Category: Marketing & Sales

distributions: premium

Categories
Business Marketing & Sales Media & Communications Professional Services Technology

Lani Dickinson, Founder of Stealth: Freedom To Exit, Releases Free AI E-Book to Help Business Owners and Entrepreneurs Boost Sales and Efficiency

CALIFORNIA – May 20th 2025 – Lani Dickinson, former Fortune 175 CEO and founder of Stealth: Freedom To Exit, has announced the release of her brand-new free e-book, 7 Ways AI Can Increase Efficiency and Sales for Your Business. This practical guide is designed to help business owners and entrepreneurs across industries leverage artificial intelligence to increase productivity, reduce waste, and drive revenue.

With so much noise around AI and its complexity, Dickinson delivers a refreshingly clear and accessible resource that cuts through the confusion. The guide focuses on real-world business applications—not tech jargon—and shows founders how to get measurable results without needing a technical background.

“Most business owners are missing out on thousands of dollars in revenue every month because of outdated systems and manual processes,” said Dickinson. “This guide shows them exactly how to use AI to plug the leaks, save time, and create scalable systems.”

7 Ways AI Can Increase Efficiency and Sales for Your Business breaks down core areas where AI can make an immediate impact—including automating customer service, streamlining internal workflows, qualifying leads, managing reviews, and more. Each strategy is designed to help companies run smoother, scale faster, and ultimately increase their exit valuation.

Whether you’re running a bakery, a law firm, a salon, or a SaaS agency, Dickinson’s guide applies across industries. The strategies outlined are tailored for both traditional business owners and digital entrepreneurs, reinforcing her commitment to helping all types of founders build scalable and sellable businesses.

Inside the Free Guide, Readers Will Learn:

  • How AI can automate repetitive, low-level tasks that drain time
  • Where most businesses are leaking revenue—and how to stop it
  • Which AI tools can deliver a big ROI without a learning curve
  • How automation contributes to a higher business valuation
  • Step-by-step examples of AI use cases in small businesses and agencies

This e-book is part of Dickinson’s broader mission at Stealth: Freedom To Exit—to help founders build businesses that operate without them, generate recurring revenue, and are ready for an eventual exit, whether that means time freedom or a seven-figure sale.

The guide is available now for free download at ai.activatetoascend.com/get-7ways-ai.

For more on Lani Dickinson and her business transformation programs, visit lanidickinson.com.

Categories
Business Marketing & Sales Media & Communications Professional Services Technology

Lani Dickinson, Founder of Stealth: Freedom To Exit, Launches Live Webinar to Help Business Owners and Entrepreneurs Use AI to Stop Leaking Money

CALIFORNIA – May 13th, 2025 – Lani Dickinson, former Fortune 175 CEO and founder of Stealth: Freedom To Exit, is hosting a powerful new live webinar designed to help business owners and entrepreneurs immediately identify and stop profit leaks using AI. Titled 3 Ways Your Business Can Use AI Today To Stop Leaking Money, the webinar will teach practical, revenue-saving applications of artificial intelligence—without the tech overwhelm.

Dickinson’s latest training addresses a crucial pain point: most businesses are unknowingly losing hours and money each day on tasks that could be automated. This webinar is designed to show business owners how AI can take over repetitive tasks, boost team productivity, and increase margins—starting right now.

“Most business owners are leaking money every single day and don’t even know it,” said Dickinson. “This webinar is about plugging those leaks fast—with simple, powerful AI tools that save time, increase profitability, and scale your business like never before.”

As part of her Freedom To Exit mission, Dickinson helps founders build sellable, self-running businesses—and that includes adopting tech systems that reduce owner dependency. This live webinar is a direct extension of that mission, showing how AI not only supports growth but also increases a company’s exit valuation by improving operational efficiency and profitability.

Attendees Will Learn:

  • 3 specific ways to apply AI in their business immediately
  • How to automate low-level tasks that drain time and cash
  • Why AI adoption boosts business valuation and exit readiness
  • The simplest tools and workflows that don’t require a tech background
  • Real-world examples of businesses using AI to stop profit leaks

The webinar is free to attend, and ideal for both traditional business owners, such as salon owners, tradespeople, or retailers, and digital entrepreneurs like coaches, agency owners, and consultants. Dickinson emphasizes clarity over complexity, making the session accessible to non-tech founders ready to grow smarter and exit stronger.

3 Ways Your Business Can Use AI Today To Stop Leaking Money will be held live via Zoom. Registration is now open at: webinar.activatetoascend.com/webi-reg-general

For more about Lani Dickinson and her business transformation programs, visit: lanidickinson.com

Categories
Business Marketing & Sales Media & Communications Professional Services Website & Blog

Lani Dickinson, Founder of Stealth: Freedom To Exit, Launches New YouTube Channel to Help Business Owners and Entrepreneurs Build Sellable Companies

blank

CALIFORNIA – May 6th, 2025 – Lani Dickinson, former Fortune 175 CEO and founder of Stealth: Freedom To Exit, has announced the official launch of her new YouTube channel, Stealth: Freedom To Exit. The channel delivers powerful, on-demand video content designed to help business owners and entrepreneurs nationwide build scalable businesses that can run and sell without them.

Known for her high-impact strategies and clear, caring delivery, Dickinson continues her mission to help founders avoid the trap of building an unescapable, unsellable job instead of a sellable asset. Through her new YouTube channel, she breaks down the real-life tactics used to increase enterprise value, implement operational independence, and create actual time and financial freedom.

“The vast majority of founders don’t realize that 80% of listed businesses never sell,” said Dickinson. “This channel was created to change that. I’m giving business owners and entrepreneurs the playbook to build companies that are not only valuable, but in demand.”

The channel complements Dickinson’s broader Freedom To Exit ecosystem, which includes her podcast, training programs, and consulting services—all designed to help founders exit on their terms, whether that means cashing out or simply stepping away from day-to-day operations.

Viewers Can Expect:

  • Bite-sized videos on recurring revenue, exit valuation, and team-building
  • Real-world examples of freedom-focused business models
  • Tips for making your business self-operating and sellable
  • Insights for both local business owners and digital entrepreneurs
  • Strategic advice to increase your exit multiple

Whether you own a store or bakery, run a plumbing company, lead a SaaS agency, are a speaker or a coach online, Dickinson’s YouTube content is built to serve those looking for more freedom, scalability, and future sellability.

The Stealth: Freedom To Exit YouTube channel is now live, with new videos released weekly. Founders are encouraged to subscribe, comment, and share the content with peers looking to exit smarter.

To learn more about Lani Dickinson and her consulting work, visit lanidickinson.com.

Categories
Business Marketing & Sales Professional Services Website & Blog

Lani Dickinson, Founder of Stealth: Freedom To Exit, Launches New Business Podcast for Entrepreneurs

blank

CALIFORNIA – May 1st, 2025 – Lani Dickinson, a former Fortune 175 CEO and founder of Stealth: Freedom To Exit, has officially launched her highly anticipated podcast, Freedom To Exit. Designed for entrepreneurs and self-led founders nationwide, the show delivers weekly expert guidance to help business owners create scalable, sellable companies and ultimately, exit for more.

In a business world where four out of five companies listed never actually sell, Dickinson is setting a new standard by equipping leaders with real, strategic tools. The Freedom To Exit podcast takes listeners inside the exit process, revealing how to build businesses that not only run without them, but are also attractive to buyers.

“Most founders wait too long to prepare for an exit—and when they do, they realize they’ve built a job, not a sellable company,” said Dickinson. “This podcast helps business owners start thinking and acting like investors—because your business should work for you, not the other way around.”

Episodes of Freedom To Exit cover critical topics like recurring revenue models, business valuation drivers, self-running systems, and building predictable cash flow—all through the lens of ALSO creating freedom now, along with the option to sell (for more) later. The show is perfect for entrepreneurs who are ready to scale strategically, regain their time, or eventually exit for a maximized exit multiple.



What sets Dickinson apart is her ability to distill complex financial and operational strategy into accessible, actionable steps. Each solo episode feels like a power-packed masterclass, while expert interviews (coming soon) will further explore advanced tactics for building enterprise value and owner independence.

Listeners can expect:

  • Proven frameworks for building a sellable business
  • Insights on monthly recurring revenue (MRR) and scalable income
  • Strategies for removing the owner from day-to-day operations
  • Lessons from real business exits and what worked (and didn’t)
  • Step-by-step guidance for planning a successful future sale
  • And how to create a life they love WHILE creating all of this business value

The podcast is part of a larger mission under Dickinson’s company, Stealth: Freedom To Exit, which supports founders with consulting, training, and resources to build freedom-first businesses.

New episodes release weekly on freedomtoexitpodcast.com and major podcast platforms.

To learn more about Lani Dickinson and her programs, visit lanidickinson.com.

Categories
Companies Marketing & Sales Professional Services Services U.S

Transform Home Services Communication with Wolf Bot AI’s Revolutionary AI Voice Agent

blank

FOR IMMEDIATE RELEASE – Tampa, FL, February 28, 2025

In today’s fast-paced home services industry, where customer expectations are higher than ever, missing a single call can result in a lost opportunity. Recognizing this challenge, Wolf Bot AI is proud to announce the launch of its revolutionary AI Voice Agent—a state-of-the-art communication solution engineered to transform the way home services professionals interact with their customers. Leveraging advanced natural language processing and sophisticated voice recognition technology, the AI Voice Agent delivers highly accurate, human-like interactions, ensuring that every incoming customer inquiry is handled promptly and professionally.

The new AI Voice Agent is specifically tailored to meet the diverse needs of the home services sector, including plumbers, HVAC technicians, electricians, and other essential service providers. It automates critical tasks such as lead response, appointment scheduling, and follow-up communications, effectively bridging the gap between customer expectations and service provider capabilities. By handling routine inquiries and scheduling tasks 24/7, the AI Voice Agent empowers service professionals to focus on delivering exceptional onsite services while simultaneously expanding their business opportunities.

At its core, the AI Voice Agent is designed to mimic the natural flow of human conversation. Using deep learning algorithms, it can understand varied accents, dialects, and speech nuances, making it an indispensable tool for service providers operating in diverse communities. Whether it’s a simple query about available services or a complex appointment rescheduling request, the AI Voice Agent provides clear and concise responses, reducing wait times and ensuring that no potential lead is left unattended.

“One of the biggest challenges in the home services industry is managing the high volume of incoming calls while maintaining a personal touch,” said William Schimensky, Founder at Wolf Bot AI. “Our AI Voice Agent is a game-changer because it ensures that every call is answered with the professionalism and warmth of a human representative. This not only increases customer satisfaction but also significantly boosts operational efficiency and overall revenue.”

The AI Voice Agent integrates seamlessly with existing customer relationship management (CRM) systems, providing real-time updates on customer interactions and appointment statuses. This integration is designed to streamline workflows, enabling service providers to track and manage their leads more effectively. By automating mundane administrative tasks, the solution helps reduce human error, ensuring that appointments are accurately scheduled and follow-ups are conducted promptly. This level of automation is particularly valuable for home services professionals, whose busy schedules often make it challenging to manage every customer interaction manually.

Moreover, the system’s scalability means that it can grow alongside a business. Whether a small local plumbing service or a large HVAC company with multiple teams, the AI Voice Agent adapts to the volume and complexity of calls, offering a tailored experience for every customer. The technology behind the agent is continuously learning and improving, meaning that its conversational abilities and response accuracy will only get better over time.

Beyond its technical capabilities, the AI Voice Agent offers a range of practical benefits. Service providers will notice a marked decrease in missed calls and lost leads, translating directly into higher revenue and improved customer loyalty. For customers, the experience is seamless—calls are answered quickly, inquiries are resolved efficiently, and appointments are scheduled with minimal effort. This level of service helps build trust and reinforces a professional image, both of which are crucial in a competitive market.

Furthermore, the AI Voice Agent is designed with flexibility in mind. It can be customized to reflect the unique branding and voice of a business, ensuring consistency across all customer interactions. This customization includes the ability to adjust the tone, style, and even specific responses based on the nature of the inquiry, providing a personalized experience that resonates with each caller. By combining robust technology with a flexible, user-centric design, Wolf Bot AI’s solution sets a new standard in home services communication.

In addition to immediate operational benefits, the AI Voice Agent also provides valuable insights through detailed analytics. Service providers can monitor call volumes, response times, and customer satisfaction ratings, enabling them to make data-driven decisions that further enhance their service quality. These insights allow businesses to identify peak call times, optimize staffing, and refine marketing strategies, thereby driving sustained growth and competitive advantage.

The launch of the AI Voice Agent marks a significant milestone in the evolution of home services communication. As customer expectations continue to rise, innovative solutions like this are essential for service providers who want to stay ahead of the curve. By ensuring that every call is met with a responsive and intelligent interaction, the AI Voice Agent not only protects a company’s reputation but also plays a vital role in driving long-term success.

For home services professionals eager to embrace the future of customer communication, the AI Voice Agent is now available for demonstration and integration. To learn more about how this revolutionary tool can transform your business, please visit https://wolfbot.ai/ai-voice-agent/ or contact our sales team at the information provided on our website.

With the launch of this innovative solution, Wolf Bot AI reaffirms its commitment to empowering home services professionals with technology that drives efficiency, enhances customer satisfaction, and delivers measurable business growth. The AI Voice Agent is not just an upgrade in technology—it is a transformative tool designed to redefine the future of home services communication.

Categories
Health & Medicine Human Resources Marketing & Sales Professional Services U.S

HelloDDS Launches Revolutionary AI Communication Solution for Dental Practices

blank

FOR IMMEDIATE RELEASE – Tampa, FL, February 28, 2025

HelloDDS is proud to announce the launch of its innovative AI-powered communication solution, crafted specifically for dental practices. In today’s fast-paced healthcare environment, every missed call can mean a missed opportunity to connect with a patient in need of care. Recognizing the critical nature of patient communication, HelloDDS has developed a comprehensive solution that ensures every patient call is answered promptly and professionally, leveraging a powerful combination of an AI Chat Agent, AI Voice Agent, and an intelligent recall & reschedule program.

Dental practices operate in an increasingly competitive landscape where timely, personalized communication is essential to patient satisfaction and practice growth. HelloDDS addresses these challenges head-on by automating routine communication tasks that often burden dental office staff. By handling inquiries and managing appointments with remarkable efficiency, HelloDDS transforms appointment management and significantly reduces no-shows and scheduling errors. This allows dental professionals to redirect their focus to providing exceptional clinical care, while the system ensures that every potential patient interaction is captured and acted upon.

At the core of HelloDDS is a suite of advanced technologies designed to mimic the nuances of human communication. The AI Chat Agent is equipped to engage with patients on a variety of digital platforms—be it on a practice’s website, via email, or through social media channels—providing instant responses to common questions about services, treatments, and appointment availability. This round-the-clock service guarantees that potential patients receive timely information, setting the stage for a seamless care experience from the very first interaction.

Complementing the digital chat functionality is the AI Voice Agent, which ensures that every phone call is met with the warmth and professionalism of a skilled receptionist. Utilizing state-of-the-art voice recognition and natural language processing technologies, the AI Voice Agent can understand and respond to a wide range of patient queries. Whether it’s scheduling a routine check-up, rescheduling a missed appointment, or addressing urgent inquiries, the AI Voice Agent is capable of handling complex interactions with ease. This ensures that patients feel heard and valued, even during moments when human staff may be temporarily unavailable.

One of the standout features of HelloDDS is its intelligent recall and reschedule program. Understanding that patients’ schedules can be unpredictable, this feature proactively manages appointment reminders and follows up on missed appointments. If a patient fails to attend a scheduled visit, HelloDDS automatically initiates a recall process by reaching out to the patient to arrange a new appointment at a more convenient time. This not only minimizes the negative impact of no-shows but also helps maintain a steady flow of appointments, directly contributing to increased practice revenue.

“Our vision with HelloDDS is to empower dental practices with a reliable, state-of-the-art solution that guarantees every patient receives timely attention,” said William Schimensky of HelloDDS. “This technology not only improves operational efficiency but also drives practice growth by enhancing both revenue and the overall patient experience. We understand that in the world of dental care, every minute counts, and HelloDDS is designed to ensure that no opportunity for connection is ever lost.”

Beyond its immediate operational benefits, HelloDDS offers dental practices a host of additional advantages. By automating call handling and appointment scheduling, the system alleviates the administrative burden on dental staff, freeing them to focus on critical patient care. Moreover, HelloDDS provides detailed analytics and reporting features, offering insights into call volumes, peak interaction times, and patient engagement trends. These insights enable practice managers to make informed decisions regarding staffing, marketing strategies, and overall resource allocation, ultimately fostering a more efficient and patient-centered practice environment.

Integration is another key strength of the HelloDDS solution. Designed with flexibility in mind, it seamlessly connects with existing dental practice management software, ensuring a smooth transfer of data between communication channels and patient records. This streamlined integration reduces the need for manual data entry, minimizes the risk of errors, and promotes a cohesive approach to managing patient information.

Patient privacy and data security are paramount in the healthcare industry, and HelloDDS is built to uphold the highest standards in this regard. The system employs robust encryption and adheres to all relevant healthcare regulations, ensuring that every patient interaction is secure and confidential. This commitment to privacy not only protects sensitive patient data but also builds trust between the practice and its patients—an essential component of long-term success in healthcare.

HelloDDS is now available for dental practices that are ready to revolutionize their communication strategy. With its advanced suite of features and commitment to excellence, HelloDDS represents a significant leap forward in how dental offices manage patient interactions—from the initial inquiry to post-appointment follow-ups. By ensuring that every call is answered and every appointment is optimized, HelloDDS is poised to become an indispensable tool for modern dental practices seeking to enhance patient satisfaction and drive business growth.

For more information or to schedule a live demonstration of HelloDDS, please visit https://hellodds.ai/ or call (866) 660-3030.

About HelloDDS:

HelloDDS is dedicated to providing innovative communication solutions tailored for dental practices. With a focus on improving operational efficiency and patient engagement, HelloDDS leverages advanced technology to ensure that every patient call is answered, appointments are managed seamlessly, and every interaction contributes to the overall success of the practice.

Categories
Business Computers & Software Marketing & Sales Social Media U.S

Wolf Bot AI Unveils AI Identify Agent – Precision Prospecting for B2B Businesses

blank

FOR IMMEDIATE RELEASE – Tampa, FL, February 28, 2025

Wolf Bot AI, a leader in AI-powered ecosystems for digital agencies and consultants, proudly announces the launch of its newest innovation: the AI Identify Agent. This state-of-the-art tool leverages advanced machine learning algorithms, big data analytics, and real-time market insights to transform the way digital agencies approach lead generation. By automating the prospect identification process, the AI Identify Agent empowers agencies to pinpoint high-value prospects with unprecedented precision, ultimately driving higher conversion rates and fueling sustainable business growth.

In today’s competitive digital landscape, agencies are inundated with vast amounts of market data. Traditional lead generation methods, which often rely on manual research and guesswork, can be time-consuming and inefficient. Recognizing these challenges, the AI Identify Agent has been meticulously engineered to analyze diverse datasets and detect subtle patterns that indicate promising leads. By harnessing the power of advanced machine learning, the system continually refines its predictive models, ensuring that its recommendations become more accurate and effective over time.

The AI Identify Agent automates the process of prospect identification, enabling agencies to effortlessly segment and target potential leads. This revolutionary tool dramatically reduces the time and resources spent on manual research, allowing agency teams to focus their energies on engaging with qualified prospects. Through seamless integration with popular CRM systems, the AI Identify Agent ensures that all leads are automatically captured, updated, and prioritized based on real-time data. This dynamic integration not only streamlines the lead management process but also helps agencies capitalize on opportunities as soon as they arise.

One of the standout features of the AI Identify Agent is its ability to deliver actionable insights in real time. As market conditions evolve, the tool provides up-to-the-minute data that allows agencies to make informed decisions quickly. These insights help in identifying market trends, emerging opportunities, and shifts in consumer behavior—information that is critical for crafting effective marketing strategies. By converting raw data into actionable intelligence, the AI Identify Agent transforms complex market information into clear, strategic directives that drive tangible results.

“Digital agencies face the daunting challenge of sifting through endless data to find leads that truly matter,” said William Schimensky, Founder at Wolf Bot AI. “Our AI Identify Agent is a game-changer because it automates the entire lead identification process, delivering precision-targeted insights that translate into measurable business growth. It’s about working smarter, not harder, and our tool enables agencies to do just that.”

Beyond its powerful data analytics capabilities, the AI Identify Agent is designed with user experience in mind. Featuring an intuitive interface and seamless navigation, the tool is accessible to teams regardless of their technical expertise. Digital agencies can easily customize parameters to suit their specific needs, ensuring that the insights generated align with their unique business goals. Whether an agency specializes in B2B services, consumer marketing, or niche markets, the AI Identify Agent is versatile enough to deliver tailored insights that drive success.

The integration capabilities of the AI Identify Agent further enhance its value. By connecting effortlessly with existing CRM systems and marketing platforms, the tool provides a unified view of the lead generation process. This holistic approach allows agencies to track each lead’s journey from initial identification to final conversion. Moreover, the system’s scalability ensures that it can adapt to the growth and evolving demands of any agency, from small boutique firms to large-scale digital marketing enterprises.

The benefits of adopting the AI Identify Agent extend far beyond efficiency gains. Agencies that have implemented the tool report a significant improvement in the quality of their leads and a measurable increase in conversion rates. With a more precise approach to prospecting, agency teams can focus on nurturing relationships with high-value prospects, leading to higher client satisfaction and increased revenue. The tool’s ability to continuously learn and adapt ensures that these benefits are not just immediate but also sustainable in the long run.

In addition to its operational advantages, the AI Identify Agent offers digital agencies a competitive edge in the market. As consumer behavior becomes increasingly data-driven, the ability to harness sophisticated analytics and real-time insights is crucial for staying ahead of the curve. By leveraging this innovative technology, agencies can position themselves as leaders in digital marketing, offering clients advanced solutions that are backed by the latest in AI research and development.

The launch of the AI Identify Agent marks a significant milestone in the evolution of lead generation strategies. Wolf Bot AI continues to push the boundaries of what is possible with AI-powered tools, setting new standards for efficiency, accuracy, and innovation in the digital marketing space. This groundbreaking solution not only streamlines internal processes but also provides agencies with the strategic insights needed to navigate an ever-changing market landscape.

The AI Identify Agent is now available for digital agencies and consultants ready to revolutionize their lead generation strategy. To learn more or schedule a live demonstration, please visit https://wolfbot.ai/ai-identify-agent/ or contact Wolf Bot AI at 855-WOLF-BOT.

About Wolf Bot AI:

Wolf Bot AI is a trailblazer in developing AI-powered ecosystems for digital agencies and consultants. The company is committed to creating innovative solutions that empower businesses to optimize their marketing efforts, streamline operations, and achieve sustainable growth through the intelligent application of advanced technology.

By introducing the AI Identify Agent, Wolf Bot AI is not only addressing the immediate needs of digital agencies but also paving the way for the future of lead generation. With this tool, agencies are equipped to turn complex data challenges into opportunities for growth and success, ensuring that every lead is not just identified but transformed into a strategic asset.

Categories
Marketing & Sales Media & Communications Professional Services Social Media U.S

Wolf Bot AI Unveils Revolutionary AI LinkedIn Agent to Transform Prospecting

blank

FOR IMMEDIATE RELEASE – Tampa, FL, February 28, 2025

Wolf Bot AI, a leader in AI-powered ecosystems for digital agencies and consultants, is proud to announce the launch of its latest breakthrough: the AI LinkedIn Agent. This state-of-the-art solution is engineered to redefine LinkedIn prospecting by automating and personalizing every step of the outreach process.

The AI LinkedIn Agent is designed with robust features to meet the evolving needs of modern digital agencies. Its smart sequences allow users to design tailored campaigns—from initial profile visits and connection requests to skill endorsements and follow-up messaging—ensuring each interaction builds a stronger relationship with potential leads. The integrated AI Writer crafts bespoke messages based on detailed prompts, making personalized communication effortless. Additionally, the tool offers free InMails, automated greetings for special occasions, and the ability to send engaging voice notes, all while seamlessly syncing data with popular CRMs and third-party apps.

“Our new AI LinkedIn Agent is a game-changer,” said William Schimensky, Founder at Wolf Bot AI. “By harnessing advanced AI capabilities, we empower digital agencies to automate their prospecting efforts, nurture valuable leads, and close deals faster—all while maintaining a human touch.”

Available immediately, the AI LinkedIn Agent is set to revolutionize lead generation on LinkedIn. To learn more about how this innovative solution can transform your agency’s outreach and drive unparalleled conversion rates, visit [https://wolfbot.ai/ai-linkedin-agent/].

For media inquiries or to schedule a live demo, please contact Wolf Bot AI at 855-WOLF-BOT.

Elevate your LinkedIn prospecting with the next generation of AI-powered outreach, and join the future of digital agency success with Wolf Bot AI.

Categories
Business Marketing & Sales Media & Communications Professional Services U.S

Former TV Talk Show Producer, Marianne Schwab, Exposes the Truth Behind the PR Industry’s Empty Promises

blank

For entrepreneurs and book authors, landing a guest spot on TV talk show or being featured in major media outlets can mean the difference between obscurity and authority. However, the road to media credibility is littered with disappointment, wasted money, and empty promises from PR professionals that fail to deliver. Many public relations agencies still operate on a retainer model, charging clients anywhere from $4,000 to $15,000 per month but do not guarantee results. 

“I’ve heard it too many times,” says Marianne Schwab, a former national network TV talk show producer. “Entrepreneurs and authors invest tens of thousands of dollars with PR firms thinking they’re getting access to the right media gatekeepers only to realize months later that even though they’ve been pitched to a lot of media publications and maybe even a talk show or two, they did not get the media exposure they were promised.”

Schwab, who worked behind the scenes at ABC-TV, E! Entertainment, and iconic shows like Live with Regis & Kathie Lee, has seen the disconnect firsthand when publicists do not understand how to pitch producers. They’ll promise to pitch their clients to top-tier media outlets, but pitching does not equate to results. Often, they don’t understand how TV producers and journalists actually choose their guests and their clients are led to believe that they’ll actually get an interview just because they’ve been pitched as a guest. “Many PR firms play the numbers game,” she explains. “They’ll blast out a generic press release, cross their fingers, and hope someone bites, but that’s not how real media exposure works.”

After years of watching entrepreneurs and non-fiction book authors struggle with the media game, Schwab decided to flip the script and launched Expert’s Edge: Media Credibility Accelerator, a program designed to get business owners and authors booked on legitimate local TV talk shows and featured in online media outlets. “I know how producers think,” Schwab says. “They’re looking for expert guests who can deliver a ‘news you can use’ type of segment where their particular expertise might solve a common problem.” Her strategy focuses on securing real TV interviews starting with top-tier local talk shows, where producers are more open to featuring emerging experts. “Local media is the gateway to national media,” she explains. “If you can prove you’re great on camera in a smaller market, it’s possible that national shows will take notice when they’re looking for expert guests and segment ideas for their show.”

Dan Henry, a speaker and author, worked with Schwab to promote his book when it launched. “Marianne helped me prepare for my interviews in a way that made all the difference since she is a producer, not a publicist. She knows what it’s like to be on the TV producer side. So she knows exactly who to contact, how to pitch the segment, and what to say on the segment.” 

Schwab’s clients have been featured as expert guests on top tier local talk shows throughout the country including CBS, NBC, FOX, and ABC affiliates and their online media outlets, too. “Many of these sites are a great way to get ‘featured in’ media credibility, but be careful who you work with since many companies just outsource it and don’t write legitimate press features,” Schwab warns. “Syndicated articles on local news sites are absolutely a valid ‘As Featured In’ media mention, but they’re not the same as being interviewed on a TV show. That’s where I come in—helping clients get real ‘As Seen On’ TV appearances that establish true authority in their industry. The key is having both elements working together for maximum credibility.” 

For entrepreneurs and non-fiction book authors looking to break into the media, Schwab offers this advice, “Learn how the media actually works to position yourself in a way that makes you irresistible to producers. Don’t fall for PR proposals that promise the world but don’t guarantee results,” she warns.

Unlike traditional PR firms, Schwab takes a hands-on approach, coaching clients on how to craft compelling media hooks, deliver press interviews that resonate, and position themselves as go-to experts. Schwab’s Expert’s Edge program is designed to do just that—helping business owners, entrepreneurs, and non-fiction book authors navigate the media landscape with insider knowledge that cuts through the noise. “At the end of the day,” she says, “the right media exposure can make all the difference.”

Marianne Schwab has worked as a producer for over 25 years in New York and Los Angeles. She is currently the Executive Producer of CMP Media Cafe where she works with clients to develop compelling media hooks and story angles that get them TV interviews and featured in online publications in today’s complicated media environment. She has created an online masterclass that shares her insider secrets to promoting a business on TV talk shows and details the types of guests producers love to book as guests.

Categories
Education Employment Family & Parenting Marketing & Sales Media & Communications

A&M Youth Cultivation Center Opens to Support Families with IEPs and 504 Plans in Cumberland County

blank

FOR IMMEDIATE RELEASE

Contact:

Mary Persaud

A&M Youth Cultivation Center

211 Owen Dr, Fayetteville, NC 28304

Phone: (910) 318-5411

Website: AMyccnc.com

A&M Youth Cultivation Center Opens to Support Families with IEPs and 504 Plans in Cumberland County

Fayetteville, NC – December 10, 2024 – Mary Persaud, an accomplished educator and advocate for special populations, proudly announces the opening of A&M Youth Cultivation Center in Fayetteville, NC. With a Master of Business Administration and Bachelor of Science degree from Fayetteville State University, Persaud is dedicated to serving families and students with Individualized Education Programs (IEPs) and 504 Plans in Cumberland County.

A&M Youth Cultivation Center provides tailored afterschool care and tutoring services specifically designed to support the unique learning needs of students requiring additional educational resources. By focusing on personalized support and creating a nurturing environment, the center aims to empower students to achieve their full potential.

“Our mission is to bridge the gap in educational support for families navigating IEPs and 504 plans,” says Mary Persaud. “At A&M Youth Cultivation Center, we strive to create a safe and enriching environment where every child can thrive academically and personally.”

The center is conveniently located at:

211 Owen Dr, Fayetteville, NC 28304

Families can learn more about A&M Youth Cultivation Center’s programs and services by visiting AMyccnc.com or calling (910) 318-5411 to schedule a consultation.

A&M Youth Cultivation Center is committed to making a difference in the lives of families and children across Cumberland County by providing the resources and support they need to succeed.

About A&M Youth Cultivation Center

A&M Youth Cultivation Center offers afterschool care and tutoring programs tailored to the special population in Cumberland County. With a focus on students with IEPs and 504 plans, the center provides individualized support, ensuring that every child has access to quality education and opportunities for growth.

For additional information, please contact Mary Persaud at (910) 318-5411 or visit AMyccnc.com.