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Karen Hoffman, Health Coach, Reveals How Employee Health May Directly Affect a Company’s Bottom Line

In today’s fast-paced corporate world, many employees are struggling with poor health, stress, and the consequences of weight gain. Long hours, sedentary lifestyles, and unhealthy eating habits have contributed to widespread issues like low energy, lack of focus, and chronic health problems. These challenges not only affect individual well-being but also lead to lower productivity, higher absenteeism, and increased healthcare costs for companies. The ripple effect of unhealthy employees is costly, making workplace wellness more critical than ever.

For many organizations, the path to healthier employees is unclear, especially when common solutions rely on quick-fix diets and temporary wellness initiatives that fail to address the root causes of poor health. That’s where a holistic approach becomes essential—one that doesn’t just offer band-aid solutions but promotes lasting, sustainable health changes. Functional medicine and personalized wellness programs are emerging as effective strategies for tackling these deeper issues, benefiting both employees and employers alike.

Karen Hoffman, a certified functional health coach, understands this need for long-term solutions. Having overcome her own health struggles that included losing 60 pounds in a year, she is passionate about helping others transform their health. As a corporate wellness consultant, she works with companies to deliver tailored wellness programs that address the root causes of common health problems, “My mission is to help employees create simple, lasting habits that not only improve their overall health but also boost productivity and morale within the workplace.”

As a corporate wellness consultant and speaker, Karen partners with companies that want to invest in creating healthier workplaces. Through her engaging workshops, seminars, and personalized programs, she educates employees on what causes many health challenges and offers simple, yet transformative, solutions. She helps companies understand the direct connection between employee health and business success and the five key benefits healthy employees bring to the workplace that directly affect the bottom line.

1. Reduced Turnover. A healthier workforce is more stable and loyal. Employees who feel well physically and mentally are more likely to stay with an organization long-term. When businesses invest in their employees’ wellness, they foster an environment where individuals feel valued and supported. Karen Hoffman’s wellness programs help companies reduce turnover by focusing on health solutions that prevent burnout and improve job satisfaction.

2. Boosted Morale. Healthy employees are happier employees. A well-structured wellness program boosts morale by encouraging positive lifestyle changes that allow people to feel more energized and focused. When employees have better physical and mental health, they’re more likely to engage with their work and contribute to a more positive, collaborative office culture.

3. Lower Healthcare Costs. Corporate healthcare costs can spiral out of control when employees are dealing with chronic conditions or poor health. Karen’s holistic approach to wellness helps companies reduce these costs by focusing on prevention rather than reactive care. According to a National Institutes of Health (NIH) meta-analysis, for every dollar spent on a wellness program, medical costs drop by approximately $3.27. This savings is driven by the reduction of health issues that arise from poor lifestyle habits.

4. Decreased Absenteeism. Absenteeism is one of the biggest hidden costs of poor employee health. Whether it’s due to illness, lack of energy, or chronic conditions, unhealthy employees take more sick days. By addressing the root causes of these health issues, wellness programs help employees build healthier lifestyles that translate into fewer missed workdays. The same NIH study shows absenteeism costs fall by about $2.73 for every dollar spent on wellness programs, illustrating the powerful impact of a healthier workforce.

5. Increased Productivity. Healthy employees are more productive. When employees feel energized and focused, they perform better, are more creative, and collaborate more effectively.

Karen says, “My programs target common health issues like lack of energy and mental fog, ensuring employees are able to perform at their best. This not only boosts their productivity but also enhances overall team efficiency and success.” She emphasizes her approach is designed to last, “My goal is to help clients move beyond short-term results and overcome common struggles like low energy, lack of focus, and yo-yo dieting. I share the secrets that helped me lose weight and keep it off, giving them the tools to create the habits they need to take control of their health. By focusing on nutrition, movement, and mental well-being, they have the roadmap they need to achieve real, lasting success.”

Karen Hoffman, Founder of United Vitality Ventures (UVV), made a bold leap from a thriving accounting career to becoming a Certified Functional Health Coach after uncovering the root causes of her own health issues. Armed with sharp analytical skills and an unwavering passion for wellness, Karen now helps individuals—especially women—break free from the cycle of unhealthy eating and take control of their health. Companies can connect with Karen to bring her approach to their employees, cutting through the noise of diet culture and delivering real, transformative results for those seeking long-lasting success.

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Books & Literature Education Law & Legal Professional Services U.S

Attorney Thomas Ladegaard’s “Law School Uncensored” Reveals the Three Biggest Mistakes Applicants Make

Securing a spot in law school is a daunting challenge that leaves many applicants feeling the pressure. With only 41% of applicants gaining admission, and top schools accepting a mere 12%, the path to law school is a difficult process. For aspiring lawyers, understanding the application process could mean the difference between success and rejection.

The path to becoming an attorney is a tough, obstacle-filled journey. In his book, Law School Uncensored, Attorney Thomas Ladegaard shares practical advice to help prospective law students decide if law school is right for them and how to succeed if they choose to enroll. He shares his first-hand experience, including how he was surprised by a low LSAT score and rejected by his top-choice law school, but he didn’t let those setbacks define his future in the legal field.

Ladegaard’s book offers insights into the realities of law school, particularly for applicants who might not have ideal LSAT scores or get immediate acceptance into their dream school, like with his own story. He says, “The law school journey doesn’t have to be overwhelming. I wrote this book to share practical and real-world advice from someone who’s been there. You need to not only ask the right questions to determine if law school is right for you, but then understand how to succeed when you get there. I share strategies that helped me not just survive law school, but thrive.”  

By focusing on strategic planning, he shares his roadmap for success even when there are some bumps in the road and how he overcame a low LSAT score and eventually transferred to a top-tier law school graduating in the top 19% of his class. Ladegaard has personal experience on how to avoid the three biggest mistakes law school applicants make.

Mistake #1: Not Casting a Wide Enough Net. One of the most frequent mistakes prospective law students make is applying to too few schools, particularly focusing solely on one “dream” institution. This narrow approach can be a big risk. According to Ladegaard, “It’s important to apply to a range of schools to improve your chances of acceptance. Law school admissions are very competitive and having backup options ensures you don’t limit your opportunities. By casting a wider net, you can increase the likelihood of getting into law school while leaving room for future possibilities, such as transferring to a first-choice school later on like I did.”

Mistake #2: Not Understanding Admission Requirements (Especially LSATs and GPAs). Admissions decisions often come down to two major factors: LSAT scores and GPA. Failing to assess these requirements properly can be detrimental to the application. Many students apply to schools without researching the average LSAT scores and GPA ranges and tailoring applications to schools that align with their scores, setting themselves up for unnecessary expense and disappointment. Although an LSAT score doesn’t define a student’s future as a lawyer, it plays a key role in admissions. Ladegaard recommends, “You should apply to schools that are commensurate with your composite LSAT and GPA. If you perform well, you can transfer to a higher-tiered school later.”

Mistake #3: Believing Early College Years Don’t Matter. A common misconception is that only courses within a student’s undergraduate major or law-related courses matter when applying to law school. However, the student’s overall GPA, including freshman year, is critical in the admissions process. Prospective law students often overlook general education courses or early semesters, assuming they carry less weight. In reality, law schools consider their entire academic record. Maintaining a high GPA from the beginning of college demonstrates consistency, commitment, and the ability to handle rigorous coursework, and the early years affect their overall GPA. Law school admissions counsels create composite scores of their LSAT and GPA, and individual course grades carry less weight.

On Ladegaard’s first day of law school, his Civil Procedure professor shared with the class his belief that some people aren’t cut out to be lawyers, and it’s his job to “weed them out.” Ladegaard shares crucial strategies and a system that enabled him to succeed in his first year, and as an upperclassman. “You must adopt a consistent and structured study system and treat it like a nine-to-five job — even though you’ll probably work 12 hours a day between class attendance, reading, and briefing cases,” he suggests. “Finally, do not neglect your health and happiness since regular exercise, hobbies, and social connections can provide the balance you will need to succeed.” 

Attorney Thomas Ladegaard is a practicing lawyer with 21 years of experience as a business litigator in San Diego County. Ladegaard worked in firms for his first 14 years of practice, and formed his own firm in 2017. His book, Law School Uncensored, provides valuable insights for prospective law students to set themselves up for success before they even begin their legal education with practical strategies to distinguish themselves and get in front of the curve. He says, “Success in law school starts long before you step into a classroom. By applying strategically, preparing thoroughly, and maintaining balance, you can increase your chances of not only getting into law school but thriving once you’re there.”  

He serves as general counsel for various industries, leveraging his extensive litigation and transactional experience. His practice, The Law Office of Thomas E. Ladegaard, focuses on business litigation, entity formations, contract drafting, and trademark registrations, where he has become the attorney of record for over 220 trademark applications and registrations.

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Family & Parenting Health & Medicine Lifestyle Living U.S

Liz Murdoch of Talking with the Dogs Shares Five Ways to Support a Pet During Their End of Life Experience

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Navigating the heart-wrenching decision to euthanize a beloved pet is a difficult choice many people will face when struggling with balancing a pet’s quality of life with their own emotional well-being. While veterinarians can offer guidance and friends may offer opinions, the ultimate judgment call still rests with the pet’s immediate caretakers, a decision often filled with stress, anguish, and the uncertainty of wondering, “Is it really my dog’s time?” 

Liz Murdoch is an Intuitive Animal Communicator and the host of the popular podcast Talking with the Dogs!  She intimately understands this struggle drawing from her experience within her own family and her work consulting with clients navigating decisions regarding a pet’s end of life. In Liz’s interview with Dr. Judy Morgan’s Naturally Healthy Pets, Dr. Morgan agrees that working with someone experienced with animal communication can provide valuable insight as pet families make appropriate care decisions, including with euthanasia. According to Liz, “I’m able to share detailed information when I connect with their dogs or cats and help people get to their own place of knowing what is the right choice for their situation. This support integrates the animal’s perspective so I can share personalized choices for their pet’s final days.”

Liz started working with dogs as part of an animal assisted therapy team and has nearly thirty years of experience. Along the way, she trained to relay specific details about animals that help her clients] know exactly what a pet is feeling, their favorite things, and a description of what they are physically experiencing. She offers five points to consider while supporting an animal through their end of life experience.  

1. There are often options when planning for pet euthanasia. People with pets find this to be a very stressful decision especially when witnessing declines in their dog or cat’s health and wanting to minimize suffering. Liz helps people discern options while sharing the dog’s preferences and perspective, including information pets relay to her about their physical condition and thoughts pertaining to the situation and their caretakers. “Typically, there is flexibility in scheduling when to say goodbye to your family dog. For example, if a vet is recommending euthanasia as a consideration and their schedule is tight, ask about any alternative appointment slots or other available providers,” Liz suggests. “Also ask the vet how to keep your pet comfortable for a few hours or days while exploring options that allow for family members to be appropriately involved. Integrating the well-being of an animal and loved ones makes a significant impact on experiencing some comfort and peace in a challenging time for everyone, including the animal.”

2. Know there may be alternatives on who facilitates the euthanasia and where it takes place. It’s important for pet people to know additional options usually exist so explore what aligns best with a pet’s mobility, pain needs, and their preferences, “You can frequently choose where to say goodbye to your family dog and it doesn’t always have to be at the vet office,” according to Liz. “In most cities and even in small towns, options exist for home euthanasia which may be a better choice depending on the situation. Home euthanasia may seem expensive, but often the cost is not much more and eases the stress of transporting weakened pets to vet offices. Being at home with a pet can be more comforting and many pet people find it to be worth any added cost.” 

3. Create personalized ways to best support a pet in their final days. People may appreciate implementing a bucket list tailored towards their pet, even as simple as brushing an animal for relaxation, propping them up with a cushy blanket, a wagon ride for sniffs, a special treat, or time with special buddies. The goal is making a pet happy or at ease in their condition. These acts of love and kindness can provide satisfying care and connection at a difficult time.  

4. Be Flexible with planning and preparation. “As the moment draws near, engage loved ones as appropriate and change plans as needed,” advises Liz. “Be mindful of your own needs too, while offering your pet love and comfort.” She emphasizes that some people appreciate gathering keepsakes like a lock of fur or cast a paw print, deciding on burial or cremation arrangements, or benefit by addressing budget considerations. Finally, she says, “Remember to breathe and allow space for your pet’s preferences and perspective since what is often keeping them alive is their bond and concern for your emotional well-being.”

5. Remember pets in a special way. There are countless ways to pay tribute to a pet after they die and an intentional act of remembrance can help with healing and grief. Celebrating the profound bond shared in a pet relationship can provide solace and comfort during the grieving process. Liz highly recommends people consider a meaningful way to acknowledge their pet when grieving, even if it’s a private time of reflection. 

Highly sensitive and intuitive, Liz Murdoch is an Animal Communicator who has a natural empathy for understanding and connecting with animals through active listening and multi-sensory perception. Her journey as a medical intuitive was heightened by a near-death experience combined with her own healing and specialized training that has deepened her empathic abilities with pets and their people. 

Animal lovers can tap into her expertise at Talking with the Dogs! on Instagram where they can connect with Liz to schedule a private session if they’d like to dive deeper into what their pets are experiencing, both physically and with any behavior changes. She is committed to strengthening the human-animal bond and nurturing deeper understanding as people seek clarity when making difficult care choices for their pets.

Note: Liz Murdoch does not diagnose illnesses but describes what animals share with her. For medical emergencies, please seek medical advice immediately.

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Business Education Marketing & Sales Professional Services U.S

Costly Mistakes Women & Minority Business Owners Make: Insights from Dr. Karwanna D. Irving, Government Contract Strategist

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In today’s competitive business landscape, women and minority entrepreneurs face unique challenges that can significantly impact their revenue potential. Despite their resilience and innovation, many of these business owners encounter common pitfalls that hinder their growth and profitability. Dr. Karwanna D. Irving, a Certified Business Coach and Government Contract Strategist, and has dedicated her career to helping small business owners navigate these obstacles.

On a recent interview on the Your California Life TV program, Dr. Irving shared how to avoid pitfalls that impact business success and how she helps entrepreneurs learn how to apply for and secure government contracts.

Dr. Irving has identified several critical mistakes that women and minority business owners make that often go unnoticed but have profound implications on unlocking the full potential of a small business.

Mistake 1: Not Getting Minority-Owned Certifications. One of the most significant mistakes minority business owners make is not obtaining minority-owned business certifications. These certifications, such as the Minority Business Enterprise (MBE) and Women’s Business Enterprise (WBE), open doors to numerous opportunities, including access to corporate and government contracts specifically set aside for certified businesses. Certification not only enhances credibility but also increases visibility in the marketplace. Dr. Irving emphasizes, “Certification is a game-changer for minority business owners. It not only validates your business but also provides access to exclusive opportunities that can significantly boost your revenue.”

Mistake 2: Not Applying for Government Contracts. Many minority and women-owned businesses overlook the potential of government contracts as a revenue stream. The federal government allocates billions of dollars annually for small businesses, with a significant portion reserved for minority and women-owned enterprises. However, many business owners are either unaware of these opportunities or intimidated by the application process.

Dr. Karwanna Irving has helped hundreds of business owners navigate this complex landscape through her Five Day Challenge on How to Grow Your Small Business. She explains, “Most home based and small businesses are still using outdated methods to bring in business, making less than one hundred thousand dollars a year, and they don’t know about the government resources that can help them close the revenue gap,” she says. “I want them to know that there is a better way and it will not only grow their revenue, but also give them consistent income when they learn how to do it.”

Mistake 3: Lack of a Strategic Business Plan. Another critical mistake is the absence of a well-defined business plan. Many entrepreneurs dive into business without a clear roadmap, which can lead to mismanagement and missed opportunities. A strategic business plan outlines the business goals, target market, competitive analysis, and financial projections. It serves as a blueprint for success and helps in securing funding and attracting investors. 

Mistake 4: Inadequate Financial Management. Proper financial management is vital for the sustainability and growth of any business. However, many small business owners struggle with managing their finances, leading to cash flow problems, poor credit, and even business failure. It’s essential to keep accurate financial records, monitor cash flow, and budget effectively.

Mistake 5: Underestimating the Power of Networking. Networking is a powerful tool for business growth, yet many minority and women entrepreneurs underestimate its importance. Building a strong network of business contacts can lead to new opportunities, partnerships, and valuable advice. “Networking is not just about making connections; it’s about building relationships that can support and propel your business forward,” explains Dr. Irving. “Attending industry events, joining business associations, and leveraging social media can significantly expand your network and open doors to new possibilities.”

By addressing these common mistakes, women and minority business owners can better position themselves for success and unlock new revenue opportunities. Dr. Irving’s insights and strategies provide a valuable roadmap for overcoming these challenges and achieving sustainable business growth.

Dr. Karwanna D. Irving is a Certified Business Coach and Government Contracts Strategist. She is also the Author of 10 Habits of The Highly Effective Entrepreneur and Don’t Duck the Government, They’ve Got Your Money. Dr. Irving has helped over 300 small business owners generate more than $20 million in revenue by sharing her method of how to land government contracts. Through her Five Day Challenge on How to Grow Your Small Business, she guides business owners and entrepreneurs in becoming pre-qualified and adept at securing profitable government projects as a previously untapped resource to grow revenue.

 

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Family & Parenting Lifestyle Living Society & Culture U.S

Matrescence Optimization Expert, Loni Brown, Reveals the Five Biggest Mistakes Busy Moms Make

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Every day, over 24 million mothers in the U.S. struggle to balance careers and family life, according to USAFacts.org. The myth of “having it all” often leaves working moms feeling like they’re doing something wrong. Unfortunately, there are few experts who can provide the practical and tactical solutions needed to help them learn the skills they need to manage professional demands while maintaining a healthy and organized home life.

As a successful entrepreneur and mother of three, Loni Brown is a Matrescence Optimization Expert and she understands this struggle first hand. Matrescence, or the process of becoming a mother, is a term first coined by Dana Raphael, Ph.D., in the mid-1970’s. Loni was a full-time executive running a business and felt the pressure of balancing her career, motherhood, and a home life that usually resulted in putting herself last and she knew there had to be a better way. “You’re this firecracker at work but think you have to wear the supermom cape and feel like you’re failing at home,” she says. “The guilt keeps you trapped in a cycle of feeling swamped and stressed, but it doesn’t have to be this way.” 

Determined to break the cycle, she started developing systems to create a healthy, organized home without sacrificing her professional goals and removing the extreme mom-guilt and stress. She founded Wholesome Nest, a company devoted to helping busy moms learn how to live happier, more fulfilled lives without the overwhelm. Loni has identified five of the biggest mistakes busy moms make and has practical solutions to help them not only create a healthier home life, but also thrive in motherhood.

Mistake #1: A Lack of Systems Leads to Mental Clutter. One of the most significant mistakes is moms don’t have systems in place at home and Loni emphasizes the importance of treating home management with the same efficiency they do at work. “Not having systems at home are a recipe for mental clutter. Implementing a home management system can transform your life,” she explains. “I created a Hub, an online command center, that consolidates everything from shopping lists to doctor information. All of the key people in my life like my husband, babysitter, and housekeeper, have access to this hub so we have one place where all the schedules, checklists, and contacts are stored.” This type of tool allows moms to communicate and delegate tasks effectively plus reduces the mental load of carrying everything in their heads.

Mistake #2: Tidying Up is a Band Aid, not a Cure, for Physical Clutter in the Home. While tidying up can provide a quick fix when guests are coming over, it doesn’t address the root cause of physical clutter and can lead to overwhelming messes over time. To truly tackle physical clutter, it’s crucial to establish a system for organizing the home. Loni suggests creating designated spots for everyday items and setting up routines to maintain order. This approach not only keeps the house organized, but also saves time and is sustainable in the long term.

Mistake #3: Not Having an Integration of Online and Offline Systems. To maintain a well-organized home, it’s essential to bridge the gap between online tools and physical spaces. Take the online hub offline by integrating systems in the home. For example, posting routines and checklists on paper in the laundry room or kitchen can ensure that everyone in the household knows their responsibilities and can contribute to maintaining order.

Mistake #4: Thinking They Have to Do It Alone. Many moms feel they have to do everything themselves, but Loni challenges this notion.  Since matrescence is not an easy transition for many women, she urges moms to enlist support and leverage some of their professional skills at home. “Whether a mom has a dynamic career or a demanding job, they often leave their professional skill set at the office,” she says. “You should set up systems at home just like you would at work and don’t be afraid to delegate tasks to the kids, your husband, and other members of your household. You don’t need to be Wonder Woman.”

Mistake #5: Overlooking the Role of Family Members in Home Management. Involving children in home management tasks not only lightens the load but also teaches them valuable life skills. “Integrating age-appropriate family help can free up time for family activities and create bonding opportunities when you make cooking dinner a family affair that also teaches them their way around the kitchen,” Brown explains. Assigning simple chores to children and teens can make them feel involved and responsible, giving moms more time for themselves. 

Matrescence Optimization Expert, Loni Brown, is Matrescence Certified and the Founder of Wholesome Nest. She is on a mission to help modern, career-oriented moms reduce the overwhelm and burnout in motherhood with practical, but often overlooked solutions. Through her content, resources, programs, and services, Loni has helped thousands of moms detox, declutter, and design their homes and lives. Her secret sauce includes sharing her simple systems for managing a home with the same efficiency and ease she’s learned from running a business and teaching busy moms how to turn the chaos in their lives into calm.

She actively connects on social media, offering solutions that help working women thrive in modern motherhood. Her community, Thriving Mamas, provides support to working moms navigating the complexities of working life and family life, equipping them with tools to reclaim their identity and purpose, and fostering a balanced, fulfilling life as both professionals and mothers.

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Business Education Marketing & Sales Professional Services U.S

Karwanna D. Irving, Government Contract Strategist, Shares the Best Untapped Secret to Grow Revenue for a Small Business

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Amid economic challenges, many entrepreneurs are unaware of an untapped income source that could offer consistent revenue for their business. According to the Small Business Act of America, the federal government is mandated to allocate 23-26% of its budget to small businesses. These contracts may be one of the best resources for a steady stream of income once the process is understood, including common pitfalls to avoid, and learning practical strategies for crafting winning bids.

The government defines a small business as one with fewer than 500 employees and annual revenues of $20 million or less over the past five years and they allocate over $1.8 trillion each year to invest in small businesses.

Dr. Karwanna D. Irving is a Government Contract Strategist and the author of Don’t Duck The Government – They’ve Got Your Money. She discovered this important resource when she was barely making thirty thousand dollars a year as a photographer and videographer and recalls, “One of my clients was a billionaire and when I asked him how he became so successful, he told me about how government contracts helped build his company. It took me a few years to figure it out, but once I landed my first one for seventy thousand dollars, I doubled my annual income. When I saw how simple it was to grow my revenue with this system and business model, I landed two more projects within six months and made multiple six-figures.” 

Karwanna was recently interviewed on Tampa Bay’s Morning Blend TV program and shared how she helps entrepreneurs learn how to apply for and secure government contracts as one of the fastest ways to grow their business whether a person works at home or is just starting a business. “Most home based and small businesses are still using outdated methods to bring in business, making less than one hundred thousand dollars a year, and they don’t know about the government resources that can help them close the revenue gap,” she says. “I want them to know that there is a better way and it’s a game changer since it will not only grow their revenue, but give them consistent income when they learn how to do it.”

 

 

 

Many small business owners may believe it will take five years to achieve consistent profitability and are often intimidated by the proposal submission process for government projects, but securing government contracts is viable for all types of small businesses. In fact, Karwanna is dedicated to teaching women entrepreneurs and small business owners how to navigate these challenges and each month, she leads a Five Day Challenge on How to Grow Your Small Business with Government Contracts. She has developed the following four-step system designed to grow businesses by securing government projects that also helps eliminate the need to chase clients or customers.

Step 1 – The Business Foundation. Validating a business means having all the documents in order and this may include necessary licenses, insurance, and organizational structure. This foundation makes it attractive to government agencies.  

Step 2 – Get Certifications. This is crucial since government agencies are mandated to allocate a certain percentage of their budget to businesses in categories such as women-owned and/or minority-owned enterprises. Certifications will help win more project bids.

Step 3 – Marketing is Key. This focuses on creating a compelling capability statement that ensures the contracting officers reviewing the application consider these businesses first when relevant contracts arise. 

Step 4 – Writing Proposals. Crafting persuasive and compliant proposals that demonstrate a thorough understanding of the project, approach, and pricing strategy is key to winning bids.

Dr. Karwanna D. Irving is a Certified Business Coach and Government Contracts Strategist who is also the Author of 10 Habits of The Highly Effective Entrepreneur. She’s helped over 300 small business owners generate more than $20 million in revenue by sharing her method of how to land government contracts. Through her Five Day Challenge on How to Grow Your Small Business, she guides business owners and entrepreneurs in becoming pre-qualified and adept at securing profitable government projects as a previously untapped resource to grow revenue.

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Business Marketing & Sales Media & Communications Professional Services U.S

Marianne Schwab, Former Talk Show Producer, Shares Why Media Coaching is Crucial for Entrepreneurs Before TV Interviews

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Being a guest on a TV talk show or radio program is a great way for entrepreneurs to build credibility as an expert in an industry. However, it’s not as easy as many experts make it look, especially those who are well seasoned in how to interview with the television media.

Generally, this is how it works: An expert like an online entrepreneur, influencer, or possibly a non-fiction book author hires a publicist and then that publicist may succeed in booking a coveted TV interview for their client to promote their brand, product, or service. 

What most entrepreneurs and experts don’t understand is getting booked on a TV interview is just the first step and what happens next determines if they gain the credibility they’re looking to achieve with an engaging on-camera interview or dismantle it all together if they are not prepared.

According to Marianne Schwab, a former national network TV talk show producer and author of The Insider’s Guide to Media Training, many publicists will only help a client prepare with very basic media training. She emphasizes “Some publicists do an amazing job of prepping their clients for an interview but so many do not and drop the ball. When I was working on Live daily talk shows, I’d work directly with expert guests to develop the interview segment into our show’s version of infotainment. Guests only have about four-to-five minutes to nail their topic or demo and my job was on the line if each segment wasn’t the best it could be or if a guest was a flop.”

Media coaching, also known as media training, is a valuable service that is available and essential for experts who are just starting out to get booked as guests on talk shows. Depending on the coach, they not only help clients maximize the time they have for the interview by dialing in a targeted yet engaging message, but they also prepare them to look confident on-camera. Here are three key things to know about media coaching before a scheduled TV talk show interview:

1. Experts Make Interviewing Look Easy. The biggest secret TV viewers may not know is that even the most experienced on-camera experts prepare and rehearse for every single TV interview. Marianne says, “Think of it this way, professional baseball players don’t show up for the World Series like they’re there for batting practice.  They spend thousands of hours preparing for the big game under the guidance of their coach. TV interviews work the same way – you don’t just show up and wait for the questions to be thrown at you when you can prepare responses in advance.”

2. Avoid Looking Like Bambi in Headlights. Media coaching is essential to learn the skills of mastering the message and time constraints of a TV interview, handling nerves, and according to Marianne, “You only have one chance to get it right when it comes to a talk show appearance and that’s where media coaching comes in. Knowing what to say when you get a curve ball question so that you have a response and not a reaction is key to an on-camera delivery with poise and polish.” 

​3. Skipping Media Coaching is a Recipe for an On-Camera Disaster. As a producer, Marianne Schwab’s number one goal is to make sure that when her clients get in front of the camera that they look and do their best. “Every expert that I’ve ever worked with for TV appearances invests time in preparing for each and every interview so that when the red light on the studio camera goes on, they look like they’re making it up on the spot, but what most people don’t know is that they spent hours making it look effortless. Even if you’re experienced with social media videos, do not skip media coaching. If you do, you’re gambling with your reputation since you could derail your credibility and all you’ve worked so hard for when landing a TV interview,” she concludes.

Marianne Schwab has worked as a talk show producer in New York and Los Angeles and is currently the Executive Producer of CMP Media Cafe. She works with professionals, high level entrepreneurs, and non-fiction book authors to help them fast track their success in becoming a recognized expert in the media. Through personalized media coaching and guidance, she helps clients navigate the intricate world of media appearances. She shares broadcast public relations tips on Instagram and has created an online training that shares her insider secrets to promoting a business on TV talk shows with details for the types of experts producers love to book as guests.

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Business Education Marketing & Sales Professional Services U.S

Karwanna D. Irving, Government Contract Strategist, Shares the Best Untapped Secret to Grow Revenue for a Small Business

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Amid economic challenges, many entrepreneurs are unaware of an untapped income source that could offer consistent revenue for their business. According to the Small Business Act of America, the federal government is mandated to allocate 23-26% of its budget to small businesses. These contracts may be one of the best resources for a steady stream of income once the process is understood, including common pitfalls to avoid, and learning practical strategies for crafting winning bids.

The government defines a small business as one with fewer than 500 employees and annual revenues of $20 million or less over the past five years and they allocate over $1.8 trillion each year to invest in small businesses.

Dr. Karwanna D. Irving is a Government Contract Strategist and the author of Don’t Duck The Government – They’ve Got Your Money. She discovered this important resource when she was barely making thirty thousand dollars a year as a photographer and videographer and recalls, “One of my clients was a billionaire and when I asked him how he became so successful, he told me about how government contracts helped build his company. It took me a few years to figure it out, but once I landed my first one for seventy thousand dollars, I doubled my annual income. When I saw how simple it was to grow my revenue with this system and business model, I landed two more projects within six months and made multiple six-figures.” 

Karwanna was recently interviewed on Tampa Bay’s Morning Blend TV program and shared how she helps entrepreneurs learn how to apply for and secure government contracts as one of the fastest ways to grow their business whether a person works at home or is just starting a business. “Most home based and small businesses are still using outdated methods to bring in business, making less than one hundred thousand dollars a year, and they don’t know about the government resources that can help them close the revenue gap,” she says. “I want them to know that there is a better way and it’s a game changer since it will not only grow their revenue, but give them consistent income when they learn how to do it.”

Many small business owners may believe it will take five years to achieve consistent profitability and are often intimidated by the proposal submission process for government projects, but securing government contracts is viable for all types of small businesses. In fact, Karwanna is dedicated to teaching women entrepreneurs and small business owners how to navigate these challenges and each month, she leads a Five Day Challenge on How to Grow Your Small Business with Government Contracts. She has developed the following four-step system designed to grow businesses by securing government projects that also helps eliminate the need to chase clients or customers.

Step 1 – The Business Foundation. Validating a business means having all the documents in order and this may include necessary licenses, insurance, and organizational structure. This foundation makes it attractive to government agencies.  

Step 2 – Get Certifications. This is crucial since government agencies are mandated to allocate a certain percentage of their budget to businesses in categories such as women-owned and/or minority-owned enterprises. Certifications will help win more project bids.

Step 3 – Marketing is Key. This focuses on creating a compelling capability statement that ensures the contracting officers reviewing the application consider these businesses first when relevant contracts arise. 

Step 4 – Writing Proposals. Crafting persuasive and compliant proposals that demonstrate a thorough understanding of the project, approach, and pricing strategy is key to winning bids.

Dr. Karwanna D. Irving is a Certified Business Coach and Government Contracts Strategist who is also the Author of 10 Habits of The Highly Effective Entrepreneur. She’s helped over 300 small business owners generate more than $20 million in revenue by sharing her method of how to land government contracts. Through her Five Day Challenge on How to Grow Your Small Business, she guides business owners and entrepreneurs in becoming pre-qualified and adept at securing profitable government projects as a previously untapped resource to grow revenue.

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Family & Parenting Health & Medicine Lifestyle Living U.S

Top 5 Mistakes Parents Make with Autistic Children: Insights from Severe Autism Specialist Lyndsy Moffatt

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Non-verbal autism is a condition affecting a significant number of children across the United States and according to the Centers for Disease Control and Prevention (CDC), approximately 1 in 36 children in America are diagnosed with autism spectrum disorder (ASD). In fact, 30-35% of people with autism are non-verbal or minimally verbal and it can severely impact a child’s ability to express their needs, thoughts, and emotions. This often leads to frustration and a heightened sense of isolation.

Lyndsy Moffatt is a Severe Autism Specialist with over a decade of experience in supporting families with autism. Her story started when her son, Dominic, exhibited severe non-verbal autism symptoms from an early age. Despite her concerns, doctors initially dismissed his condition as normal, but at age five, Dominic still wasn’t talking, was still in diapers, and had extreme sensory issues and self-harming behaviors. 

Feeling hopeless and unable to secure a timely medical diagnosis, Lyndsy started researching on her own. She stumbled upon an alternative treatment, The GAPS Diet developed by Dr. Natasha Campbell-McBride, that reversed the majority of her son’s symptoms within six months. “Had I listened to the ‘Autism Experts’ and conventional doctors, my son would probably still be hitting himself 100 times a day,” Lyndsy reflects. “After years and years of painstaking research and trial and error, I finally came across something that helped my child’s autistic symptoms. Who would have thought that the key started with something as basic as his diet?”

Through her experience in seeing her son’s transformation, Lyndsy became a Certified GAPS (Gut and Psychology Syndrome) Coach and holistic nutritionist. She has helped hundreds of families reduce and alleviate autism symptoms in their children and created The Free Autism Guide for parents navigating challenges with their child. According to Lyndsy, there are five mistakes parents of children with autism are making and she has insights on how to avoid them.

1. Waiting for a diagnosis to do anything. Lyndsy was told she’d have to wait an entire year to get an appointment with a doctor for an evaluation regarding Dominic’s symptoms. She knew she couldn’t sit around and wait to start helping him. She says that many parents are waiting six months or even longer to get a diagnosis. This critical time could be used to make healthy changes that could lead to significant progress. Lyndsy advises, “You might as well start taking action when you presume your child has autism and get started because that is precious developmental time. Whereas it’s never too late to make changes, waiting a year will cost you later.”

2. Referring to your children as nonverbal or nonspeaking in front of them. Lyndsy wants parents to know, “Your children are listening, whether you think they are or not, and your words have the power to impact their development and growth. Be careful what you believe about their lack of abilities and what you say about them because they will most likely absorb and adopt those beliefs, too.” 

3. Not realizing diet is the key to helping a non-verbal or minimally-verbal child. Lyndsy is the author of The Gut Healing Guide that has been instrumental in helping parents navigate a healthy diet plan for their child. This nutritional protocol is the foundation for correcting imbalances that can exacerbate the negative symptoms of both nonverbal and minimally-verbal autism. Also, feeding a child fast foods and processed foods could be the direct cause for many of the symptoms they may be experiencing since these foods often contain harmful additives. Studies have shown that certain foods can be instrumental at reversing the behavioral abnormalities associated with ASD. 

4. Purchasing synthetic vitamins to supplement The GAPS Diet. Mainstream vitamins are not all created with the best ingredients. According to Lyndsy, “Unfortunately, most brands use harmful synthetic vitamins that cannot be processed by people with autism due to their body’s unique genetic makeup and they often make the problem worse. As a Certified GAPS coach, I help people differentiate the organic whole food based supplements that do exist from the harmful synthetic versions. For instance, many children with autism would benefit from vitamin B12, but most people do not know the difference between natural and synthetic B12. Natural B12 is made from bacteria that grows in soil and in our intestines, as well as some algae and seaweed species. But synthetic B-12 is made from cobalt and cyanide that is fermented together to produce it. The body doesn’t recognize synthetic vitamins the same way it does natural vitamins and often times this can make the behavioral problems even worse.” 

5. Parents ignore their own needs because their child’s care is consuming them. Parents of children with autism often neglect themselves and try to focus on their autistic children’s needs rather than their own. This is a big mistake because healthy and rested parents are much better equipped to support their children effectively. Lyndsy confirms this, “I see many parents that don’t eat healthy and take care of themselves, so they cannot help their child from a superior place. The healthier and happier you can become will have a direct correlation on your child’s health and happiness too.” It is also essential for parents to pay attention to getting proper sleep and eating a healthy diet for themselves. 

Lyndsy Moffatt is well known for her holistic approach to autism spectrum disorder. As a Certified GAPS (Gut and Psychology Syndrome) Coach and Founder of SpectrumABLE, she supports parents of children and adults with autism worldwide, helping alleviate autism symptoms through nutrition, detoxification, and mindset while embracing healthier lifestyles. Parents can connect with her on Facebook or through her website. Her work is inspired by her own son’s remarkable transformation from severe nonverbal autism to thriving, achieved through The GAPS Diet and various other protocols she teaches in her online course. She is also a sought-after speaker, sharing her knowledge globally at health events and educational institutions.

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Business Marketing & Sales Media & Communications Professional Services U.S

Marianne Schwab, Former TV Talk Show Producer, Reveals 4 Ways TV Interviews Build Credibility for Non-Fiction Authors

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In today’s competitive market, non-fiction authors face the tremendous challenge of standing out and establishing their credibility to draw attention to their book. Building a media presence is essential, but it’s not just about selling books; it’s about becoming a trusted voice in their niche. Local TV talk show interviews can significantly improve an author’s profile, leading to more opportunities in speaking engagements, additional media appearances or collaborations, and even securing national media interviews over time.

Based on her insider knowledge as a former national TV talk show producer, Marianne Schwab knows what producers look for in a guest. She also coaches authors on how to create a compelling message and interview on talk shows with confidence. She says there are four key ways that authors can build credibility as leading experts and take their careers to the next level, especially when they understand how to leverage local media appearances.

1. Establishing Credibility and Authority. Appearing on local TV talk shows instantly boosts an author’s credibility that can set them apart from other experts and authors. Marianne emphasizes, “When viewers see you on TV, they perceive you as an authority in your field. When I was a producer on the inside of talk shows, I wanted to book an expert who had great problem solving tips. I’d scroll through their table of contents to pick out of the best bits, like two or three problems that the author solves as a professional and refers to in the book, and those solutions would become the focus of the segment.”

2. Enhanced Speaking Opportunities. Being featured in the media can open doors to new speaking engagements since event organizers often look for speakers who have that experience. TV talk show appearances demonstrate that an author can not only deliver valuable content, but it is also an impressive credential to promote to potential attendees to get them to purchase admission to the event.

3. Increased Book Sales. Media exposure can definitely increase book sales but the appearance alone needs to be leveraged with other media to maximize impact. “When you’re seen as an expert on TV, viewers are definitely more inclined to purchase your book for further insights and this visibility can drive additional sales,” says Marianne. “However, the author should never rely on the broadcast alone. They need to obtain a digital clip of the interview and embed it strategically on their website, book funnel pages, and social media platforms so that everyone in their audience can see the interview. I work with clients to design an interview framework that is compact, positions them as a leading expert, builds trust in their expertise with problem solving tips, and impacts viewers in a way they’ll want to work with them or buy their book. They can also take their best soundbites from the interview and create shorts, reels, or ads so that one TV interview can actually generate over 20 pieces of content to build interest and drive additional sales when leveraged in this way.” 

4. Networking and Collaboration. TV talk show interviews can lead to new networking opportunities and collaborations. By focusing on local talk shows, producers, hosts, and other guests can become valuable contacts that can lead to further media appearances and other career-boosting opportunities. When authors make a good impression, they can navigate the media landscape so they become sought-after on-air media contributors and reach new heights in their careers.

The exposure gained from local TV talk shows is one of the best ways for authors to position themselves as leading experts because the programs offer a significant platform to impact their audience in a memorable way. Marianne has worked with numerous non-fiction authors to help them become the go-to experts in their fields and explains, “Local talk shows are often overlooked as a starting point for media, but they hold immense power for authors. When I was producing for national shows, I wouldn’t even consider booking a guest unless they had the experience of interviewing on local talk shows first.”

Marianne Schwab has worked as a talk show producer in New York and Los Angeles and is currently the Executive Producer of CMP Media Cafe. She works with professionals, high level entrepreneurs, and non-fiction book authors to help them fast track their success in becoming a recognized expert in the media. Through personalized media coaching and guidance, she helps clients navigate the intricate world of media appearances. She shares broadcast public relations tips on Instagram and has created an online training that shares her insider secrets to promoting a business on TV talk shows with details for the types of experts producers love to book as guests.