parliament.

“The technologies that empower these talented young women entrepreneurs to expand their business opportunities to the world outside of their neighborhoods and villages were conceived and built right here in Las Vegas. This includes technology for financial aid and a unique split-payment system that is the foundation for creating DadaSoko as a self-sustaining economic ecosystem,” said Moses Kusasira, President of GlobalSoko Foundation, Inc. in a post-event interview.

About GlobalSoko Foundation, Inc.: GlobalSoko Foundation is a Las Vegas based non-profit social impact charity, dedicated to eliminating barriers to opportunity and providing technology solutions that transform, empower, and uplift the lives of people in underserved communities around the world. GlobalSokoFoundation. org

About Social Media Gateways, Inc.: Social Media Gateways is a Las Vegas based technology company providing software in the fintech, marketing, and social commerce space. SocialMediaGateways. com

More About DadaSoko.com: The eCommerce platform, DadaSoko, has been recognized by Forbes Magazine as being one of the top 6 best new online technology payment and ai shopping experiences. With their innovative business and charitable model that allows for low-cost ordering and collaborative stylizing of western and eastern culture, the organization is committed to expanding access to quality products for consumers in emerging markets. This is accomplished through a joint project between two Las Vegas based organizations; GlobalSoko Foundation supplies the project funding through a grant from the Bill & Melinda Gates Foundation, along with training and organizational support in conjunction with the Young Women’s Christian Association (YWCA) – Kenya, while Social Media Gateways provides the digital business transformation technologies that power the DadaSoko Global Virtual Marketplace platform.

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Books & Literature Celebrity Fashion & Beauty Lifestyle U.S

New York City’s Faith & Fashion Icon Pens Inspiring Opus in a Fight for Her Life

The House of Faith and Fashion: What My Wardrobe Taught Me About G-d releases on May 13th, 2021 and is a collection of essays and conversations that fuse together fashion and faith — two subjects that are traditionally juxtaposed, yet are brought together seamlessly within these pages, as if they had always belonged and had never existed separately. The attention-grabbing cover was designed by none other than Elizabeth Sutton, giving perfect visual representation to the beauty found in the content inside.

Through The House of Faith and Fashion, Tobi works to reveal G-d’s presence in fashion, jewelry, art, beauty, and style through the unique lens of Jewish teachings. She completed the book during the fight for her life against Müllerian ovarian cancer, an aggressive carcinoma requiring equally aggressive medical care.

Through her cancer diagnosis and the challenges of treatment, Tobi created an extraordinary chronicle of faith and fashion that elevates the creative process to divine proportions. Her collection of thoughtful, profound, and sometimes poignant essays illustrate to readers how the creation of fashion and art can become a channel through which to express one’s faith and connection with their spirituality.

“Brilliantly redraws the borders between spiritual and physical beauty.” — Chief Rabbi Pinchas Goldschmidt

The House of Faith and Fashion began as a weekly column for a local newspaper and has since flourished to a robust treasury of essays that weave spirituality into every aspect of the fashion and creative industries. The book continues Tobi’s work with top international designers, fashion editors, jewelers, artists, and influencers like Manolo Blahnik and Carolina Herrera. Tobi weaves spiritual awareness into her work with fashion figureheads at events like the Metropolitan Museum’s Costume Exhibit and New York Fashion Week to create an opus that takes a fresh new look at style and spirituality.

“I definitely found my niche, that’s for sure,” Tobi explains. “Nobody else has put together chief Rabbis and fashion editors together to discuss their craft and then bring it all [together] with clear Biblical and Judaic thought,” she says.

The book is clearly organized and divided into five chapters, each with about twelve to fourteen essays. This format is designed specifically to make the book easier to pick up and put down as needed to fit busy lifestyles.

“It’s not really about me; it’s not my memoir,” Rubinstein says. “I became ordained as a path to gaining more understanding and digging deeper. It’s not necessarily a title I go by. I’ve learned that my title is myself and that titles really don’t matter in life. It’s about relaying your message in a way that you can impact people. [I believe] that creativity on all levels is a gift from G-d.”  

“For so many decades, fashion, art, jewelry, and beauty has been looked at in this vain, purposeless, self-contained way,” Tobi continues. “I’m putting a new layer to it, saying ‘No, it’s not.’ In my first essay, The Haute and the Holy, I talk about the fact that the Metropolitan Museum of Art’s most successful costume exhibit was Heavenly Bodies, about the Catholic church. I refer back to the two chapters in the Bible about the outfit of the high priest, which is the most ornate, couture outfit you could think of, from the jewelry, the lace, the colors, the dying, the patterns, the gold trim, and the placement of the gems.”

In this never-before-seen collection of visceral, thought-provoking essays, readers will discover that faith and fashion aren’t necessarily two separate roads. Biblically, clothing had great importance; purple robes were reserved for royalty because the dye was so rare and costly to make. Spirituality has never taken such a practical turn before, framing the beauty of creation within the lens of the fashion industry.  

Tobi summarizes the book best with a single phrase: “The House of Faith and Fashion” ultimately pays homage to the first master couturier, which was G-d.”

 ABOUT THE AUTHOR

Tobi Rubinstein began her notable career in fashion after being brought into the industry by an exclusive manufacturer for Victoria’s Secret and JC Penney. Tobi then licensed with Nicole Miller for Childrenswear and helped develop Crunch Gym’s popular activewear line. In 2001, Rubinstein and her partners created “Chedda,” an innovative men’s urban clothing line designed for mass-market release at K-Mart.

In 2011, Tobi took a leap into reality TV and a successful lecture and radio series by creating The House of Faith and Fashion. Her goal was to consistently fuse creative outlets like fashion with spirituality. She made media appearances on WABC, WNBC, Lifetime, I24, Huffington Post, Page Six, and other outlets, having the opportunity to fashion icons like Patricia Fields and Badgley Mischka about their faith within their craft.

Tobi found further meaning by in-depth study of Jewish thought and teaching. This led to the combination of both her loves into one solid purpose — The House of Faith and Fashion: What My Wardrobe Taught Me About G-d.

 AVAILABLE AT:



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Business Fashion & Beauty Lifestyle Shopping & Deal U.S

Jennifer Bradley Skincare Announces Beauty Product

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Jennifer Bradley Skincare introduces their new The Best DNA Repair Cream which is a deeply hydrating cream that has a very unique texture. It is not a super heavy cream, it is a bit thinner and it contains ingredients that are purported to promote the health of our cells, our DNA, specifically lengthening our Telomeres, hyaluronic acid, and it has a bonus ingredient that is a surprisingly powerful collagen booster, antioxidant, and is rich in minerals needed for greater moisture retention: Crushed Pearl

Every woman knows that not all makeup is created equal. Stores like Ulta and Sephora have mastered their advertising skills to make it seem that you need the newest additions to your makeup collection. However, there are lesser known companies that make great makeup such as Jennifer Bradley. According to one beauty website The average woman spends about $40 on makeup per month, but this can also include beauty supplies such as lotion.

When you’re walking around in the mall, it’s always tempting to step foot inside a store and get color matched, or get your eyebrows done by a beauty technician. As a huge a growing business in the US, it’s worth tracking how much money is being spent by women each month on these products.

And, let’s face it, everyone is at a different level when it comes to putting on makeup. Lots is being spent but the skills to do it right are in high demand. Fortunately you’ve got experts like Jennifer Bradley who are to help us out.

 “Pearls are a potent antioxidant that help restore your body’s super-critical enzymes and reduce peroxidation. Pearls also contain polysaccharides, 17 amino acids, more than 30 trace minerals and vital proteins which help stimulate the body’s regeneration of collagen (which is what keeps your skin looking youthful) according to their website.

Founder Jennifer Bradley states,” There has been a definite need amongst my clients to have a much richer moisturizer, something that will quench the thirst of the driest skin, and yes, we always want younger, firmer, more radiant skin. I knew I wanted to add crushed pearl to the product, but when I heard about the latest studies on Telomeres, my interest was definitely piqued. When I tested the actual ingredient in another company’s product, I actually saw that the ingredient did something extraordinary for my skin, yet it was so expensive.”

For two years Jennifer Bradley and a lab has worked directly with one of the Nobel prize winning scientists who pioneered this research developed this cream. 

Customers can shop luxury skincare products at jenniferbradley.com

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Business Fashion & Beauty Lifestyle Living Shopping & Deal

Codex Beauty Labs introduces the Antu Collection

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Codex Beauty Labs introduces their new Antu Collection which is focused on protecting, restoring, and strengthening the skin barrier. It focuses on managing reactive oxidative stress (ROS) in skin while supporting the microbiome.  Their patent-pending Antü Complex TM was designed to soothe irritation and reduce inflammation, especially from sun exposure and pollution. The collection includes six products, for all skin types, each of which has a complementary special functionality and purpose:

Moisturizer: protection cream that hydrates and helps with UV recovery

Night Cream: rich, nourishing cream that hydrates and leaves skin soft and radiant

Eye Cream: lightweight cream that helps hydrate, smooth, and reduce the appearance of dark circles.

Serum: light serum that hydrates and helps skin plump and firm

Gel Cleanser: gentle, everyday cleanser that helps smooth, protect, and balance the skin

Radiance Mist: invigorating spray that hydrates, soothes, and refines the appearance of pores

Inspired by Antü, the most powerful Pillan spirit in the mythology of the Mapuche native people of Chile. Antü represents the Sun, as well as light, wisdom and spirit and was said to have created the Andes mountains. 

The Antü collection harnesses bio-actives from Patagonian plants long valued by the Mapuche for their protecting and healing properties. We have combined ancient Mapuche tribal knowledge, modern biotech and genetic science, state-of-the-art cosmetic formulation, partnerships with local Mapuche wild harvesters, and a high-tech cGMP/EcoCert manufacturing facility.

The Antu collection builds on M3™ is a novel, proprietary formula made from a blend of extractions from three key Patagonian plants known for their ability to soothe irritation and reduce inflammation.  

Matico (Buddleja globosa): contains powerful antioxidants such as flavonoids which help soothe irritated skin.

Maqui (Aristotelia chilensis): traditionally used to treat inflammation, it contains polyphenols with a high anthocyanin content. It can help boost sun protection by inhibiting UVB-induced cell damage.Codex Beauty Products are Efficacy tested which under the supervision of a dermatologist at athird-party test facility to prove it. They do efficacy tests on every single product and perform testing using well-known instrumentation rather than relying on customer experience surveys.

Customers can shop luxury skincare products at Codex Beauty Labs. Find the best luxury and designer skincare products to fit your beauty.

For more information or customers can shop online at their company website codexbeauty.com.