Author: mikeanthony

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Marketing & Sales Media & Communications Professional Services U.S Website & Blog

A Conversation with Founder of OnlineBusiness.com, Reflects on Pandemic and the State of the Industry Today

New York, NY – The editorial team of OnlineBusiness.com had a chance to discuss various topics with founder Michael Santiago. Most recently focusing on acquiring new domains in emerging markets and helping solopreneurs looking for a ready made website for sale, digital marketer, SEO specialist, and domainer for the past 20 years, Mr. Santiago had the opportunity to reflect on the pandemic. 

“There was obviously a lot of uncertainty at the beginning of the pandemic. We decided it was prudent to stand by to see where the dominos fell, and of course, focus on family safety,” said Mr. Santiago. “After a few months, we started to see the unveiling of a new normal, one that puts digital marketing and presence at the forefront. We looked at the opportunity to start marketing once again and acquiring new domains for the marketplace.”

As a result, OnlineBusiness.com recorded one of its highest revenue years in domain and website sales, an overall trend that seems to resonate across the industry. 

In a time when some companies continue to slowly ramp back up, OnlineBusiness.com took the opportunity to acquire many new domain names within emerging industries.

“We took a calculated risk in understanding there will be a bounceback and wanted to be ready for that turn, especially industries that were about ready to emerge prior to the pandemic,” continued Mr. Santiago.

Some of the industries OnlineBusiness.com focused its acquisition efforts on were:

  • Cryptocurrency and NFTs
  • Cannabis/CBD
  • Metaverse/VR 
  • News/Media
  • SEO

With these acquisitions, OnlineBusiness.com continues to add to its extensive portfolio of premium domains as well as offering those looking for a turnkey website for sale or an affiliate website for sale.

To learn more about OnlineBusiness.com, visit https://www.onlinebusiness.com or learn more by contacting the team directly at contact@onlinebusiness.com.

About OnlineBusiness.com

OnlineBusiness.com is a digital marketplace for premium domains and starter sites. They specialize in helping their clients to acquire the best domain name to increase credibility and brand power. Currently, they list over 3,500 domain names with a combined valuation of over $5M. They aim to be the best website to buy an online business.

Contact Information

OnlineBusiness.com Media Team

contact@onlinebusiness.com

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Marketing & Sales Media & Communications Professional Services U.S Website & Blog

OnlineBusiness.com Educates on Trends In the Industry, Specifically the Demand for Starter Sites

New York, NY – OnlineBusiness.com, a digital marketplace for premium domains and starter sites has updated its blog to help educate its readers and clients related to the latest trends and stories in the industry. One such question they answer in their latest blog post is, “What is a Starter Site?” OnlineBusiness.com has helped broker deals of all levels of businesses and investors, from ultra-premium domain sales to being a resource for those looking for online businesses for sale under $5,000. And as the year 2021 closes, which saw a surge in domain and website sales, OnlineBusiness.com seeks to educate prospects and investors looking ahead to 2022. 

“The term ‘starter site; is one, if you haven’t already come across it, that will be one of the top trends of 2022. What we’ve seen this year is a lot of companies rebranding themselves to ensure a solid digital presence for years to come which in turn opened some eyes to how the world does business post-pandemic. With that comes a lot of new ideas and innovations from small businesses and individuals who are looking to enter a lot of up and coming verticals,” said Michael Santiago, founder of OnlineBusiness.com. “They will want to be agile and quick in order to try and corner their piece of the market they are in. Starter Sites are the answer.”

There are many ways to start an online business such as registering an available domain name and building from scratch. Others seek to purchase a premium domain name to quickly capture brandability and trust. Then there are those who, with a budget in mind, look for profitable online businesses for sale and Starter Sites.

Starter Sites are an attractive sweet spot when looking to start an online business as it requires low capital and provide a higher reward in a shorter period of time. It does this by providing the buyer with key points such as:

  • A proven business idea and direction
  • A premium domain name
  • Potential traffic and SEO footprint to build off of
  • Potential revenue and leads coming in already
  • An entry point at which one can bring their own expertise to take it to the next level

A Starter Site is not for everybody, but if one is low on resources and capital, could be the answer in starting an online business quickly and effectively. 

To learn more about OnlineBusiness.com and buying established online businesses, visit https://www.onlinebusiness.com or learn more by contacting the team directly at contact@onlinebusiness.com.

About OnlineBusiness.com

OnlineBusiness.com is a digital marketplace for premium domains and starter sites. They specialize in helping their clients to acquire the best domain name to increase credibility and brand power. Currently, they list over 3,500 domain names with a combined valuation of over $5M.

Contact Information

OnlineBusiness.com Media Team

contact@onlinebusiness.com

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Marketing & Sales Media & Communications Professional Services U.S Website & Blog

The Top Online Business Trends for 2022 Reports OnlineBusiness.com

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New York, NY – As 2021 comes to a close, OnlineBusiness.com, a digital marketplace for premium domains and starter sites, lists the top online business trends heading into 2022. In a year that continued reshaping marketing strategies and ways to reach target audiences, OnlineBusiness.com has seen some emerging trends in the digital marketing landscape. From the rebranding of many companies to many solopreneurs looking for a ready made website for sale, 2021 was a year to reflect on to help better prepare all business owners for a successful upcoming year.

“In general, there has been a year over year trend in news business applications, and with a 24% increase of new business between 2019 to 2020, there doesn’t appear to be any slow down. Along the same grain, most of those businesses are including an online marketing component to their business as the pandemic has made the need for a digital footprint essential,” said Michael Santiago, founder of OnlineBusiness.com. “We continue to research these trends to stay on top of the emerging niches and types of businesses that are thriving to ensure inventory for our clientele.”

OnlineBusiness.com highlights some of the major online business trends expected for 2022:

Digital Presence is Essential 

Having a digital presence for one’s business has become integral in most types of business and has been the determining factor if they have been able to sink or swim. Marketing online has become more important than ever and establishing a digital presence is very important.

Local SEO and Marketing

Local businesses have looked to local SEO marketing more than ever with ‘near me’ searches increasing more than 500% since the pandemic. This is important because it is known that 50% of users visit a store within a day of a local search, the number is higher if one is searching with their smartphone.

The Way We Shop

Social media channels are not just ways to drive traffic to your business but have become an extension of your business to convert right then and there. Shoppable social media posts have created customers out of consumers who are casually browsing their social media feed and hit with a targeted ad to purchase something.

Rebranding and Repositioning

We’ve seen many rebrands over the course of the pandemic as many companies look to reposition themselves for more purpose driven messaging and content.

In a day and age where consumers and readers are fighting fake news, truth and honesty is most important and many consumers want to ensure they are contributing to a company that is helping the cause and not worsening it.

By taking note of these trends, OnlineBusiness.com aims to translate that into continuing to offer a valuable marketplace for those looking for a premium domain, turnkey website for sale, affiliate website for sale, or looking to rebrand their business.

To learn more about OnlineBusiness.com, visit https://www.onlinebusiness.com or learn more by contacting the team directly at contact@onlinebusiness.com.

About OnlineBusiness.com

OnlineBusiness.com is a digital marketplace for premium domains and starter sites. They specialize in helping their clients to acquire the best domain name to increase credibility and brand power. Currently, they list over 3,500 domain names with a combined valuation of over $5M. They aim to be the best website to buy an online business.

Contact Information

OnlineBusiness.com Media Team

contact@onlinebusiness.com

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Marketing & Sales Media & Communications Professional Services U.S Website & Blog

OnlineBusiness.com Announces Acquisition of CSEO.com

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New York, NY – OnlineBusiness.com, a digital marketplace for premium domains and starter sites, announces the acquisition of CSEO.com. Adding CSEO.com to their services portfolio will position OnlineBusiness.com to better assist their clients post-sale of their starter sites and inventory of online businesses for sale under $5,000.

“In looking to continue to provide support post-sale, we are excited to add CSEO.com’s expertise and experience to help clients jumpstart their newly purchased website’s SEO marketing plans and goals,” said Michael Santiago, founder of OnlineBusiness.com. “We felt this acquisition aligns perfectly to continue with our goal to assist clients with all of the tools necessary to successfully start an online business.”

CSEO.com is an SEO marketing firm that has been in business since 2011 with hundreds of clients. CSEO.com’s mission is to assist its clients in delivering SEO results. As CSEO.com becomes part of OnlineBusiness.com, it brings a proven SEO product ready to be used as a turnkey product for OnlineBusiness.com’s clients.

Details of the implementation of CSEO.com’s services to OnlineBusiness.com’s post-sale onboarding program are yet to be fully determined, though it is planned to become available for OnlineBusiness.com’s future and previous clients. 

To learn more about CSEO.com, visit their website to read Case Studies and their blog. 

To learn more about OnlineBusiness.com and profitable online businesses for sale, visit https://www.onlinebusiness.com or learn more by contacting the team directly at contact@onlinebusiness.com.

About OnlineBusiness.com

OnlineBusiness.com is a digital marketplace for premium domains and starter sites. They specialize in helping their clients to acquire the best domain name to increase credibility and brand power. Currently, they list over 3,500 domain names with a combined valuation of over $5M. They aim to be the best website for buying established online businesses.

Contact Information

OnlineBusiness.com Media Team

contact@onlinebusiness.com

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Marketing & Sales Media & Communications Professional Services U.S Website & Blog

OnlineBusiness.com Reports Mentionable Domain Sales in Industry for Q3 2021

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New York, NY – For Q3 2021, OnlineBusiness.com rounds up some of the top domain sales that were reported. As is the trend this whole year, the domain market continues to stay hot with new seven and six-figure sales being reported. As a digital marketplace for premium domains and starter sites, OnlineBusiness.com always looks at the latest domain sales to keep their audience in the know about the latest trends and notable sales. OnlineBusiness.com assists all types of investors from those looking for online businesses for sale under $5,000 to those who are looking to purchase ultra-premium domains from $50,000 and up.

In the month of October alone, according to DNJournal.com, some of the top reported domains were:

  • AFS.com for $2M
  • Maxima.com for $295K
  • Canadian.com for $269K

Dot com’s continue to dominate in sales with some non .com notable sales for the month include ETH.Website ($50,000) and MetaAvatars.net ($43,700). 

AFS.com was sold to Accenture and was one of the top biggest publicly reported sales for the year to date.

As the year draws to a close, it is no longer in doubt that the domain industry is on a rebound from its period during the early start of the pandemic. The industry is as strong as it’s been and is hitting sales marks not seen in years. 

“We are seeing a trend in a positive direction for investors looking to expand their portfolio and businesses transforming their presence and brand online,” said Michael Santiago, Founder of OnlineBusiness.com “And I anticipate we’ll continue to see strong numbers for Q4 to wrap up the year.”

To keep up with demand, OnlineBusiness.com continues to add to its domain portfolio in emerging industries with CBD Domain Names, Cannabis Domain Names, and Cryptocurrency Domain Names providing access to profitable online businesses for sale.

To learn more about buying established online businesses, visit https://www.onlinebusiness.com or learn more by contacting the team directly at contact@onlinebusiness.com.

About OnlineBusiness.com

OnlineBusiness.com is a digital marketplace for premium domains and starter sites. They specialize in helping their clients to acquire the best domain name to increase credibility and brand power. Currently, they list over 3,500 domain names with a combined valuation of over $5M.

Contact Information

OnlineBusiness.com Media Team

contact@onlinebusiness.com

Categories
Marketing & Sales Media & Communications Services U.S Website & Blog

Blockchain Companies Contribute to Non Traditional .Com Domain Sales States OnlineBusiness.com

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New York, NY – At a time when crypto continues to hit all-time highs, Blockchain companies are showing a major interest in .xyz domains. When purchasing a domain, some investors gravitate to buy a website with traffic and one with the .com extension, However, Blockchain companies are going against the grain and according to DomainNameWire.com, Domain investor Swetha Yenugula has sold a number of her .xyz domains to blockchain-related companies.

OnlineBusiness.com is a digital marketplace for premium domains and starter sites and always looks at the latest domain sales to find trends within the industry. One such trend is how the Blockchain industry is making its mark in the domain industry by using non-.com domains. 

Some .xyz domains that are being used for blockchain projects include:

  • Flip.xyz
  • Talisman.xyz
  • Highlight.xyz
  • Decent.xyz
  • Agora.xyz
  • demeter.xyz

As an industry that looks to disrupt how we look at traditional payments and fiat, it’s no surprise that Blockchain-related companies are gravitating towards non-.com’s in what is usually the direction a relatively new industry would go in, especially when there is a lot of capital being pushed into these companies. 

And it’s not just .xyz that is gaining traction within the blockchain industry, domains with extensions such as .crypto, .eth, .nft, among others are hitting NFT marketplaces and selling for upwards of $100k. It is expected as cryptocurrency and blockchain continue to trend up so will these crypto domains and at some point in time start to reach the domain sales seen for .com domains. 

“As emerging tech such as blockchain continues to gain mainstream adoption, new GTLD domain sales continue to rise. Only time will tell the staying power of these new extensions but if we’re going by the current demand, there could be a major shift in the way investors approach their strategy on how to buy a website domain,” said Michael Santiago, Founder of OnlineBusiness.com

It isn’t to say that .com is going anyway soon nor is being looked over by blockchain companies. SushiSwap recently acquired Sushi.com for a purported $1.9M.

With the amount of funding going into Blockchain technology, one thing is for certain is that these companies also understand the importance of a premium domain name to increase their brand and reputation whether they opt for a non-traditional .xyz, trending .crypto, or the traditional .com.

For companies or investors looking to purchase domain names, OnlineBusiness.com has a growing portfolio of Blockchain and Cryptocurrency Domain Names.

About OnlineBusiness.com

OnlineBusiness.com is a digital marketplace for premium domains and starter sites. They specialize in helping their clients to acquire the best domain name to increase credibility and brand power. Currently, they list over 3,500 domain names with a combined valuation of over $5M. To learn more visit https://www.onlinebusiness.com.

Contact Information

OnlineBusiness.com Media Team

contact@onlinebusiness.com

Categories
Media & Communications Professional Services Services U.S Website & Blog

Big Domain Name Moves from Industry Leaders Reports OnlineBusiness.com

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New York, NY – OnlineBusiness.com is a digital marketplace for domains that assists clients in obtaining premium domains that best fit their marketing and branding needs. Assisting those looking to buy a website with traffic as well as those looking to purchase a domain name. As such, their teams are always studying and researching the industry for the latest emerging trends and notable stories.

This year has seen many companies rebrand in the midst of the pandemic and an evolving business landscape. Two such companies that have successfully rebranded themselves, and did so with the foresight of knowing the importance of an ultra-premium domain name include Wizard Commerce Inc. and Gem.

Let’s have a look at these two companies, their rebrands, and how they arrived at their ultra-premium domain acquisitions.

Wizard Commerce Inc.

Wizard Commerce Inc., a company that uses conversational AL to reach customers just received $50M in Series A funding and has recently acquired Wizard.com. 

For a company that has just received funding and is starting up, they understand the importance of a short, memorable, and ultra-premium domain name for their marketing efforts and rebranding. 

Gem

Gem, originally started as ZenSourcer.com has rebranded to Gem. Along with the rebranding, the company acquired Gem.com in February 2021 for a purported seven-figure deal.

The reason behind the rebrand was the idea that ZenSourcer was too restrictive and from a name standpoint, Gem is a much shorter name that gives it a more memorable name in their audience’s mind. 

Since the rebrand, Gen has over 800 customers and has tripled its annual recurring revenue with a valuation of $1.2B. 

“We’ve seen time and time again how a rebrand is incomplete without its domain counterpart. One that typically involves a shorter name or is more of a generic, keyword name that may be more memorable to consumers,” said Anthony Santiago, Marketing Director at OnlineBusiness. “We’re here to help clients and be the best place to buy a domain name that is perfect for them.”

OnlineBusiness.com offers rebranding consultation for companies looking to strategize their rebrand or wanting to know how to purchase a domain name.

To learn more about OnlineBusiness.com, visit https://www.onlinebusiness.com or learn more by contacting the team directly at contact@onlinebusiness.com.

About OnlineBusiness.com

OnlineBusiness.com is a digital marketplace for premium domains and starter sites. They specialize in helping their clients to acquire the best domain name to increase credibility and brand power. Currently, they list over 3,500 domain names with a combined valuation of over $5M.

Contact Information

OnlineBusiness.com Media Team

contact@onlinebusiness.com

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Business Media & Communications Professional Services Services U.S

The Importance of a Website in 2021 Reports OnlineBusiness.com

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New York, NY – Recently, Facebook took over headlines but for all the wrong reasons, it went offline. And along with it, business pages from which businesses rely on getting traffic. Those that primarily use Facebook to drive traffic to its business experienced downtime and were reliant on when Facebook would be fully back online. For this reason and others, OnlineBusiness.com highlights the importance of having a website in 2021, especially for new businesses looking to buy a website with traffic.

With the boom of social media, many companies, especially those who are looking to stay as agile and startup as quickly as possible, sometimes direct their marketing efforts to social media. More recently many companies and businesses may tend to put their eggs in one basket which in this case is social media. However, as the Facebook outage displayed, businesses may want to reconsider that strategy.

“Many customers ask us how to buy a website, but there’s more to it than just buying a website, one must consider the upkeep of the site and its security,” says Anthony Santiago, Marketing Director of Onlinebusiness.com. “Even big organizations like Facebook, still face these challenges.”

It is true that a website can also experience outage and downtime, however, the benefit of having a website to go along with social media outlets is that one has diversified their avenues of traffic. If one source goes down temporarily, there are other ways another subset of the audience may find and engage with you. 

An added benefit of having one’s own website is that their domain will increase in value and the traffic received is one’s own traffic and in time the domain itself will have more authority and strength in the eyes of Google which can only benefit one’s SEO efforts whether they intended to or not. 

Having a full marketing and branding strategy is important and it includes all elements of a premium domain, to a user-friendly website and its accompanying social media channels. Ignoring one of those elements and a company risks losing the future engagement of their audience and lost business.

For those who are not tech-savvy, they may want to review some of the starter sites for sale and available at OnlineBusiness.com.

To learn more about OnlineBusiness.com and to learn the best way to buy a domain name, visit https://www.onlinebusiness.com.

About OnlineBusiness.com

OnlineBusiness.com is a digital marketplace for premium domains and starter sites. They specialize in helping their clients to acquire the best domain name to increase credibility and brand power. Currently, they list over 3,500 domain names with a combined valuation of over $5M. 

Contact Information

OnlineBusiness.com Media Team

contact@onlinebusiness.com

Categories
Business Marketing & Sales Services U.S Website & Blog

How One Company “Stole” Their Domain in a Billion Dollar Industry Highlights OnlineBusiness.com

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New York, NY – As a digital marketplace for premium domains and starter sites, the OnlineBusiness team is always monitoring the latest trends and burgeoning industries. It’s always interesting to see an upcoming industry explode right before our eyes but it makes for an even more interesting story when a company within that industry has the vision to acquire a domain for pennies in relation to their future valuation. This is what happened with Marshmallow.com

The “insurtech” industry has boomed since 2018 and is estimated to have a market size of over $300+ billion since then. A trend within the industry is for companies to have shorty, catchy, and seemingly irrelevant names related to insurance, such as Lemonade, Hippo and Oscar.

Marshmallow is another one of those companies in the insurtech that has recently hit a $1.25 billion valuation. 

So how much did they acquire the premium domain Marshmallow.com for back in 2018? Well, the number is surprising. According to Namebio, the company purchased it for only $12,500, a ‘steal’ in comparison to other domain purchases made by other companies in the industry.

“This goes to show you that there still are deals to be made, especially if you have the vision on what your company can and will become,” says Michael Santiago, founder of OnlineBusiness.com.

If you are a startup exploring options for the best domain name for your company, OnlineBusiness.com provides free consultation on how to select the right domain for your business.

To learn more about OnlineBusiness.com, visit their website or learn more by contacting the team directly at contact@onlinebusiness.com.

About OnlineBusiness.com

OnlineBusiness.com is a digital marketplace for premium domains and starter sites. They specialize in helping their clients to acquire the best domain name to increase credibility and brand power. Currently, they list over 3,500 domain names with a combined valuation of over $5M. To learn more visit https://www.onlinebusiness.com.

Contact Information

OnlineBusiness.com Media Team

contact@onlinebusiness.com

Categories
Business Marketing & Sales Services U.S Website & Blog

How Shorter Domain Names Help Brands Thrive Reports OnlineBusiness.com

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New York, NY – Shorter domains have always been in demand. If one tried to register a 4-letter domain today, they’d be about a decade late in trying to register one. As more businesses understand the importance of a domain name, many are confronted with the question if a shorter domain name is better than a longer one. And if the cost associated with a shorter domain is justified. 

OnlineBusiness.com has assisted clients in answering such questions when it comes to purchasing the right domain for their business. “Choosing between a shorter domain or a longer domain is one that should be determined on a case by case basis, however, we do have some data to show initial advantages of having a shorter domain”, explains Anthony Santiago, Marketing Director of OnlineBusiness.com. 

Short domains are usually defined as two words or less, some say consist of no more than 5-8 characters. In general, there are many benefits of having a short domain for your business such as:

  • Easy to read, share and type on mobile
  • Easy to remember and has social media appeal
  • Takes up less space on printed material
  • Adds authoritativeness due to the rarity of short domains

Some have also said that there might be some SEO value in a short domain, and while Google itself has recommended one’s domain to not exceed 2-3 words and has commented that shorter names are easier to remember, there isn’t any strong evidence giving shorter domains an SEO advantage. However, with mobile traffic continuing to rise, we can likely assume that shorter names are easier to recall and visit from one’s phone.

One clear advantage of a short domain is its increased chance of being ‘catchy’ or ‘stick’ in one’s head as opposed to a longer domain. Take the example of MatadorApp.com, which rebranded to an ultra-premium and shorter domain in Public.com. Public.com is a domain name that is easily remembered and easy to spell as opposed to its original name, MatadorApp.com.

Some can argue that Public.com has had even further success and funding due to its ‘catchy’ domain name.

On the flip side, one downside which may stop someone from using a shorter domain for their company is that many shorter domains cost a premium as opposed to longer domain names.

CollectingCars.com for example rebranded to Collecting.com but did so at an expense of $70,000. 

“The general rule of thumb is that shorter is usually better unless there is a unique reason to include additional words such as geography or keywords”, said Anthony Santiago, Marketing Director at OnlineBusiness. “An increase in trust and authority can be a direct result of having the right domain name.” 

From OnlineBusiness.com’s past experiences, the advantages of a short domain name are very beneficial, it just needs to be taken into consideration if the short domain that fits one’s company has a domain available at the right price or if there is a longer domain name that may still work at a more reasonable cost basis. 

If you are a company that would like a free consultation on the best domain for your business, visit our website or learn more by contacting the team directly at contact@onlinebusiness.com.

About OnlineBusiness.com

OnlineBusiness.com is a digital marketplace for premium domains and starter sites. They specialize in helping their clients to acquire the best domain name to increase credibility and brand power. Currently, they list over 3,500 domain names with a combined valuation of over $5M. To learn more visit https://www.onlinebusiness.com.

Contact Information

OnlineBusiness.com Media Team

contact@onlinebusiness.com