ORLANDO, Florida. — September 9th, 2026 — Orlando entrepreneur and longtime event and digital marketing professional Ross B. Williams has announced the launch of Unfiltered Social, a new platform designed to connect consumers with bars, restaurants, nightclubs, live entertainment, events and experiences happening around them.
Launching first in Orlando, Unfiltered Social was created around a simple question:
What’s happening near me right now?
The platform gives consumers a centralized place to discover where to eat, drink, listen to live music, watch the game, attend an event or simply find somewhere to go.
For bars, restaurants and nightclubs, Unfiltered Social provides a new way to showcase their venues, promote entertainment and events, increase their online visibility and connect with both existing and potential customers.
“People are constantly looking for somewhere to go and something to do, while venues are constantly trying to get in front of those same people,” said Williams, founder of Unfiltered Social. “Unfiltered Social is being built to bring those two sides together.”
A Return to the Hospitality and Entertainment Industry
For Williams, Unfiltered Social represents a return to an industry that has played a significant role throughout his career.
Williams has spent approximately two decades working within the event, nightlife and hospitality space, partnering with bars, restaurants and entertainment venues to plan, organize, market, host and sell events.
His career also includes approximately 30 years of sales experience spanning distributor, retailer and consumer relationships, along with more than a decade working in digital marketing and marketing technology.
That combination of experience helped shape the idea behind Unfiltered Social.
“After years of working with venues, I’ve seen the same challenge over and over again,” Williams said. “A bar or restaurant can have a great atmosphere, great entertainment and something happening every night of the week, but if people don’t know about it, it doesn’t matter.”
Unfiltered Social is designed to help solve that problem by creating a growing digital ecosystem around local hospitality and entertainment.
Connecting Venues With the People Looking for Them
Through Unfiltered Social, consumers can discover local bars, restaurants, nightlife, live music, events, entertainment and specials.
Individual venue pages provide consumers with information about each location while creating another source of online visibility for the business.
As the platform grows, Unfiltered Social is designed to help answer questions consumers regularly ask, including where to watch a game, where to find live music, what’s happening this weekend, which venues have entertainment and where to meet friends for a night out.
The platform is launching in Orlando with plans to expand into additional markets.
“Orlando is home for me, and it’s where I have relationships throughout the hospitality and entertainment community, so it was the natural place to start,” Williams said. “But the vision for Unfiltered Social is much bigger. We want to build something that can eventually help people discover what’s happening wherever they are.”
More Than a Venue Directory
While local discovery is at the center of the consumer experience, Unfiltered Social is also being developed as a suite of tools for venue operators.
Bars, restaurants and nightclubs can create a venue presence on the platform and use Unfiltered Social to publish and promote events, entertainment and specials.
Additional technology and marketing solutions are designed to help participating venues manage their digital presence, communicate with customers, build their audiences, generate repeat business and capture opportunities such as private parties, events and buyouts.
Williams describes the mission for the venue side of the company simply:
Fill the venue. Build the community. Book the parties.
The goal is to help venues turn customers into a community that comes back again and again while giving operators practical technology that makes marketing and customer communication easier to manage.
Building a Local Entertainment Community
Unfiltered Social is also developing its own consumer community through local content, social media, email, venue features and entertainment guides.
Rather than focusing solely on individual businesses, the platform is designed to create connections between venues, entertainment and the people looking for experiences.
That creates what Williams sees as a mutually beneficial ecosystem.
More venues create more reasons for consumers to use Unfiltered Social. More consumers create more visibility for participating venues. Events and entertainment create new content and discovery opportunities, which in turn help grow the overall community.
“Ultimately, I don’t want Unfiltered Social to just be another directory,” Williams said. “I want it to become part of how people decide what they’re doing tonight, this weekend or whenever they’re ready to go out.”
Orlando Bars, Restaurants and Nightclubs Can Join for Free
As Unfiltered Social builds its Orlando network, local bars, restaurants and nightclubs can add their venue to the platform at no cost.
Venue operators can create a free account and establish their presence on Unfiltered Social, with additional publishing, technology, marketing and growth tools available for businesses that want to do more.
Consumers can also begin exploring participating venues and entertainment through the growing platform.
For more information, visit UnfilteredSocial.com.
About Unfiltered Social
Unfiltered Social is a local discovery, entertainment and hospitality technology platform connecting consumers with bars, restaurants, nightlife, live music, events, entertainment and specials. The platform helps consumers discover what’s happening around them while providing bars, restaurants and nightclubs with tools to increase visibility, publish entertainment, connect with customers and grow their businesses.
Unfiltered Social is launching in Orlando, Florida, with plans to expand into additional markets.
Find your vibe. Find your people. Find your now.
