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Building & Construction Home & Garden Living Marketing & Sales U.S

SnoBlox SnoJax Offers The Ventsaver Vent Guard To Protect Pipes Against Winter Weather

With the temperature starting to get colder outside, there are a lot of people who are winterizing their homes. Even though this might mean dripping the faucets, insulating the pipes, and watching out for ice dams, it is also critical to prevent pipes from getting crushed. That is exactly where SnoBlox SnoJax can help. Now, the company offers the Ventsaver Vent Guard to prevent pipes from getting crushed when the snow begins to fall with the latest in vent protection.

Even though the winter weather is a great opportunity to build a snowman, have a snowball fight, and go sledding, this can also be a significant hazard to pipes everywhere. Now, the Ventsaver Vent Guard from SnoBlox SnoJax provides homeowners with the protection they need, helping them prevent wind damage.

Snow and Ice Can Damage Pipes

When the temperature gets cold outside, winter precipitation becomes a significant threat. Even if the region did not receive that much snow, even a single snowstorm can lead to serious damage. Water turns to ice when the temperature drops below 32 degrees Fahrenheit. 

As snow melts, it may start to slide down the roof, colliding with pipes, chimneys, and masts. Snow is heavy, and it can do a tremendous amount of damage. Therefore, it is critical for homeowners to make sure their pipes, masts, and chimneys are kept safe. That is where the Ventsaver Vent Guard is helpful.

The Ventsaver Vent Guard Can Protect Pipes from Harm

SnoBlox SnoJax has worked hard to fine-tune the Ventsaver Vent Guard to protect pipes from harm. The Ventsavers products are made in America from non-corrosive aluminum and stainless-steel components to withstand decades of Mother Nature’s abuse. The vent guard has also been made using stainless steel and aluminum, the same materials found in aircraft.

Wing kits and height extenders are available to customize a solution to solve just about any vent pipe problem. The height can be extended, allowing users to customize it to meet their needs. It can be expanded up to a height of 25 inches. The kit is compatible with most standing-seam roofs without requiring panel penetration. One of the most durable, reliable, and ingenious options on the market, the Ventsaver Vent Guard can prevent damage to roofs and pipes, saving homeowners thousands of dollars in potential repair bills.

SnoBlox SnoJax Is Always There for Homeowners

SnoBlox SnoJax has quickly become one of the leading names in the home protection industry. Even though winter weather brings a lot of joy, it also brings a lot of potential hazards. The team from SnoBlox SnoJax has first-hand experience with severe winter damage to the home. Now, they’ve put their minds together, finding a way to prevent serious damage from taking place during winter storms.

The Ventsaver Vent Guard from SnoBlox SnoJax can prevent pipes, chimneys, and masks from getting crushed. The device is made from some of the top materials on the market, giving homeowners a layer of protection that is built to last. Homeowners need to make sure they are prepared for winter weather this year, and the SnoBlox SnoJax Ventsaver Vent Guard can play an important role in this.

About SnoBlox SnoJax

SnoBlox SnoJax is one of the leading names in home protection. The company offers a lifetime warranty on all snow guard and snow retention products. All products are made in the United States. SnoBlox SnoJax was founded by JackMcMullen, who invented the first polycarbonate snow guard. Visit the website today to learn more about the company. People can also follow the company’s Twitter account, check out the Instagram page, and visit the Facebook page. Contact SnoBlox SnoJax directly to learn more about products and services. SnoBlox SnoJax is one of the leaders in the industry.

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Building & Construction Business Marketing & Sales Services U.S

Fall Protection Distributors launches new Product Bundle of RidgePro Roof Peak Anchor w/ 50′ Lifeline, Shock Absorbing Lanyard, and Harness

Everyone needs to put safety first every time they get on top of a roof. Now, the team from Fall Protection Distributors is offering a new product bundle that can prevent serious injuries from taking place. Fall Protection Distributors has been one of the top names in fall protection for years, offering a wide range of products and services that can prevent accidents from happening. In an effort to make its products more affordable, Fall Protection Distributors is offering a new product bundle that features a RidgePro Roof Peak anchor with a 50-foot lifeline, a shock-absorbing lanyard, and a harness. These products can make life easier for those who go up on roofs and reduce the chances of someone falling.

What Is Included in the Bundle?

The most recent product bundle release by Fall Protection Distributors includes a RidgePro roof peak anchor. The bundle does not include an extension pole, but this can be located easily at most hardware stores. This is the ultimate first man up roof anchoring system, using a user-friendly design that places safety at the top of the priority list. The RidgePro post slides inside the extension pole with ease and is combined with a pin that comes with the RidgePro itself.

The product has also been made with a shock-absorbing lanyard, reducing the impact on the body in the event of a fall. The lanyard is durable, reliable, and easy to use. Once attached to the pole, this kit is everything a worker needs to safely access the roof while maintaining 100% tieoff.

Everything has been bundled together because the products go hand-in-hand. This also makes it possible for people to save money on the cost of their equipment. 

Fall Protection Distributors Bundle Popular in Numerous Industries

The latest bundle from Fall Protection Distributors is popular among countless industry professionals. Of course, construction professionals and roof inspectors are already clamoring for the bundle, as it is a cost-effective way to reduce the chances of injuries; however, there are other professionals who swear by it as well.

For example, those who work in wildlife control and pest control frequently need to climb to great heights to do their jobs. The RidgeProPeak bundle from Fall Protection Distributors makes this process easier for them. In addition, lightning protection installers frequently find themselves on roofs. Therefore, they can benefit from the bundle from Fall Protection Distributors as well.

Moreover, the bundle has been released just in time for the holidays. This means that holiday light installers can benefit from the latest Fall Protection Distributors as well. This includes not only professional holiday light installers but those installing lights on their homes as well. This bundle from Fall Protection Distributors is just the latest example of the team going above and beyond for loyal customers and clients. Everyone deserves to have access to safe equipment while working at great heights.

Fall Protection Distributors Place the Customer First with the RidgePro Peak Product Bundle

Ultimately, Fall Protection Distributors always places the needs of the customer first, which is reflected in the most recent product bundle. All the products included are durable, reliable, and straightforward. By making the products easier to use, Fall Protection Distributors reduces the chances of someone making a mistake while using the product.

Anyone who wants to reduce their chances of suffering a serious injury should take a look at the RidgePro Roof Peak Anchor product bundle. This can be an important part of the next project. By bundling all the products together, people have an opportunity to save money on the cost of some of the most reliable equipment in the industry.

About Fall Protection Distributors

Fall Protection Distributors is one of the top authorities in the field. The company is trusted by professional construction workers, contractors, and DIYers everywhere. The top priority of Fall Protection Distributors is to provide quality safety equipment at a reliable price. To learn more about Fall Protection Distributors, visit the website today. Or, check out the company Facebook page, view a few images on Instagram, subscribe to the Fall Protection Distributors on Youtube, or follow the company on Twitter. Everyone deserves to have access to the top safety equipment on the market without breaking the bank.

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Marketing & Sales Media & Communications Professional Services U.S Website & Blog

OnlineBusiness.com Educates on Trends In the Industry, Specifically the Demand for Starter Sites

New York, NY – OnlineBusiness.com, a digital marketplace for premium domains and starter sites has updated its blog to help educate its readers and clients related to the latest trends and stories in the industry. One such question they answer in their latest blog post is, “What is a Starter Site?” OnlineBusiness.com has helped broker deals of all levels of businesses and investors, from ultra-premium domain sales to being a resource for those looking for online businesses for sale under $5,000. And as the year 2021 closes, which saw a surge in domain and website sales, OnlineBusiness.com seeks to educate prospects and investors looking ahead to 2022. 

“The term ‘starter site; is one, if you haven’t already come across it, that will be one of the top trends of 2022. What we’ve seen this year is a lot of companies rebranding themselves to ensure a solid digital presence for years to come which in turn opened some eyes to how the world does business post-pandemic. With that comes a lot of new ideas and innovations from small businesses and individuals who are looking to enter a lot of up and coming verticals,” said Michael Santiago, founder of OnlineBusiness.com. “They will want to be agile and quick in order to try and corner their piece of the market they are in. Starter Sites are the answer.”

There are many ways to start an online business such as registering an available domain name and building from scratch. Others seek to purchase a premium domain name to quickly capture brandability and trust. Then there are those who, with a budget in mind, look for profitable online businesses for sale and Starter Sites.

Starter Sites are an attractive sweet spot when looking to start an online business as it requires low capital and provide a higher reward in a shorter period of time. It does this by providing the buyer with key points such as:

  • A proven business idea and direction
  • A premium domain name
  • Potential traffic and SEO footprint to build off of
  • Potential revenue and leads coming in already
  • An entry point at which one can bring their own expertise to take it to the next level

A Starter Site is not for everybody, but if one is low on resources and capital, could be the answer in starting an online business quickly and effectively. 

To learn more about OnlineBusiness.com and buying established online businesses, visit https://www.onlinebusiness.com or learn more by contacting the team directly at contact@onlinebusiness.com.

About OnlineBusiness.com

OnlineBusiness.com is a digital marketplace for premium domains and starter sites. They specialize in helping their clients to acquire the best domain name to increase credibility and brand power. Currently, they list over 3,500 domain names with a combined valuation of over $5M.

Contact Information

OnlineBusiness.com Media Team

contact@onlinebusiness.com

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Marketing & Sales Media & Communications Professional Services U.S Website & Blog

The Top Online Business Trends for 2022 Reports OnlineBusiness.com

New York, NY – As 2021 comes to a close, OnlineBusiness.com, a digital marketplace for premium domains and starter sites, lists the top online business trends heading into 2022. In a year that continued reshaping marketing strategies and ways to reach target audiences, OnlineBusiness.com has seen some emerging trends in the digital marketing landscape. From the rebranding of many companies to many solopreneurs looking for a ready made website for sale, 2021 was a year to reflect on to help better prepare all business owners for a successful upcoming year.

“In general, there has been a year over year trend in news business applications, and with a 24% increase of new business between 2019 to 2020, there doesn’t appear to be any slow down. Along the same grain, most of those businesses are including an online marketing component to their business as the pandemic has made the need for a digital footprint essential,” said Michael Santiago, founder of OnlineBusiness.com. “We continue to research these trends to stay on top of the emerging niches and types of businesses that are thriving to ensure inventory for our clientele.”

OnlineBusiness.com highlights some of the major online business trends expected for 2022:

Digital Presence is Essential 

Having a digital presence for one’s business has become integral in most types of business and has been the determining factor if they have been able to sink or swim. Marketing online has become more important than ever and establishing a digital presence is very important.

Local SEO and Marketing

Local businesses have looked to local SEO marketing more than ever with ‘near me’ searches increasing more than 500% since the pandemic. This is important because it is known that 50% of users visit a store within a day of a local search, the number is higher if one is searching with their smartphone.

The Way We Shop

Social media channels are not just ways to drive traffic to your business but have become an extension of your business to convert right then and there. Shoppable social media posts have created customers out of consumers who are casually browsing their social media feed and hit with a targeted ad to purchase something.

Rebranding and Repositioning

We’ve seen many rebrands over the course of the pandemic as many companies look to reposition themselves for more purpose driven messaging and content.

In a day and age where consumers and readers are fighting fake news, truth and honesty is most important and many consumers want to ensure they are contributing to a company that is helping the cause and not worsening it.

By taking note of these trends, OnlineBusiness.com aims to translate that into continuing to offer a valuable marketplace for those looking for a premium domain, turnkey website for sale, affiliate website for sale, or looking to rebrand their business.

To learn more about OnlineBusiness.com, visit https://www.onlinebusiness.com or learn more by contacting the team directly at contact@onlinebusiness.com.

About OnlineBusiness.com

OnlineBusiness.com is a digital marketplace for premium domains and starter sites. They specialize in helping their clients to acquire the best domain name to increase credibility and brand power. Currently, they list over 3,500 domain names with a combined valuation of over $5M. They aim to be the best website to buy an online business.

Contact Information

OnlineBusiness.com Media Team

contact@onlinebusiness.com

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Marketing & Sales Media & Communications Professional Services U.S Website & Blog

OnlineBusiness.com Announces Acquisition of CSEO.com

New York, NY – OnlineBusiness.com, a digital marketplace for premium domains and starter sites, announces the acquisition of CSEO.com. Adding CSEO.com to their services portfolio will position OnlineBusiness.com to better assist their clients post-sale of their starter sites and inventory of online businesses for sale under $5,000.

“In looking to continue to provide support post-sale, we are excited to add CSEO.com’s expertise and experience to help clients jumpstart their newly purchased website’s SEO marketing plans and goals,” said Michael Santiago, founder of OnlineBusiness.com. “We felt this acquisition aligns perfectly to continue with our goal to assist clients with all of the tools necessary to successfully start an online business.”

CSEO.com is an SEO marketing firm that has been in business since 2011 with hundreds of clients. CSEO.com’s mission is to assist its clients in delivering SEO results. As CSEO.com becomes part of OnlineBusiness.com, it brings a proven SEO product ready to be used as a turnkey product for OnlineBusiness.com’s clients.

Details of the implementation of CSEO.com’s services to OnlineBusiness.com’s post-sale onboarding program are yet to be fully determined, though it is planned to become available for OnlineBusiness.com’s future and previous clients. 

To learn more about CSEO.com, visit their website to read Case Studies and their blog. 

To learn more about OnlineBusiness.com and profitable online businesses for sale, visit https://www.onlinebusiness.com or learn more by contacting the team directly at contact@onlinebusiness.com.

About OnlineBusiness.com

OnlineBusiness.com is a digital marketplace for premium domains and starter sites. They specialize in helping their clients to acquire the best domain name to increase credibility and brand power. Currently, they list over 3,500 domain names with a combined valuation of over $5M. They aim to be the best website for buying established online businesses.

Contact Information

OnlineBusiness.com Media Team

contact@onlinebusiness.com

Categories
Hospitality Lifestyle Marketing & Sales Media & Communications Technology

The Revolutionary Social Media Aggregator App Sprouter Is Coming To PC With New Data Analytics Features

Minneapolis – Jan. 12, 2022- The Sprouter app has been a massive success with businesses and social media users who have used the app to streamline all their social media accounts into one handy application. Now Sprouter is coming to PC along with a variety of important data analytics updates. 

The incoming update will incorporate data analytics into both the smartphone and the new PC applications, giving companies, influencers, and social media fanatics the ability to monitor metrics across all platforms. Monitoring will cover follower growth, post-performance and other metrics across all registered social media accounts. 

Improved analytics will help Sprouter users understand what makes followers tick and open the door to improved marketing strategies and more popular posts. 

Daniel Everist, the founder and CEO of Sprouter, dropped out of college and built Sprouter to help businesses and individuals streamline how they manage their social media accounts. 

Daniel and his team developed Sprouter as the answer to the logistical issues presented by trying to manage dozens of social media accounts at once. It allows users to message friends, check all social media feeds in one place, and quickly connect with new friends and clients. 

Before Sprouter connecting on Instagram, Facebook, or any other social media platform was a painstakingly slow process that forced social media users to search for accounts individually. 

However, with Sprouter’s QR code system expanding your virtual social circle or expanding your business’s presence online is a breeze. 

Clients and new friends scan the QR code, which can be stored in a virtual wallet or printed physically, and they are re-directed to the social media accounts linked to Sprouter. 

The application presents an opportunity for companies to tap into the power of local business marketing. Customers that come and go from the establishment can seamlessly connect to the company’s social media pages using their smartphones.

For influencers, the application presents an opportunity to improve their accessibility online. Potential Followers will be able to connect to their new favorite online personality’s Instagram, TikTok, Facebook, and other significant platforms with just a quick scan of a QR code. 

Despite the open nature of the application, it also emphasizes security by allowing users to alter how many profiles are being shared through the QR code while eliminating the need to hand over sensitive data such as email addresses, phone numbers, and full names. 

Anyone interested in using Sprouter to improve the management of their social media accounts or gain a more profound insight into how to grow their platform with data analytics should download the app from the Apple or Android store. For specific questions, the Sprouter’s customer service team can be contacted at  support@getsprouter.com or via a contact form on their website www.getsprouter.com

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Marketing & Sales Media & Communications Professional Services U.S Website & Blog

OnlineBusiness.com Reports Mentionable Domain Sales in Industry for Q3 2021

New York, NY – For Q3 2021, OnlineBusiness.com rounds up some of the top domain sales that were reported. As is the trend this whole year, the domain market continues to stay hot with new seven and six-figure sales being reported. As a digital marketplace for premium domains and starter sites, OnlineBusiness.com always looks at the latest domain sales to keep their audience in the know about the latest trends and notable sales. OnlineBusiness.com assists all types of investors from those looking for online businesses for sale under $5,000 to those who are looking to purchase ultra-premium domains from $50,000 and up.

In the month of October alone, according to DNJournal.com, some of the top reported domains were:

  • AFS.com for $2M
  • Maxima.com for $295K
  • Canadian.com for $269K

Dot com’s continue to dominate in sales with some non .com notable sales for the month include ETH.Website ($50,000) and MetaAvatars.net ($43,700). 

AFS.com was sold to Accenture and was one of the top biggest publicly reported sales for the year to date.

As the year draws to a close, it is no longer in doubt that the domain industry is on a rebound from its period during the early start of the pandemic. The industry is as strong as it’s been and is hitting sales marks not seen in years. 

“We are seeing a trend in a positive direction for investors looking to expand their portfolio and businesses transforming their presence and brand online,” said Michael Santiago, Founder of OnlineBusiness.com “And I anticipate we’ll continue to see strong numbers for Q4 to wrap up the year.”

To keep up with demand, OnlineBusiness.com continues to add to its domain portfolio in emerging industries with CBD Domain Names, Cannabis Domain Names, and Cryptocurrency Domain Names providing access to profitable online businesses for sale.

To learn more about buying established online businesses, visit https://www.onlinebusiness.com or learn more by contacting the team directly at contact@onlinebusiness.com.

About OnlineBusiness.com

OnlineBusiness.com is a digital marketplace for premium domains and starter sites. They specialize in helping their clients to acquire the best domain name to increase credibility and brand power. Currently, they list over 3,500 domain names with a combined valuation of over $5M.

Contact Information

OnlineBusiness.com Media Team

contact@onlinebusiness.com

Categories
Marketing & Sales Media & Communications Services U.S Website & Blog

Blockchain Companies Contribute to Non Traditional .Com Domain Sales States OnlineBusiness.com

New York, NY – At a time when crypto continues to hit all-time highs, Blockchain companies are showing a major interest in .xyz domains. When purchasing a domain, some investors gravitate to buy a website with traffic and one with the .com extension, However, Blockchain companies are going against the grain and according to DomainNameWire.com, Domain investor Swetha Yenugula has sold a number of her .xyz domains to blockchain-related companies.

OnlineBusiness.com is a digital marketplace for premium domains and starter sites and always looks at the latest domain sales to find trends within the industry. One such trend is how the Blockchain industry is making its mark in the domain industry by using non-.com domains. 

Some .xyz domains that are being used for blockchain projects include:

  • Flip.xyz
  • Talisman.xyz
  • Highlight.xyz
  • Decent.xyz
  • Agora.xyz
  • demeter.xyz

As an industry that looks to disrupt how we look at traditional payments and fiat, it’s no surprise that Blockchain-related companies are gravitating towards non-.com’s in what is usually the direction a relatively new industry would go in, especially when there is a lot of capital being pushed into these companies. 

And it’s not just .xyz that is gaining traction within the blockchain industry, domains with extensions such as .crypto, .eth, .nft, among others are hitting NFT marketplaces and selling for upwards of $100k. It is expected as cryptocurrency and blockchain continue to trend up so will these crypto domains and at some point in time start to reach the domain sales seen for .com domains. 

“As emerging tech such as blockchain continues to gain mainstream adoption, new GTLD domain sales continue to rise. Only time will tell the staying power of these new extensions but if we’re going by the current demand, there could be a major shift in the way investors approach their strategy on how to buy a website domain,” said Michael Santiago, Founder of OnlineBusiness.com

It isn’t to say that .com is going anyway soon nor is being looked over by blockchain companies. SushiSwap recently acquired Sushi.com for a purported $1.9M.

With the amount of funding going into Blockchain technology, one thing is for certain is that these companies also understand the importance of a premium domain name to increase their brand and reputation whether they opt for a non-traditional .xyz, trending .crypto, or the traditional .com.

For companies or investors looking to purchase domain names, OnlineBusiness.com has a growing portfolio of Blockchain and Cryptocurrency Domain Names.

About OnlineBusiness.com

OnlineBusiness.com is a digital marketplace for premium domains and starter sites. They specialize in helping their clients to acquire the best domain name to increase credibility and brand power. Currently, they list over 3,500 domain names with a combined valuation of over $5M. To learn more visit https://www.onlinebusiness.com.

Contact Information

OnlineBusiness.com Media Team

contact@onlinebusiness.com

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Business Marketing & Sales Personal Finance Professional Services Real Estate

How Get Your Appointment Software Founder, Jacob Fail, Demolishes Competition With His Recent Acquisition Of Beloudir.

Albuquerque NM – October 26th – Leading Internet marketing software company, Get Your Appointment, announces the acquisition of Beloudir from Small Business Deacon, LLC and are adding this to their software suite of Get Your Appointment, FunnelFLO, The Lead Gang, And Leadscraper.io.

“The combination of Beloudir tools with Get Your Appointment will work for hand in hand to help entrepreneurs create more leads, more sales, and achieve ultimate success,” says Jacob Fail, CEO, and Founder of Get Your Appointment. “With even more tools coming we can better achieve our goal enabling people to grow their companies through automation and marketing tools.”

The existing team that brought you all of these great Beloudir products will continue supporting, building, and creating them. Plus, the new addition will have even more resources to bring added improvements, features, and improved service to its customers.

Get Your Appointment gives Entrepreneurs the tools and training they need to market, sell and deliver their products online. Get Your Appointment software allows anyone to create automations and funnels that convert visitors into leads and then customers.

Beloudir and Get Your Appointment is dedicated to providing the tools entrepreneurs need to automatically reach prospects so they can share their message with the world. Their suite of products allows anyone, regardless of technical, design, or marketing skills to follow up, market, and retarget their prospects.

About Get Your Appointment:

Get Your Appointment online sales and marketing software is a simple-to-use, all-in-one marketing solution for entrepreneurs and business owners who want to market their services and products online. Get Your Appointment is one of the world’s fastest-growing, non-VC-backed companies.

Throughout his entrepreneurial journey, Jacob has built and bought over half a dozen businesses and has a keen eye for the next big thing. That is why he decided to buy out Beloudir and add it to his other software such as: Get Your Appointment, FunnelFLO, The Lead Gang, And Leadscraper.io. Get Your Appointment is the backbone of Jacob’s business.

Get Your Appointment software is already helping thousands of business owners and managers organize their appointments, streamline communication with clients, and close more deals.

Adding in Beloudir is the cherry on top to help take your social media accounts to the next level. If you’re ready to see how this easy-to-use app can help your company grow even faster than before, take a look at the demo video available on their website. It will show you just what it does for companies like yours! And if it’s not right for you or your team today, that’s okay too.

Since its inception in January 2019, the company has helped thousands of everyday people become successful entrepreneurs and marketing masters through its software, resources, and training.

Get Your Appointment’s Founder has been featured in over 260+ publications and has collaborated with some of the biggest names in the business world such as Robert Allen, Grant Cardone, and many more!

For more information, visit www.getyourappointment.com/home.

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Business Marketing & Sales Professional Services

Alan Gudiel of More Calls More Clients reveals the eight psychological biases marketers use to sell high end products and services.

San Diego, CA – October 26, 2021 – People have a tendency to think that marketing tricks don’t, but the truth is that marketers have long had the “answers to the test”, in that they use humans pre-programmed brains and psychology against them to get them to buy. This means that even if someone learns all about every bias people have, they will never be free from them, and will always “fall” for them to a degree.

Of course, this does not mean that every person will buy every time a commercial or salesperson uses one of these tricks, but the tricks sure make a difference to their bottom line.

This article is going to focus on high-ticket expensive purchases and how people are influenced to buy them or spend more than they usually would. As with any business, much of this will always come down to presenting the right offer at the right price, and most importantly, to the right audience.

There are three biases related to the sell-er, followed by five more related to what they are sell-ing.

1) Conviction & Enthusiasm – Passion, emotion, and enthusiasm are all very contagious. That’s exactly why people are much more likely to like (and buy from) someone who is enthusiastic, and more importantly, completely sold themselves on what they are selling.

2) Optimism Bias – While the media loves to portray rich people as greedy, menacing, and unhappy, the truth is that many-to-most wealthy people are happy, positive, and optimistic about the (and their) future.

While there are always negative/pessimistic people in every market segment, incorporate hope and optimism when selling high-ticket offers to wealthier audiences.

3) Affinity Bias – People tend to like others similar to themselves and who like them back. Focusing on the first one, they are much more likely to like, trust, and buy from a seller who shares the same interests, goals, history, politics, hometown, enemies, or anything else.

4) Endowment Effect – This bias has many names, including the “IKEA Effect”, and it comes down to the fact that people can’t help but over-value the things that they had a hand in creating (ahem*kids).

By making an audience a co-creator, they’ll feel a strong attachment to the outcome of the creation, and they’ll happily pay more to support it!

5) Peltzman Effect – This is another bias with several names which people experience if they ever followed up a gym session by gorging on fast food, pizza, or ice cream. In other words, a tendency to over-compensate.

Marketers use this bias by asking questions like “Isn’t it about time you got some [attention], to balance out ALL of the sacrifices you’ve made and work you’ve put in to reach your goals? Reward yourself!” That’s a hard argument to disagree with.

6) Speed – The speed bias is true with most consumers, but especially with wealthier ones. This means that faster speeds and time saved tend to be high priorities with higher-ticket buyers.

Incorporate speed everywhere by having features such as, fast delivery, fast results, fast implementation, immediate access, and more.

Two related biases include recency bias which is when people favor what is new over what isn’t, and hyperbolic discounting, which means that people value everything “now” significantly more than that same thing later.

7) Exclusivity & Scarcity – Scarcity bias leads people to assign a higher value to things that are rare (or exclusive) from trinkets, to memberships, to event access, to secrets themselves, and more.

While it’s great to preach inclusion and sharing, it’s clear that most people prefer and often pay extra for exclusivity itself, aka something not everyone has access to.

One way of ensuring exclusivity, which probably deserves its own number, is personalization. Crafting and presenting a custom offer, specifically tailored to your prospect, can raise prices and everyone’s satisfaction.

8) In-Group Bias – When most people consider a purchase, they actually consider what someone like them (their ideal self-image) would do.

So marketers are intentional to:

1) remind prospects what kind of (great) person they are,

2) remind prospects what great people (like them) do,

and 3) make prospects an offer to join, support, and even remain in said in-group.

Learn more about Alan’s next book-more-calls challenge here.