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Mobile Technology Is Changing the Face of Marketing in the UK

There are an estimated 7.33 billion mobile users in the world, according to Statista. A lot of these are smartphones, especially in the UK. 

Since people always have their phones or tablets with them, they can read, browse, watch videos, and listen to music on the move.

The way content is consumed has changed. As a result, the way businesses communicate with their customers has also changed.

Telemedia Online discusses how changing mobile technology is affecting the future of marketing.

Harnessing the Power of Mobile Marketing

Because mobile phones are so ubiquitous and mobile search is growing, marketing for mobile has become an integral part of any marketing strategy, states the article. 

Since mobile marketing has the potential to reach directly into the pockets/hands/eyes of the consumer, it makes sense to make the most of it.

Here are some strategies that are commonly used in mobile marketing.

Mobile Apps

Mobile apps are a great way of personalising the customer’s experience when interacting with a business. This platform can be used to provide them with tailored content, rewards and offers specific to app users, and a smoother user journey.

Regardless of the size of the business, an app can be a powerful tool in its marketing arsenal, simply because it’s a larger product type, not a specific category.

For example, a large lifestyle store could offer an e-commerce app whilst a small restaurant could offer an app on which customers could order food or make reservations. Both are apps, even if they fulfil different functions.

Mobile Videos

When Facebook was at its height of popularity, it became obvious that video content did much better than text-only. Now, with mobile browsing, videos are even more popular. Consider the meteoric rise of TikTok, which is nothing but user-generated videos.

Even B2B marketing videos, which might be significantly different from TikTok videos are handy for delivering powerful messages. In fact, businesses like Bold Content specifically offer video production services for B2B marketing.

Videos can make products come to life, customer testimonials can pack more of a punch, and even if purely for entertainment, video content for mobiles can deliver better marketing results.

Plus, video technology is changing rapidly with artificial intelligence (AI) and cloud-based filmmaking. Creating videos for a business’s marketing is now easier—and more cost-effective—than ever.

It is also a way of keeping a company’s marketing recession-ready.

Using Mobile in the Digital Marketing Strategy

If a company wants to use mobile marketing in its strategy, there are a few steps it could take.

Start With a Mobile-First Strategy

It is quite difficult to take an existing (non-mobile) strategy and tweak it into an effective mobile strategy. 

For example, a website built for a desktop screen technically can be converted into a responsive, mobile-friendly one, but it might never be as user-friendly as one that was specifically designed for a smaller screen.

That is why, for a business’s mobile marketing strategy to be successful, it needs to be built from the ground up.

Personalising the Customer Experience

The biggest benefit that a mobile strategy offers is the fact that it can be customised for each customer. Unlike a desktop computer, people don’t tend to share phones, which means the information associated with each device will correspond to one individual.

This can be a powerful tool for presenting highly relevant marketing messages to customers.

In order to make the most of one’s mobile marketing strategy, one must consider content personalisation as part of the overall plan.

Invest in Mobile Apps

As discussed above, mobile apps are a great way of delivering customised offers and content. 

This customer-centric solution can be very useful for increasing customer loyalty and engagement.

That, in turn, helps drive sales.

Use Videos

A high-quality marketing video—whether describing a product, a customer’s review, or simply an entertaining social media short—can help a business get more customer engagement. These can then be used to convert.

Incorporate Mobile Payment

Whether a business has customers visiting a brick-and-mortar store, an app on their mobile, or the company website, making transactions easier can help conversion. Easy mobile payment is one such way of simplifying the buying process.

It can be in the form of an online store or a physical store that accepts mobile payment forms, like Apple Pay or Google Pay.

No matter how one uses plans their marketing strategy, it is obvious that making it mobile-friendly is essential. It’s no longer a “good to have”—people expect it. 

Not having a mobile marketing strategy means a business loses out on a huge opportunity.

Automotive Living Public Affairs Technology U.K

Cornwall Council Extends Contract with Unity5

Cornwall Council, the unitary authority for Cornwall in the United Kingdom, has reportedly announced the extension of its collaboration with Unity5. 

The extension of the contract is part of the council’s effort to drive the digitisation of its permits leveraging Unity5’s ZatPark solution, reported TransportXtra.

“Bringing Unity5 and its ZatPark solution onboard has been a hugely positive step forward for us, explained Zoe Hall, Strategic Parking Manager at Cornwall Council. “We’ve benefited from the flexibility of the technology, and the digitisation of our permits through ZatPermit was a valuable and much-needed update. We are delighted to have extended our contract and are looking forward to continuing our work together.”

Cornwall Council Detailing Positive Parking Framework

The contract between Cornwall Council and Unity5 was first inked in 2020. 

The Council signed up to the national Positive Parking Agenda and detailed its Positive Parking Framework for Cornwall which was approved by the Cabinet in June 2018. 

The Positive Parking Framework for Cornwall (the Plan) was devised to enforce smart parking while also helping support local economies and facilitate traffic management.

With the framework, the authority is committed to efficiently managing the 205 off-street car parks managed by Parking Services. 

In addition, the framework is expected to help manage the research, development, and review work of the 123 tariffs across Cornwall’s parking lots and several non-charging car parks.

Cornwall Council Bringing ZatPark Onboard

Recognising the role of Information Technology (IT) in helping deliver improved parking service, the Council aligned Unity5 to its strategic parking plans. 

The Council signed a contract with Unity5 for deploying its Zatpark solution that includes Fixed Penalty Notice (FPN), Penalty Charge Notice (PCN), and Parking Permits processing systems.

The contract also meant that ZatPark was to be deployed to help manage the county’s parking permit systems, producing digital and physical parking permits.

Even though the roll-out of the ZatPark system was initially stymied by the COVID-19 pandemic, an integrated and coordinated approach taken by both parties ensured the safe and successful implementation of the system, with roughly 200,000 PCNs (including all PCN data, images, and correspondence) migrated into it.

The contract was initially signed for a two year period with a possible two one-year renewal. 

The recent extension of the contract is driven by the high-end service and customer experience ZatPark enabled the Council to deliver to the customers, residents, stakeholders, businesses, and visitors visiting the county. 

Both parties mark the extension as a demonstration of successful collaboration between Unity5 and the local authority. 

Cornwall Council expects to further extend the partnership and deploy the ZatPark solution to Moving Traffic Contraventions.

ZatPark confirmed to fine-tune and configure the fully integrated modules with its high-performance hosted parking solution during the onboarding process to support the Council’s technology transformation.

“The support we received from the team at Unity5 is second to none. They would be highly proactive for any new projects and very reactive when any day-to-day issues arose,” stated Josh Macdonald, Business, Products & Communications Manager (Parking) at Cornwall Council.

Lifestyle Living News & Current Affairs Real Estate U.K

Belgravia Townhouse with Ties to Exiled Greek Princess Goes Up for Sale

The former royal residence, located in Eaton Square, Belgravia, has reportedly gone up for sale for the first time in the last three decades for roughly £39.5M.

This notoriously stylish and magnificent residential garden square was home to some of the members of the Greek royal family through the mid to late 1940s, reported the Evening Standard

Inside the Belgravia Trophy House

The grandiose trophy home is one of just 12 freehold houses facing the garden on Eaton Square – one of the most exquisite and exclusive postcodes in London.

Once exiled Princess Katherine and her husband lived in this palatial house for years before they left Eaton Square and eventually moved to Marlow, Buckinghamshire.

This sumptuous property is spread over six floors, standing on 10,600 sq ft of land, and comprises six majestic bedrooms, opulent reception rooms, and a gymnasium among others. 

Even though it’s not a true royal palace, the ornateness of the building, the lush gardens, and the grandeur it upholds are worthy of royal designation.

The residence got a wistful refurbishment around two decades ago by the prolific interior designer Nicky Haslam who is renowned for transforming the interior of a property into a unique, timeless environment. 

Originally built by Thomas Cubit between 1825 and 1826, this place of Greek royals amazes visitors with its elegance. 

Boasting a hacienda-like courtyard, spacious corridors, and high ceilings, this stupendous property is now recognised for blurring the line between regency and modernity. 

The resplendent property features a formal stucco and brick façade with a portico supported on Doric columns.

The ground floor includes a stately reception hall embellished with an inlaid marble floor and Corinthian columns, a formal dining space, and an arboretum with direct access to a garden terrace. 

In addition, the cluster of magnificent reception spaces on the first floor presents a dizzying range of hosting options.

The majestic master bedroom suite encompasses the entire second floor while the upper floor is occupied by three additional bedrooms and a study.

The well-furnished gym, wine cellar, utility room, guest bedroom suite, and laundry room on the lower-ground floor ensure the property upholds its unique resplendence while also offering all modern conveniences. 

The mews house, which connects to the main home on the lower ground level and occupies a storeroom, a garage, multiple reception spaces, and three ensuite shower rooms, can be extended into more five bedrooms if required. 

Adorned with chandeliers, gilded ceiling coving, decorous marble fireplaces, wall panelling, and parquet flooring, this upscale trophy house is synonymous with ultra-luxury.

The Belgravia Trophy Home on Sale

Unsurprisingly, this unravelled luxury property has been put on sale at an eye-watering asking price: £39.5 million.

The luxury royal residence is expected to draw interest from domestic and international uber-rich buyers who look to invest in luxury properties as part of their effort to maximise their property portfolio.

With wealthy foreign investors snapping up properties in London’s most exclusive enclaves such as Belgravia, the demand for vacant luxury property management services like Quintessentially Estate is booming.

A bespoke and tailored service ensures a client’s property is well managed and ready for their home-coming.

Wrapping Up

The trophy property with ties to the Greek royal family is expected to create a bidding war among rich buyers. Featuring ornate rooms and striking marble floors, this rare property boasts an “abundance of luxurious and beautiful accommodation”. 

Computers & Software Technology U.K U.S

Understanding the Relationship Between Space Systems, Climate Change, and Cybersecurity

Cybersecurity has been a concern for businesses and entities since the dawn of the internet. And, as communications technology evolves, so do the attack vectors. 

A quick response enabled by immediate detection is often key with a cyber attack. If businesses can’t have their own detection and response teams, they may employ the Security Operations Centre (SOC) services of Managed Security Service Providers (MSSPs) like DigitalXRAID.

However, technology has been evolving rather rapidly, which means newer threats are emerging. And, as businesses adopt digital transformation, they need to be aware of potential dangers they might face.

Two such cyber security issues recently discussed have been cybersecurity in space and cyber risk due to climate change.

Cybersecurity in Space Deemed “Urgent”, Needing “High-Level Attention”, Says US National Cyber Director

The US National Cyber Director, Kemba Walden, spoke to reporters at the RSA conference on the 26th of April 2023. 

She said cybersecurity in outer space was a pressing issue that was to be discussed in the first space industry cybersecurity workshop hosted by the White House.

We are all aware that the first ‘shot’ in the current Ukraine conflict was a cyberattack against a US space company,” Walden said.

She was, of course, referring to Russia’s attempt to jam SpaceX’s Spacelink, which was being used to provide Ukraine with internet connectivity.

Walden called space systems cybersecurity “an incredibly complex and unique space ecosystem”, which required “a very close public-private partnership”.

She went on to explain that nation-state threat actors like China and Russia are being considered cyber threats to space systems, and calling such attacks—that on Starlink and the one on Viasat—“acts of war”.

Secure-by-design space technology is something that the White House has been talking about a lot recently. 

Released last month, the White House’s Cybersecurity Strategy mentioned how space-based systems—including navigation, positioning, and environmental monitoring—needed to be secure.

Walden also mentioned that the US Space Policy Directive 5, which outlines cybersecurity design principles for space systems, is something they want to focus on.

The principles are being decided and the next steps would be to collaborate with the industry to put these into action.

How Climate Change Is Increasing Cyber-Risks

One would assume that climate change and cybersecurity are topics that are poles apart. However, there are several connections between these two issues.

These connections were highlighted by Chloe Messdaghi, CEO and Founder of Global Secure Partners.

According to Ms Messdaghi, issues caused by climate change provided more opportunities for threat actors to attack.

Attacks on Green Energy Sources

In order to reduce greenhouse emissions, the world is shifting towards green energy sources. These energy sources rely on new technologies. Since they are new, they may not have a well-rounded defence against cyber attacks.

For instance, electric vehicles are reliant on a network of charge points. These would be connected to the grid and managed through a central system. This could be targeted by threat actors.

Whilst this was a hypothetical example, Ms Messdaghi also brought up the cyber-incident at Vestas Wind Systems. That attack forced the world’s largest manufacturer of wind turbines to stop IT operations across a number of locations.

Extreme Weather Conditions Damaging Critical Digital Systems

Another risk that accompanies climate change that would affect cybersecurity is extreme weather events.

Climate change can result in more frequent and devastating hurricanes and tsunamis. These could affect critical digital systems—damaging underwater communications cables or off-site servers.

Any disruptions such damage would cause could be used as an opportunity by threat actors to attack.

Such weather events might also lead to an increase in remote working. If workers are not careful, they can be targeted for phishing attacks. These, in turn, could be used to get into the employers’ systems and data.

Deteriorating Relationships Between Countries

Climate change can lead to rising temperatures, which then affect geopolitical stability. As people are displaced due to famines caused by rising temperatures, the resulting migration could lead to tensions between countries.

These tensions could then be used as an excuse to conduct cyber attacks on the rival nation’s infrastructure.

It might sound incredible right now, but the pace at which technology is evolving means that we constantly need to look at cybersecurity from all angles. Because, even if we don’t, threat actors would definitely be trying to find any chinks in the cybersecurity armour.

(Threat actors are already using AI for creating malware, whilst cybersecurity experts are considering it for penetration testing.)

And, whilst things seem unrelated, nothing exists in isolation. We need to look at how changes in one system could affect the way it interacts with other systems.