Author: modernprofits

Ross Williams is an award-winning event creator, sales professional, international speaker and digital marketing expert. Ross was awarded the ClickFunnels Two-Comma-Club for producing over $1 million in sales through one funnel online. He has created event experiences of up to 10,000 people and has built a single city sales territory to $4 million/year with face-to-face sales. He is the founder of Modern Profits where he helps entrepreneurs, sell more courses, get more high ticket coaching clients and grow their businesses and becoming an authority in their niche by leveraging speaking on stage, even if they have no experience speaking and have no idea what to talk about.

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Rachel S. Lee, Founder of Get Featured, Shares How Press Releases Are the Secret Weapon for Marketing, SEO, and Authority Building

Los Angeles, CA – September 15, 2025 – Rachel S. Lee, founder of GetFeatured.com, has released a new YouTube video, “What Are They and Why Do They Matter?”, where she breaks down why press releases remain one of the most powerful yet underutilized marketing strategies in 2025. In the video, Lee explains how businesses, coaches, and consultants can leverage strategic press release distribution to boost SEO, increase visibility, and build instant credibility.

Evolving Beyond Traditional Press Releases

Historically, press releases were used to make announcements, new products, leadership hires, and company milestones, and were sent to newsrooms and journalists in the hope of being featured. But, as Rachel explains, the game has changed:

“Thousands of press releases hit inboxes daily, but most never get picked up by major media outlets,” says Lee. “Today, the real power of press releases comes from guaranteed distribution, keyword-rich optimization, and the ability to strategically control your online presence.”

Through GetFeatured.com, Lee and her team ensure press releases are published across hundreds of high-authority sites, including TV and Radio Broadcasting sites, providing instant credibility and SEO value.

Press Releases as an SEO Powerhouse

In her video, Lee highlights that press releases are now an essential component of any visibility strategy, explaining that keyword-rich press releases:

  • Help businesses rank higher in Google search results.
  • Generate hundreds of backlinks to websites and social media platforms.
  • Build searchable, evergreen content that dominates Page 1 of Google.

She advises business owners to focus on SEO-driven press release strategies by including long-tail keywords, optimized headlines, and backlinks to websites and social profiles to maximize reach.



“Press releases are one of the fastest ways to get fresh, optimized content published across the web,” Lee says. “This signals to Google and AI platforms that you’re relevant, active, and authoritative.”

Authority and Brand Credibility Through Media Coverage

Beyond SEO, Rachel explains how press releases create instant authority by securing placements on well-known media platforms:

  • Businesses can legally showcase “As Seen On” media logos on websites, social media, email signatures, and marketing materials.
  • These logos act as powerful trust triggers for prospects and cold leads.
  • Strategic press release distribution builds a recognizable brand narrative and enhances perception within competitive industries.

“It’s not just about being published, it’s about positioning,” Lee explains. “When prospects Google you and see credible media coverage, they’re far more likely to choose you over competitors.”

Why Consistency Matters

Rachel emphasizes that one press release is powerful, but consistency compounds the results:

  • Publishing monthly or quarterly press releases signals relevance to search engines.
  • Consistent visibility strengthens your digital footprint, helping to push down outdated or negative search results.
  • Each release becomes an evergreen asset that supports social content, blog strategies, and lead-generation funnels.

Through GetFeatured.com, clients receive guaranteed media coverage, a full placement report, and “As Seen On” logos they can immediately leverage for their brand.

About Rachel S. Lee & GetFeatured.com

Rachel S. Lee is a marketing strategist, speaker, and founder of GetFeatured.com, a press release distribution platform helping entrepreneurs, coaches, and consultants build instant credibility online. By combining keyword-rich writing with guaranteed placements on hundreds of high-authority media sites, GetFeatured.com empowers brands to stand out, get noticed, and dominate search results.

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Rachel S. Lee Founder of GetFeatured.com Shares Branding and SEO Secrets to Help Entrepreneurs Transform Their Online Identity

LOS ANGELES, CA – July 23rd, 2025 – Entrepreneur and visibility expert Rachel S. Lee is on a mission to help founders, coaches, and personal brands take control of how they appear online. In her latest training, “Transform Your Online Identity: Branding & SEO Secrets,” Rachel breaks down a powerful, three-part strategy that combines website optimization, social media branding, and press release distribution to elevate credibility, boost search visibility, and position experts as the go-to in their industry.

“As we evolve, so should our digital identity,” says Rachel. “Your online presence should reflect who you are now—not who you were five years ago.”

Rachel, who is also the founder of GetFeatured.com, emphasizes that branding isn’t just about aesthetics—it’s about what shows up when people Google you, how your authority is perceived by potential clients, and whether or not your business appears trustworthy in the search results.

 

In the training, Rachel shares a clear 3-step formula to transform your online identity:

🧱 Step 1: Website SEO & Brand Messaging

A business without a website is like a store with no front door. Rachel recommends starting with a simple, keyword-optimized website using platforms like GoHighLevel, WordPress, or Squarespace. The focus should be on metadata, keyword-rich copy, and long-tail search terms like “Los Angeles business coach” or “virtual personal trainer for women.”

This foundational asset allows businesses to control their narrative, show up in Google results, and drive traffic to a branded domain. “You don’t need a 20-page site,” Rachel notes. “Just a few key pages with the right language can make all the difference.”

📱 Step 2: Social Media SEO & Authority Layers

Next, Rachel urges entrepreneurs to audit all social platforms—Facebook, LinkedIn, Instagram, Twitter/X, TikTok, and Threads—and ensure that each one includes up-to-date bios, relevant keywords, and links back to their main website.

“You don’t have to post every day, but you do need to be discoverable,” Rachel advises. “Your social profiles rank on Google. Treat them like digital billboards.”

By syncing content and linking across all platforms, entrepreneurs send trust signals to search engines, reinforcing consistency and authority in their niche.

📰 Step 3: Press Release Distribution for Authority & SEO

The final (and often overlooked) pillar of Rachel’s strategy is press release distribution—a guaranteed way to generate high-authority backlinks, improve Google rankings, and appear on major media sites like ABC, NBC, FOX, Yahoo Finance, and Business Insider.

Rachel’s company, GetFeatured.com, helps entrepreneurs write and distribute keyword-rich press releases that are published across hundreds of sites in just a few days. These releases create as seen on credibility, enhance SEO, and can be repurposed into additional social content, blog posts, and sales tools.

“Press is the secret weapon most businesses aren’t using,” Rachel says. “It’s fast, affordable, and guaranteed. One press release can completely change how people perceive your brand.”

She recommends publishing new releases monthly or quarterly to maintain momentum and consistently feed search engines with fresh, relevant content.

🔍 Why It Matters Now

In an age where AI tools, search engines, and social algorithms determine visibility, businesses can no longer afford to be digitally invisible or outdated. Rachel’s video highlights that a strong online identity isn’t optional; it’s foundational.

Her message to founders and growing brands: stop leaving your first impression to chance. Instead, use your website, your social channels, and your press coverage to shape the story people see before they ever meet you.

Shaping the Digital Narrative

For Lee, the message is simple: credibility is no longer built in a boardroom, it’s built in the search bar. By taking control of their websites, optimizing their social platforms, and leveraging press release distribution, entrepreneurs and personal brands can ensure that the story being told online is the one they want to be heard.

“When you show up online with consistency, credibility, and authority, opportunities come to you,” Lee concludes. “The brands that win in 2025 and beyond will be the ones that actively shape their digital narrative instead of letting the internet decide it for them.”

With GetFeatured.com, Lee continues to empower founders, coaches, and experts to take control of their online presence and stand out in a crowded digital landscape.

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Rachel S. Lee Reveals the Fastest and Easiest Way to Get Featured on Major Media Sites

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LOS ANGELES, CA – July 19th, 2025 – For entrepreneurs wondering how to get their business featured on major media TV and Radio Broadcast sites, Rachel S. Lee has a clear message: you don’t need a publicist, a pitch deck, or a six-month retainer—you need a press release.

In her latest educational video, “How to Get Featured on Media Sites (the Fast and Easy Way),” the ClickFunnels Two Comma Club Award winner and founder of GetFeatured.com lays out the truth about modern media: credibility can be engineered—and it doesn’t have to be slow or expensive.

 

“Pitching still works, but it takes time, and time is money,” says Rachel. “Press releases are the guaranteed shortcut. They work for beginners, experts, and everyone in between.”

According to Rachel, most entrepreneurs still believe media coverage is only for celebrities or established brands. But the truth is, anyone can get featured with the right strategy. That strategy, she explains, is using professionally written, keyword-rich press releases that get distributed to networks with high-authority domains.

She breaks down how GetFeatured.com buys direct from major newswire partners, allowing her platform to offer top-tier media coverage at prices lower than retail. What used to cost $5,000 with a PR firm now costs a fraction and includes faster turnaround times, guaranteed placements, and content that improves search visibility.

Rachel’s clients are seeing measurable results, from instant credibility and SEO boosts to better conversions and higher trust with cold leads.

“One well-written press release can help you control what shows up when someone Googles you,” she says. “It gives your business that ‘as seen on’ power, and once people see that, they trust you more.”

In the video, Rachel also emphasizes that press releases aren’t just one-time stunts. When used consistently, they create an entire content engine that powers long-term visibility and Google rankings. Clients can repurpose press features into social media content, blog posts, email sequences, and even leverage them in sales calls and funding decks.

And because each press release comes with branded backlinks, they also signal to Google and AI search platforms that the brand is active, relevant, and worthy of ranking higher.

For founders looking to elevate their online presence, she recommends:

  • Including long-tail keywords in every release (like “money mindset coach” or “Los Angeles event planner”)
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  • Linking to landing pages or social profiles to drive traffic
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  • Publishing releases regularly—monthly or quarterly—for compounding authority
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“If you’ve never done PR before and don’t know where to start,” Rachel adds, “that’s exactly why GetFeatured.com exists. We help you come up with a title, write the release, and get it published on sites that actually matter.”

The video isn’t just a how-to guide, it’s a wake-up call for entrepreneurs relying solely on social media or ads to build authority. As Rachel explains, posts disappear. Ads stop when budgets run dry. But press coverage lives on, ranks for years, and creates the perception that a brand is credible, in demand, and worth trusting.

“If your name doesn’t look like a big deal online, people won’t treat you like one,” Rachel says. “Visibility equals opportunity—and press releases are the leverage most people are missing.”

With hundreds of five-star reviews and repeat clients that include personal brands, agencies, coaches, and service providers, GetFeatured.com continues to prove that media credibility isn’t just for the elite. It’s for anyone ready to be seen.

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GetFeatured.com by Rachel S. Lee Offers Fast, Affordable PR to Help Entrepreneurs Build Instant Credibility Online

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LOS ANGELES, CA – July 11, 2025 — In a digital-first world where reputation starts with a Google search, GetFeatured.com is helping entrepreneurs strengthen how they appear online quickly and affordably. Founded by ClickFunnels Two Comma Club Award recipient Rachel S. Lee, the platform provides press release services that help businesses build credibility and gain visibility on trusted news platforms.

Rachel has worked with thousands of clients across industries, including coaches, consultants, agencies, authors, and service providers, looking to improve their digital presence with verified media features. Clients receive media coverage that appears on dozens or even hundreds of reputable news sites, often within 72 hours.

“Visibility is no longer optional,” says Rachel. “If you’re running a real business, people are searching for you online. What they find needs to reflect your credibility.”

What sets GetFeatured.com apart is its fast and simple four-step system:

Step 1: Clients purchase a package on the website or request a custom invoice, then fill out a brief form describing their business.

Step 2: If writing is selected, the team researches relevant keywords and drafts the press release, sending a preview for review and approval.

Step 3: Once approved, the release is scheduled for distribution based on the client’s preferred date.

Step 4: Within 24 hours of publishing, a detailed report is delivered listing all live placements, along with official media logos that can be used for branding.

The service is designed to help entrepreneurs improve SEO, enhance trust with potential clients, and position themselves as experts in their industry.

Rachel’s clients often come to her after trying traditional PR agencies or DIY outreach without results. They’re not looking for vanity features; they want real placements that show up in search, support their brand message, and lead to more conversions.

“We don’t rely on gimmicks or hype,” Rachel says. “We deliver real media coverage, on real sites, that gives our clients something they can use to grow their business.”

Rachel and her team have earned over 1,000 five-star reviews for their consistency, professionalism, and results. Many clients return for multiple campaigns or refer others after seeing how much impact even one feature can make.

In addition to the done-for-you service, Rachel offers educational content and marketing insights through her YouTube channel and online blog. Her mission is to make credible media features more accessible to everyday business owners, not just big corporations or celebrities.

“When people Google you, what they see should support your success, not hold it back,” she adds. “That’s where we come in.”

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Rachel S. Lee, Founder of GetFeatured.com, Helps Entrepreneurs Build Instant Credibility with Strategic Media Coverage

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LOS ANGELES, CA – July 7th, 2025 — Award-winning entrepreneur and visibility strategist Rachel S. Lee is helping entrepreneurs, coaches, and small business owners strengthen their online presence and credibility through her company, GetFeatured.com. With a direct, results-based approach to media placement, Rachel’s services are built to help clients take control of their online narrative and improve how they show up in search results.

With over 15 years of experience in digital marketing, Rachel is best known for her straightforward strategies and practical press solutions. She’s the recipient of the ClickFunnels Two Comma Club Award and has helped thousands of clients get published on hundreds of reputable media outlets using her press release and distribution system.

“People think they need years to build authority,” says Rachel S. Lee. “But if you understand how online visibility works, you can build credibility quickly and consistently—starting with what shows up when people Google your name.”

Her company, GetFeatured.com, offers press release services designed for professionals and business owners looking for real results. From SEO to trust-building, Rachel’s streamlined process helps clients improve their reputation online with minimal effort.



The Process Is Simple and Fast:

Step 1 – Place an order on the website or request a custom invoice, then fill out a short form describing your business and goals.

Step 2 – If you choose writing, the Get Featured team performs keyword research and writes the press release for you, then sends a draft for your review.

Step 3 – Once approved, the release is distributed immediately or on your preferred date.

Step 4 – Within one business day, you receive a detailed report of all published links and media logos you can use for your branding and website.

Rachel’s clients include authors, consultants, service providers, agencies, and startups—many of whom are looking for media credibility without relying on traditional PR firms or high-priced agencies.

What sets Rachel S. Lee apart is her focus on strategy and long-term results. She combines press visibility with SEO and personal branding so clients aren’t just “seen,” but are actually searchable, trusted, and remembered.

Beyond her company, Rachel shares educational content on YouTube and offers insights into digital PR, brand positioning, and entrepreneurship. Her mission is to help more people take ownership of how they show up online—and use it to grow their business.

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Ross B. Williams hosts 5th Annual Modern Profits Mastermind Cruise for Entrepreneurs

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Orlando, FL – July 4th, 2025 – Ross B. Williams, award-winning branding strategist and founder of Modern Profits, is set to host the 5th Annual Modern Profits Mastermind Cruise for Entrepreneurs. A unique four-day event designed to help coaches, consultants, and business owners elevate their brand, strategy, and network.

Modern Profits Mastermind Cruise: A Transformational Experience

The 2025 cruise will sail from Port Canaveral, Florida, to a private the Bahamas. The event features expert-led workshops, deep-dive strategy sessions, networking dinners, and adventure activities. Limited to 50 high-performing entrepreneurs, the cruise operates under the guiding principle: “Your next level begins with the right people in the right place.”



Why This Cruise Matters

In an age of virtual events, Ross emphasizes the unmatched value of in-person connections: “When you spend five days with the right people, in the right environment, real breakthroughs happen. You don’t just exchange business cards, you create bonds and actionable strategies,” says Ross. The intimate setting ensures personal interaction, candid conversation, and immediate application.

A Community Built Around Results

Attendees come from diverse business backgrounds: agency owners, software developers, content creators, and brick-and-mortar business owners, and share a common goal: to grow intentional, high-impact businesses. During the cruise, they will:

  • Refine their personal brand and messaging
  • Create or optimize sales funnels and digital positioning
  • Learn paid advertising strategies that work
  • Establish long-term connections, partnerships, and referral networks

Modern Profits: Distinctive Growth Methodology

Under Ross’s leadership, Modern Profits specializes in crafting “brands people remember and buy from.” Clients benefit from:

  • A cohesive digital footprint, including websites, press, and social presence
  • Paid ad campaigns that amplify visibility and conversion
  • Authority-based positioning that positions entrepreneurs as leaders in their niche

These strategies are infused throughout the cruise agenda, ensuring attendees leave with the systems and confidence needed to implement change immediately.

Ross B. Williams: The Ideal Host

A former North American Salesperson of the Year, multi-hyphenate entrepreneur, and ClickFunnels Two Comma Club Award recipient, Ross is trusted for his sales pedigree and practical marketing insights. He built a $4M face-to-face sales territory and has hosted business events for 10,000+ attendees. A four-year FSU varsity cheerleader with double majors in finance and real estate, he brings enthusiasm, expertise, and empathy to every event.

What Attendees Say

Past participants highlight the combination of mindset and marketing:

“Every year I come away with a new idea or a new connection… I meet cool people and get the newest techniques and things that would take me hours to figure out by myself.”

“Ross curates such an insanely good group… you’re implementing new things into your business right then and there.”

About Modern Profits

Modern Profits is a full-service agency focused on personal branding, funnels, media, and paid ads—empowering entrepreneurs to stand out and scale. Its flagship event, the Mastermind Cruise, is celebrated for its educational depth, connection-first culture, and transformation-focused outcomes.

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Ross B. Williams of Modern Profits to Speak on Digital Branding at GHL Assembly in Las Vegas

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Las Vegas, NV – July 4, 2025 – Ross B. Williams, the award-winning entrepreneur and founder of Modern Profits, will take the stage at this year’s GHL Assembly in Las Vegas, where he will deliver a high-impact talk on the power of personal branding and how entrepreneurs can dominate their niche with a strong digital footprint.

Hosted by Andy Audate and Dakota Routh, GHL Assembly is a premier three-day event bringing together top marketers, SaaSpreneurs, and agency owners from around the world to learn, network, and elevate their businesses with GoHighLevel’s industry-leading platform. The event will be held July 10-12 at Kiln in Las Vegas, NV.

How Personal Branding Drives Digital Dominance: Williams’ talk will center on how entrepreneurs can utilize their personal story, positioning, and content ecosystem to stand out online, attract their ideal clients, and establish long-term authority.

“Your brand is your leverage,” says Williams. “When you become known for something specific, and you own the digital real estate that reflects it, your business becomes easier to grow, scale, and automate.”

During his session, attendees will learn:

  • How to position themselves as an authority (even without a big audience)
  • The 5 components of a magnetic digital footprint
  • Tools and tech that automate brand visibility and lead generation

Williams will also discuss how AI and automation when paired with personal branding, create a compounding effect that accelerates audience growth and sales.

The Man Behind Modern Profits Ross B. Williams is no stranger to the entrepreneurial spotlight. He is the founder of Modern Profits, a marketing agency known for its tagline: “Building brands people remember and buy from — making them easy to find and hard to ignore.” He is also the creator of the Modern Profits Mastermind Cruise, where 50 entrepreneurs gather annually to connect and scale, guided by the event’s mantra: “Your next level begins in the right place, with the right people.”

With over 25 years of experience in sales, branding, and event creation, Williams brings a rare mix of corporate success and creative marketing vision. He earned North American Salesperson of the Year and built a single-city sales territory to $4 million/year in face-to-face sales. He is also a ClickFunnels Two Comma Club Award winner for generating over $1 million in online sales through a single funnel.

A proud Florida State University graduate with a double major in finance and real estate, and a four-year varsity cheerleader, Williams now channels his energy into empowering other entrepreneurs with tools, frameworks, and systems that deliver results.

Why GHL Assembly Matters GHL Assembly is more than a conference. It’s a high-energy experience designed to empower entrepreneurs with cutting-edge marketing strategies and the latest in automation and software innovation. From tactical workshops to elite-level networking, it’s where digital marketers come to get ahead.

Williams’ session promises to be one of the highlights, especially for those looking to stand out in crowded markets and maximize their GoHighLevel investment.

Visit https://ghlassembly.com to learn more or reserve your seat.

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Lani Dickinson, Founder of Stealth: Freedom To Exit, Releases Free AI E-Book to Help Business Owners and Entrepreneurs Boost Sales and Efficiency

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CALIFORNIA – May 20th 2025 – Lani Dickinson, former Fortune 175 CEO and founder of Stealth: Freedom To Exit, has announced the release of her brand-new free e-book, 7 Ways AI Can Increase Efficiency and Sales for Your Business. This practical guide is designed to help business owners and entrepreneurs across industries leverage artificial intelligence to increase productivity, reduce waste, and drive revenue.

With so much noise around AI and its complexity, Dickinson delivers a refreshingly clear and accessible resource that cuts through the confusion. The guide focuses on real-world business applications—not tech jargon—and shows founders how to get measurable results without needing a technical background.

“Most business owners are missing out on thousands of dollars in revenue every month because of outdated systems and manual processes,” said Dickinson. “This guide shows them exactly how to use AI to plug the leaks, save time, and create scalable systems.”

7 Ways AI Can Increase Efficiency and Sales for Your Business breaks down core areas where AI can make an immediate impact—including automating customer service, streamlining internal workflows, qualifying leads, managing reviews, and more. Each strategy is designed to help companies run smoother, scale faster, and ultimately increase their exit valuation.

Whether you’re running a bakery, a law firm, a salon, or a SaaS agency, Dickinson’s guide applies across industries. The strategies outlined are tailored for both traditional business owners and digital entrepreneurs, reinforcing her commitment to helping all types of founders build scalable and sellable businesses.

Inside the Free Guide, Readers Will Learn:

  • How AI can automate repetitive, low-level tasks that drain time
  • Where most businesses are leaking revenue—and how to stop it
  • Which AI tools can deliver a big ROI without a learning curve
  • How automation contributes to a higher business valuation
  • Step-by-step examples of AI use cases in small businesses and agencies

This e-book is part of Dickinson’s broader mission at Stealth: Freedom To Exit—to help founders build businesses that operate without them, generate recurring revenue, and are ready for an eventual exit, whether that means time freedom or a seven-figure sale.

The guide is available now for free download at ai.activatetoascend.com/get-7ways-ai.

For more on Lani Dickinson and her business transformation programs, visit lanidickinson.com.

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Lani Dickinson, Founder of Stealth: Freedom To Exit, Launches Live Webinar to Help Business Owners and Entrepreneurs Use AI to Stop Leaking Money

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CALIFORNIA – May 13th, 2025 – Lani Dickinson, former Fortune 175 CEO and founder of Stealth: Freedom To Exit, is hosting a powerful new live webinar designed to help business owners and entrepreneurs immediately identify and stop profit leaks using AI. Titled 3 Ways Your Business Can Use AI Today To Stop Leaking Money, the webinar will teach practical, revenue-saving applications of artificial intelligence—without the tech overwhelm.

Dickinson’s latest training addresses a crucial pain point: most businesses are unknowingly losing hours and money each day on tasks that could be automated. This webinar is designed to show business owners how AI can take over repetitive tasks, boost team productivity, and increase margins—starting right now.

“Most business owners are leaking money every single day and don’t even know it,” said Dickinson. “This webinar is about plugging those leaks fast—with simple, powerful AI tools that save time, increase profitability, and scale your business like never before.”

As part of her Freedom To Exit mission, Dickinson helps founders build sellable, self-running businesses—and that includes adopting tech systems that reduce owner dependency. This live webinar is a direct extension of that mission, showing how AI not only supports growth but also increases a company’s exit valuation by improving operational efficiency and profitability.

Attendees Will Learn:

  • 3 specific ways to apply AI in their business immediately
  • How to automate low-level tasks that drain time and cash
  • Why AI adoption boosts business valuation and exit readiness
  • The simplest tools and workflows that don’t require a tech background
  • Real-world examples of businesses using AI to stop profit leaks

The webinar is free to attend, and ideal for both traditional business owners, such as salon owners, tradespeople, or retailers, and digital entrepreneurs like coaches, agency owners, and consultants. Dickinson emphasizes clarity over complexity, making the session accessible to non-tech founders ready to grow smarter and exit stronger.

3 Ways Your Business Can Use AI Today To Stop Leaking Money will be held live via Zoom. Registration is now open at: webinar.activatetoascend.com/webi-reg-general

For more about Lani Dickinson and her business transformation programs, visit: lanidickinson.com

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Lani Dickinson, Founder of Stealth: Freedom To Exit, Launches New YouTube Channel to Help Business Owners and Entrepreneurs Build Sellable Companies

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CALIFORNIA – May 6th, 2025 – Lani Dickinson, former Fortune 175 CEO and founder of Stealth: Freedom To Exit, has announced the official launch of her new YouTube channel, Stealth: Freedom To Exit. The channel delivers powerful, on-demand video content designed to help business owners and entrepreneurs nationwide build scalable businesses that can run and sell without them.

Known for her high-impact strategies and clear, caring delivery, Dickinson continues her mission to help founders avoid the trap of building an unescapable, unsellable job instead of a sellable asset. Through her new YouTube channel, she breaks down the real-life tactics used to increase enterprise value, implement operational independence, and create actual time and financial freedom.

“The vast majority of founders don’t realize that 80% of listed businesses never sell,” said Dickinson. “This channel was created to change that. I’m giving business owners and entrepreneurs the playbook to build companies that are not only valuable, but in demand.”

The channel complements Dickinson’s broader Freedom To Exit ecosystem, which includes her podcast, training programs, and consulting services—all designed to help founders exit on their terms, whether that means cashing out or simply stepping away from day-to-day operations.

Viewers Can Expect:

  • Bite-sized videos on recurring revenue, exit valuation, and team-building
  • Real-world examples of freedom-focused business models
  • Tips for making your business self-operating and sellable
  • Insights for both local business owners and digital entrepreneurs
  • Strategic advice to increase your exit multiple

Whether you own a store or bakery, run a plumbing company, lead a SaaS agency, are a speaker or a coach online, Dickinson’s YouTube content is built to serve those looking for more freedom, scalability, and future sellability.

The Stealth: Freedom To Exit YouTube channel is now live, with new videos released weekly. Founders are encouraged to subscribe, comment, and share the content with peers looking to exit smarter.

To learn more about Lani Dickinson and her consulting work, visit lanidickinson.com.