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BergWins Heads In A New Direction With New Paralegal Team

BergWins is an established law firm with a long-standing commitment to excellence has added a new paralegal to its legal team. BergWins is not only looking to augment its paralegal capabilities, but is also looking for one who can boost its efficiency.

The new paralegal is experienced in handling cases, legal research and document preparation. It will help the firm to handle tough legal matters. With expertise in litigation, corporate law, and client service, this staff addition will assist the firm in making legal processes more efficient and improving the efficiency of cases overall.

BergWins says, “It’s essential that our law firm hires skilled new professionals as our company grows in order to provide exceptional legal services.” Hiring a very experienced paralegal shows our commitment to actively providing solutions for our clients’ legal challenges.

BergWins has earned a strong reputation for delivering tailored legal services across a wide range of practice areas, including business law and personal injury. As the need for legal reps keeps getting stronger, the firm has expanded to guarantee teams timely and thorough support.

The paralegal’s new position will have them assist the attorneys with preparing case materials, drafting documents, communicating with clients, and performing complex legal research. Their efforts will ensure that BergWins keeps living up to its name.

BergWins is constantly enhancing to meet clients’ needs better. As the firm grows, it keep its focus on providing full and personalized legal services.

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Fayetteville, NC Native Selected to Cover The Inaugural Carolina Soul Music Awards Presented by KG Music Group

ShaDonna “Mo” McPhaul, widely recognized as The Mo You Know, has been selected to serve as a red carpet correspondent for the Inaugural Carolina Soul Music Awards, presented by KG Music Group. The event marks a milestone celebration of Southern soul music and the artists shaping its sound across the Carolinas and beyond.

Known for her charisma, professionalism, and passion for storytelling, McPhaul has made a name for herself as a trusted media personality and community advocate. Her selection as a correspondent for this historic event underscores her growing influence within the entertainment and media industry. The Carolina Soul Music Awards brings together artists, producers, and executives to honor excellence in Southern soul — a genre rooted in rhythm, emotion, and cultural pride.

For McPhaul, this assignment carried deep personal meaning. “The Mo You Know is no stranger to the red carpet,” McPhaul shared. “But this one felt special because I’m such a fan of King George and Southern soul music in general. It’s more than work — it’s passion.”

The Inaugural Carolina Soul Music Awards, spearheaded by KG Music Group, celebrates the vibrant artists and creative professionals driving the resurgence of Southern soul. King George, an influential artist and entrepreneur, has been instrumental in bringing national attention to the genre through his music and leadership. The event aims to spotlight the region’s talent while fostering connections within the broader music industry.

In addition to her red carpet coverage, McPhaul revealed plans for a future television project titled “Mo Loves Southern Soul.” The concept, currently in development, will feature interviews, performances, and behind-the-scenes stories highlighting both emerging and established Southern soul artists. The show’s mission is to elevate the genre to mainstream recognition and introduce its heartfelt sound to new audiences nationwide.

“I want to use my platform to shine a light on artists who are keeping Southern soul alive,” McPhaul said. “Their stories deserve to be heard, and their music deserves to be celebrated.”

McPhaul’s selection reflects her continued impact as a Fayetteville native representing North Carolina talent on larger stages. Her previous red carpet appearances have included entertainment, business, and community events across the region. Her coverage of the Carolina Soul Music Awards reinforces the connection between local culture and national exposure — an ongoing theme in her media work.

As Southern soul continues to gain traction across radio and streaming platforms, events like the Carolina Soul Music Awards play a vital role in recognizing its contributors and expanding its reach. Through her coverage and upcoming projects, McPhaul aims to help bridge the gap between regional recognition and national acclaim.

For more information about ShaDonna “Mo” McPhaul and upcoming projects from The Mo You Know, visit themoyouknow.vip

For more information about the Carolina Soul Music Awards visit thecsma.com

Media Contact:

The Mo You Know

Email: mo@themoyouknow.vip

Website: themoyouknow.vip

Fayetteville, North Carolina

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Fifth Grader Drafted to Middle School Sports Team for Exceptional Athleticism

In an impressive show of skill and maturity well beyond his years, 10-year-old Tyjah “TJ” Gaddy has been selected to join the middle school sports program at Alpha Academy, a charter school in Fayetteville, North Carolina. The fifth grader’s exceptional performance on the field and court has earned him early recognition from coaches and peers who see tremendous potential in his athletic future.

Despite competing against older and more physically developed players, TJ’s speed, agility, and game intelligence have consistently set him apart. Coaches say his ability to adapt, anticipate plays, and execute under pressure make him one of the most exciting young prospects to watch in Fayetteville youth sports. His recent selection to a middle school team marks a major milestone for a player his age.

TJ plays with the heart of a champion,” said his father, Tyric Gaddy. “Age doesn’t matter when you’ve got this much talent. He puts in the work, stays focused, and keeps improving every day.”

TJ’s love for football, basketball and soccer started at an early age, fueled by countless hours of practice and a natural drive to compete. Whether running drills or studying game film, his dedication has impressed everyone around him. Coaches have noted his leadership qualities and his ability to motivate teammates with his positive energy and sportsmanship.

“Most kids his age are still learning the fundamentals,” one coach commented. “But TJ plays with confidence and understanding that we normally see in older athletes. He’s disciplined, coachable, and never backs down from a challenge.”

Joining Alpha Academy’s middle school athletic program gives TJ access to higher levels of training, competition, and mentorship from experienced coaches. It also positions him among a new class of young athletes being developed through Fayetteville’s growing youth sports community — one known for producing standout players who go on to make an impact at the high school and collegiate levels.

The Gaddy family hopes TJ’s journey will inspire other young athletes to pursue their passions with determination and humility. “He loves the game, but he also respects it,” said Tyric. “We tell him to stay humble, stay focused, and always give 100 percent. That’s what separates a good player from a great one.”

As TJ prepares for his first season with Alpha Academy, excitement is building both locally and online. His highlights and updates can be followed on Instagram at @tjupnext2033, where fans and supporters can watch his athletic development unfold.

For a fifth grader to compete at this level is rare, but for those who have seen him play, it’s no surprise. With natural athletic ability, relentless work ethic, and a supportive family behind him, Tyjah “TJ” Gaddy is quickly proving that greatness knows no age.

Media Contact:

Gaddy Family

Email: tyricgaddy@gmail.com

Instagram: @tjupnext2033

Location: Fayetteville, North Carolina

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7‑Figure AI Machine Joins the Modern Profits Mastermind Cruise for Entrepreneurs as Premier Sponsor to Empower Entrepreneurs With Cutting‑Edge AI Authority

Orlando, FL – October 31, 2025 – The upcoming Modern Profits Mastermind Cruise for Entrepreneurs has secured an exciting new partner: Seven‑Figure AI Machine, a leading education and implementation platform for AI advisory services. This sponsorship marks a pivotal development for the 2025 cruise, delivering real‑world strategies that help business owners stay ahead of automation, turning potential disruption into decisive authority.

At 7‑Figure AI Machine, we believe the future doesn’t belong to the most automated, it belongs to the strategic leader,” says Chris Wiser, co‑founder of Seven‑Figure AI Machine. “We’re excited to bring our Fractional AI Officer framework to the Modern Profits Cruise, where entrepreneurs will learn how to sell high‑ticket AI advisory retainers without being trapped in tech.”

“The AI conversation is everywhere, but few are actually showing business owners how to implement it for real income and authority,” adds Ross B. Williams, founder of Modern Profits. “Having a 7‑Figure AI Machine aboard means our attendees won’t just talk hype, they’ll build systems and offers that win in the marketplace.”

Key highlights this year include:

  • Live training on the Fractional AI Officer framework, on how to lead AI strategy instead of doing the execution.
  • Workshops on building turnkey offers, client‑selling playbooks, and pipeline campaigns that attract high‑paying advisory clients.
  • Real‑time integration of AI into business systems, content, funnels, and automation, to accelerate growth and elevate credibility.
  • Networking with elite entrepreneurs, agency owners, SaaS founders, and investors focused on scalable systems and brand positioning.
  • A powerful combination of luxury, education, and execution, set against the backdrop of a 4‑night cruise where mastery meets momentum.

With only a limited number of cabins remaining for 2025, this partnership is set to create one of the most actionable, high‑value business‑growth experiences at sea.

About 7‑Figure AI Machine:

7‑Figure AI Machine helps entrepreneurs build AI‑powered offers that multiply income, impact, and authority without needing to be a tech expert, knowing how to code, or doing the implementation work themselves. Their “GC Method” (Fractional AI Officer™ model) positions operators as strategic leaders who hire specialists and focus on high‑value work.

About Modern Profits Mastermind Cruise for Entrepreneurs:

Modern Profits is the full‑service digital marketing agency founded by Ross B. Williams, combining real‑world face‑to‑face sales mastery with elite digital branding and funnel strategy. The Mastermind Cruise is a four‑night experience aboard Royal Caribbean’s Utopia of the Seas, where entrepreneurs gather to scale, network, learn, and connect at a deeper level. Admission includes high‑level training, masterminds, and exclusive networking.

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Cumberland County Veterans Council Presents the 2025 Veterans Day Parade

 

 

FOR IMMEDIATE RELEASE

 

Cumberland County Veterans Council Presents the 2025 Veterans Day Parade

 

“Vets Giving a Hand to Vets” – Honoring Our Heroes in Fayetteville

 

FAYETTEVILLE, N.C. — The Cumberland County Veterans Council proudly invites the community to come together in celebration of our nation’s heroes at the 2025 Veterans Day Parade, taking place Saturday, November 1, 2025, at 10:00 a.m. in Downtown Fayetteville, North Carolina.

 

This year’s theme, “Vets Giving a Hand to Vets,” highlights the spirit of unity, service, and gratitude that defines our military community. The parade honors the courage and sacrifice of all who have served—and reminds us to support our veterans not only on Veterans Day, but throughout the entire year.

 

 

Parade Participants

 

The 2025 Veterans Day Parade will feature an inspiring lineup of local, regional, and national organizations, including active-duty military, veterans’ associations, schools, civic groups, and community organizations.

 

Participants include:

 

Law Enforcement & First Responders

• Fayetteville Police Motorcycles/SUV

• Fayetteville Independent Light Infantry

• Cumberland County Sheriff’s Office

• Cumberland County Government

• Cape Fear Valley Hospital Systems (Cumberland County EMS)

• Fayetteville City Fire Departments

 

Veteran Service Organizations

• Cumberland County Veterans Services

• Cumberland County Veterans Council (CCVC)

• Special Forces Association Chapter 1-18

• Disabled American Veterans Chapter #46

• American Legion Post 32 Family (Post, Sons of the Legion Squadron 32, and Legion Riders)

• Rolling Thunder Chapter 1 North Carolina

• VFW Post 670 Cpl. Rodolfo P. Hernandez

• Veterans Helping Veterans Group

• Fort Bragg Chapter, Association of the United States Army (AUSA)

• Veterans Empowering Veterans

• Sergeants Major Association

• Women Veterans Interactive Foundation, Fayetteville Chapter

• Combat Veterans Motorcycle Association Chapter 15-1

• Veterans of Foreign Wars Department of North Carolina

• SSG James B. Dennis VFW Post 6018 and Auxiliary

• Fayetteville Buffalo Soldiers MC

• Cape Fear Chapter, Military Officers Association of America (MOAA)

• Headhunters PT 78, Military Order of the Cootie

• Chapter V, 173rd Airborne Brigade Association

 

Community, Civic, & Business Participants

• NCWorks Career Center of Fayetteville

• All American Amateur Radio Club

• Kappa Lambda Chi Military Fraternity, Inc. (Fayetteville Delta Chapter)

• Zeta Phi Beta Sorority, Inc., Gamma Upsilon Zeta Fayetteville

• Sigma Gamma Rho Sorority, Inc. (Delta Gamma Sigma Military Task Force)

• Fayetteville Alumnae Chapter Armed Forces Committee of Delta Sigma Theta Sorority, Inc.

• Pi Mu Phi Military Organization

• Friendship Missionary Baptist Church Military Ministry

• Fayetteville Christian Servicemen’s Center

• Armed Services YMCA – Fort Bragg

• The Rick Herrema Foundation, Inc.

• Off-Road Outreach

• Pro Heating, Air, & Electric

• Mission BBQ

MO’s Heroes

• Freedom at a Price, Inc.

• Horsemen of Colors

• Sons of Confederate Veterans Fayetteville Arsenal Camp #168

 

Youth, Schools, and Bands

• Cumberland County Schools Student 2 Student (S2S) Clubs

• Cumberland Virtual Academy School S2S Club

• Westover Middle School S2S

• Pine Forest Middle School JS2S

• Fayetteville Technical Community College (FTCC)

• 12 JROTC Units representing E.E. Smith, Paul R. Brown, Douglas Byrd, Jack Britt, Pine Forest, Seventy-First, South View, Terry Sanford, Westover, Clinton High, Freedom Christian Academy, and Alpha Academy

Marching Bands:

• Terry Sanford High School Marching Band

• South View High School Marching Tigers

• Cape Fear High School Marching Colts

• Gray’s Creek High School Marching Band

• Jack Britt High School Marching Band

• Douglas Byrd High School Marching Band

 

Motorcycle, Car, and Specialty Groups

• Vette’s Unlimited of North Carolina

• Premier Street Jeepz & Jeepherz

• Military Vehicle Preservation Association

• Soldiers United Motorcycle Club

• US Spyder Ryders Fort Bragg Chapter

• 2-6 Military Slingshot Riderz

• Fayetteville Elite Ryderz

• Fort Bragg Military Jeepers

• Changin Lanez Car Club

• Mopars of Fayetteville Car Club

• Cape Fear Team Corvette

• Stewardship Classic Car and Truck Club

• Veteran Enforcers Motorcycle Association

• Kindah Temple 62 Motor Patrol Unit

 

 

• Fort Bragg, AAFES (Exchange)

• Sand Hills District of Scouting America

• Joseph L. Pillow Council No. 1, Order of the Knights of Pythagoras

• Shawn Knisley Marine Corps Detachment #983 / Toys for Tots Cumberland County

 

 

A Message from the Cumberland County Veterans Council

 

“This parade is a celebration of service, sacrifice, and unity,” said Dr. Toshiba Narcisse Parade Director and Sr. Vice President of the Cumberland County Veterans Council. “We invite the entire community to come out, wave your flags, and cheer for the men and women who have given so much for our freedom. Let’s make sure our veterans know they are appreciated—not just on Veterans Day, but every day.”

 

 

Event Details

 

📅 Date: Saturday, November 1, 2025

🕙 Time: 10:00 AM

📍 Location: Downtown Fayetteville, North Carolina

📧 Inquiries: ccvcveteransparade@gmail.com

 

 

About the Cumberland County Veterans Council

 

The Cumberland County Veterans Council (CCVC) serves as a united voice for the veteran community, advocating for resources, awareness, and recognition for those who served. CCVC brings together local veteran service organizations and community partners to ensure no veteran is forgotten or unsupported.

 

 

Join us in honoring our heroes. Celebrate, salute, and stand with our veterans—this Veterans Day 

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KING GEORGE PRESENTS The Inaugural Carolina Soul Music Awards

FOR IMMEDIATE RELEASE

Contact: media@CarolinaSoulMusicAwards.com

Website: www.CarolinaSoulMusicAwards.com

KING GEORGE PRESENTS

The Inaugural Carolina Soul Music Awards

Celebrating the Timeless Sound of the South

Sunday, November 2, 2025 | 6:00 PM – 10:00 PM

DoubleTree Hotel | 2100 Bush River Road, Columbia, SC 29210

Carolinas – Southern Soul is stepping into the spotlight like never before, as chart-topping artist King

George proudly presents the Inaugural Carolina Soul Music Awards — a historic celebration

honoring the vibrant talent and cultural legacy of Southern Soul music across North and South Carolina.

Under the theme “Understanding Southern Soul: The Heartbeat of the Carolinas,” this landmark

event will uplift a genre rooted in juke joints, front porches, and church pews — a raw, heartfelt fusion of

blues, R&B;, and gospel that tells stories of love, heartbreak, joy, and perseverance.

At the forefront of this movement is King George, whose viral success and sold-out shows have

redefined what Southern Soul looks and sounds like for a new generation.

“We’re not just putting on a show — we’re building a legacy,” says King George. “This is about honoring

our roots and showing love to the artists, fans, and communities that keep this music alive.”

 EVENT HIGHLIGHTS:

– Doors Open: 5:00 PM

– Red Carpet Experience: 6:00 PM

– Showtime: 8:00 PM

– Location: DoubleTree Hotel, 2100 Bush River Road, Columbia, SC 29210

– Special Tribute: Southern Soul icon Calvin Richardson will be honored with the prestigious CSMALegend Award.

From iconic performances to powerful tributes and community celebration, the Carolina Soul Music

Awards promises to be the premier Southern Soul event of the year.

■■ Get General Admission & VIP Tickets Now at www.CarolinaSoulMusicAwards.com

■ Sponsorships Available — for details, email: contact@thecsma.com

#CarolinaSoulMusicAwards #SouthernSoulIsLife #KingGeorge 

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Rachel S. Lee Reveals How New Businesses Can Build Instant Credibility “From Zero to Featured”

San Diego, CA – October 1st, 2025 Rachel S. Lee, founder of GetFeatured.com, has released a new YouTube video, “From ZERO to FEATURED: How New Businesses Can Build Instant Credibility,” revealing her proven framework for helping entrepreneurs, startups, and personal brands get featured on top media outlets quickly, affordably, and strategically.

Lee explains how press releases and guaranteed media distribution allow new businesses to establish authority, improve online visibility, and build brand trust, even when starting from scratch.

The Challenge New Businesses Face

For many startups and personal brands, the biggest challenge isn’t launching a product or service, it’s being seen as credible. Without an established online presence, new businesses struggle to gain trust with potential customers, investors, and collaborators.

“You might have the experience and the skills,” says Lee, “but if your business doesn’t show up online as credible and authoritative, prospects hesitate. That’s where media features change everything.”

Press Releases: The Fast Track to Authority

Lee explains that press releases are the fastest, most affordable way to build instant credibility. Unlike traditional pitching, which can take months without guaranteed results, GetFeatured.com offers guaranteed placements on hundreds top-tier outlets.

These features act as digital trust signals, showing potential customers and partners that your business is legitimate, relevant, and noteworthy.

Building an Online Presence That Sells

In the video, Lee highlights why combining press releases, website branding, and social proof creates a powerful “first impression engine” for startups:

  • Boosts Search Visibility – Keyword-rich press releases rank on Google and push outdated or irrelevant results down.
  • Generates Backlinks – Hundreds of published features create SEO authority.
  • Increases Conversions – “As Seen On” logos on your website and landing pages signal trust instantly.
  • Drives Social Content – Media features can be repurposed into posts, stories, reels, and newsletters.

“It’s not just about getting featured, it’s about leveraging those features everywhere your audience interacts with you,” Lee explains.

Leverage Your First Feature to Get Even More

Lee advises using your first set of media features to secure bigger opportunities:

  • Pitching podcast appearances
  • Landing collaborations
  • Booking speaking engagements
  • Building credibility with investors

A single published press release can open the door to more PR opportunities by showing that your brand is already recognized by trusted outlets.

About Rachel S. Lee & GetFeatured.com

Rachel S. Lee is a marketing strategist, speaker, and founder of GetFeatured.com, a press release distribution platform helping entrepreneurs, coaches, and consultants build instant authority online. Through keyword-rich writing and guaranteed placements on 400+ to 700+ media sites, GetFeatured.com empowers businesses to stand out, get noticed, and dominate search results.

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Rachel S. Lee Debunks Top Press Release Myths and Reveals What Actually Works in 2025

Beverly Hills, CA – October 8, 2025 Rachel S. Lee, founder of GetFeatured.com, has released a new YouTube video, “Press Release Myths Debunked: What Actually Works,” where she explains the truth behind common misconceptions and shares the most effective strategies for using press releases to build authority, improve SEO, and grow your brand in 2025.

Lee reveals why press releases are not outdated and how modern distribution strategies, combined with optimized content, can turn them into one of the most powerful marketing tools available to entrepreneurs, consultants, and small business owners.

The Top Myths About Press Releases, And the Truth

Myth #1: Press Releases Are Outdated

Many assume press releases are no longer relevant in the digital age. Lee explains that today’s online press releases are more impactful than ever, thanks to modern distribution networks, automation, multimedia integration, and journalist outreach.

“Press releases have evolved,” says Lee. “They’re no longer just PDFs faxed to newsrooms—they’re dynamic, SEO-rich assets published across hundreds of high-authority websites.”

Myth #2: Press Releases Don’t Help SEO

Lee debunks this by demonstrating how keyword-rich, properly distributed press releases:

  • Improve Google search visibility
  • Generate hundreds of backlinks to websites and social profiles
  • Push down outdated or irrelevant search results
  • Feed AI-driven tools, helping businesses surface higher in recommendations

Myth #3: Nobody Reads Press Releases

The reality? People read what they can find. With strategic distribution and SEO optimization, press releases are published across hundreds of sites, ensuring they’re discoverable and clickable.

Myth #4: Press Releases Are Only for Big Companies

Lee emphasizes that press releases are ideal for small businesses, solopreneurs, coaches, and consultants:

  • Announce product launches or services
  • Showcase achievements and milestones
  • Build brand authority faster than ads or organic posts alone

Myth #5: Press Releases Are Too Expensive

Through GetFeatured.com, Lee has negotiated bulk pricing with top-tier newswires, making guaranteed media coverage affordable while ensuring publication on 400–700+ trusted online outlets.

“We’ve simplified the process,” Lee says. “You don’t need to navigate complex submission platforms or pay inflated agency markups; we handle everything for you, fast.”

Press Releases as a Branding & SEO Strategy

Lee explains that press releases are not just for exposure, they’re an integrated strategy that fuels all areas of marketing:

  • SEO: Get hundreds of backlinks and rank for long-tail keywords.
  • Brand Authority: Use “As Seen On” logos across your site, socials, and email signatures.
  • Content Repurposing: Turn press releases into blog posts, email campaigns, and social content.
  • Visibility Across Platforms: Reach customers, journalists, and search engines simultaneously.

About Rachel S. Lee & GetFeatured.com

Rachel S. Lee is a marketing strategist, speaker, and founder of GetFeatured.com, a press release distribution platform helping entrepreneurs, coaches, and consultants build instant authority online. By combining keyword-rich writing with guaranteed placements on hundreds of media sites, GetFeatured.com empowers brands to stand out, get noticed, and dominate search results.

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Dank Burrito Fayetteville Now Offers Full-Service Catering

FOR IMMEDIATE RELEASE

Dank Burrito Fayetteville Now Offers Full-Service Catering

Veteran-Owned Franchise Expands Services to Serve Community & Businesses Across Fayetteville, NC

Fayetteville, NC – Dank Burrito, the popular veteran-owned and operated restaurant located at 5508 Raeford Road, is proud to announce the official launch of its catering services. Known for bold flavors, fresh ingredients, and a modern twist on classic burritos, Dank Burrito is now ready to bring its award-winning food directly to offices, events, and special occasions across the Fayetteville area.

With this expansion, customers can now enjoy:

Pickup – Convenient ordering with quick service.

Delivery – Fresh, flavorful meals delivered straight to your door.

Catering – Customized menus for corporate meetings, school events, parties, and community gatherings.

“Fayetteville is not just where we do business—it’s where we call home,” said the Dank Burrito Fayetteville team. “As a veteran-owned franchise, we’re proud to not only serve food, but also serve our community by being a reliable partner for catering and local engagement.”

Dank Burrito Fayetteville is open Sun-Thu 10:30AM-9:30PM and Fri-Sat 10:30AM-11:00PM

Customers can place catering and pickup orders online at order.dankburrito.com or by calling (910) 229-2951.

About Dank Burrito Fayetteville

Dank Burrito is a veteran-owned and operated franchise that blends street food culture with culinary creativity. Located in Fayetteville, NC, the restaurant is committed to delivering bold, high-quality meals while actively contributing to the local community through partnerships and service.

Media Contact:

Dank Burrito Fayetteville

5508 Raeford Rd

Fayetteville, NC 28304

Phone: (910) 229-2951

Website: order.dankburrito.com

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Fayetteville Liberty Professional Basketball Team Set to Launch Inaugural Season at the Crown Complex Arena in 2026

FOR IMMEDIATE RELEASE

 

 

 

Fayetteville, NC – A new chapter in Fayetteville’s sports history is about to be written. The Fayetteville Liberty, Fayetteville’s first professional basketball franchise since the Fayetteville Patriots (NBA D-League), is preparing to launch its inaugural season in March 2026 as part of The Basketball League (TBL).

 

With the guiding vision of “Building Hope in the Community One Possession at a Time,” the Liberty are establishing themselves not only as a competitive professional basketball team but as a cornerstone of community engagement, youth empowerment, and regional pride.

 

 

 

 

A Team for the City, By the City

 

 

At the helm is Team Market Owner Robert L. Edwards Jr., a lifelong Fayetteville resident and entrepreneur who has worked tirelessly with his leadership team to ensure the Liberty is more than just another sports franchise.

 

“Our mission is bigger than basketball,” Edwards explained. “The Liberty represent the spirit of Fayetteville—the resilience, the culture, and the vision for what this city can be. We are here to win games, yes, but more importantly, to create opportunities, to inspire the next generation, and to unite this community under one banner.”

 

The Liberty will play home games at the Crown Complex Arena, one of the region’s premier sports and entertainment venues. This marks a significant step for both the Crown Complex and the City of Fayetteville, expanding their portfolio of professional sports tenants alongside the Fayetteville Woodpeckers (MiLB) and Fayetteville Marksmen (hockey).

 

The addition of professional basketball helps further position Fayetteville as a regional hub for sports tourism and entertainment, creating new opportunities for local businesses, job growth, and cultural visibility.

 

 

 

 

Hope.Community & Liberty City Ambassadors

 

 

Beyond the hardwood, the Fayetteville Liberty are committed to initiatives that reach deep into neighborhoods, schools, and community organizations. This commitment is embodied in the Hope.Community movement and the Liberty City Ambassadors Program (LCAP).

 

Through these programs, the Liberty are building platforms for the next generation:

 

 

  • Free Youth Camps: Annual basketball and leadership camps, with more than 200 kids expected at the first sessions. These camps emphasize fundamentals while teaching teamwork, resilience, and goal-setting.
  • Scholar of the Year Awards: Students across Cumberland County in grades 1–12 will be recognized each year for achievements in academics, leadership, and service.
  • School Day Game: A special gameday where thousands of students attend for free, combining basketball excitement with lessons in leadership, sportsmanship, and responsibility.
  • Community Givebacks: The Liberty are already active with Alpha Academy, United Way, Build Better Youth, the Dogwood Festival, and others to provide mentorship, resources, and volunteer support.

 

 

“These initiatives make the Liberty more than just a team,” said General Manager Tiras Ray. “They make us a partner in progress, a source of inspiration, and a force for good in Fayetteville.”

 

 

 

 

Partnerships Driving Growth

 

 

The Liberty’s vision has resonated with the business community, bringing together an impressive slate of corporate and civic partners:

 

 

  • Caviness & Cates – One of North Carolina’s leading homebuilders, investing in Fayetteville’s growth.
  • Wawa – A beloved convenience and food brand deepening its footprint in Fayetteville.
  • Tropical Smoothie Café – Promoting healthy living and active lifestyles.
  • Shuttle Buddy – Providing transportation solutions for fans and families.
  • Jerome Scott Insurance – Supporting financial security and community well-being.
  • Build Better Youth – A non-profit focused on youth mentorship and empowerment.
  • Distinctly Fayetteville – The city’s tourism and sports commission, elevating Fayetteville as a destination.
  • Fayetteville Chamber of Commerce – Connecting the Liberty to the region’s business ecosystem.
  • Yellow Crayons of Fayetteville, NC – A creative agency supporting Liberty’s branding, apparel, and distribution.

 

 

“These partnerships represent the backbone of our success,” Edwards noted. “When local businesses, civic leaders, and non-profits come together around a common cause, the entire city rises with us.”

 

 

 

 

Press Conference & Player Combine

 

 

The Liberty will mark a milestone with their official press conference on December 12, 2025 at the Crown Complex Arena. The event will introduce the team to the city, highlight corporate partners, and share the broader vision for the inaugural season.

 

The following day, December 13, 2025, the Liberty will host their final player combine and flagship tryout, where athletes from across the region will compete for a spot on the inaugural roster. This event is expected to draw scouts, media, and fans alike, setting the stage for the Liberty’s first season.

 

The finalized roster will be unveiled in early 2026, with training camp and community activations leading up to the March 2026 season opener.

 

 

 

 

Ticket Sales & Fan Experience

 

 

One of the most anticipated announcements: Tickets for the 2026 Fayetteville Liberty season will go on sale beginning October 31, 2025.

 

Fans can expect a variety of options including:

 

 

  • Season Ticket Packages with exclusive benefits and premium seating.
  • Family Plans designed for affordable, all-ages entertainment.
  • VIP Court-Side Experiences offering unparalleled access to the action.
  • Group Packages for schools, churches, and community organizations.

 

 

“Our goal is to make Liberty basketball the most accessible, exciting, and affordable entertainment option in Fayetteville,” Ray added. “We want families filling the arena, kids seeing their heroes up close, and businesses engaging clients in a high-energy environment.”

 

 

 

 

A New Era for Fayetteville

 

 

The Fayetteville Liberty are not just launching a basketball team—they are igniting a movement. From corporate boardrooms to classrooms, from the hardwood to the neighborhoods, the Liberty are positioning themselves as a unifying force in Fayetteville’s cultural and economic landscape.

 

Their story is about opportunity, vision, and progress. It’s about proving that Fayetteville can stand shoulder to shoulder with any city in the country as a professional sports destination.

 

As Edwards concluded: “This is about more than a game. It’s about legacy. It’s about Fayetteville believing in itself, and together, building something that will last.”

 

 

 

 

Stay Connected

 

 

Fans can follow the Fayetteville Liberty’s journey and secure tickets at:

🌐 www.faylibertync.com

📲 Instagram: @WeAreLibertyNC | Facebook: @FayettevilleLiberty

 

 

 

 

About The Basketball League (TBL)

 

 

The Basketball League is a professional league with more than 50 teams across the United States and Canada, providing world-class basketball while focusing on community impact, affordable family entertainment, and player development both on and off the court.

 

 

 

 

Media Contact

 

 

Fayetteville Liberty Basketball Organization

Email: info@faylibertync.com

Phone: (910) 727-5550

Website: www.faylibertync.com