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IT Industry Marketing & Sales Technology U.S Website & Blog

Marketing1on1 Releases Eye-Opening Guide on Ranking in AI Overviews, for Digital Marketers

Los Angeles, CA (July 09, 2025) – It is no secret that online visibility is undergoing a major transformation today, with search engines like Google evolving and prioritizing AI-generated overviews at the top of SERPs. Marketing1on1, a top name in SEO and digital marketing services worldwide, has recently published a groundbreaking new guide on ranking in AI SEO overviews, which can be eye-opening for digital marketers, globally.

This useful guide reveals how AI overviews, also referred to as AI summaries or AI snapshots work in reality. With this guide on AI overviews and small publishers, marketers can get a stepwise framework to gain top visibility for their websites and blogs in the existing search engine landscape.

“In a way, we are making it clear for marketers how the SEO rulebook is being rewritten and how to rank in AI overviews”, says a company spokesperson, “AI generated and synthesized content are replacing the traditional top-10 blue link model. Users can get answers to their queries even before they click through. Unless your content is featured in these AI summaries, your website or blog visibility is going to be at risk for sure.

What happens is that content from top ranking pages are synthesized by AI overviews. Users can find contextually smart and condensed summaries at the top of search results, when they make any query. This feature is actually aimed at improving user experience. However, for content creators, it can give rise to a dilemma. Even if they create high-quality content, it may not be noticed by users unless it enters the AI-generated block.

The latest guide of Marketing1on1 Show this safe shift in great detail It offers death proven strategies for optimizing content in a search engine where an environment where AI is taking precedence. According to this guide, ranking in the top 20 search results is important for visibility in the AI-generated blocks, with citations from reliable sources improving inclusion. It focuses on semantic recognition using schema and topic clusters, strengthening E-E-A-T signals and targeting “People Also Ask” queries, so that AI rankings can be influenced.

With AI rising in the search domain more and more, small publishers can be in for a tough time. Actually, they are facing the heat already. With platforms like Google directly summarizing content in search engine results pages, traffic to original websites or blogs is declining fast, particularly for informational websites.

According to Marketing1on1, this is the “Great Decoupling”, in which intermediary AI is cutting off creators from users in search engine platforms. Naturally, with its handy guide, this digital marketing company has created a survival manual for content creators. Going through it, creators can understand how to evolve with the changing times or risk losing their search engine visibility altogether.

In the search era of 2025, powered by artificial intelligence, the knowledge shared by the new guide of Marketing1on1 can be indispensable for marketing strategists, ecommerce business owners and independent publishers out there.

About Marketing1on1 LLC

Marketing1on1 is a top digital marketing agency based in LA, providing individuals and businesses worldwide with cutting-edge SEO, logo design, SMM, web design and many other services at competitive rates.

For further information, visit https://www.marketing1on1.com/

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Building & Construction Business Home & Garden Professional Services U.S

Coastline Garage Doors Offers 24-Hour Garage Door Repair Services in Huntington Beach, CA

Huntington Beach, CA (July 08, 2025) – Garage door problems can crop up any time, but garage owners in Huntington Beach, CA can always rely on the prompt services of Coastline Garage Doors, a one-stop service provider that offers round-the-clock garage door repair assistance at the most reasonable rates. With the best technicians and cutting-edge tools and technologies at their disposal, the company offers 100% safety assurance to customers, every day.

This garage door repair company in Huntington Beach serves Los Angeles and Orange County and the surrounding areas with full commitment. Homeowners in need of services can avail the fast, precise assistance of the technicians of this company, and get the chance to fix their garage doors easily. The company professionals can also install new garage doors in place of old ones, if repair work appears to be impossible and the old doors are found to be absolutely non-functioning, despite the best attempts to restore them.

At Coastline Garage Doors, customers can rest assured when it comes to the experience and expertise of the door repair technicians. They use the most superior materials and technologies to handle garage door repair projects and can restore operations to apparently non-functioning doors within the shortest possible time. They can deal with all types of garage doors from different brands, even those that are connected to the Internet.

Customers can get 0% interest financing for new garage doors or even garage door repair services, for a duration of 24 months. Thus, they do not need to worry even if they do not have money immediately at hand for their payments. They can have their emergency taken care of promptly, and can make full payment later, at their own convenience.

The company has been offering services for quite some time. It is now one of the best options for vehicle owners who often encounter problems with their garage doors and need a reliable service provider to deal with the problems, without wasting any time. It has the most experienced technicians on board, who come with years of knowledge and the ability to fix any type of garage door, from any brand, quickly and within the budget that customers have.

“Our emergency garage door repair and installation services are open for everyone, at all times of the day or night,” says a company spokesperson, “We have expert technicians in our team, always available for fast assistance. They can put an end to all your worries, whether you have a garage door that has got jammed or is not locking in place properly.”

For fast, reliable repair and installation assistance in Huntington Beach, one need not look beyond this trustworthy company, which has become a leading service provider within a short time. It is always dedicated to customers and its service approach is marked by a desire for long-term relationship.

About Coastline Garage Doors

An expert garage door installation and repair service provider in California, Coastline Garage Doors serves homeowners in Huntington Beach and many other surrounding areas, with absolute dedication. Its services are available 24/7.

For more information, visit https://coastlinegaragedoors.com/

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Business Marketing & Sales Media & Communications Professional Services Public Affairs

GetFeatured.com by Rachel S. Lee Offers Fast, Affordable PR to Help Entrepreneurs Build Instant Credibility Online

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LOS ANGELES, CA – July 11, 2025 — In a digital-first world where reputation starts with a Google search, GetFeatured.com is helping entrepreneurs strengthen how they appear online quickly and affordably. Founded by ClickFunnels Two Comma Club Award recipient Rachel S. Lee, the platform provides press release services that help businesses build credibility and gain visibility on trusted news platforms.

Rachel has worked with thousands of clients across industries, including coaches, consultants, agencies, authors, and service providers, looking to improve their digital presence with verified media features. Clients receive media coverage that appears on dozens or even hundreds of reputable news sites, often within 72 hours.

“Visibility is no longer optional,” says Rachel. “If you’re running a real business, people are searching for you online. What they find needs to reflect your credibility.”

What sets GetFeatured.com apart is its fast and simple four-step system:

Step 1: Clients purchase a package on the website or request a custom invoice, then fill out a brief form describing their business.

Step 2: If writing is selected, the team researches relevant keywords and drafts the press release, sending a preview for review and approval.

Step 3: Once approved, the release is scheduled for distribution based on the client’s preferred date.

Step 4: Within 24 hours of publishing, a detailed report is delivered listing all live placements, along with official media logos that can be used for branding.

The service is designed to help entrepreneurs improve SEO, enhance trust with potential clients, and position themselves as experts in their industry.

Rachel’s clients often come to her after trying traditional PR agencies or DIY outreach without results. They’re not looking for vanity features; they want real placements that show up in search, support their brand message, and lead to more conversions.

“We don’t rely on gimmicks or hype,” Rachel says. “We deliver real media coverage, on real sites, that gives our clients something they can use to grow their business.”

Rachel and her team have earned over 1,000 five-star reviews for their consistency, professionalism, and results. Many clients return for multiple campaigns or refer others after seeing how much impact even one feature can make.

In addition to the done-for-you service, Rachel offers educational content and marketing insights through her YouTube channel and online blog. Her mission is to make credible media features more accessible to everyday business owners, not just big corporations or celebrities.

“When people Google you, what they see should support your success, not hold it back,” she adds. “That’s where we come in.”

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Business Marketing & Sales Media & Communications Professional Services Public Affairs

Rachel S. Lee, Founder of GetFeatured.com, Helps Entrepreneurs Build Instant Credibility with Strategic Media Coverage

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LOS ANGELES, CA – July 7th, 2025 — Award-winning entrepreneur and visibility strategist Rachel S. Lee is helping entrepreneurs, coaches, and small business owners strengthen their online presence and credibility through her company, GetFeatured.com. With a direct, results-based approach to media placement, Rachel’s services are built to help clients take control of their online narrative and improve how they show up in search results.

With over 15 years of experience in digital marketing, Rachel is best known for her straightforward strategies and practical press solutions. She’s the recipient of the ClickFunnels Two Comma Club Award and has helped thousands of clients get published on hundreds of reputable media outlets using her press release and distribution system.

“People think they need years to build authority,” says Rachel S. Lee. “But if you understand how online visibility works, you can build credibility quickly and consistently—starting with what shows up when people Google your name.”

Her company, GetFeatured.com, offers press release services designed for professionals and business owners looking for real results. From SEO to trust-building, Rachel’s streamlined process helps clients improve their reputation online with minimal effort.



The Process Is Simple and Fast:

Step 1 – Place an order on the website or request a custom invoice, then fill out a short form describing your business and goals.

Step 2 – If you choose writing, the Get Featured team performs keyword research and writes the press release for you, then sends a draft for your review.

Step 3 – Once approved, the release is distributed immediately or on your preferred date.

Step 4 – Within one business day, you receive a detailed report of all published links and media logos you can use for your branding and website.

Rachel’s clients include authors, consultants, service providers, agencies, and startups—many of whom are looking for media credibility without relying on traditional PR firms or high-priced agencies.

What sets Rachel S. Lee apart is her focus on strategy and long-term results. She combines press visibility with SEO and personal branding so clients aren’t just “seen,” but are actually searchable, trusted, and remembered.

Beyond her company, Rachel shares educational content on YouTube and offers insights into digital PR, brand positioning, and entrepreneurship. Her mission is to help more people take ownership of how they show up online—and use it to grow their business.

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Manufacturing & Industry World

Beijing Cfccarbon Co., Ltd Has the Best R&D Team for Carbon Composite Material Research

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Beijing, China (July 05, 2025) – Carbon composite is needed in many industries across the world, to create durable, lightweight components. Popular for their stiffness and high strength-to-weight ratio, these can be useful in the production of bicycles, cars and even aircraft components. A top manufacturer and supplier of this product worldwide, Beijing Cfccarbon Co., Ltd has the best team for research and development on carbon fiber composite materials.

Its team comes with over 45 years of research experience in the carbon composite material in research institute of China. Over the years, the team has carried out application research and secondary development of special types of military technologies, solving issues regarding batch product manufacturing and cost-effective preparation. This carbon composite manufacturer has the best workers, utmost productivity, the largest number of equipment, full-fledged detection facilities and of course, extremely superior domestic technical strength.

“We know the ability of our research team, and take pride in their expertise,” says a spokesperson for the company, “Global businesses have realized the potential of our R&D team and the kind of products that we can provide them with, for various applications. This is one of our biggest strengths and we believe that it is an achievement to be proud of, indeed.”

The top-notch R&D team sets Beijing Cfccarbon Co., Ltd apart from various other carbon composite product manufacturers out there. It has partnered with many top companies from various industries looking for high-performance carbon products. In 2025, it has turned out to be the most dependable suppliers of carbon solutions for businesses across the world.

The company manufactures a wide variety of carbon composite products, from 2D to 3D carbon fiber composite, and even 4D products. It is also involved in the production of carbon composite crucible, bolt nuts, heater, rods, insulation barrel, plates and so on. These enjoy widespread use in manufacturing various types of products that are necessary for everyday applications, making life easier in many ways.

Other than carbon products, it is also engaged with producing various graphite products, such as graphite felt, pyrolytic graphite, rigid graphite felt, rayon graphite felt, pan graphite felt and so on, which are available in large quantities, at cost-effective prices. The company serves as the sales firm for a group of manufacturers, and is actively involved in developing an international market for carbon composite and graphite products.

The carbon fiber composite factory of this manufacturer is well-equipped with the latest production tools and technologies, as well as skilled workers, who work tirelessly to ensure the best carbon and graphite products for industrial use worldwide. Facilitated by the findings of its research team, the manufacturing unit of the company spares no efforts to ensure cutting-edge production standards and provide customers with the very best of carbon solutions, at all times.

About BEIJING CFCCARBON CO., LTD

A top carbon group company, Beijing Cfccarbon Co., Ltd is a manufacturer of top-quality carbon and graphite products, including carbon composite, pyrolytic graphite, graphite felt, and more. It is owned and managed by the prestigious HTMA GROUP, and is based in China.

For further information, visit https://www.cfccarbon.com/carbon-composite

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Lifestyle Marketing & Sales Media & Communications Professional Services Technology

Ross B. Williams hosts 5th Annual Modern Profits Mastermind Cruise for Entrepreneurs

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Orlando, FL – July 4th, 2025 – Ross B. Williams, award-winning branding strategist and founder of Modern Profits, is set to host the 5th Annual Modern Profits Mastermind Cruise for Entrepreneurs. A unique four-day event designed to help coaches, consultants, and business owners elevate their brand, strategy, and network.

Modern Profits Mastermind Cruise: A Transformational Experience

The 2025 cruise will sail from Port Canaveral, Florida, to a private the Bahamas. The event features expert-led workshops, deep-dive strategy sessions, networking dinners, and adventure activities. Limited to 50 high-performing entrepreneurs, the cruise operates under the guiding principle: “Your next level begins with the right people in the right place.”



Why This Cruise Matters

In an age of virtual events, Ross emphasizes the unmatched value of in-person connections: “When you spend five days with the right people, in the right environment, real breakthroughs happen. You don’t just exchange business cards, you create bonds and actionable strategies,” says Ross. The intimate setting ensures personal interaction, candid conversation, and immediate application.

A Community Built Around Results

Attendees come from diverse business backgrounds: agency owners, software developers, content creators, and brick-and-mortar business owners, and share a common goal: to grow intentional, high-impact businesses. During the cruise, they will:

  • Refine their personal brand and messaging
  • Create or optimize sales funnels and digital positioning
  • Learn paid advertising strategies that work
  • Establish long-term connections, partnerships, and referral networks

Modern Profits: Distinctive Growth Methodology

Under Ross’s leadership, Modern Profits specializes in crafting “brands people remember and buy from.” Clients benefit from:

  • A cohesive digital footprint, including websites, press, and social presence
  • Paid ad campaigns that amplify visibility and conversion
  • Authority-based positioning that positions entrepreneurs as leaders in their niche

These strategies are infused throughout the cruise agenda, ensuring attendees leave with the systems and confidence needed to implement change immediately.

Ross B. Williams: The Ideal Host

A former North American Salesperson of the Year, multi-hyphenate entrepreneur, and ClickFunnels Two Comma Club Award recipient, Ross is trusted for his sales pedigree and practical marketing insights. He built a $4M face-to-face sales territory and has hosted business events for 10,000+ attendees. A four-year FSU varsity cheerleader with double majors in finance and real estate, he brings enthusiasm, expertise, and empathy to every event.

What Attendees Say

Past participants highlight the combination of mindset and marketing:

“Every year I come away with a new idea or a new connection… I meet cool people and get the newest techniques and things that would take me hours to figure out by myself.”

“Ross curates such an insanely good group… you’re implementing new things into your business right then and there.”

About Modern Profits

Modern Profits is a full-service agency focused on personal branding, funnels, media, and paid ads—empowering entrepreneurs to stand out and scale. Its flagship event, the Mastermind Cruise, is celebrated for its educational depth, connection-first culture, and transformation-focused outcomes.

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Marketing & Sales Media & Communications Professional Services Technology Website & Blog

Ross B. Williams of Modern Profits to Speak on Digital Branding at GHL Assembly in Las Vegas

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Las Vegas, NV – July 4, 2025 – Ross B. Williams, the award-winning entrepreneur and founder of Modern Profits, will take the stage at this year’s GHL Assembly in Las Vegas, where he will deliver a high-impact talk on the power of personal branding and how entrepreneurs can dominate their niche with a strong digital footprint.

Hosted by Andy Audate and Dakota Routh, GHL Assembly is a premier three-day event bringing together top marketers, SaaSpreneurs, and agency owners from around the world to learn, network, and elevate their businesses with GoHighLevel’s industry-leading platform. The event will be held July 10-12 at Kiln in Las Vegas, NV.

How Personal Branding Drives Digital Dominance: Williams’ talk will center on how entrepreneurs can utilize their personal story, positioning, and content ecosystem to stand out online, attract their ideal clients, and establish long-term authority.

“Your brand is your leverage,” says Williams. “When you become known for something specific, and you own the digital real estate that reflects it, your business becomes easier to grow, scale, and automate.”

During his session, attendees will learn:

  • How to position themselves as an authority (even without a big audience)
  • The 5 components of a magnetic digital footprint
  • Tools and tech that automate brand visibility and lead generation

Williams will also discuss how AI and automation when paired with personal branding, create a compounding effect that accelerates audience growth and sales.

The Man Behind Modern Profits Ross B. Williams is no stranger to the entrepreneurial spotlight. He is the founder of Modern Profits, a marketing agency known for its tagline: “Building brands people remember and buy from — making them easy to find and hard to ignore.” He is also the creator of the Modern Profits Mastermind Cruise, where 50 entrepreneurs gather annually to connect and scale, guided by the event’s mantra: “Your next level begins in the right place, with the right people.”

With over 25 years of experience in sales, branding, and event creation, Williams brings a rare mix of corporate success and creative marketing vision. He earned North American Salesperson of the Year and built a single-city sales territory to $4 million/year in face-to-face sales. He is also a ClickFunnels Two Comma Club Award winner for generating over $1 million in online sales through a single funnel.

A proud Florida State University graduate with a double major in finance and real estate, and a four-year varsity cheerleader, Williams now channels his energy into empowering other entrepreneurs with tools, frameworks, and systems that deliver results.

Why GHL Assembly Matters GHL Assembly is more than a conference. It’s a high-energy experience designed to empower entrepreneurs with cutting-edge marketing strategies and the latest in automation and software innovation. From tactical workshops to elite-level networking, it’s where digital marketers come to get ahead.

Williams’ session promises to be one of the highlights, especially for those looking to stand out in crowded markets and maximize their GoHighLevel investment.

Visit https://ghlassembly.com to learn more or reserve your seat.

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Gaming

Myfrivgames.com is a Safe, Engaging Online Gaming Hub for Kids and Teens Worldwide

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Romania (June 27, 2025) – Launched recently, Myfrivgames.com appears to be the perfect gaming website, gaining a lot of attention for being a fun gaming platform for both kids and teenagers. Consisting of an extensive library of friv web games across a wide range of categories, this is the perfect spot for young gamers who wish to have loads of entertainment during their after-hours.

The games featured here include online games belonging to different genres, such as building, action, fun, love, Minecraft and many more. There are games suitable for both boys and girls, and these also feature a number of themes such as fantasy, vacation, color matching, anime and so many more. There is something for everyone and this is a top draw of this online gaming platform.

Both boys and girls can find a wide variety of games that can be fun, interactive and intellectually stimulating for them. Whether it is about an engaging fashion challenge or a game about going through battle zones, this website can please the tastes of all kinds of gamers. There is a dynamic mix of games with educational and entertainment value, which sets this gaming platform apart from other websites in the same space. There are games tailored to different age groups and interests here.

The creators of this gaming website understand that the needs of modern day parents and their kids go beyond casual gaming. Naturally, they are continuously growing the extensive library of the platform, adding more number of games that can help kids and teens to enjoy quality time and learning while pursuing entertainment.

“At Myfrivgames.com, we are trying to provide gamers with a wide variety of friv games that not only offer amusement but also help to instill useful life skills in them,” says a spokesperson for the gaming website, “We have tried our best to include games featuring various topics that can help young users to learn basic concepts through fun interaction and engaging storytelling.”

Clearly, Myfrivgames.com is the perfect digital playground where enrichment and entertainment go hand-in-hand. Here, gamers can find a wide variety of games that cater to different interests and offer a well-rounded experience for teenagers and kids who want to experiment, explore and express themselves. It can also help them to get a first-hand idea about various things that they might not be aware of in the real world but can interest them enough to have an experience about.

Parents can rest assured, knowing that every game featured on this website is reviewed carefully and happen to be age-appropriate. These are perfectly secure games that are safe to play and can offer great learning experiences. The games do not need to be downloaded or installed. These can play an important role in the development of children and teenagers out there. All inappropriate themes are avoided in the gaming content and there is only positive, kid-friendly interaction at all levels.

At a time when there are plenty of harmful distractions in the digital world, Myfrivgames.com is trying to bring back the joy of games online with a purposeful twist. It is more than just passing the time. It is also about exploring, learning and having intelligent fun in a vibrant, reliable virtual platform. Naturally, the website is fast becoming a favorite go-to spot for young gamers – both children and teenagers.

About Myfrivgames.com

Myfrivgames.com is the best destination for games online. This newly launched gaming website consists of games of all categories that can interest, engage and delight children and teenagers out there.

For more information, visit https://myfrivgames.com/

Categories
Business Education Employment Social Media World

The Mo You Know Announces Strategic Partnership with NC Works to Support Youth Employment

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The Mo You Know Announces Strategic Partnership with NC Works to Support Youth Employment

 

Fayetteville, NC – June 2025 – The Mo You Know Marketing and Media Consulting Services, LLC is proud to announce a strategic partnership with NC Works and the Mid-Carolina Workforce Development Board to support the 2025 Summer Youth Employment Program, an initiative designed to equip local students with real-world experience and essential soft skills for the workforce.

 

This summer, The Mo You Know will welcome Ziesha Williams, a rising junior at 71st High School in Fayetteville, NC, as a youth intern. Through this opportunity, Ziesha will gain hands-on experience in media relations, event planning, and community engagement—key areas that contribute to personal growth and professional development.

 

“We’re honored to work with NC Works and help prepare the next generation of leaders,” said ShaDonna “Mo” McPhaul, CEO of The Mo You Know. “Ziesha is bright, motivated, and ready to learn, and we’re excited to pour into her just as so many have poured into us.”

 

As part of the program, The Mo You Know will provide structured training in:

• Media Relations & Press Writing

• Public Speaking & Brand Messaging

• Social Media Management

• Professional Etiquette & Time Management

• Community Engagement & Networking

 

The Mid-Carolina Workforce Development Team shared their appreciation, stating:

 

“Your partnership is instrumental in building a stronger, more resilient workforce across our region. We are honored to collaborate with you on this impactful initiative.”

 

This collaboration reflects a shared commitment to investing in Fayetteville’s youth and cultivating career-ready professionals who are confident, capable, and connected.

 

For media inquiries or to learn how your organization can get involved, contact:

 

⸻

 

Media Contact:

ShaDonna “Mo” McPhaul

Founder & CEO – The Mo You Know

📧 mo@themoyouknow.vip

🌐 www.themoyouknow.vip

📱 910 574 3346

 

 

Categories
Business Celebrity Culture, Society & Lifestyle Education Finance

ShaDonna “Mo” McPhaul Returns to Virginia State University as Guest Instructor in the Reginald F. Lewis College of Business

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Virginia State University (VSU) proudly welcomed back accomplished media personality and entrepreneur, ShaDonna “Mo” McPhaul, as a Guest Instructor in the Reginald F. Lewis College of Business. Hosted by Jonathan M. Young, Director of Corporate Relations, this special engagement aligns with VSU’s continued commitment to enriching student experiences with real-world knowledge and leadership rooted in ethical and professional excellence.

 

Known for her influential platform “The Mo You Know,” McPhaul has made a lasting impact across the fields of media, entrepreneurship, and community empowerment. Her return to VSU marks a special full-circle moment, where she shared career-defining insights and life lessons with students at this prestigious Historically Black College and University (HBCU).

 

During her session, McPhaul offered students a behind-the-scenes perspective on covering the HBCU Honors “Blue Carpet” event at Howard University—an exclusive feature aired on Black Entertainment Television. Drawing from this experience, she discussed the importance of brand building, media literacy, and how young professionals can position themselves in competitive global markets while remaining grounded in service and integrity.

 

“Our goal at VSU is to graduate students who are not only academically prepared but also community-minded and career-ready,” said Jonathan M. Young. “ShaDonna ‘Mo’ McPhaul exemplifies the kind of transformative leader our students can learn from, and we were honored to have her share her journey.”

 

In addition to her guest instruction, McPhaul is also spearheading efforts to support youth employment initiatives. Her work connects students to real job opportunities and workshops focused on workforce readiness—another testament to her philosophy of paying it forward.

 

Virginia State University continues to strengthen partnerships with notable alumni, thought leaders, and corporate influencers to offer dynamic programming that equips students for the challenges of the 21st century. Guest lectures and practical workshops led by professionals like McPhaul serve to bridge the gap between academic theory and industry application.

 

With this engagement, VSU invites other HBCUs and corporate partners to explore collaboration opportunities, particularly those focused on developing future-ready leaders through engaging, hands-on instruction. By integrating the voices of professionals who reflect the lived experiences and aspirations of the student body, institutions like VSU provide an unmatched educational environment.

 

For more information about programming at the Reginald F. Lewis College of Business or to inquire about future workshop partnerships, please visit www.vsu.edu/business.

 

About Virginia State University:

Virginia State University is a leading public HBCU committed to graduating lifelong learners who are globally competitive, community-focused, and ethically grounded. The Reginald F. Lewis College of Business fosters innovation and leadership through academic excellence and real-world engagement.