Category: Media & Communications

LOS ANGELES, CA – July 23rd, 2025 – Entrepreneur and visibility expert Rachel S. Lee is on a mission to help founders, coaches, and personal brands take control of how they appear online. In her latest training, “Transform Your Online Identity: Branding & SEO Secrets,” Rachel breaks down a powerful, three-part strategy that combines website optimization, social media branding, and press release distribution to elevate credibility, boost search visibility, and position experts as the go-to in their industry.

“As we evolve, so should our digital identity,” says Rachel. “Your online presence should reflect who you are now—not who you were five years ago.”

Rachel, who is also the founder of GetFeatured.com, emphasizes that branding isn’t just about aesthetics—it’s about what shows up when people Google you, how your authority is perceived by potential clients, and whether or not your business appears trustworthy in the search results.

In the training, Rachel shares a clear 3-step formula to transform your online identity:

🧱 Step 1: Website SEO & Brand Messaging

A business without a website is like a store with no front door. Rachel recommends starting with a simple, keyword-optimized website using platforms like GoHighLevel, WordPress, or Squarespace. The focus should be on metadata, keyword-rich copy, and long-tail search terms like “Los Angeles business coach” or “virtual personal trainer for women.”

This foundational asset allows businesses to control their narrative, show up in Google results, and drive traffic to a branded domain. “You don’t need a 20-page site,” Rachel notes. “Just a few key pages with the right language can make all the difference.”

📱 Step 2: Social Media SEO & Authority Layers

Next, Rachel urges entrepreneurs to audit all social platforms—Facebook, LinkedIn, Instagram, Twitter/X, TikTok, and Threads—and ensure that each one includes up-to-date bios, relevant keywords, and links back to their main website.

“You don’t have to post every day, but you do need to be discoverable,” Rachel advises. “Your social profiles rank on Google. Treat them like digital billboards.”

By syncing content and linking across all platforms, entrepreneurs send trust signals to search engines, reinforcing consistency and authority in their niche.

📰 Step 3: Press Release Distribution for Authority & SEO

The final (and often overlooked) pillar of Rachel’s strategy is press release distribution—a guaranteed way to generate high-authority backlinks, improve Google rankings, and appear on major media sites like ABC, NBC, FOX, Yahoo Finance, and Business Insider.

Rachel’s company, GetFeatured.com, helps entrepreneurs write and distribute keyword-rich press releases that are published across hundreds of sites in just a few days. These releases create as seen on credibility, enhance SEO, and can be repurposed into additional social content, blog posts, and sales tools.

“Press is the secret weapon most businesses aren’t using,” Rachel says. “It’s fast, affordable, and guaranteed. One press release can completely change how people perceive your brand.”

She recommends publishing new releases monthly or quarterly to maintain momentum and consistently feed search engines with fresh, relevant content.

🔍 Why It Matters Now

In an age where AI tools, search engines, and social algorithms determine visibility, businesses can no longer afford to be digitally invisible or outdated. Rachel’s video highlights that a strong online identity isn’t optional; it’s foundational.

Her message to founders and growing brands: stop leaving your first impression to chance. Instead, use your website, your social channels, and your press coverage to shape the story people see before they ever meet you.

Shaping the Digital Narrative

For Lee, the message is simple: credibility is no longer built in a boardroom, it’s built in the search bar. By taking control of their websites, optimizing their social platforms, and leveraging press release distribution, entrepreneurs and personal brands can ensure that the story being told online is the one they want to be heard.

“When you show up online with consistency, credibility, and authority, opportunities come to you,” Lee concludes. “The brands that win in 2025 and beyond will be the ones that actively shape their digital narrative instead of letting the internet decide it for them.”

With GetFeatured.com, Lee continues to empower founders, coaches, and experts to take control of their online presence and stand out in a crowded digital landscape.

LOS ANGELES, CA – July 19th, 2025 – For entrepreneurs wondering how to get their business featured on major media TV and Radio Broadcast sites, Rachel S. Lee has a clear message: you don’t need a publicist, a pitch deck, or a six-month retainer—you need a press release.

In her latest educational video, “How to Get Featured on Media Sites (the Fast and Easy Way),” the ClickFunnels Two Comma Club Award winner and founder of GetFeatured.com lays out the truth about modern media: credibility can be engineered—and it doesn’t have to be slow or expensive.

“Pitching still works, but it takes time, and time is money,” says Rachel. “Press releases are the guaranteed shortcut. They work for beginners, experts, and everyone in between.”

According to Rachel, most entrepreneurs still believe media coverage is only for celebrities or established brands. But the truth is, anyone can get featured with the right strategy. That strategy, she explains, is using professionally written, keyword-rich press releases that get distributed to networks with high-authority domains.

She breaks down how GetFeatured.com buys direct from major newswire partners, allowing her platform to offer top-tier media coverage at prices lower than retail. What used to cost $5,000 with a PR firm now costs a fraction and includes faster turnaround times, guaranteed placements, and content that improves search visibility.

Rachel’s clients are seeing measurable results, from instant credibility and SEO boosts to better conversions and higher trust with cold leads.

“One well-written press release can help you control what shows up when someone Googles you,” she says. “It gives your business that ‘as seen on’ power, and once people see that, they trust you more.”

In the video, Rachel also emphasizes that press releases aren’t just one-time stunts. When used consistently, they create an entire content engine that powers long-term visibility and Google rankings. Clients can repurpose press features into social media content, blog posts, email sequences, and even leverage them in sales calls and funding decks.

And because each press release comes with branded backlinks, they also signal to Google and AI search platforms that the brand is active, relevant, and worthy of ranking higher.

For founders looking to elevate their online presence, she recommends:

• Including long-tail keywords in every release (like “money mindset coach” or “Los Angeles event planner”)
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• Linking to landing pages or social profiles to drive traffic
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• Publishing releases regularly—monthly or quarterly—for compounding authority
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“If you’ve never done PR before and don’t know where to start,” Rachel adds, “that’s exactly why GetFeatured.com exists. We help you come up with a title, write the release, and get it published on sites that actually matter.”

The video isn’t just a how-to guide, it’s a wake-up call for entrepreneurs relying solely on social media or ads to build authority. As Rachel explains, posts disappear. Ads stop when budgets run dry. But press coverage lives on, ranks for years, and creates the perception that a brand is credible, in demand, and worth trusting.

“If your name doesn’t look like a big deal online, people won’t treat you like one,” Rachel says. “Visibility equals opportunity—and press releases are the leverage most people are missing.”

With hundreds of five-star reviews and repeat clients that include personal brands, agencies, coaches, and service providers, GetFeatured.com continues to prove that media credibility isn’t just for the elite. It’s for anyone ready to be seen.