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S/4HANA Transformation: Protera Discusses the Role of SAP Migration Cockpit

Post author By geekytech
Post date January 27, 2023

Protera, a global SAP® Partner, urges SAP-centric businesses to leverage class-leading automation tools along with SAP Migration Cockpit for a smooth S/4HANA migration.

Reliable and efficient data migration is critical to successfully implementing a new SAP system.

The SAP Migration Cockpit is a key tool in ensuring a successful data migration process. A central control repository, the SAP S/4 Migration Cockpit helps enterprises efficiently execute SAP HANA transitions and upgrades from legacy SAP and non-SAP systems.

Due to SAP sunsetting its mainstream support for SAP ERP Central Component (ECC) solution in 2027, enterprises are being pushed to migrate to the S/4HANA environment.

Even though S/4HANA is a rewrite of the predecessor SAP ECC, it’s a completely new system, which means migrating to SAP S/4HANA is a complex process requiring businesses to convert their legacy ERP data into a format that’s interpretable by S/4HANA.

With predefined migration objects, Migration Cockpit helps pinpoint and transfer business-critical data for a more streamlined S/4HANA transition.

“Mapping is a system of rules that tell the SAP Migration Cockpit how to reorganize and reformat data for S/4HANA,” explains a spokesperson from Protera.“The data itself doesn’t change, but individual entries are—for example, if you had two vendor records and two customer records for one company, the system would combine all that data into a single business partner record, containing all the addresses and other data in those four records.”

By automating data migration and walking users through the process, the SAP Migration Cockpit offers in-depth insight into their progress.

That said, even though Migration Cockpit aims to help businesses effortlessly implement their new SAP systems by minimizing conventional issues, it does have some shortfalls.

SAP Migration Object may not be the most viable option for enterprises with custom fields in specific business objects—for tools specific to a company, the SAP Migration Cockpit system is not capable of moving custom fields to S/4HANA by default.

Due to these custom fields failing to map to a standard S/4HANA configuration, enterprises need to add custom fields in their SAP S/4HANA system.

Plus, they may need to create transformation rules for Migration Cockpit.

According to Protera, before enterprises move their data to S/4HANA, they must build their own landscape following a string of steps—multiple cycles of planning, building, validation, and refining.

Combined with third-party automation tools, SAP Migration Cockpit can ensure a S/4HANA transformation journey that is efficient, non-disruptive, and cost-optimized, the company explains.

By helping spot custom codes, determine processing power requirements for a new S/4HANA system, and figure out upgrade dependencies, automation tools like Protera FlexBridge enable faster S/4HANA transition.

Serving as a central system for all migration tools a business requires, FlexBridge predicts migration timelines while also helping automate critical processes such as quality control and project management.

Built on 15+ years of SAP expertise, Protera FlexBridge is a high-end SAP digital transformation solution that ensures a company’s S/4HANA journey goes without a hitch.

Interested parties can learn more about Protera’s guide to SAP Migration Cockpit by visiting https://info.protera.com.

Building & Construction Electronics & Semiconductors Science Technology U.K

Process Parameters Releases Wiring Guide for the Pt100 Temperature Sensor

Post author By geekytech
Post date January 27, 2023

Process Parameters Ltd is a manufacturer of thermocouples, thermistor sensors and platinum resistance thermometers (also known as RTDs and Pt100s) with many years of experience.

The company is committed to meeting the needs of its customers and providing top-quality products. It provides products that are excellent value for money, backed by the highest levels of service and technical support from experts.

Process Parameters’s products are suitable for a various industries, such as aerospace, automotive, biomass, construction, defence, electronics, food & beverage, foundries, and more. The company’s product selection and specifications meet a wide range of needs over the entire temperature range (including cryogenic temperatures for molten metals).

The company’s wiring guide for Pt100 temperature sensors allows users to understand the wiring process since, according to UK-based industrial temperature sensor experts, a Pt100 temperature sensor’s conductor material depends on the thermocouple’s application.

A Pt100 temperature sensor has special wiring compared to other temperature sensors, particularly thermocouples. Therefore, incorrect sensor wiring could result in an inaccurate measurement or no reading from the measuring device.

According to Process Parameters Ltd’s wiring guide, a Pt100 temperature sensor will allow people to avoid mistakes during the wiring process. However, most people become confused over the misleading term “Pt100 Thermocouple”, as such a sensor type does not exist. Furthermore, this term combines the names of two technologies. Therefore, when specifying a thermocouple or Pt100, it is critical to identify the type of sensor in use.

Process Parameters Ltd states that a Pt100 is a sensor used to measure temperature. One type of sensor falls into a group called Resistance Temperature Detectors or RTDs. Several factors determine the specification of Pt100 temperature sensors, and what follows will describe each factor and allow you to specify a Pt100 temperature sensor easily.

Consequently, a guide for sensor wiring is crucial to ensure that wiring is done correctly. This is because the measuring instrument may give an incorrect or no reading.

The experts at Process Parameters have experience in providing temperature measurement, control, and recording solutions for various industries. Process Parameters Ltd has been involved in product selection and specification to fulfil various equipment over the whole temperature range, from cryogenic temperatures to molten metals.

By offering guides and advice on Pt100 temperature sensors, Process Parameters Ltd aims to make the wiring process as simple as possible. This will ensure the job is done right the first time.

Process Parameters Ltd. states that the circumstances of the process will determine the cable needed to connect the sensor to the measuring unit. Many standard sensors include a flying wire directly attached to the instrument. This cable was carefully chosen to satisfy the application’s temperature requirements and other environmental factors.

Process Parameters Ltd has been in business for over 14 years and serves many clients, from small businesses to large blue-chip companies and universities. Process Parameters Ltd’s discerning and well-trained staff have years of experience in industrial temperature measurement and thermography.

More information can be found at https://www.processparameters.co.uk.

Science Technology U.K

Geothermal Monitoring: Silixa Introduces its Latest Cost-Effective Solution for Long-Term Reservoir Monitoring

Post author By geekytech
Post date January 19, 2023

Hertfordshire, UK, 20th Jan — Silixa, the leading provider of fibre optic sensing-based data solutions, has recently brought its high-end geothermal monitoring solution—The Carina® GeoTH—into action.

The company hopes that its Carina® GeoTH will act as a step-change in the long-term monitoring of geothermal reservoirs.

“Carina® GeoTH is a reliable and proven continuous monitoring solution that delivers reliable information on microseismic, induced seismicity, and well integrity assessment,” explains a spokesperson from Silixa. “It provides reliable long-term reservoir monitoring.”

By enabling sustainable and economic utilisation of the Earth’s natural heat, Carina® GeoTH efficiently speeds up the energy transition. With this permanently installed integrated fibre optic system, Silixa is committed to providing clean, affordable energy.

Silixa’s class-leading geothermal monitoring solution delivers high-fidelity data essential to ensuring reliable reservoir monitoring, improving reservoir efficiency and safely deploying EGS.

By operating optimally even in corrosive and high-temperature environments, the Carina® GeoTH offers a continuous and simultaneous understanding of mechanical, thermal and hydraulic properties in a field.

The system offers highly accurate and precise data on reservoir simulation, reservoir deformation caused by temperature and pressure variations, reservoir temperature evolution, fracture networks, and more.

Silixa’s high-end geothermal monitoring solution uses a single fibre optic cable as the sensing element that can be cemented behind the reservoir casing or installed in shallow geothermal systems.

It’s a highly flexible system with large coverage—Carina® GeoTH can deliver on-demand and continuous data over a large distance.

Plus, having Silixa’s Carina® Sensing System as the underlying technology, the Carina® GeoTH enables operators to monitor multiple geothermal wells effectively using a single interrogator.

Due to the system involving no moving or electronic parts, the maintenance and operation costs decrease significantly.

On top of that, by operating autonomously in remote locations, Carina® GeoTH limits human intervention while also ensuring optimised geothermal operations.

Silixa’s Carina® GeoTH helps technicians efficiently constrain permeable fracture zones. By leveraging active or passive seismic methods with a spectrum of automated surface sources, they can efficiently keep track of fracture behaviour and evolution in a geothermal field.

Equipped with a high-end optoelectronics interrogator and high-temperature sensing cables, Silixa’s geothermal monitoring system enables simultaneous measurement of DAS, DSS, and DTS.

The data collected in this integrated approach to geothermal monitoring facilitates numerical modelling of site fracture permeability as well as the validation of hydro-geomechanical simulations. The result is optimised EGS (Enhanced Geothermal System) resources and efficient drilling of subsequent injection/production wells.

In addition, the high-resolution distributed strain, temperature, and acoustic sensing data delivered by Silixa offer the finest high-spatial resolution measurements in each 0.12 to 1.0 metres along the optical fibre cable. As a result, operators can gain reliable and in-depth insight into the geothermal reservoir.

Furthermore, the integrated Edge Processing System with Silixa’s geothermal monitoring solution enables real-time visualisation and processing of these distributed strain, acoustic, and temperature data that facilitates decision-making.

Founded in 2007, Silixa is committed to helping the mining, oil and gas, alternative energy, and environmental and earth sciences industries address critical measurement challenges with its high-end fibre-optic solutions.

Interested parties can learn more about Silixa’s Carina® GeoTH by visiting https://silixa.com/sectors/energy/geothermal/.

Energy & Environment Technology Transportation & Logistics U.K

Conidia Bioscience Announces New Packaging and Options for FUELSTAT® Microbial Contamination Testing Kits

Post author By geekytech
Post date January 19, 2023

Egham, Surrey (UK), 20th Jan — Conidia Bioscience, the manufacturer of the FUELSTAT® testing solution for microbial detection in fuel, has recently announced new packaging and quantity options for the testing kits.

Packaged in sealed foil pouches, FUELSTAT® is now delivered as a single-boxed test kit or in boxes of eight.

The latest point-of-sale packaging of the testing kit includes essential details about the product and its accompanying apps, says Conidia Bioscience.

In a move to make microbial contamination detection with FUELSTAT® even more reliable and accurate, Conidia offers a free app available on both iOS and Android.

While the FUELSTAT® Report enables global traceability of fuel testing, the FUELSTAT® Result helps record and verify test results instantly, thus limiting the need for human interpretation.

To attain Net Zero targets faster for a more sustainable future, the move to transition to biofuels is now getting a push.

Even though biofuels are more eco-friendly, the reduction in sulphur and the introduction of fatty acid methyl ester (or FAME) spurs microbial growth in fuel which leads to serious repercussions. Frequent fuel filter clogging, operational disruption in generators or aircraft, inaccurate fuel quantity readings, Microbially Influenced Corrosion (MIC) of the fuel tanks, and engine failure are a few of the growing list of problems caused by diesel bugs.

For commercial businesses running on these fuels, the consequences of microbial contamination can be even more catastrophic.

Processes such as fuel polishing or tank cleaning are expensive and put the asset out of operation for a long time.

With the increasing bio-content exacerbating microbial contamination in middle distillate fuels (jet and diesel fuel), limiting its impacts has become a major concern.

Conidia Bioscience stresses the importance of using a high-end fuel testing kit specially designed for microbial contamination to detect microbial growth at the earliest possible phase.

“Treating contamination and the issues in the early stages is faster, cheaper, and less risky than it would be in later stages,” explains a spokesperson from Conidia Bioscience. “Depending on the type of test, it may identify the type and quantity of microbes. There is always some presence of microbes in fuel, but tests will indicate if it is a negligible, moderate, or heavy amount.”

Built on state-of-the-art immunoassay antibody technology, FUELSTAT® by Conidia Bioscience only identifies microorganisms damaging to fuel.

The result is a reduced possibility of misleading outputs, which yields a higher degree of accuracy.

Unlike traditional growth-based tests that require at least 72 hours, FUELSTAT® takes only 15 minutes to detect harmful microbial growth in the fuel.

Conidia marks FUELSTAT® as the only microbial detection test kit that can be used on-site—requiring no additional equipment or stringent sterility controls.

Interested parties can find out more about Conidia Bioscience by visiting https://conidia.com.

Computers & Software Technology U.K U.S

Agile Solutions Releases New Guide on Cloud Data Lakehouse

Post author By geekytech
Post date January 19, 2023

Leading Data Management expert, Agile Solutions, recently released a guide on what Cloud Data Lakehouse is and the benefit it offers.

The business explains the difference between a Data Warehouse, a Data Lake, and a Data Lakehouse.

A Data Warehouse is a repository for structured data, used to support business intelligence. However, since it only stores structured data, a Data Warehouse comes with certain limitations, such as more storage space required to organize information. For that reason, it also costs more.

In contrast, Data Lakes are databases that store semi-structured or unstructured data. Since the information is not organized, it requires less storage space and can be accessed quickly. Also, this type of storage costs less.

However, because it is not structured and organized, it is difficult to extract meaningful information from it.

A Data Lakehouse, explains the company, lies between these two extremes. While it has the capability to store unstructured and semi-structured data, it also has the power to glean data from it for analytics.

Unlike a Data Warehouse, where the data is organized, a Data Lakehouse assigns a metadata layer over the stored information. As a result, storing the information is cost effective, yet allows business intelligence reporting and visualization.

Consequently, Agile Solutions states that it’s possible to extract and analyze this information without having to use two different systems. More importantly, this raw and unstructured Data Storage system can be ideal for Machine Learning and Artificial Intelligence integration.

The business goes on to explain how a Cloud Data Lakehouse is built and that the architecture can vary based on a business’s needs. Similar to the Data Warehouse and Data Lakes, it will be composed of ingestion, storage, processing, and consumption layers.

However, it will also have an additional metadata (Data Catalogue) layer. This layer is responsible for storing information about each object in the Cloud Data Lakehouse architecture.

Since a Cloud Data Lakehouse is effectively Cloud Data Lake storage running under a Cloud Data Warehouse processing capability, it provides a central space for storing all business data.

Whether the information is structured, semi-structured, or unstructured, it can all be housed and analyzed together. The raw information does not need to be modified in order to make it compatible with a storage system.

As a result, a business can extract detailed information from this raw information for better Data Analytics, the company claims.

Since a business no longer needs two different Data Storage systems, Data Lakehouse enables the creation of a better, more robust, governance framework.

Another benefit Data Lakehouse offers is that, since all of the business’ data is in one place, data scientists can construct and carry out their own learning initiatives.

Data Lakehouse also helps in enabling ACID—or Atomicity, Consistency, Isolation, and Durability—transactions. This is a data transaction model where each transaction is complete and always consistent.

In short, the list of benefits cited is not exhaustive. However, Cloud Data Lakehouse can be a key aspect in maintaining DataIntegrity and reliability during a business’ Digital Transformation.

As the provider of data advice, support, and delivery services, Agile Solutions helps businesses ensure that their data reaches its full potential. To learn more about its solutions and the services it offers, please visit https://www.agilesolutions.co.uk/

Living Professional Services Real Estate U.K

The London Management Company Announces New Traditional Window Cleaning Service

Post author By geekytech
Post date January 18, 2023

London, UK, 19th Jan – Leading property management service provider, The London Management Company, has brought its luxury window cleaning services to London residents.

“Like all our in-house property management and maintenance offerings,” explains a spokesperson from TLMC. “Our bespoke glass and window cleaning is tailored to your property’s needs and delivered by experienced in-house staff.”

TLMC’s high-quality window cleaning in London covers penthouses, townhouses, residential properties, and luxury apartments in Mayfair, Kensington, Marylebone, Chelsea, and the neighborhoods of Central London and Surrey.

With its high-end traditional window cleaning and pressure washing services, the company is committed to providing its clients with a high standard of care while also ensuring a seamless living experience.

The company’s traditional and high-end window cleaning services include cleaning internal and external windows, sashes, and sills, balustrade glass, glass doors, and mirrors (antique, decorative, sliding doors, etc.).

According to the company, while the modern ‘reach and wash’ cleaning technique is more suitable for commercial spaces, the old manual process is second to none when it comes to residential window cleaning.

The team of highly trained professional cleaners at TLMC distribute the cleaning solution evenly and reach each window edge—without missing a spot—to wash away all hidden build-up. The result: windows with an exceptional shine that makes a client’s home well-lit and pristine.

Delivering tailor-made services with painstaking attention to detail, the in-house window cleaning personnel at TLMC ensure the glass is always squeaky-clean and in impeccable condition.

The London Management Company prides itself on leaving any treated surface smudge- and streak-free.

TLMC not only delivers consistent results with its manual cleaning process but also protects older window frames from scuffs or scratches that may occur with swift reach and wash applicators, explains the company.

As a trusted window cleaning service, TLMC frequently partners with some of London’s most ancient and grandest residences.

An expert in luxury prime and super prime residential property maintenance, The London Management Company is committed to upholding the historical and structural integrity of the windows of these luxury residences.

The company’s fully fledged property maintenance service includes jet washing, professional luxury property maintenance, and housekeeping and cleaning services.

TLMC’s high-end maintenance services have helped it evolve as a formidable player in the luxury property management market.

Headquartered in Fitzrovia, The London Management Company offers personalised and bespoke management services for luxury Prime and Super Prime properties in London and Surrey. As a member of TPO (The Property Ombudsman) and an ARLA Propertymark-qualified business, TLMC offers tailored services that support its clients’ unique lifestyles.

Interested parties can learn more about The London Management Company by visiting https://thelondonmanagementcompany.com.

Home & Garden Professional Services Real Estate U.K

The London Management Company Announces New Manual Window Cleaning Service

Post author By geekytech
Post date January 16, 2023

London, UK, 17th Jan — Leading property management service provider, The London Management Company, has brought its luxury window cleaning services to London residents.

Delivering tailor-made services with painstaking attention to detail, the in-house window cleaning personnel at TLMC ensure the glass is always squeaky-clean and in impeccable condition.

The London Management Company prides itself on leaving any treated surface smudge- and streak-free.

As a trusted window cleaning service, TLMC frequently partners with some of London’s most ancient and grandest residences.

The company’s fully fledged property maintenance service includes jet washing, professional luxury property maintenance, and housekeeping and cleaning services.

TLMC’s high-end maintenance services have helped it evolve as a formidable player in the luxury property management market.

Interested parties can learn more about The London Management Company by visiting https://thelondonmanagementcompany.com.

Computers & Software Technology U.K

To Prevent Time-Based Cyberattacks, Businesses Should Be Using a 24/7 SOC

Post author By geekytech
Post date January 13, 2023

World-class cyber security expert, DigitalXRAID, has urged businesses to take a proactive approach to their cyber security with a 24/7 SOC (Security Operations Centre), to address the threat of time-based cyberattacks and increase in attacks over the last year.

In light of the well reported attacks on Rackspace, Intersport and recently The Guardian, it is clear that cybercriminals are using holiday periods and out of hours timing to target businesses who may have their guard down.

Timing is a key factor when it comes to attacks and therefore it is essential for cyber defence. Cyberattacks that happen when IT and security staff are operating with skeleton staff or are away from the office altogether are more devastating, resulting in the exfiltration of much larger quantities of data and causing greater disruption.

A cyberattack that isn’t detected immediately can take more than 300 days to contain. If several hours pass before an attack is identified, attackers have the possibility to move laterally across a company’s networks undetected, which can be dire for an organisation’s business operations and result in downtime.

The most recent example of a devastating cyberattack comes as Royal Mail announced that they had suffered a crippling cyber incident which halted all international deliveries. The attack follows a similar pattern to the cyber incident at delivery service Yodel which reports suggest was the result of a ransomware attack launched at the weekend. With a delay in the identification of the attack, Yodel experienced widespread disruption and systems being unavailable for days following.

A similar attack early in 2022 on another delivery company reported an overall cost of $60 million to the business.

Hackers don’t exclusively operate during office hours, so neither should security measures. With such high profile incidents advertising the advantages of out of hours attacks, cyber criminals will be looking to profit from these opportunities.

Cyberattacks cannot be taken lightly. Reported statistics say there is a cyberattack happening every 39 seconds, with over 4,000 ransomware attacks taking place daily. Moreover, large companies that aren’t the only ones being targeted—43% of these attacks represent small businesses.

Most organisations, especially small to mid-sized businesses don’t have the resources to build and support a 24/7 security operations centre (SOC) in house. Setting up a 24/7 SOC in-house, with all of the tooling and manpower needed for 24/7 coverage, can cost over £500,000. This just isn’t achievable for most businesses, especially in view of the global cyber skills shortage.

In view of this, and the potential cost of cyber incidents reportedly reaching upwards of £3.18m, organisations are looking to 24/7 SOC providers for support.

Outsourcing cyber security to a specialised 24/7 SOC provider gives access to the latest in tooling and highly skilled security professionals, without risking sensitive information and protection.

Outsourcing a company’s 24/7 SOC opens the door to world-class threat detection and response without having to spend time and money in hiring, training, and retaining competent analysts.

At the same time, a 24/7 SOC provides advantages such as:

Skilled personnel overseeing their business 24/7
The ability to stop attacks in minutes
A lower cost of ownership to secure the business
More time to pursue other business opportunities

An outsourced 24/7SOC team acts like an extension of the business, leaving IT and security staff to focus their skills and energy on other aspects of the operations. At the same time, businesses do not have to compromise on detection and remediation time if they’re targeted by threat actors.

DigitalXRAID provides a CREST accredited Security Operations Centre, offering clients cyber protection 24/7/365.

The company also provides comprehensive cybersecurity solutions and services such as penetration testing, cyber awareness training and phishing campaigns and ISO 27001 certification. To learn more about what they offer, please visit https://www.digitalxraid.com/

Health & Medicine Technology U.K U.S

Central Nervous System Research Benefits from Decentralized Clinical Trial Solutions, According to ObvioHealth

Post author By geekytech
Post date January 13, 2023

Leading Virtual Trail Organization (VRO), ObvioHealth marks the role of decentralized clinical solutions in addressing the key challenges in central nervous system (CNS) research.

“DCT solutions, by leveraging a modular approach, can address four key challenges in central nervous system research to reduce participant uncertainty and burden, increase participant compliance, and drive data quality,” explains a spokesperson from ObvioHealth.

According to ObvioHealth, the possibility of suffering from physical immobility and cognitive impairment among patients with CNS conditions prohibit them from participating in trials with on-site visits. The result is extremely expensive and time-intensive patient enrollment and participation that can cause substantial lags in CNS clinical trials.

The VRO highlights hybrid and decentralized studies as the way forward to minimize the patient burden. Providing participants with the flexibility and support required, DCTs also help improve data quality.

On top of this, by enabling patients to contribute to CNS trials from the comfort of their homes, digital solutions that include ePRO and eConsent significantly shift the paradigm to a much higher enrollment rate.

In addition, stigma related to CNS disorders is pervasive in clinical studies and acts as a deterrent for CNS trial participation.

Concerns about being typified or judged, exposing personal health information, or being otherwise negatively labeled can significantly impact a patient’s willingness to volunteer for a CNS clinical trial.

By enabling participants to maintain a more comfortable distance from the trial team while also ensuring they get immediate support whenever needed, decentralized and hybrid studies offer privacy tailored to a patient’s preferences. The result is destigmatized clinical trials leading to improved patient recruitment and retention rates.

Even though clinician- and patient-reported outcomes are the basis for gauging multiple endpoints in CNS clinical studies, they are often prone to skewed perceptions and recall bias. In addition to participant subjectivity, the possibility of variability across expert raters impacts data quality and ultimately, the accuracy of trial endpoints.

While with ePRO and eClinRo, clinicians and patients can submit data on symptoms and behavior in real-time using their own devices, with eCOA, experts can streamline the review process.

The result is augmented reporting and clinical assessments that can minimize clinician variability and limit the risk of data distortion, thus driving data quality.

Due to CNS trials involving research on critical brain functions, keeping patients under constant follow-up is vital, explains ObvioHealth.

That said, patients who drop out during the trial pose a major concern for clinical teams as well as significantly impact the trial success rate.

The end-to-end support and patient-centric processes offered in decentralized and hybrid approaches help clinical teams keep participants engaged throughout the trial period and over time.

While the human-centric designs with DCT studies help address patient requirements faster, the virtual site team, real-time data collection, and remote monitoring of patients with these approaches notably decrease patient attrition rates in CNS trials.

According to the VRO, substantial emphasis is placed on conducting CNS clinical trials today, with central nervous system disorder remaining the leading reason behind mortality and morbidity worldwide.

Case in point: Over 4,000 CNS clinical trials are predicted to be underway by 2026, according to Evaluate Pharma.

To navigate challenges to success, and accelerate the process of marketing life-improving new treatments, adopting DCT models within CNS research is critical.

ObvioHealth’s patient-centric DCT solutions help study teams address the issues of data inaccuracy and interoperability essential to deliver robust clinical outcomes and endpoints.

Founded in 2017, ObvioHealth is a global digital health organization led by an expert team. ObvioHelath develops and runs decentralized clinical trial solutions across the globe that help capture more robust and accurate data to speed up drug development.

Interested parties can learn more about ObvioHealth by visiting https://www.obviohealth.com.

Media & Communications Professional Services Technology U.K U.S

Geeky Tech’s Marketing Podcast Provides Honest Discussions About SEO

Post author By geekytech
Post date January 13, 2023

Geeky Tech, a leading tech B2B marketing agency, believes that if you want something done right, do it yourself.

The business applies this philosophy to the services it provides to clients. It has built a team of experts that work on clients’ SEO and marketing without having to rely on outsourced services. At the same time, it also demonstrates this in the educational resources it provides to potential clients.

As part of this effort, the agency offers a monthly podcast—SEO Unfiltered—that aims to demystify the world of search engine optimisation (SEO).

The business claims there are several myths about digital marketing. Some of these are harmless, or a result of outdated practices. Others, whilst not harmful, may lead companies to spend money on fixing issues that may not be actual problems.

However, certain practices could lead to websites being penalised by search engines, claims the agency. These might have been acceptable some years ago, but are not considered legitimate today, the agency explains.

The podcast, hosted by Genny Methot, the content lead, is designed to educate digital marketers on the best ways to drive results, explains the agency.

The topics range from broad discussions about how a business can take over its own digital marketing to detailed discourses on why paid ads are important.

Surprisingly, the main theme of what is discussed seems to be that SEO should focus on the audience and not so much on Google.

Since the team is made up of “Geeks” who have spent years understanding the mysteries of SEO and Google algorithms, it is only logical that the podcast features team members who share their knowledge.

In the podcast’s first episode, the agency’s co-founder, Ben Hawkshaw-Burn, talks about why it is important for business owners to understand how SEO works—even if it’s being outsourced to an SEO company.

Similarly, in another episode, the agency’s on-page SEO expert, Alan Mansford, discusses the common mistakes that could affect a website’s ranking. The episode is ideal for those who have heard of technical SEO terms but do not understand what they mean.

Similarly, the podcast has episodes featuring Jo Priest, the agency’s off-page optimisation expert, and Amine Lakaab, the paid ads Geek.

Bita Jarrah, a senior UX designer for the Canadian Red Cross who was also invited onto the show, talks about what user experience (UX) is and why it’s important.

According to the agency, the podcast is designed to help clients understand SEO better. At the same time, it empowers businesses and marketers who wish to take ownership of their digital marketing.

As a result, the podcast answers questions about complicated marketing topics that’s easy to understand for everyone.

Geeky Tech is a marketing agency that focuses on B2B tech companies. Collectively, the team has decades of SEO experience, allowing clients to get great results. To learn more about the business and the services it offers, please visit https://www.geekytech.co.uk/