Categories
Professional Services Technology U.S

A Case For Consolidating Insurance Systems and Data

Insurance has been in existence since 1750 BC. With such a history, it’s logical to assume that any technology used in the industry is a recent phenomenon. 

And, it’s probably been adapted and adopted piecemeal.

The problem is, when solutions are bolted on bit by bit, they don’t really work well together. In an article by Damco (a digital transformation and technology company), insurance companies are advised to consolidate their disparate systems.

The article starts by talking about how various systems that try to coordinate with each other can lead to friction in internal communication, optimisation of processes, and collaboration within the business.

More importantly, it can also negatively impact customer-facing metrics. 

A multitude of systems spread across multiple databases doesn’t really scream “synergy”. To create synergy (and we all love buzzwords!), insurers must consider insurance systems and data consolidation.

The article discusses the three important reasons to do so:

  • Harnessing the power of data to grow the business
  • Giving customers a seamless and consistent experience
  • Improving product offerings

Business Intelligence and Data Management

Information is power. When it’s your business’s information, you want to use it to accelerate your growth. For that, however, this data needs to be accessible and cohesive.

Siloed information gives you parts of the story. Then, you either need to patch it all together to get the complete picture or stockpile information in vast quantities without getting any value out of it.

For insurers, this information is especially important. According to the Financial Times, technology has failed to disrupt the insurance industry because people don’t want to think about insurance.

In such a scenario, any bit of information that could help you improve your figures is invaluable.

Suppose the marketing department has information that can help the sales team, or the sales team has client information that could help marketing design a better campaign. That information needs to be accessible for you to exploit it.

Segregated data also means the formats could be different or it is tagged inconsistently. So, even if all teams have access to it, it doesn’t have the same impact or meaning for everyone.

Part of data management is bringing it all together in a consistent way so all teams have equal access to it. That means everyone has the complete picture, resulting in better decision-making.

Customer Experience and Satisfaction

Marketing today is not limited to one channel or format; neither is communication. You may advertise your wares through paid ads, social media, knowledge-sharing blogs, and more. Your customer could find you through any one of these.

Then, they could contact you via email, phone call, or maybe a LiveChat feature on your website. Or, a combination of these.

Good customer service would mean that once the customer contacts you, they don’t have to introduce themselves in great detail in any subsequent interactions.

If they have to share their information over and over again, they are not going to be happy.

Similarly, if they’ve already bought a product, they don’t want to see ads for the same one. At the same, you don’t want to miss out on the chance to upsell to existing customers.

When you have a consolidated insurance and data management system, it’s easier to have all of this information accessible (and ready to be utilised efficiently and seamlessly).

Product Development and Innovation

In the process of insurance evolution, the one trend that has emerged is that people want customisable products. 

Customisation makes sense as well. People have different needs (and different risks). Something like insurance cannot be a “one size fits all” kind of deal.

If you could offer your customers a product that was designed for them, you’d see better satisfaction levels. And, they’d be more likely to buy from you. 

However, in order to do so, you need to have a well-rounded profile of your customers. That would enable your marketing team to plan a campaign designed for them, your sales team to pitch the product to them, and your underwriter to calculate their risks and premiums.

That’s how you’d be able to offer them products they just can’t refuse.

Of course, you’d need a well-planned strategy in order to get everything together, along with a software solution that works for you. For example, a Third Party Administrator product would help link different business processes under one “roof”.

The key is to design a roadmap that works for you and then select the technology that will help you get there.

Categories
Technology U.K Website & Blog

Geeky Tech, an SEO Agency for Tech Companies, Recently Made a Case for Going Niche

Leading SEO agency for tech companies, Geeky Tech, has decided to work exclusively with tech companies. 

The business started out as a marketing agency for all. However, over the years, the decision to focus on a single industry has led to faster results for its customers.

By focusing on B2B technology clients, the agency has honed its craft and has acquired specialised industry knowledge that has translated to better outcomes for clients, the agency says.

Currently, its client list includes IT security experts, SaaS providers, MedTech companies, and software developers, among others. 

The Geeky Tech team is composed of self-professed “Geeks” who “speak tech”, the business elaborates. That has been the leading reason why the agency decided to focus on the software and technology sector.

This knowledge of all things tech is also useful when it comes to client content as well as communication, the agency claims. The team is able to speak to clients in their “language”, which also makes it easier and quicker to understand exactly what the client offers. 

Simultaneously, because clients are comfortable with technology, the agency also finds it easier to explain the technical side of SEO to them. This, according to the agency, leads to better collaboration, where Geeky Tech becomes a partner rather than a service provider.

The business is quite well-versed in the SEO requirements for B2B businesses. 

A B2B business is very different from a B2C company, the agency explains. B2C customers interact with websites differently and have a relatively shorter buying cycle. A marketing agency that works with B2B clients should be aware of this difference as this affects their marketing strategy. 

Similarly, software and technology companies within the B2B group have specialised needs as well. A strategy that works well for another sector might not work well for them, the agency states.

Since SEO is a part of any B2B digital marketing strategy, that aspect also needs to be customised to the client’s needs.

SEO, says the agency, requires competing with millions of pages for ranking. B2B clients not only have to compete against existing businesses but also any that are yet to be created. 

As a result, simply getting to the first page of Google is not enough, explains the agency. The SEO strategy needs to evolve and keep up with the current best practices.

Focusing on the B2B software and technology niche allows Geeky Tech to have a better understanding of how to plan an SEO strategy for B2B technology clients, keeping them ranking well.

Geeky Tech is a digital marketing agency that helps B2B technology companies get seen by their customers. The agency offers organic SEO and paid advertising services to clients. For more information on the business, team, and services offered, please visit https://www.geekytech.co.uk/

Categories
Computers & Software Technology U.K U.S

Luminos Software to Offer App Development Services to Start-Up Companies

Leading app development company, Luminos Software, now offers app development to start-ups. 

The business is known for building digital products on fully flexible terms for its clients. Now, it offers a complete lifecycle app development service to visionaries who have a new idea and want to take it to market.

The services include helping clients develop their concept, designing the user journey and experience, building a Minimum Viable Product (MVP), and scaling up with an off-shore development team, the business claims.

Luminos Software explains that it only hires experienced teams and talent. That is the reason why it can offer clients any tech stack they require. As such, the company offers expertise in Ruby on Rails, Python, Django, Node.js, React, React Native, Ember, and Flutter.

The company also promises unlimited scalability, which allows clients to rest assured that as their user base grows, their app will be able to handle the load.

Scalability can be very important, the business explains, as start-ups should ideally launch an MVP before they bring out the full-scale product.

That, the business claims, is its main focus for start-up clients.

An MVP is an app that has the minimum feature set required to make it viable, the company explains. Since it doesn’t have non-essential features, it’s quick and affordable to build, which allows enterprises to quickly get their apps out onto the market.

Since the MVP encapsulates the business’ core idea, it helps them identify any issues with their product and get feedback from real users. Luminos points out that it also allows them to determine if the idea is viable or not.

In short, an MVP can help clients manage their funding and budget better. By releasing a stripped-down version of their product, a company can release a low-cost version, which can be used both for marketing the product to both users and potential investors.

The funding from this version can then be used to fund further iterations of the product. In each iteration, more features can be added based on the product roadmap and the feedback received from users.

Luminos also emphasises that since an MVP is a minimalist product, clients often need help in identifying the essential feature set they would need in the first draft. They would also need to prioritise the remaining features and decide when to add them.

The Product Consulting service is designed to help in such situations, the company claims. Using its expertise and experience, Luminos provides clients with a roadmap that will maximise their investment and help them get the most out of their idea.

Luminos Software allows businesses to develop smart solutions. The company offers complete lifecycle app development, starting from developing the concept to scaling up. To learn more about what the business offers, please visit https://www.luminos.software/ 

Categories
Automotive Lifestyle Professional Services Science Technology

ForA.Chat Launches Online Troubleshooting Mechanic Chatbot to Revolutionize the Auto Repair Industry

Vancouver, Canada – ForA.Chat is proud to announce the launch of their online troubleshooting mechanic chatbot, available at https://mechanic.fora.chat/. This new and innovative technology provides car owners with a fast, convenient, and expert solution for diagnosing and resolving common car problems.

With the increasing demand for quick and efficient auto repair services, ForA.Chat has developed an AI-powered chatbot that utilizes advanced natural language processing and machine learning algorithms to understand and interpret car problems and provide expert advice and recommendations. The chatbot is available 24/7, allowing car owners to get the help they need whenever they need it, without the need for a physical appointment.

“We’re thrilled to launch this cutting-edge technology that will revolutionize the auto repair industry,”. “Our online troubleshooting mechanic chatbot provides car owners with a fast, convenient, and expert solution for diagnosing and resolving common car problems. It’s an exciting time for ForA.Chat, and we’re proud to be at the forefront of this industry shift.”

The online troubleshooting mechanic chatbot is incredibly easy to use. Car owners simply launch the chatbot, describe their issue, and receive a response within minutes. The chatbot also offers a range of other useful features, such as the ability to schedule appointments, view service history, and receive reminders for important maintenance tasks. With ForA.Chat’s chatbot, car owners can manage all aspects of their vehicle’s health and well-being from the comfort of their own home.

“We’re committed to making car maintenance and repair as easy and convenient as possible,”. “Our chatbot is designed to provide an unparalleled level of convenience and support, and we’re confident that it will become a valuable tool for car owners everywhere.”

In conclusion, ForA.Chat’s online troubleshooting mechanic chatbot is the perfect solution for car owners who want quick and efficient assistance with their vehicles. With its advanced natural language processing and machine learning algorithms, 24/7 availability, and easy-to-use interface, ForA.Chat’s chatbot provides an unparalleled level of convenience and support.

To learn more about ForA.Chat’s online troubleshooting mechanic chatbot and start getting expert assistance for your car problems, visit https://mechanic.fora.chat/ today.

About ForA.Chat:

ForA.Chat is a leading provider of innovative technology solutions. With a commitment to customer satisfaction and a passion for innovation, ForA.Chat is dedicated to making car maintenance and repair as easy and convenient as possible.