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Super Producer Vic Frost Launches New Podcast Studio in Fayetteville, NC

Super Producer Vic Frost, renowned for his groundbreaking work in professional production across Los Angeles and other major cities, proudly announces the launch of his new podcast studio, Deep Freeze Productions, in Fayetteville, North Carolina.

With years of professional experience under his belt, including the production of “The Sheryl Underwood Radio Show” and expanding its syndication reach, Vic Frost brings a wealth of expertise to the burgeoning podcasting scene in Fayetteville. His dedication to amplifying diverse voices and stories has earned him widespread acclaim, and he now sets his sights on empowering local creators to share their narratives with the world.

Deep Freeze Productions is more than just a studio; it’s a creative hub where aspiring podcasters and YouTube content creators can turn their visions into reality. Located at 231 Westlake Rd, Fayetteville, NC, the studio will host its Grand Opening on March 1, 2024, at 4:00 PM.

Vic Frost envisions Deep Freeze Productions as a catalyst for fostering community engagement and creative expression. “Everyone has a voice that deserves to be heard,” he says, emphasizing his commitment to providing a platform for underrepresented voices and diverse perspectives.

The launch of Deep Freeze Productions marks a significant milestone in the local podcasting and content creation landscape. As the demand for high-quality audio and video content continues to rise, Frost aims to position the studio as a premier destination for individuals and organizations looking to produce compelling podcasts and videos.

“Podcasting and video content creation represent powerful mediums for storytelling and connection,” Frost explains. “My goal with Deep Freeze Productions is to equip creators with the resources and support they need to bring their ideas to life.”

Deep Freeze Productions offers state-of-the-art recording facilities, expert production assistance, and personalized guidance throughout the content creation process. Whether it’s launching a new podcast series, refining audiovisual elements, or exploring innovative storytelling techniques, Frost and his team are dedicated to helping clients achieve their creative aspirations.

The studio’s launch event on March 1 promises to be an unforgettable celebration of creativity and community. Attendees can look forward to tours of the facility, live demonstrations of podcast production techniques, and networking opportunities with fellow creators and industry professionals.

For those unable to attend the Grand Opening in person, Deep Freeze Productions invites them to connect virtually through its website and social media channels. As Frost embarks on this new chapter of his creative journey, he invites all aspiring podcasters and content creators to join him in shaping the future of storytelling.

For more information about Deep Freeze Productions and upcoming events, please visit Deep Freeze Productions on Facebook.

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Business IT Industry Media & Communications Technology Telecom

AiCallerBot.com Welcomes Eugene Liu to Advisory Board, Supporting Its Vision of Transformative Customer Experience With AI-Driven Communication Solutions

 

Vancouver, Canada – AiCallerBot.com, a leader in innovative AI-driven communication solutions, proudly announces the addition of Eugene Liu to its advisory board. Eugene brings over two decades of expertise in enterprise communications, collaboration, and customer experience (CX), aligning perfectly with AiCallerBot.com’s mission to revolutionize voice services with AI technology.

As the Founder and Principal Analyst at High Castle Research, Eugene is a thought leader in the enterprise communications and customer experience markets. His most recent roles at Sutherland Global and Verizon have equipped him with a unique blend of technical skills and strategic acumen. His accomplishments range from leading CXaaS (Customer Experience-as-a-Service) training initiatives to managing complex telecom transitions, demonstrating his ability to drive impactful change in technology-driven environments. His expertise and insights are expected to significantly contribute to AiCallerBot.com’s commitment to enhancing client profitability and inproving customer experience through scalable, 24/7 automated voice services powered by AI agents.

William Tsui, Founder of AiCallerBot.com, remarked, “Eugene’s appointment is a milestone for our company. His profound understanding of customer experience and enterprise communication technologies aligns seamlessly with our goal to provide clients with advanced, profitable AI solutions. Eugene’s expertise will be instrumental in enhancing our automated voice services to meet the evolving needs of businesses globally.”

Eugene holds a Bachelor of Science in Computer Science from Georgia Tech and a Master’s from the J. Mack Robinson College of Business, Georgia State University. A respected figure in the industry, Eugene’s engagement in various educational and editorial initiatives further underscores his commitment to advancing technology in the field.

For more information about AiCallerBot.com and how Eugene Liu’s expertise will shape the future of AI-driven communication solutions, please contact hello@AiCallerBot.com

About AiCallerBot.com

AiCallerBot.com is at the forefront of AI communication technology, dedicated to increasing client profitability by providing scalable, automated voice services with AI agents. Operating 24/7, AiCallerBot.com’s solutions are designed to revolutionize the way businesses interact with their customers, offering reliable, efficient, and intelligent communication options.

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Business Marketing & Sales Media & Communications Technology Telecom

AI Caller Bot Emerges from Stealth Mode with Revolutionary Customer Interaction Solution Unveiled at ICMI Expo

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FOR IMMEDIATE RELEASE

Vancouver, Canada – AI Caller Bot, a pioneering leader in artificial intelligence telephony, is excited to announce its emergence from stealth mode following a successful showcase at the International Customer Management Institute (ICMI) Expo this past October. The company’s flagship product, the AI Caller Bot, is set to transform customer service interactions with its state-of-the-art conversational AI technology.

After meticulous development and rigorous testing, AI Caller Bot has harnessed the power of advanced machine learning algorithms to deliver a robust platform that offers seamless, human-like interactions over the phone. The AI Caller Bot is designed to understand and respond to a wide array of customer inquiries, facilitating a more efficient and personalized experience.

“Our participation at the ICMI Expo was a significant milestone,” said William Tsui, Founder of AI Caller Bot “We received an overwhelmingly positive response from industry professionals who experienced firsthand the capabilities of our AI Caller Bot. This technology is not just an incremental improvement; it’s a complete game-changer for customer service departments across various industries.”

Key Features of AI Caller Bot:

  • Natural Language Processing: Understands and processes human speech with exceptional accuracy.
  • Scalability: Capable of handling a high volume of simultaneous calls, reducing wait times and freeing up human agents for complex issues.
  • 24/7 Service: Offers round-the-clock customer service, ensuring that businesses are always available to their customers.
  • Customizable Interactions: Can be tailored to suit the specific needs of any business, providing relevant and context-aware responses.
  • Data-Driven Insights: Collects valuable interaction data to help businesses improve their services and customer satisfaction levels.

 

AI Caller Bot is proud to contribute to the evolution of customer service and is committed to continuous innovation in the AI space. The company is now actively engaging with businesses to integrate AI Caller Bot into their customer service operations.

For more information about AI Caller Bot and to schedule a demo, please visit www.aicallerbot.com.

About AI Caller Bot:

Founded by a team of AI enthusiasts and customer experience experts, AI Caller Bot aims to redefine the way businesses interact with their customers. With a focus on harnessing the potential of artificial intelligence to facilitate meaningful and efficient customer interactions, AI Caller Bot Inc. is at the forefront of the customer service revolution.

To learn more about AI Caller Bot, visit www.aicallerbot.com .

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Business Employment Services Technology Telecom

Introducing CallUncover: Redefining Reverse Phone Lookup Services

[San Francisco, CA, 07.31.2023] – CallUncover is elated to announce the launch of its premier solution, Reverse Number Lookup, a groundbreaking app and website committed to enhancing the landscape of reverse phone lookups. Now available on the Google Play Store and via www.calluncover.com, this pioneering platform serves individuals, corporations, and organizations in need of a trustworthy, efficient, and user-friendly tool for exhaustive phone lookups and comprehensive background checks.

Arriving at a pivotal juncture, Reverse Number Lookup addresses the increasing demand for transparent and accessible reverse phone lookup services. With its user-oriented design and seamless interface, the platform is set to streamline the process of reverse phone lookups, allowing users to swiftly and securely access vital information linked to phone numbers and their records.

Key Offerings of Reverse Number Lookup

Expansive Phone Lookup Database:

Gain access to an extensive database encompassing criminal records, employment history, education credentials, and much more. Our far-reaching database facilitates in-depth reverse phone lookups, assuring users receive precise and current information.

Streamlined Search Process:

Users can perform searches using just a phone number, thereby simplifying the lookup process and rendering it accessible and efficient.

Instantaneous Results:

Once a search request is initiated, our advanced algorithms scrutinize the database to deliver relevant information immediately, enabling users to access vital background information promptly and efficiently.

Robust Security Measures:

Reverse Number Lookup integrates stringent security measures, including SSL encryption, to safeguard user data and guarantee confidential, secure searches. A concerted effort has been made to uphold user privacy and adhere to rigorous privacy guidelines and regulations.

Access to Public Records:

Broaden your insight with access to an array of public records, inclusive of court documents, arrest records, and marriage licenses. This functionality aids users in their reverse phone lookup endeavours, fostering transparency and accountability.

Customizable Search Filters:

Tailor your searches with filters such as location and date range, to refine the reverse phone lookup results. Customizable search filters offer the flexibility to focus on specific criteria and retrieve the most pertinent information.

User-centric Interface and Design:

An intuitive design and user-friendly interface enable effortless navigation and efficient reverse phone lookups.

Responsive Customer Support:

CallUncover prioritizes exceptional customer support, providing timely assistance and guidance throughout the search process via in-app chat or email.

Free Download and Usage:

Reverse Number Lookup is available for free download on the Google Play Store and free usage on the website, offering users a wide array of features and services at no cost.

Revolutionizing the Reverse Phone Lookup Landscape

As the quest for accessible, transparent reverse phone lookup services heightens, Reverse Number Lookup is geared to be an industry game-changer. It equips users to make informed decisions, fostering trust and transparency in personal safety, business collaborations, and other aspects of life.

Our team is committed to continual enhancement of services, ensuring users have access to the most advanced phone lookup solutions. Beyond providing a platform for phone lookups, CallUncover acts as a potent tool for promoting personal safety and security, offering a host of educational resources to guide users in their lookup endeavours.

Coming Attractions

In the forthcoming months, CallUncover plans to unveil additional features, including integration with other renowned safety apps and periodic updates to the database to maintain the accuracy of information. These advancements will further enrich the user experience and consolidate the platform’s leadership in the reverse phone lookup industry.

For more details on Reverse Number Lookup or to download the app, visit the Google Play Store or our website today. Join the burgeoning community of satisfied users who have already experienced the convenience and security offered by Reverse Number Lookup.

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Business Computers & Software Technology Telecom U.S

Reverse Number Lookup App: Redefining Phone Number Search on the Google Play Store and Online

[June 21, 2023, World Wide Web] – We are excited to announce the launch of the Reverse Number Lookup App, a pioneering application designed to revolutionize phone number searches. Now available for download on the Google Play Store and via our website, this cutting-edge “reverse number lookup app” offers individuals, businesses, and organizations a reliable, secure, and user-friendly platform to conduct phone number searches.

The Reverse Number Lookup App comes as a response to the growing need for quick, accurate, and secure access to information linked to phone numbers in our increasingly interconnected world. With a user-centric design and an intuitive interface, this “reverse number lookup app” aims to streamline the process of phone number search, providing users with essential information at their fingertips.

Key Features of Reverse Number Lookup App

  1. Expansive Phone Number Database: The Reverse Number Lookup App offers access to a vast database of phone numbers, ensuring precise and comprehensive search results.
  2. Efficient Reverse Lookup Functionality: This app simplifies phone number searches by allowing users to input a number and instantly get information associated with it.
  3. Instant Results: Leveraging advanced search algorithms, the Reverse Number Lookup App provides immediate access to relevant data from its extensive database.
  4. Secure and Confidential Searches: Prioritizing user privacy, the app employs industry-standard security measures to safeguard user data and ensure secure and confidential searches.
  5. Intuitive Design and User-friendly Interface: The Reverse Number Lookup App features an intuitive interface and sleek design, providing a seamless user experience even for those new to reverse lookup tools.

Transforming Phone Number Search Industry

The Reverse Number Lookup App is set to redefine the “reverse number lookup app” category by making phone number search more accessible, secure, and efficient. The team behind the app is committed to continuous enhancements to provide users with the most advanced phone number search solutions.

Upcoming Features and Services

In the coming months, we plan to introduce additional features and services, such as integration with other popular platforms, and continuous database updates to ensure the most accurate and current information.

To experience this revolution in phone number search, download the Reverse Number Lookup App on the Google Play Store or visit our website today. Step into the future of digital phone number search with Reverse Number Lookup App.

For more information, visit Reverse Number Lookup App or download our app at Google Play Store.

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Computers & Software Technology Telecom

Are Honeypots and Honeytokens the Future of Proactive Cybersecurity and Threat Detection?

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The world’s largest cybersecurity event, the RSA Conference, took place in San Fransisco in April and played host to some of the worlds leading cybersecurity professionals as they shared their expertise, innovations in cybersecurity, and best practices.

This author covered some of the issues that were discussed at the conference in an earlier article. But, of course, the conference also offered some innovative solutions to cybersecurity problems.

One of the strategies offered to protect business data was building honeypots.

What Are Honeypots?

Honeypots are a security strategy where the actual target is hidden behind a fake target, which is a virtual trap that collects information about the attack. Such a system is useful for detecting, deflecting, or studying attacks.

When a cyber attacker attempts to access a network or resource, they hit the fake system. This system can then alert system administrators of the attack. It may also collect valuable information about the tactics, techniques, and procedures (TTPs) of the attacker.

This strategy is a form of proactive defence against digital threats, which can be used to ‘target the targeter’.

So, Why Aren’t Honeypots More Popular?

The problem with honeypots is that they need to look convincing in order to fool threat actors. They have to look more attractive than the real system, so the attack comes towards them instead.

Unfortunately, the fact that they have to seem legitimate makes them difficult to set up and even harder to maintain.

Also, modern systems rely heavily on a complex software chain, made up of third-party tools, APIs, and libraries. These come from different vendors and sources. Since these are controlled by an external company, they can be a bit of a challenge when designing a honeypot.

If implementing this strategy is so challenging, how can one use it effectively in today’s cyber environment?

The answer might be in honeytokens.

What Are Honeytokens?

Where honeypots are fake systems, designed to mimic the real network, honeytokens are fake bits of information that mimic credentials or secrets.

As it is with honeypots, an attack on a honeytoken immediately triggers an alert.

That alert, in itself, can be a useful tool to have, since a data breach takes an average of 327 days to detect. That is more than enough time to steal important information and cause a lot of damage.

With a honeytoken alert, the company can be alerted as the attack is happening.

However, honeytokens can help with more than that. Since they alert administrators whilst an attack is underway, it is possible to take action based on the indicator of compromise. 

That, in turn, allows defenders to find out whether the attack originated internally or externally, along with other useful information based on the action taken upon the honeytoken.

Plus, since they replicate small bits of information, they are easier to create and deploy.

Making Cybersecurity Proactive

When it comes to protecting one’s data from threat actors, it is important to be proactive rather than reactive. 

Cyber threats continue to evolve, with threat actors using Artificial Intelligence (AI) to design more sophisticated attacks. 

At the same time, cybersecurity professionals are using the same technology to design better methods of detecting threats. 

As such, honeytokens can be a useful arsenal in one’s defence—which also needs to include internal and external penetration testing conducted by a reliable company, like DigitalXRAID.

Whilst the latter can be useful in identifying and patching security weaknesses, honeytokens can be extremely useful in quicker detection and response during a cyber attack. That, in turn, can drastically reduce the impact of the attack.

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Computers & Software Technology Telecom U.K

BT and Five9 Announce Partnership, Enabling Speedier Cloud Adoption For Contact Centres

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Recently, BT and Five9 announced a partnership with the intent to accelerate cloud adoption for contact centres globally. 

Through this partnership, BT is offering Five9 intelligent Customer Experience (CX) platform to its customers. 

As a result, customers, both old and new, will be able to enjoy an end-to-end managed service. This service enables them to fully digitalise their workplace “through tighter integration with existing voice, digital channels, unified communications and customer relationship management (CRM) systems”.

The integration with this intelligent CX platform will also provide customers with cloud migration expertise and “extensive experience and capabilities in managing complex technology environments” that BT offers.

BT customers will now also get access to the complete range of services provided by Five9, including digital engagement channels, analytics, workflow automation and optimisation, and practical Artificial Intelligence (AI).

In addition, BT also plans to offer access to AI and automation solutions by Five9, which includes its Intelligent Virtual Agent (IVA).

Why Is Cloud Adoption a Big Deal For Contact Centres?

To understand why cloud adoption is relevant, one simply needs to notice how call centres have been replaced by contact centres. 

With the emergence of new communication technologies, customer service is no longer limited to the traditional call-based format. In fact, one could argue that using only voice calls is less efficient—and sometimes, less convenient for customers—when one has access to SMS, IMs, and emails.

In fact, with Contact Centres as a Service (CCaaS) solutions, even voice calls can be routed securely through the internet to agents. These agents could receive calls anywhere, ensuring a seamless experience for the customer.

Plus, CCaaSs have certain benefits over traditional call centres.

Why a CCaaS Might Be Better Than Traditional Call Centres

  1. Quicker scalability, where increasing the number of agents is a matter of quickly getting them to log in from wherever they are, as and when required.
  2. Cost-effectiveness, since clients pay only for the features they use.
  3. More flexibility, as agents can work from anywhere, which means clients can hire from a bigger talent pool and offer more options to employees.
  4. Advanced features, including speech recognition, sentiment analysis, and natural language processing, to improve customer experience.
  5. Enhanced security, because such services would require stricter security measures as well as certifications to prove they’ve done their due diligence.
  6. Improved efficiency, since some of the more mundane and tedious tasks can be automated, leaving agents free to focus on giving customers better service through easily accessible customer information and real-time performance analytics.

Ensuring the Contact Centre Is Providing the Best Possible CX

Whilst contact centres are moving towards automation and using generative AI (like ChatGPT) to provide better service, they still need to ensure that their systems are working properly. That involves monitoring and testing.

That would help these businesses to maintain high customer care ratings, not just by optimising processes—such as mapping IVR call flows—but also ensuring that the infrastructure is configured to manage workloads.

For Five9, the service is provided by its partner, Occam Global, through Occam’s contact centre discovery, testing, and monitoring platform Razor.

Others might need to invest in a similar testing service if they want to stay competitive.

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Business Computers & Software Media & Communications Technology Telecom

Reverse Number Lookup: Revolutionizing Phone Number Search with Advanced Tech

[Global, 05.16.2023] – Today marks the debut of Reverse Number Lookup, an innovative application designed to transform the way people interact with unknown phone numbers. Available for download on the Google Play Store, the app addresses the need for a reliable, easy-to-use platform for identifying unknown callers, preventing scams, and ensuring the security of its users.

The Power of Reverse Number Lookup

The launch of Reverse Number Lookup is a game-changer for anyone who has ever wondered about the identity of an unknown caller. With its intuitive design and user-friendly interface, the app simplifies the process of phone number identification, delivering crucial information about callers quickly and securely.

Key Features of Reverse Number Lookup

  1. Extensive Phone Number Database: Reverse Number Lookup provides a vast database of phone numbers, enabling users to conduct thorough searches and obtain accurate, up-to-date information.
  2. Instant Results: With advanced algorithms at its core, Reverse Number Lookup delivers immediate results upon the input of a phone number. Users can quickly access essential information and make informed decisions in real-time.
  3. Secure Searches: Reverse Number Lookup prioritizes user privacy and security by employing industry-standard measures to protect user data and guarantee secure searches.
  4. User-Friendly Interface: The app features an intuitive design, ensuring ease of navigation and efficient number lookups for users of all experience levels.
  5. Free Download and Usage: Reverse Number Lookup is available for free download on the Google Play Store, offering comprehensive features and services at no cost.

Transforming Phone Number Searches

Reverse Number Lookup aims to revolutionize the process of phone number identification, making it more accessible, secure, and efficient for individuals in need of caller information. It empowers users to make informed decisions about their communication, promoting a safer and more transparent telecommunication environment.

As the need for a reliable and transparent phone number lookup service continues to grow, Reverse Number Lookup is poised to become a significant player in the industry. The development team is committed to continuously improving and expanding the range of services and features offered, ensuring users have access to the most advanced phone number lookup solutions available.

For more information on Reverse Number Lookup or to download the app, visit the Google Play Store or the official website today.

Contact Information

For media inquiries, please contact:

Public Relations Manager

Reverse Number Lookup

Email: contact@reverselookupnumber.com

Website: https://reverselookupnumber.com

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Business Employment Telecom U.S World

Fayetteville, NC Celebrates Military Appreciation Week

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NORTH CAROLINA DEPARTMENT OF COMMERCE, SANDHILLS PROSPERITY ZONE RECOGNIZES MILITARY SPOUSE’S EFFORTS IN SUPPORT OF SERVICE MEMBERS’S CAREERS 

 

Fayetteville, NC –In advance of Military Spouse Appreciation Day, May 12, 2023, NC Department of Commerce, Sandhills Prosperity Zone plans a week-long celebration of the extraordinary contributions of military spouses in support of their families, community and loved ones in uniform.

The celebration will have a regional aspect including remote events in Hoke and Moore Counties (9/11 May respectively) and a three day affair (8-9 and 11 May) in Fayetteville.  The Fayetteville portion of the celebration will consist of the following:

 

Day One Monday, May 8, 2023 Iron Mike Conference Center Fort Bragg

 

Military Spouse Panel Discussion/Round Table Meetings. The morning activities will include a 5-6 member panel of current and former military spouses discussing the issues they faced during the periods that their partner served on active duty in the military. The afternoon sessions (round table) would be devoted to carving out resolutions to some of the problems discussed in the morning discussions. A Military Spouse of the Year Award will be presented as portion of the First Day’s events. We anticipate an audience of 100-150 spouses.   

 

Day Two Tuesday 9 May 2023 Fayetteville State University

Workshops for Entrepreneurship/Employment Planning and Preparation/VA Benefits/Disability Benefits . 

 

These workshops are intended to introduce the spouse to the diverse resources available to assist/support them in all phases of life. The workshops will run simultaneously 9am-5pm. Fifty to sixty spouses are expected to participate in each workshop.

 

 

Day 3 Thursday 11 May 2023 Fayetteville State University

 

Career and Resources Fair  

NC WORKS FAYETTEVILLE will host 70-80 employers and resource providers from a varied array of occupations/fields to provide employment opportunities and information relating to critical community and government resources. Though the focus of this event is military spouses and veterans it will be open to the public. It is anticipated that more than 500 job seekers will attend.

 

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Computers & Software Technology Telecom U.K U.S

Mobile Technology Is Changing the Face of Marketing in the UK

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There are an estimated 7.33 billion mobile users in the world, according to Statista. A lot of these are smartphones, especially in the UK. 

Since people always have their phones or tablets with them, they can read, browse, watch videos, and listen to music on the move.

The way content is consumed has changed. As a result, the way businesses communicate with their customers has also changed.

Telemedia Online discusses how changing mobile technology is affecting the future of marketing.

Harnessing the Power of Mobile Marketing

Because mobile phones are so ubiquitous and mobile search is growing, marketing for mobile has become an integral part of any marketing strategy, states the article. 

Since mobile marketing has the potential to reach directly into the pockets/hands/eyes of the consumer, it makes sense to make the most of it.

Here are some strategies that are commonly used in mobile marketing.

Mobile Apps

Mobile apps are a great way of personalising the customer’s experience when interacting with a business. This platform can be used to provide them with tailored content, rewards and offers specific to app users, and a smoother user journey.

Regardless of the size of the business, an app can be a powerful tool in its marketing arsenal, simply because it’s a larger product type, not a specific category.

For example, a large lifestyle store could offer an e-commerce app whilst a small restaurant could offer an app on which customers could order food or make reservations. Both are apps, even if they fulfil different functions.

Mobile Videos

When Facebook was at its height of popularity, it became obvious that video content did much better than text-only. Now, with mobile browsing, videos are even more popular. Consider the meteoric rise of TikTok, which is nothing but user-generated videos.

Even B2B marketing videos, which might be significantly different from TikTok videos are handy for delivering powerful messages. In fact, businesses like Bold Content specifically offer video production services for B2B marketing.

Videos can make products come to life, customer testimonials can pack more of a punch, and even if purely for entertainment, video content for mobiles can deliver better marketing results.

Plus, video technology is changing rapidly with artificial intelligence (AI) and cloud-based filmmaking. Creating videos for a business’s marketing is now easier—and more cost-effective—than ever.

It is also a way of keeping a company’s marketing recession-ready.

Using Mobile in the Digital Marketing Strategy

If a company wants to use mobile marketing in its strategy, there are a few steps it could take.

Start With a Mobile-First Strategy

It is quite difficult to take an existing (non-mobile) strategy and tweak it into an effective mobile strategy. 

For example, a website built for a desktop screen technically can be converted into a responsive, mobile-friendly one, but it might never be as user-friendly as one that was specifically designed for a smaller screen.

That is why, for a business’s mobile marketing strategy to be successful, it needs to be built from the ground up.

Personalising the Customer Experience

The biggest benefit that a mobile strategy offers is the fact that it can be customised for each customer. Unlike a desktop computer, people don’t tend to share phones, which means the information associated with each device will correspond to one individual.

This can be a powerful tool for presenting highly relevant marketing messages to customers.

In order to make the most of one’s mobile marketing strategy, one must consider content personalisation as part of the overall plan.

Invest in Mobile Apps

As discussed above, mobile apps are a great way of delivering customised offers and content. 

This customer-centric solution can be very useful for increasing customer loyalty and engagement.

That, in turn, helps drive sales.

Use Videos

A high-quality marketing video—whether describing a product, a customer’s review, or simply an entertaining social media short—can help a business get more customer engagement. These can then be used to convert.

Incorporate Mobile Payment

Whether a business has customers visiting a brick-and-mortar store, an app on their mobile, or the company website, making transactions easier can help conversion. Easy mobile payment is one such way of simplifying the buying process.

It can be in the form of an online store or a physical store that accepts mobile payment forms, like Apple Pay or Google Pay.

No matter how one uses plans their marketing strategy, it is obvious that making it mobile-friendly is essential. It’s no longer a “good to have”—people expect it. 

Not having a mobile marketing strategy means a business loses out on a huge opportunity.