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Lifestyle Services Society & Culture Technology U.S

The Smartphone App, Adult Real ID, is a Game Changer to Ensure Safe Encounters when Meeting Online Strangers in the Real World

In a world where the internet connects people from all walks of life, ensuring safety when meeting strangers has become a vital concern. The digital world, while a hotbed of opportunities, also harbors various lurking dangers including identity thieves, cyber criminals, and predators who create fake online personas to deceive others (known as catfishing). Catfishing is alarmingly common and can have devastating consequences including the threat of kidnapping and human trafficking for those lured into these schemes.

To address these alarming risks, Thomas Kopec and Jay Kanetkar, the co-founders of Adult Real ID, have developed this groundbreaking smartphone app that is revolutionizing the way individuals interact and meet strangers online. Recognizing these dangerous threats, Kanetkar, a former FBI agent, was inspired to take action. “In the FBI, I saw first-hand the risk that online predators pose to both children and adults. That’s why I knew I had to do something to address the threat,” he explains.

Adult Real ID is designed to keep users safe when meeting online connections and strangers. The app goes beyond mere identity verification. Kopec adds, “Our app keeps you safe when meeting strangers. It prioritizes user safety during face-to-face meetings, provides secure meeting arrangements, and offers emergency assistance features to foster a safer digital landscape for everyone.”

This innovative platform offers four key features that sets it apart in the world of online safety and secure meetings.

1. Connects with Verified Users. Adult Real ID allows users to connect with others by entering their badge numbers, a unique feature designed to identify and verify individuals. By connecting with verified users, the app significantly reduces the risk of encountering fake profiles or falling victim to catfish relationships. This feature serves as a crucial layer of security, providing users with peace of mind when interacting with new acquaintances.

2. Add Events and Meet with Verified People. Creating and attending events using the app is a powerful way to build trust and security within a community or platform. Event attendees have all undergone a rigorous four-step verification process, including inputting personal information, setting up profiles, uploading essential documents, and verifying their mobile phone numbers. Kopec says, “We created a more secure meeting experience and knew it was essential to go beyond identity verification and prioritized user safety during face-to-face meetings because it serves as an added layer of protection, ensuring that friends or family members are aware of the meeting arrangements and can intervene if necessary.”

3. Safety Image Feature. To enhance safety during in-person meetings, Adult Real ID has a Safety Image feature. When scheduling an event, members can select a safe image and after the event concludes, both members must log in within twenty-four hours and choose the same image to verify their safe return. This feature provides a tangible way to confirm the safety of both parties involved.

4. Warning Image Feature. In situations where safety is compromised, the app offers the Warning Image feature. If either party selects the warning image instead of the safe image, an immediate alert is triggered, notifying the app’s safety team who will alert law enforcement immediately. Both members receive two emails and text messages urging them to close out the event. Failure to do so prompts the app’s safety team to contact the user and, if necessary, their emergency contact, ensuring swift action in emergencies.

Already in use on high-profile college campuses across the country, the app has gained over 100,000 users. It has become an indispensable layer of security for students and anyone concerned about safety when meeting strangers, whether on the Internet or in real-life encounters. The app offers subscription plans starting as low as $3.00 per month, making it accessible to a broad audience.

In a world where online interactions are an integral part of daily life, Adult Real ID emerges as a beacon of safety, offering a robust tool to ensure the well-being of individuals as they navigate the digital landscape. This innovative app sets a new standard for responsible online connections, empowering users to interact with confidence, peace of mind, and, ultimately, changing the game in the realm of online meetings and encounters.

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Books & Literature Business Marketing & Sales Media & Communications U.S

Marianne Schwab, Former National Talk Show Producer, Reveals Five Blunders Non-Fiction Book Authors Should Avoid that Kill TV Interview Success

Each year, over four million new titles emerge for non-fiction personal and business development books and increased access to self-publishing means thousands of them are written by high-level entrepreneurs and business professionals. These books have the power to impact lives, share valuable insights, and establish the authors as thought leaders, but a big challenge occurs on how do they rise above the noise to reach a target audience to promote the book on TV talk shows that can lead to not only becoming a recognized expert, but ultimately increase sales. 

The problem with promoting a non-fiction book is cutting through the clutter with thousands of authors who are also seeking limited interview spots on talk shows. Marianne Schwab is a former national network TV Talk Show Producer who has a deep understanding of what media decision makers look for when booking authors as guests and recently revealed her list of five blunders to avoid that can kill the results of securing interviews.

1. Focusing Solely on Self-Promotion. While promoting a book is essential, solely focusing on self-promotion is a common mistake. TV talk shows, and also podcast producers, are primarily focused on delivering value to their audience. If the pitch is solely about the book and how great it is, it will come across as self-serving. Marianne suggests, “You need to focus on one or two problems that you solve as a professional and refer to in the book. When I book an author or work with one to secure talk show interviews, I like to look at the table of contents and pick out of the best bits that I know viewers are going latch on to. By framing your pitch around the audience’s needs, you’ll be seen as a valuable guest rather than a self-promoter. I want to book an expert who has great problem solving tips and having written a book establishes their credibility.”

2. Creating a Media Alert that Simply Announces a New Book. It may seem logical to create a headline and media alert that is a new book announcement, but unless a book author is already a recognized expert or celebrity, this will not set them apart from a stack of pitches on a producer’s desk. The media alert should have a hook that grabs the producer in a way they can use it to grab viewer interest to tune in to their show or click on the interview when it’s uploaded to their website. According to Marianne, “The media alert headline should set up a problem that reading your book solves. For example, if you’re a real estate professional, the headline might be ‘Three Mistakes New Home Buyers Make that Cost Them Thousands.’ Your book may cover more, but a TV interview segment generally only has three to four minutes.”

3. Neglecting Audience Relevance. One of the most common mistakes authors make is failing to consider the relevance of their book to the show’s audience. It is a waste of time to send out hundreds of pitches to every talk show or podcast without understanding who the audience is for program. “Before reaching out to producers, take the time to research their content thoroughly. Understand their target demographic, the topics they typically cover, and the issues their audience cares about. Your pitch should clearly demonstrate how your book aligns with their audience’s interests and concerns,” Marianne says. “Your media alert should make it clear that your book offers valuable insights that their viewers or listeners will find compelling and beneficial.”

4. Lack of Personalization & Professionalism. Producers receive countless pitches daily and generic emails stand out for all the wrong reasons. To make an impact, personalize the pitch. “Definitely address the producer by name and even mention specific episodes or topics from their show that you enjoyed or found relevant, and explain why you believe your topic would benefit their viewers. This can be really helpful if the show regularly features chefs and cookbooks in the kitchen with a tasty recipe or local entrepreneurs sharing news you can use for viewers,” and Marianne adds, “I love being creative to help authors turn what would otherwise be a boring new book segment into a memorable TV interview or demo that promotes their book in a subtle way.” Building a professional and respectful relationship with producers can lead to long-term opportunities and positive referrals within the industry.

5. Overlooking Podcasts. Authors should not just focus on local TV Talk Shows to promote their book, but podcasts are often overlooked as a great opportunity to reach deep into a target audience. Many podcasts have very dedicated listeners, especially in the entrepreneur niche, and they can reach a target audience with laser focus. They don’t have to have a huge audience to make an impact especially since so many use cross platforms like YouTube, Rumble, and more to broadcast their episodes.

By avoiding these five blunders and approaching producers with a thoughtful, audience-centered pitch, it’ll be a win-win for everyone involved and the success rate of securing interviews will dramatically increase.

Marianne Schwab has worked as a talk show producer in New York and Los Angeles and is currently the Executive Producer of CMP Media Cafe. She works with professionals, high level entrepreneurs, and book authors to help them fast track their success in becoming a recognized expert in the media. Through personalized media coaching and guidance, she helps clients navigate the intricate world of media appearances. She shares broadcast public relations tips on Instagram and has created an online training that shares her insider secrets to promoting a business on TV talk shows with details for the types of experts producers love to book as guests.

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Family & Parenting Lifestyle Services Technology U.S

Adult Real ID Reveals Four Vital Campus Safety Tips for Students Heading to College This Fall

As students prepare to head off to college it can be exciting and stressful for both parents and kids. There are a lot of things to consider from dorm assignments to navigating the campus. In fact, one of the biggest concerns parents have as their child heads off to college revolve around safety since college comes with a new-found freedom for students who are meeting new friends and classmates. However, there is an unfortunate dangerous side with this new collegiate community since not everyone is who they say they are and it’s often discovered too late. 

Thomas Kopec, a Co-Founder for the smartphone app, Adult Real ID, understands the danger all too well, “My son’s friend, Taylor Behl, was just seventeen when she was starting a new life as a freshman at Virginia Commonwealth University and disappeared two weeks later. Taylor had met a 38-year-old photographer named Ben Fawley when she was visiting the campus and had no idea he had nefarious intentions. One night, she left her dormitory room at VCU, got into her car with Fawley, and she was never seen alive again. Her body was discovered over 75 miles away from campus one month later. This is just one reason why safety for students is personal for me and why I wanted to create an app like Adult Real ID.”

Kopec’s business partner is a former FBI agent, Jay Kanetkar, and the smartphone app is designed to keep users safe when meeting online connections and strangers. He says, “As an FBI agent, I saw first-hand the risk that online predators pose to both children and adults. That’s why I knew I had to do something to address the threat.”

Kopec and Kanetkar have some vital campus safety tips for students heading to college this fall.

1. Get to know neighbors in the dorm or in off-campus housing. Living alone or away from home for the first time can be overwhelming and becoming friendly with neighbors can create a sense of community and support while looking out for each other.

2. Share class schedules with roommates and parents. Students are encouraged to disclose their class timetables to roommates and parents so that they are able to detect anomalies or discrepancies, should they arise.

3. Stay aware of surroundings and avoid walking alone at night. Students should remain mindful of their environments, especially when they find themselves alone. It is crucial to avoid distractions including being absorbed in texting or talking on the phone when walking to and from the car, class, or coffee shop. Criminals often target people who appear distracted or confused. Also, whenever possible, travel with a friend or a group, especially after dark.

4. Communicate whereabouts to roommates and family. Students are advised to inform their roommates or trusted acquaintances of their intended destinations and anticipated return times—whether they are heading to the library, class, gym, or to meet up with dates or friends. By doing so, these acquaintances can remain aware of their schedules and respond if returns are delayed or if they need to check on their well-being.

“One of the advantages of Adult Real ID is that it allows users to add an event that includes who they are meeting and facilitates the incorporation of verified acquaintances who have successfully undergone a verification process,” according to Kanetkar. “Events can be monitored and tracked until the successful return from the event through the app’s Meeting Tracker. The goal of this feature is to prevent abductions or possible violence.” This approach fosters secure interactions by connecting with other validated users, thereby mitigating the risk of counterfeit profiles and deceptive relationships.

A number of college campuses have already added the app as a new layer of security for their students according to Kopec, “Several universities including Princeton, Texas A & M, and Rutgers have seen the value of Adult Real ID and have secured app subscriptions for every student returning to college this school year to help them stay safe on and off campus.”

Everyone concerned about safety when meeting strangers masquerading as ‘friends’ on the Internet or even in real life meetings needs a powerful tool that ensures their well-being. Adult Real ID sets a new standard for responsible online connections and users can get a subscription for as low as $3.00 per month. The app goes beyond identity verification by prioritizing user safety during face-to-face meetings, secure meeting arrangements, emergency assistance features, and fostering a safer digital landscape for everyone.

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Business Marketing & Sales Media & Communications Professional Services U.S

Marianne Schwab, Former TV Talk Show Producer, Unveils Blueprint on How Entrepreneurs Can Stop Being the Best Kept Secret in Their Industry Using Public Relations

In the ever-evolving landscape of business and entrepreneurship, standing out from the crowd is crucial for achieving success and credibility. Unfortunately, many professionals often find themselves struggling with being the best-kept secret in their industry and do not understand how to overcome it. One solution is harnessing the power of a public relations strategy that can be a game-changer for high-level entrepreneurs, book authors, and professionals when media visibility shines a light on their exceptional talents. 

Marianne Schwab, a former national network TV talk show producer understands this dilemma all too well. According to Marianne, “The problem with being the best-kept secret lies in the missed opportunities and untapped potential that could transform their careers and businesses if only the world knew about them. Despite holding invaluable solutions to pressing problems, they essentially remain hidden from potential clients, depriving the world of their much-needed expertise.” She has a five-point blueprint to break free from obscurity using the power of public relations.

1. Build a Robust Online Presence. In the digital age, having a robust online presence is non-negotiable for anyone seeking media exposure. From social media platforms to professional websites, experts must establish a consistent and compelling digital footprint. Sharing valuable industry insights and trends can showcase expertise and draw the attention of producers seeking knowledgeable guests.

2. Craft an Irresistible Story That Connects. Media producers are on the hunt for stories that captivate their audiences, and by presenting an authentic narrative, experts can establish an emotional connection with viewers. The first step to shedding the “best-kept secret” status is to craft an irresistible and compelling story. Marianne suggests, “It’s important that you focus on personal anecdotes and real-life examples that illustrate your journey and make the story memorable. These should be relevant and relatable stories that evoke emotions and can resonate deeply with audiences, fostering a genuine connection that goes beyond mere self-promotion. Knowing how to share your story in a way that captivates viewers and makes an imprint in their lives and is an invaluable tool that can help you break free from obscurity.”

3. Write Media Alerts that Grab Attention. Journalists and producers rarely come knocking on someone’s door for an interview and a one-size-fits-all approach does not work in the world of getting the attention of media decision makers. Crafting a winning pitch requires research to study the outlet’s previous interviews and audience demographics to tailor the pitch accordingly. Marianne Schwab recommends that, “This starts with crafting your expertise into a media hook or headline that sounds more like a tease for an upcoming TV segment than it does a boring press release headline. Once you have the hook, the one page media alert should align with that and give more details about your story without giving everything away. For example, if you’re an fashion stylist, your hook could be something like the three biggest mistakes women make when buying a bathing suit. You can list the mistakes, but the solutions are for when you get the media producer engaged. You might also share one visual example of the wrong bathing suit and pair that with the a photo of a dramatically more flattering option.”

4. Forge Relationships with Media Outlets. Building relationships is the lifeblood of public relations. The path to being discovered requires active outreach to media outlets and journalists. Marianne says, “Experts should start with local media since they’ll be more open to featuring a local business or expert and this is an excellent way to start getting visibility in your city. If you’ve never done a public relations outreach before, it can be a daunting task and you may chose to hire a publicist or agency to get started but be careful. Not all agencies will get you results so chose wisely. It breaks my heart when clients come to me after they’ve been burned and wasted budget that didn’t yield media exposure.”

5. Leverage Media Exposure. Credibility is the cornerstone of media success and leveraging features on reputable talk shows and in media outlets can bolster an expert’s reputation that instill trust in their brand or business. High-level entrepreneurs, book authors, and professionals should display media logos of where they’ve been featured on their website and social media platforms and also include videos of their past on-camera interviews. Marianne notes that, “Cultivating social proof through media appearances creates a snowball effect. As more interviews are secured, media outlets take notice, further amplifying an expert’s visibility and stature. Media coverage serves as a testament to your authority as an expert that will attract more opportunities, and even potential clients.”

By using this five-point blueprint, professionals and high level entrepreneurs can not only leave the shadows behind and break free from obscurity, but gain credibility that overpowers their competition.

Marianne Schwab has worked as a talk show producer in New York and Los Angeles and is currently the Executive Producer of CMP Media Cafe. She possesses a deep understanding of what the media looks for in expert interviews and works with professionals, high level entrepreneurs, and book authors to help them fast track their success. Through personalized media coaching and guidance, she helps clients refine their message, enhance their on-camera presence, and navigate the intricate world of media appearances. She shares broadcast public relations tips on Instagram and has created an online training that shares her insider secrets to promoting a business on TV talk shows with details for the types of experts producers love to book as guests.

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Family & Parenting Lifestyle Society & Culture Technology U.S

Adult Real ID Could Be The Solution to Three Dangerous Mistakes Made When Meeting Online Connections in Person

In today’s digital age, meeting new people online has become an everyday experience that can be a way to make new friends, business associates, and network with people who have similar interests. However, there is an unfortunate dangerous side when people trust strangers they’ve met in the virtual world since not everyone is who they say they are. 

The issue goes beyond social media as the film, Sound of Freedom, brings to light. In the movie, a talent scout convinces a father that his two children could have a career in modeling and invites them to an audition that appears legitimate with a printed brochure and auditions held in a corporate business setting. However, the story turns dark when the father of the children returns to find an empty room and his two kids missing. 

This sounds just like a movie plot except Sound of Freedom is based on the true story about a former DHS operative, Tim Ballard, portrayed by actor Jim Caveziel, who has made it his life mission to rescue kidnapped children sold into a nightmare no parent wants for their children.

Just like in the movie, social media users also fall victim to imposters who have created false profiles for fraudulent or deceptive purposes. Thomas Kopec and Jay Kanetkar are the Co-Founders of a revolutionary phone application, Adult Real ID, designed to keep users safe when meeting online connections. 

Katetkar says, “As an FBI agent, I saw first-hand the risk that online predators pose to both children and adults. That’s why I knew I had to do something to address the threat, especially when meeting strangers face-to-face.” In fact, Kopec and Kanetkar warn that there are three dangerous mistakes people make when meeting online connections in person.

Mistake #1 – Not verifying that an online profile is a real person before meeting them. This is a concern for adults and students who may be trusting of the person especially if they’ve developed an online relationship by exchanging private messages and texts. Verifying doesn’t simply mean that the person looks like their profile photo since they can create fake profiles with their photo (or someone else’s) and facilitate deception for the purpose of exploitation.

Kanetkar says, “One of the key features of Adult Real ID requires users to verify their identity to meet with other verified users to reduce the risk of fake profiles or catfish relationships. This significantly serves as a formidable deterrent for individuals with malicious intent.”

Mistake #2 – Not meeting an online connection in a safe and public location. It’s not just enough to meet online connections in a public location, but there are other factors to keep in person meetings protected. Kopec recommends, “It’s important to share your meeting details, including the date, time, and location, with trusted family, friends, and contacts, and we made that easy to do with the app. We knew it was essential to go beyond identity verification and we have prioritized user safety during face-to-face meetings because it serves as an added layer of protection, ensuring that friends or family members are aware of the meeting arrangements and can intervene if necessary, thus preventing potential abduction attempts.”

Mistake #3 – Not having an emergency plan if caught in a dangerous situation. It’s vital to have a predetermined action plan on how to respond to critical situations that may arise during in-person meetings. According to Kopec, The app is designed so that you use a meeting tracker to confirm the meeting has come to a safe conclusion. That means that the meeting must be closed out with a prerequisite chosen image. Users also select a pre-chosen duress image, alerting Adult Real ID‘s safety team to alert authorities if they’re in danger.” 

Everyone concerned about safety when meeting strangers masquerading as ‘friends’ on the Internet needs a powerful tool that ensures their well-being. Adult Real ID sets a new standard for responsible online connections and users can get a subscription for as low as $3.00 per month. The app goes beyond identity verification by prioritizing user safety during face-to-face meetings, secure meeting arrangements, emergency assistance features, and fostering a safer digital landscape for everyone.

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Business Marketing & Sales Media & Communications Professional Services U.S

Marianne Schwab, a Former Talk Show Producer, Unlocks Five Powerful Strategies on How to Become an In-Demand Media Expert

In today’s media landscape, being recognized as a leading expert can open doors to exciting opportunities and increase trust and credibility with current and potential clients. Professionals and high level entrepreneurs often wonder what it takes to secure coveted guest spots on talk shows that can not just elevate their reputation, but also provide one of the best ways to promote their book, product, or service, but they don’t know how to go about it.

According to Marianne Schwab, a former national network TV talk show producer, there are five essential strategies that can help establish credibility and become a sought-after media expert that captures the attention of talk show producers.

1. Master in Field of Expertise: Producers are looking for experts in all sorts of industries including health, fitness, beauty, and business, just to name a few.  Depending on the topic of the featured segment, years of experience and relevant degrees may be required as well. Marianne Schwab emphasizes the importance of expertise, “As a talk show producer, I looked for experts who possessed credible experience and demonstrated a high level of knowledge in their field. Being an expert goes beyond having a title — it’s about sharing your expertise in a way that provides valuable content to a show that is worth teasing to viewers. For example, think about how your segment might be promoted like, ‘Coming Up Next…Find out how to solve the biggest legal problem most people don’t know could bankrupt them.’ Your expertise should be tease-worthy.”

2. Establish an Online Presence: Talk show producers are looking for experts with a strong online presence. Creating a professional website that showcases expertise, services, and products is crucial and should include an engaging biography and testimonials to establish credibility. “A well-designed website with valuable content and active social media accounts can be a powerful tool for attracting the attention of talk show producers. Your online presence should reflect your expertise and demonstrate the value you can bring to their viewers.”

3. Craft a Problem-Solving Message: To stand out among the vast pool of experts, it is essential to craft a compelling message that addresses a common problem. Drawing from expertise, identify specific challenges with unique solutions or perspectives. “Talk show producers are always on the lookout for guests who can provide practical solutions to real-life problems. You need to craft a message that resonates with viewers that showcases how your expertise can transform their lives and offer actionable takeaways. This info must also be condensed into a three-and-a-half to five minute talk show segment format,” according to Marianne.

4. Start with Local Media: Local talk shows often have a more accessible booking process and are actively seeking experts from the community. While aspiring for national talk show appearances is tempting, beginning locally by offering expertise and insights with producers of local programs is a key strategy to building media relationships and gaining valuable experience. Marianne emphasizes, “Local talk shows provide an ideal platform to hone media skills, gain exposure, and develop a compelling on-air presence. Use these opportunities to showcase your expertise and build a solid foundation for future media appearances.”

5. Leverage Media Success: As media appearances accumulate and credibility as an expert is established, leveraging success becomes crucial in securing more opportunities. Updating the website and media kit to include previous talk show appearances, highlighting positive feedback and testimonials from hosts, viewers, and clients, and actively sharing media appearances on social media and professional networks contribute to becoming a go-to expert in the field. 

“You should consistently promote your media appearances across various platforms and use them as powerful endorsements of your expertise. It is common for producers of other shows to want to replicate an interview in their local market because they liked the expert and the topic they watched on another show,” Marianne advises. “Also, as you gain credibility in media, you can leverage this to not only charge more for your services which ultimately will increase your revenue, but instantly gain trust from new clients visiting your website when they see you’ve been featured in media.”

By using these simple strategies, professionals and high level entrepreneurs can not only become a sought-after media expert that talk show producers can’t resist booking, but gain credibility that overpowers the competition.

Marianne Schwab has worked as a talk show producer in New York and Los Angeles and is currently the Executive Producer of CMP Media Cafe. She possesses a deep understanding of what talk show producers look for in expert guests and works with professionals, high level entrepreneurs, and book authors to help them fast track their success in becoming a media expert. Through personalized media coaching and guidance, she helps clients refine their message, enhance their on-camera presence, and navigate the intricate world of media appearances. She shares broadcast public relations tips on Instagram and has created an online training that shares her insider secrets to promoting a business on TV talk shows with details for the types of experts producers love to book as guests.

 

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Business Marketing & Sales Media & Communications Professional Services U.S

Five Biggest Myths About TV Talk Show Interviews Debunked by Marianne Schwab, Former Network Talk Show Producer

TV talk shows have long been a sought-after platform for entrepreneurs to showcase their expertise, gain exposure, and connect with a broader audience. However, misconceptions about the nature of these shows can lead to unrealistic expectations and missed public relations opportunities. Understanding the realities behind certain myths can help entrepreneurs navigate the talk show landscape more effectively and harness the true potential of this influential broadcast media to promote their business, brand, or book.

According to Marianne Schwab, a former national TV Talk Show Producer, there are five myths about TV talk shows and she debunks them so entrepreneurs can better understand the truth behind these mistaken beliefs as they pursue getting talk show interviews.

Myth #1: No one watches TV (or talk shows) anymore. In today’s digital age, it’s easy to assume that TV talk shows have lost their relevance, given the declining viewership of traditional television. However, this assumption couldn’t be further from the truth. According to Marianne, “I’ve actually had people ask me if people even watch TV anymore and it’s true that fewer people may tune in to watch talk shows on a conventional TV screen, but their popularity has simply adapted to the digital landscape. People now consume talk show content on iPhones, iPads, Smart devices, laptops, and other gadgets, transforming the viewing experience into a more personalized and on-the-go affair.”

In fact, “Nearly half of all adults now watch video (including talk show segments) via a connected TV device daily, a significant increase from 29 per cent five years ago, and 6 per cent a decade ago,” said Bruce Leichtman, president and principal analyst for Leichtman Research Group. “While Smart TVs are a key component of the connected TV category, the vast majority of connected TV users stream via multiple types of devices.”

Myth #2: TV Talk Shows are different in 2023 than they were when they started in the 1950’s.  Many entrepreneurs may believe that TV talk shows have undergone significant changes in their format over the years, especially with the advent of new media platforms and digital content, however, the reality is that the basic format and structure of TV talk show segments and interviews have remained relatively consistent. They typically begin with a host introduction of a guest, followed by a Q&A session, and often conclude with a call to action, such as promoting a book, product, or upcoming movie or music project.

Myth #3: Marketing and public relations are the same thing. Entrepreneurs often make the mistake of assuming that marketing and public relations serve the same purpose, especially when it comes to talk show appearances. However, it’s crucial to understand the fundamental differences between these two to ensure that interviews don’t turn into overtly promotional infomercials. “Advertising is saying you’re good. As long as it’s truthful, you can say anything you want, however, public relations is getting someone else to say you’re good and that’s where you can really build trust with your potential clients and customers,” Marianne shares. “By recognizing the distinction between marketing and public relations, entrepreneurs can leverage their talk show appearances to cultivate meaningful connections and authority with the audience. No amount of advertising can give you the credibility that being featured in the media or on a talk show can. There is something magical about this phenomenon.”

Myth #4: PR agencies get clients featured on TV and publicity is free. Entrepreneurs often hold the misconception that hiring a PR agency guarantees them talk show interviews and that publicity comes without any cost. “PR agencies play a crucial role in managing a company’s overall public image and media relations, but they are not necessarily specialists in securing talk show interviews. That requires a more specialized approach and that’s why agencies have hired my company for over 25 years to get their clients broadcast public relations results with interviews on radio and TV,” Marianne says. “Also, it’s crucial to recognize that PR is not free. Whether you hire a publicist or handle the publicity efforts yourself, there are costs involved. What really breaks my heart is when I see entrepreneurs invest $15K to $30K in a PR agency and they don’t even get one talk show interview when I know that I get my clients multiple guaranteed talk show interviews to build their brand and credibility.”

Myth #5: The first interview will be on a national talk show. One of the most common misconceptions among entrepreneurs is the belief that their first talk show interview will be on a nationally syndicated or network program. National talk shows typically feature high-profile guests, celebrities, or industry experts with established reputations or significant accomplishments. Marianne says, “While it’s not impossible for entrepreneurs to secure a national talk show appearance early on, it’s quite rare and important to recognize that the path to national exposure often begins at the local level. Local TV talk shows provide an excellent platform for entrepreneurs to gain valuable experience, refine their messaging, and build credibility within their community. These shows often focus on highlighting local talent, businesses, and unique stories, making them more accessible for entrepreneurs who are just starting out.”

In conclusion, debunking these five biggest TV talk show myths is crucial for entrepreneurs seeking to leverage this powerful platform so they can approach talk show appearances with realistic expectations and maximize their opportunities for success.

Marianne Schwab has worked as a producer in New York and Los Angeles and is currently the Executive Producer of CMP Media Cafe. She is dedicated to helping experts, book authors, and high level entrepreneurs land TV Talk Show interviews in today’s complicated media environment so they can promote their business, product, or brand in a way that makes anyone who sees their interview fall in love with them, their message, and their mission. She shares public relations tips on Instagram and has created an online training that shares her insider secrets to promoting a business on TV talk shows with details for the types of experts producers love to book as guests.

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Business Marketing & Sales Media & Communications Professional Services U.S

Tammy Donnell, Founder of BRND Agency, Reveals Three Branding Mistakes That Can Kill a Business Before It Even Gets Started

A brand is considered to be one of a company’s most valuable assets and helps people instantly identify a company, product, or service. In addition, great branding helps ensure brand consistency so that a business is presented in a cohesive manner across all marketing channels and platforms. The primary goal of branding is to build trust, and credibility with customers and clients, which leads to brand loyalty.

“When business branding is done correctly, it will differentiate a company from the competition and connect emotionally with its customers so that a trusted relationship is formed that can stand the test of time,” according to Tammy Donnell, the founder of BRND Agency. She says there are three branding mistakes that can be the death of a business.

Mistake #1 – Failure to communicate the business’s origin story. Every business has an origin story and it is the foundation of a business that starts as a solution to a problem, an idea, a vision, or a new discovery. “Consider the origin story as a warm handshake, the kind of genuine handshake where the other person uses both hands, which creates a deep emotional connection with a person that becomes a friend for life,” Donnell advises, “People connect through stories since people buy from people. This origin story connects the business emotionally to its customers or clients and creates a loyal, trusting, long-term relationship.”

Mistake #2 – Failure to connect with authenticity. Every business has a set of values, a mission, and a message and if this is not communicated in the proper tone and with a unique selling proposition, the business will fail to connect with their ideal audience. Many businesses fail to share these authentic emotional connection points with customers and clients that are an important bridge that connects and creates community.

Mistake #3 – Failure to create a seamless brand consistency across all marketing channels and platforms. A well-crafted brand requires consistency in messaging and visuals starting with branding guidelines for websites, funnels, social media, and copywriting. Donnell says, “It’s like a well-tuned orchestra that requires each instrument to be played harmoniously and the continuity ensures that customers and clients not only recognize and identify a brand, but that they are happy to share it with their friends and family.”

Branding often seems overly complicated and it can be overwhelming for business owners. Tammy Donnell helps businesses of all sizes build their brand across every digital medium and expand their digital footprint with consistency and clarity in a way that seamlessly works together as a cohesive brand. She works with clients based in the U.S. and worldwide and you can connect with her at BRNDAgency.com to discuss business branding strategies.

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Business Marketing & Sales Professional Services Services U.S

Marianne Schwab, Former TV Talk Show Producer, Reveals Two Reasons Local Talk Shows, Not Newscasts, Can Be a Better Way to Promote a Book or Business

Are local TV talk shows more effective at promoting a book or a business than a local TV newscast? Evaluating options for broadcast public relations opportunities may depend on the type of event, product, or business message a company is promoting.

Marianne Schwab is a former national TV Talk Show Producer and works with business clients to get their stories featured in local television programs across the country. She says, “In today’s broadcast media landscape, there are two primary television formats for book authors and high level entrepreneurs to capture publicity – local TV newscasts and local talk shows. My clients come to me because they want to get featured on television, but they often don’t understand the good, the bad, and the ugly of getting interviewed on a local midday news program versus a local talk show. I work with them to navigate this territory and help them transform what could be a mediocre interview into a memorable one.”

Local TV newscasts typically involve a team of reporters who gather information, conduct interviews, and produce an edited video segment for the anchor to present on air. The anchor may also occasionally interview a guest at the news desk or via satellite and/or zoom. The tone is serious and the program has a mix of hard news stories and some lighter human interest pieces.

In contrast to local newscasts, local TV talk shows take a more casual and conversational approach to interviews and include a mix of lifestyle information and segments that include cooking, health, fitness, and new products, plus feature work-at-home and small business topics, as well.

According to Marianne Schwab, there are two main reasons that talk shows are a better option to promote a book, product, or brand.

1. TV Talk Shows are More Friendly Toward Promotion. Marianne says that local talk shows tend to conduct a more friendly interview in a way that can clearly position the guest as an authority in their field of expertise, “But it’s more than that,” she continues, “TV newscasts only allow one product mention in the interview and can be more into gotcha moments plus they’re often only interested in sound bites so when they edit the story together, they may actually quote your sound bite out of context so it fits the story they want to tell instead of the one you want or envision. Talk shows, on the other hand, will allow several mentions of a product as long as it’s not over the top and they’re generally open to working with the guest’s suggested questions since they want to produce an infotainment type segment. In news, this is not allowed.”

2. TV Talk Shows Have Longer Segments. The amount of airtime a guest will get on a newscast versus a talk show is an important consideration. “The difference between the time you get on a TV newscast can be several minutes less than a talk show segment, especially if you’re part of a taped interview in a broadcast. Typically you’re only allotted a 15-second sound bite as part of a 90-second story. I generally find that the news story will be too short to really provide the best value to the client. If they do an interview via satellite, our clients get a two-to-two-and-a-half minute interview.” She continues, “Local TV talk show segments, on the other hand, typically run three-to-five minutes and that’s more than enough time to give several problem solving tips that position you as the expert and end with a meaningful call to action that lets viewers know how to reach you or purchase your book or product.”

While local TV newscasts and talk shows serve different purposes, they both play an important role in informing and entertaining viewers. TV newscasts provide a quick and efficient way for viewers to stay informed on current events, while TV talk show interviews are geared more toward a news viewers can use format. “Over the past 25 years, I’ve booked clients on over one thousand local TV newscasts and local talk shows depending on the type of story they want to publicize. For example, if we have a client with a story that’s time sensitive and hitting other headlines like in 2018 with the volcano eruption in Hawaii, then it made sense to contact news programs because the event was already on their radar. We provided a Volcanologist for anchors to interview and correct any misinformation being reported so visitors could determine the islands were not threatened in the way some newscasts made it seem.”

By law, newscasts and talk shows are required to acknowledge when they use an interview that has been provided by a third party, like a broadcast public relations agency, business, or author who has been interviewed on the program, provided video, and when a product is mentioned during the interview. For that reason, programs are required by the FCC to inform the audience that the interview is sponsored content even if the person being interviewed is not paying a fee for the segment. 

Marianne Schwab has worked as a producer in New York and Los Angeles and is currently the Executive Producer of CMP Media Cafe. She is dedicated to helping experts, book authors, and high level entrepreneurs land TV Talk Show interviews in today’s complicated media environment so they can promote their business, product, or brand in a way that makes anyone who sees their interview fall in love with them, their message, and their mission. She shares public relations tips on Instagram and has created an online training that shares her insider secrets to promoting a business on TV talk shows with details for the types of experts producers love to book as guests.

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Marianne Schwab, Former National Network TV Talk Show Producer, Exposes Five Mistakes High-Level Entrepreneurs Make with Talk Show Interviews

Getting invited to appear as a guest on a TV talk show can be a valuable opportunity for experts, authors, and high-level entrepreneurs to share their message with a broad audience and establish credibility. However, it’s essential to be aware of the challenges that come with securing and preparing for such appearances on television and how to avoid common mistakes that could derail a media interview.

The media landscape is constantly evolving, and it can be challenging to keep up with the latest trends, preferences, and best practices. Marianne Schwab, a former national network TV Talk Show Producer, understands the good, the bad, and the ugly from what can go right to what can go terribly wrong and she shares her insights on some the biggest mistakes high level entrepreneurs make when they get talk show interview opportunities.

Mistake #1 – Not understanding that it’s all about the media hook and story angle. Anyone who wants to be a guest on a talk show needs to understand what producers want and it’s really pretty simple. According to Marianne, a media hook will be the number one reason a producer will look at a pitch to decide if an expert will make a good guest. “The media hook is really about how producers will promote the segment or title it on their website so viewers click to watch it online. For example, one of my clients is a Canine Caterer and she launched a cook book for dogs that also had two pages of toxic foods to avoid giving your dog. Our media hook was, ‘Toxic Mistakes Dog Owners Make.’ This is the sort of hook that you can almost hear the host of the show say, like ‘Coming up next,’ or ‘Stay tuned.’ That’s the type of media hook producers love.” 

Mistake #2 – Not understanding the amount of preparation needed before the interview. TV talk shows can be intimidating even if an expert has lots of YouTube videos or Facebook Live experience. Marianne has prepared clients for hundreds of interviews, “Without the right preparation and coaching, it can be challenging to come across as confident, articulate, and engaging on camera. For the newbie talk show guest, they often think once they’ve booked the interview, all they have do is show up and answer questions, but that is a recipe for disaster. You don’t show up for the World Series and treat the game like a batting practice. If you want to hit a home run with your interview, you need to dial in your message so you can maximize your three minute interview and then prepare it so you come off authentic and confident and this can take between five to ten hours.”

Mistake #3 – Not understanding what to look for when hiring a publicist. Hiring a publicist is the best way to fast track getting television interviews, but not all publicists specialize in broadcast or have those contacts.  Marianne advises, “You want to work with a publicist who specializes in broadcast P.R. and has media connections with producers. Also, look at their track record for clients they’ve booked on talk show programs. Since I’m a former national network talk show producer, I can guarantee that my clients will get on network quality local talk shows since I have strong relationships with producers all over the country.” So look for publicists with talk show media connections because ultimately, producers work with trusted professionals.

Mistake #4 – Not understanding that the first talk show interviews will be a local talk shows. Even if an author has had a bestselling book, it’s no guarantee they’ll land an interview on a national talk show. In fact, it’s unlikely, according to Marianne, “As a producer for national talk shows, I always wanted to see that guests had been on other talk shows and that meant local talk shows. I knew if they could do well on those shows, they’d be great on my show since my job was literally on the line if I booked a bad guest. Local talk shows on network affiliates are an excellent training ground for experts and high level entrepreneurs to master on camera media appearances while building credibility as a go-to on-camera expert.” 

Mistake #5 – Not understanding that talk shows are about publicity and NOT marketing or advertising. One of the most difficult things to understand about talk show interviews is that they are not marketing or advertising platforms so the approach has to be informational in nature with a soft call to action. Marianne shares, ” No amount of advertising can get you the credibility that appearing as a guest in the editorial framework of a talk show because at the end of the day, advertising is saying that you’re good, but public relations is getting someone else, in essence, to say it for you. Anytime you’re interviewed, you’re not just perceived as an expert, but you’re elevated to an authority in your industry.”

High level entrepreneurs often look for a direct ROI from talk show appearances, but successful public relations is not measured in the same way that a successful marketing campaign is measured. Overall, getting on a TV talk show and leveraging it correctly, can give an entrepreneur the instant know, like, and trust factor with potential clients or customers that can ultimately seal the deal on purchasing decisions.

Marianne Schwab has worked as a producer for over 25 years in New York and Los Angeles. She is currently the Executive Producer of CMP Media Cafe where she works with clients to develop compelling media hooks and story angles that get them TV and radio interviews in today’s complicated media environment. She shares tips on Instagram and has created an online training that shares her insider secrets to promoting a business on TV talk shows and details the types of guests producers love to book as guests.