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Arts & Entertainment Culture, Society & Lifestyle Lifestyle Movie Industry U.S

From Advertising to Art Galleries: Artist Suzanne Edmonson Paints a Playful Perspective to L.A.’s Art Scene

When most people think of Los Angeles, they envision the glamour of Hollywood, the buzz of TV production, and the allure of its star-studded streets, but beyond the silver screen, L.A. pulses with creativity that extends far beyond film. The city is also brimming with world-class museums like The Getty and LACMA, tucked-away galleries in eclectic neighborhoods, and innovative spaces where both established and emerging artists showcase their work. The city’s art scene offers something uniquely accessible with the intimate charm of local exhibitions.

Suzanne Edmonson, a Texas native turned proud Angeleno, has carved her own distinctive niche as an artist in this community. Her journey as an artist has taken her from local galleries to international exhibitions, including showcases in Tokyo and solo shows at L.A.’s Gallery 825. Her Faerie Tales: The Secret Life of Animals show featured her unique collection of whimsical paintings in oil exploring the ways animals might see themselves, their place in society, and the boundless dreams they may secretly harbor.

Animals often take center stage in her paintings and have a delightful fusion of personality, whimsy, and realism. Her dogs, for instance, aren’t just dogs; they are the kind of characters who might sip whiskey at a speakeasy. Her cats aren’t just lounging—they steal cigarettes, exuding an effortless, cool swagger. And then there are her endearing Texas donkeys framed in vibrant yellow or a blue Lone Star State sky and often adorned with unique attire.

Before fully dedicating herself to fine art, Edmonson had a successful career as an art director in the fast-paced world of advertising where she honed her sharp eye for balance in composition and subtle use of lighting by working alongside some of the industry’s top photographers. “In advertising, everything had to feel deliberate but never forced,” she says. “That’s something I learned on production sets and now bring into my art—it’s about creating a story without making things seem obvious.” Photography continues to play a significant role in Edmonson’s artistic process, as she takes the photos she’s captured and then reinterprets them with her signature style of playful realism on the canvas. 

Suzanne Edmonson’s transition from advertising to fine art felt like a natural progression. “I always had a painting going, no matter how busy I was,” she says. “It wasn’t a choice—it was something I had to do.” Her unwavering passion for creativity ultimately laid the foundation for her move from a career in advertising to the more personal realm of fine art.

Despite her growing recognition, Edmonson remains grounded, creating from her home studio. “I love being part of the art community in L.A.,” she says. “There’s always something inspiring happening, but my favorite place to create is right at home. My little studio gets the most beautiful morning light and my cats are usually curled up nearby, watching me paint.” She begins each portrait with the eyes, “The eyes tell you everything,” she says. “They carry the soul, the humor, the mischief.” It’s this approach that has made Edmonson a favorite among collectors who appreciate not just a likeness, but an emotional connection with the subject.

This ability to breathe life into her subjects has led to her work being featured on the sets of Hollywood productions like Criminal Minds and the Frasier reboot. Through a local curator specializing in film and television, her art has been seamlessly integrated into the on-screen storytelling of various TV shows and movies, lending her distinct style to the visual language of pop culture.

In one of the largest cities in the U.S., Edmonson’s unique art stands out for its subtle, whimsical charm. Each piece is a portal into a world where dogs, cats, and even donkeys aren’t just creatures, but characters with their own stories to tell. Edmonson shares glimpses of her latest work and artistic process on Instagram and her original oil paintings are available for those looking to add something special to their collections. She enjoys working with clients and welcomes inquiries about custom projects through her website to create exclusive commissioned works, adding a personalized touch with her artistic vision.

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News & Current Affairs

Polish-American (maritime) cooperation: strategic partnership in the Baltic and beyond

Polish-American (maritime) cooperation: strategic partnership in the Baltic and beyond

Polish-American maritime cooperation is one of the key pillars of their strategic relations. Given the rising geopolitical tensions, particularly on NATO’s eastern flank and threats to the freedom of navigation in the Baltic Sea, this partnership is gaining increasing importance. It encompasses military, economic, and energy aspects, contributing to regional stability.

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Sekretarz obrony USA Pete Hegseth | fot. X

Maritime security and military cooperation

Naval military cooperation is one of the most visible aspects of Polish-American relations. The Polish Navy regularly participates in exercises organized by NATO and U.S. armed forces, such as “Baltops” and “Sea Breeze.” These maneuvers are crucial for ensuring interoperability of armed forces and maintaining deterrence capabilities against potential threats, especially from Russia.

The U.S. supports Poland in modernizing its Navy, including the supply of modern weaponry and technology transfers. Examples include the purchase of American Naval Strike Missile (NSM) systems and the planned acquisition of Miecznik-class frigates, which will be equipped with Western weapon and electronic systems.

Polish Minister of National Defense Władysław Kosiniak-Kamysz emphasized the importance of international cooperation, stating: an intense week of international cooperation. Now on the way to Brussels for the NATO defense ministers’ meeting and the first meeting with U.S. Secretary of Defense US Pete Hegseth.” His words highlight the growing dynamism of Polish-American relations and their critical role in regional security.

Enhanced defense cooperation

Poland is one of the first countries to be visited by the new U.S. Secretary of Defense. Minister Władysław Kosiniak-Kamysz emphasized the significance of this event.

– This is a sign of the strong partnership between Poland and the U.S. I eagerly await this visit and the fruitful discussions ahead!” the minister stated.

According to the Pentagon, the U.S. Secretary of Defense “will meet with Polish leaders to discuss our strong bilateral defense cooperation, continued deterrence efforts on NATO’s eastern flank, and Poland’s leadership as a model ally in defense investments and burden-sharing within NATO.” This highlights Poland’s role as a key partner within the North Atlantic Alliance.

A crucial moment in Polish-American relations was the signing of the Enhanced Defense Cooperation Agreement between Poland and the U.S. on August 15, 2020, in the presence of Polish President Andrzej Duda. The President emphasized that this agreement represents a tangible reinforcement of Poland’s security and expressed hope that it would also translate into other areas of cooperation, including economic collaboration.

– More security means more confidence in investment, more opportunities for economic growth, Andrzej Duda underscored.

Economic and energy cooperation

Beyond military aspects, economic and energy collaboration is another crucial area of Polish-American partnership. A key component in this field is LNG infrastructure, enabling Poland to import American liquefied natural gas. The Świnoujście terminal and the planned floating terminal in Gdańsk are vital assets in energy cooperation, allowing for diversification of supply sources and reducing dependence on Russian gas.

Additionally, the development and modernization of seaports to meet increasing trade demands are significant. American technological support and investments contribute to infrastructure modernization, enhancing Poland’s ability to compete in the global transport market.

The future of cooperation and its regional impact

Faced with growing geopolitical challenges and shifts in global power dynamics, Polish-American maritime cooperation has the potential for further expansion. In addition to continuing existing projects, there is room for increased collaboration in maritime cybersecurity, critical infrastructure protection, and joint research and development of military technologies.

In the long-term, this partnership strengthens Poland’s position as a key player in the Baltic and reinforces U.S. engagement in the region. This not only enhances security measures but also creates new economic opportunities, bolstering stability and development across Central and Eastern Europe.

Pete Hegseth in Poland. A signal of a new era in NATO?

The visit of Pete Hegseth, the incumbent 29th U.S. Secretary of Defense, could have significant political implications. His presence in Poland is not only an opportunity for meetings with conservative circles but also a signal regarding Polish-American relations in the context of security and geopolitics.

Pete Hegseth, known for his firm views on patriotism, the military, and national values, will undoubtedly focus on issues related to NATO and Poland’s role in the region.

During the NATO meeting in Brussels, he stated: our commitment is clear: NATO must become a stronger, more lethal force – not a diplomatic club. It is time for allies to rise to the occasion.” His statements are expected to emphasize the importance of a strong alliance with the U.S. and the need to strengthen the defense capabilities of Central and Eastern Europe. At the same time, he noted that Ukraine’s NATO membership is “unrealistic,” although a peace agreement remains possible, and the U.S. does not intend to send its troops to Ukraine.

His visit can be seen as part of a broader political strategy in which Poland is taking on an increasingly significant role in the context of global tensions and transformations. Strengthening cooperation with the U.S., particularly in the field of defense, could translate into concrete decisions regarding the presence of American troops, technology transfer, and further military support for the region.

During his meetings in Poland, Pete Hegseth is likely to discuss regional security issues and further strengthening the defense capabilities of Central and Eastern Europe. His tour also included Germany, where he met with American soldiers stationed as part of the NATO mission.

In the context of current geopolitical challenges, Pete Hegseth’s visit to Poland may lead to concrete decisions regarding the future of defense cooperation between Poland and the United States.

Prepared by: Kamil Kusier

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Education

Universitas Pertiwi Nusantara (UPN) Offers High-Quality Education in Indonesia

Depok, Indonesia [07/02/2025] – Excellence, innovation, and industry-driven education – this is the commitment of Universitas Pertiwi Nusantara (UPN), a leading higher education institution in Indonesia. With a wide range of study programs designed to meet modern industry needs, UPN is dedicated to shaping professionals who are ready to compete in the global market.

UPN is setting new standards in higher education by offering a curriculum that aligns with industry demands, experienced faculty members, and state-of-the-art facilities. The university provides an exceptional academic experience focused on skill development and innovation, ensuring that graduates are well-equipped for the workforce.

With outstanding faculties, UPN offers various study programs, including Economics and Business, Information Technology, and Communication Sciences. Whether for new students or professionals seeking to enhance their expertise, UPN provides flexible and high-quality education options.

UPN graduates have proven their success across various industries, both nationally and internationally. Many alumni have secured positions at top companies or have successfully built their own businesses, demonstrating the effectiveness of UPN’s education. By incorporating research-based learning and hands-on practice, UPN ensures that every student gains a competitive edge in their careers.

“We at UPN are committed to producing graduates who are not only academically excellent but also equipped with practical skills required by the industry,” said a UPN representative. “We continuously improve the quality of education so that our students can grow and succeed globally.”

Furthermore, UPN collaborates with educational institutions and industries locally and internationally to support research and innovation. With an extensive network and strong academic support, UPN is increasingly recognized as one of Indonesia’s top universities.

As a rapidly growing institution, UPN focuses not only on academic excellence but also on enhancing student services. With a seamless and transparent enrollment process, prospective students can easily access information on study programs, tuition fees, and available scholarships.

About Universitas Pertiwi Nusantara

Universitas Pertiwi Nusantara (UPN) is a higher education institution dedicated to shaping future leaders through innovative study programs, professional faculty, and modern facilities. Committed to providing top-quality education, UPN is the ideal choice for students looking to build a successful future.

For more information, visit https://upn.ac.id.

Media Contact

Universitas Pertiwi Nusantara

Address: Jl. Raya Bogor KM 22 No.105, Cisalak, Kec. Sukmajaya, Kota Depok, Jawa Barat 16416

Email: info@upn.ac.id

Phone: +62 811 105 777

Website: https://upn.ac.id

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Social Media U.S

Vooz Emerges as the Perfect Omegle Alternative, Offering the Best Random Chat Experience

USA (Feb 07, 2025) – Random chat has been quite popular among users for some time. The excitement that comes with meeting and interacting with strangers, sharing likes and dislikes with them and finding out about different cultures – all these contribute to the overall experience. Omegle is well-known for providing this ambience, but Vooz is becoming the perfect alternative. It is fast turning out to be the top choice for customers.

At vooz omegle alternative, users can get a fantastic experience that improves the overall safety aspect. Even as they talk to strangers, they can be assured of having their privacy protected. It is regarded as one of the safest chat rooms online by many users who have chatted on Omegle and many other websites and chat forums.

The random videochat room is available for users round the clock. Along with the highest level of protection for users, it lets chatters from across the globe connect to each other freely. Users can register and activate their account at any time, going on to activate all the features at will. There is no tolerance for cyberbullying or any cyber threat, which makes random text chat or video chat so secure.

Users are free to connect and talk to strangers whenever they want, and strike friendships easily. However, they have to refrain from any behavior that is potentially harmful for others. They are supposed to maintain a code of conduct. Vooz omegle substitute consists of advanced machine learning technologies that can easily identify users who violate the chat policies of the website and act against them.

“We moderate vooz chat for the benefit of all users, says a spokesperson for the website, “We take strong action against users who are not concerned about others’ comfort and privacy. At all times, we intend to uphold globally recognized chat policies that make users safe, protected and well-assured. We say no to any abusive, threatening, sexual or violent content that might be disturbing in any way.”

Whether it comes to random video chat or random text chat, users can have the most enjoyable experience at this anonymous video chat site. They can get a safe, fun platform where they can chat for hours with no limitation whatsoever. The website is open to anyone who is 18 years of age or older.

This is the ultimate platform where complete strangers can meet and interact 1-on-1. From anonymous video chat to text chat, there are various options that can help build genuine connections. Users can connect with real people and start chatting with millions of strangers from the world over.  

Witnessing the fast growth in membership and daily interactions, the founders of the website are confident that it will become one of the top anonymous online chat platforms in just a few years.

About Vooz

A top chat platform online, Vooz is the best place for anonymous chats. It allows users to connect easily and chat for hours through text or video. Convenient, user-friendly, and easygoing, it is emerging as the perfect substitute for popular platforms like Omegle.

For more information, visit https://vooz.co

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Social Media Technology U.S

GMB Management Firm.com Offers Premier Google My Business Services to Improve Local Business Prospects

USA (Feb 07, 2025) – GMB Management Firm.Com is emerging as a trusted partner for businesses that want to dominate local search results and maximize their online presence. It is making local businesses more visible online through expertly curated Google My Business (GMB) optimization and management services.

At a time when local search rankings directly influence customer acquisition, its unique blend of strategies proves to be extremely assistive. It helps businesses to attract more customers and rank better. The company has a proven track record when it comes to driving traffic, generating leads, and boosting revenue for businesses with the powerful tool – Google My Business listing.

The company offers various GMB management services, such as local citations, GMB audits, keyword research and review optimization. It fine-tunes each and every aspect of a client’s GMB profile for success. Data-driven strategies are combined with a comprehensive understanding of the evolving algorithms of Google. GMB Management Firm helps businesses rank above competitors with measurable results.

The company easily identifies and addresses weaknesses within a GMB profile. Its experts start all projects with a thorough GMB audit, making an assessment of each profile for engagement potential, performance, and accuracy. Its team uses custom strategies, including local brand awareness campaigns. These help improve trust and recognition within the community.

With effective campaigns, GMB Management Firm.Com establishes meaningful connections between businesses and target audiences. Ultimately, its GMB management service helps to improve search visibility and customer engagement. With a personalized approach, it helps ensure individualized attention and support for each customer out there.

Ranking radius improvement is among the most outstanding services offered by GMB Management Firm.Com. Its team understands that despite proximity to customers, many businesses struggle to attract them to their physical location. With the help of advanced techniques, the company expands this radius. It helps businesses to enjoy a solid presence and connect with a broader audience. Due to this strategic expansion, there is higher visibility. Business owners can get more footfalls and even untapped customer segment begins to make inquiries.

GMB rankings are highly determined by local brand awareness. Understanding this, GMB Management Firm.Com focuses on creating campaigns that resonate with local audiences. The company engages the community and sparks conversations about brands, ensuring that clients have high recall value for potential customers.

Whether it comes to improving customer interaction, keyword optimization, or targeted outreach, the holistic approach of the company consistently delivers tangible benefits for businesses. It has various pricing packages that can accommodate varied requirements and budgets. Customers can choose from monthly, quarterly, and yearly plans. Each GMB management package includes service location optimization, GMB audits, review replies and other essential services. Each client can get comprehensive support, value and competitive pricing. The assistance of this firm is accessible to businesses of all sizes.

About GMB Management Firm.com

GMB Management Firm.com is one of the best resources for businesses that want to improve visibility and value with local SEO efforts. It helps maximize the potential of the Google My Business profile of businesses, transforming overall business growth.

For more information, visit https://www.gmbmanagementfirm.com/

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Fitness Food & Beverage U.S

Real Nutrition and Amy Shapiro are Transforming Wellness with Personalized, Practical Solutions

New York, NY (Feb 06, 2025) – You are what you eat – so goes a famous adage, and Real Nutrition is intent on making people understand its gravity. Founder and director of her private practice Real Nutrition, Amy Shapiro nutrition specialist New York City is helping clients turn over a new leaf in their journey to wellness.

With simplicity and practicality, this top nutritionist in New York is introducing sustainable habits into the everyday lives of her clients, while allowing them to relish the flavors they love. Real Nutrition is changing popular perception about food and health with individualized plans, corporate wellness programs, and more.

Real Nutrition is focused on individualized solutions. This private practice can be useful for all types of clients, whether they need to lose weight, are managing a medical condition, happen to be focused on family planning or are concerned about their general wellness. Clients can get tailored nutritional programs from one of the best weight management nutritionists New York City, designed to fit their unique lifestyle and preferences.

Amy’s consultations start with a comprehensive review of medical history, personal goals and eating habits. A customized eating plan follows this, with balance and satisfaction as the priorities. With her expertise, Amy ensures that clients can enjoy a healthy, positive relationship with food, never feeling starved or deprived.

Real Nutrition is not only about individual counseling. It also offers workplace wellness initiatives to businesses and organizations, ensuring a healthier, more productive workforce through group counseling, educational lectures, and brand consulting. In the last few years, weight management dietician New York City Amy has collaborated with notable companies and organizations, including the American Heart Association, Hilton Hotels, and many reputed fitness centers. Using her in-depth expertise and personalized nutrition New York, she is constantly improving corporate wellness and employee engagement.

Since 2009, when she founded Real Nutrition, Amy Shapiro has made wellness practical and enjoyable for many people. Her extensive credentials and experience, including a master’s degree in Clinical Nutrition from New York University and a background as a Clinical Dietitian at Montefiore Medical Center, make her an authority in nutrition and wellness. She is referred by medical professionals and her work has made her popular, a highly sought-after consultant.

With effective, easily accessible and enjoyable nutrition solutions, Amy and Real Nutrition provide clients with real food and real results. This nutrition specialist New York and her team help clients to live a healthier lifestyle with no compromise. Whether it comes to helping clients lose postpartum weight, get ready for a marathon, or get better every day, this New York nutritionist assists clients with practical and achievable plans. With tangible results, her clients can move toward their health goals and make meaningful progress.

About Real Nutrition

A private practice of Amy Shapiro, MS, RD, CDN, Real Nutrition in NY is changing the way people approach healthy eating and wellness. Her personalized nutrition New York City methodology and focus on the basics have helped thousands of clients achieve their nutrition, weight, and wellness goals while enjoying gastronomical delights.

For more information, visit https://realnutritionnyc.com/

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Home & Garden Professional Services Services U.S

Xtreme Pressure Washing Offers Widest Range of Residential and Commercial Pressure Washing Services in Atlanta, Georgia

Atlanta, GA (Feb 06, 2025) – Clean, pristine living ambience is not a dream impossible when Xtreme Pressure Washing is around. A top provider of residential and commercial pressure washing services in Atlanta, Georgia, the company satisfies the unique needs of homes and businesses across the region with a comprehensive range of cleaning solutions.

In over two decades, the company has earned a prestigious reputation as a trusted partner for home and business owners. Its professionals are experts in maintaining the cleanliness, safety, and aesthetic appeal of properties. They can handle projects of any scale with precision and care, whether it comes to small residential driveways or expansive commercial complexes.

The company professionals specialize in a wide array of services, including pressure washing, power washing, and soft washing techniques. Customers can get top-notch services, which can be customized to address their specific cleaning requirements. Homeowners can get a variety of services, such as roof washing, pool deck and patio washing, driveway cleaning, fence and retaining wall cleaning, and outdoor living area maintenance. Business owners can avail building washing, heavy equipment cleaning, parking garage cleaning, and construction cleanup, to name a few services of Xtreme Pressure Washing Atlanta.

Graffiti removal is one of the standout features of its services. Using advanced techniques, its professionals can do away with unsightly graffiti effectively. They can restore surfaces to their original state, making both residential and commercial properties look clean and immaculate. Recent projects, including graffiti removal in Downtown Atlanta, have shown how much the company is committed and what kind of attention to detail customers can expect from its professionals.

“At Xtreme Pressure Washing, we can provide you with exceptional cleaning solutions that not only meet but exceed your expectations,” said a spokesperson for the company. “Our team can help you to maintain pristine and inviting properties. We are honored to serve customers in the Atlanta area.”

With cutting-edge equipment, environment-friendly cleaning methods, advanced pressure washing techniques and an eye on safety, its cleaning professionals minimize environmental impact while delivering superior results. From multi-tenant apartment complex to high-rise office building to residential sidewalk, its pressure washing Atlanta team approaches each project with the same level of professionalism and dedication.

Customers can get free quotes for all potential projects. They can easily request a quote at the official website of the company, filling out a simple form where they can provide details about their cleaning needs and receive prompt responses. With this streamlined process, they can make informed decisions about their projects.

Xtreme Pressure Washing is open for 6 days a week, Monday through Saturday, from 7 AM to 10 PM. It is accessible for customers, and provides them with matchless convenience. Its Atlanta pressure washing team proudly serves a wide range of areas throughout Atlanta and its surrounding communities, including Alpharetta, Decatur, Buckhead, Sandy Springs, Marietta, and more.

About Xtreme Pressure Washing

Operating in Atlanta, Georgia, Xtreme Pressure Washing offers excellent pressure washing services to homeowners and commercial business owners with complete dedication. Its services are backed by 20 years of industry experience.

For further information, visit https://www.xtremepressurewashing.net

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Business Finance U.S

1800 Title Loan Offers Car Title Loans and Refinancing Services in the Greater Los Angeles Area

California, USA (Feb 06, 2025) – Quick car loans are invaluable for customers when they need fast cash for some emergencies, and resolve their immediate issues. Providing them with auto title loans, 1-800 Title Loan makes lives easier for customers. Its direct lending services with pre-approval that can be obtained in just a few minutes ensure that loans are available on a same-day basis.

This car title loan company is open on all days of the week and can be useful for people in any type of credit situation. The title loans approval process is fast and seamless, providing customers with full convenience as they offer their vehicle title as collateral in exchange of cash loan. They can pay off their loans while managing to keep driving their vehicles, paying off their loans at a convenient time.

“We have many years of experience in the car title loans process and customers depend on us for fast loans and approval, whenever they need,” said a spokesperson for the company, “We know that you might need cash loans at any time and thus, we are open on all days. You can get auto title loan based on your unique situation. We can even help you refinance your existing loans with some other provider at a reduced interest rate.”

With fast, flexible and highly satisfying loan services, 1800titleloans.net is the best resource for customers who need auto title loan. It is possible for customers to get as much as $25,000 – 50,000. They can reduce their interest rates to 12% and have to pay much lower than the 24-30% standard rate that they are expected to bear. It can go on to reduce their monthly payments.

The outstanding loan services of 1800 title loans can make a big difference to customers who find it difficult to keep up with their car loan payments. They can find it affordable to make loan payments, reduce their monetary stress and can refinance their loan at a lower rate. The promise of flexible repayment options makes its services even better, allowing customers to control their own finances whenever they need.

When it comes to getting car title loan quickly, 1 800 Title Loan can be the best bet. It can provide customers with the best refinancing option and personalized solutions that match their specific needs. Its team comes with years of experience in the auto loan industry. Its straightforward loan process, fast pre-approval, flexible loan terms and hassle-free payments allow customers to get the convenience that they need.

The company is highly rated on Yelp, which shows how reliable it is. Customers who need title loans can check out the official website of the company at www.1800titleloans.net, and know all about the services of 1 800 title loans.

About 1800 Title Loan

Based in St Mission Hills, CA, 1800 Title Loan offers loans on car titles to customers with quick cash requirements. It is a relied company, and is trusted by thousands of car owners who need fast cash assistance every now and then.

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Business Marketing & Sales Media & Communications Professional Services U.S

Former TV Talk Show Producer, Marianne Schwab, Exposes the Truth Behind the PR Industry’s Empty Promises

For entrepreneurs and book authors, landing a guest spot on TV talk show or being featured in major media outlets can mean the difference between obscurity and authority. However, the road to media credibility is littered with disappointment, wasted money, and empty promises from PR professionals that fail to deliver. Many public relations agencies still operate on a retainer model, charging clients anywhere from $4,000 to $15,000 per month but do not guarantee results. 

“I’ve heard it too many times,” says Marianne Schwab, a former national network TV talk show producer. “Entrepreneurs and authors invest tens of thousands of dollars with PR firms thinking they’re getting access to the right media gatekeepers only to realize months later that even though they’ve been pitched to a lot of media publications and maybe even a talk show or two, they did not get the media exposure they were promised.”

Schwab, who worked behind the scenes at ABC-TV, E! Entertainment, and iconic shows like Live with Regis & Kathie Lee, has seen the disconnect firsthand when publicists do not understand how to pitch producers. They’ll promise to pitch their clients to top-tier media outlets, but pitching does not equate to results. Often, they don’t understand how TV producers and journalists actually choose their guests and their clients are led to believe that they’ll actually get an interview just because they’ve been pitched as a guest. “Many PR firms play the numbers game,” she explains. “They’ll blast out a generic press release, cross their fingers, and hope someone bites, but that’s not how real media exposure works.”

After years of watching entrepreneurs and non-fiction book authors struggle with the media game, Schwab decided to flip the script and launched Expert’s Edge: Media Credibility Accelerator, a program designed to get business owners and authors booked on legitimate local TV talk shows and featured in online media outlets. “I know how producers think,” Schwab says. “They’re looking for expert guests who can deliver a ‘news you can use’ type of segment where their particular expertise might solve a common problem.” Her strategy focuses on securing real TV interviews starting with top-tier local talk shows, where producers are more open to featuring emerging experts. “Local media is the gateway to national media,” she explains. “If you can prove you’re great on camera in a smaller market, it’s possible that national shows will take notice when they’re looking for expert guests and segment ideas for their show.”

Dan Henry, a speaker and author, worked with Schwab to promote his book when it launched. “Marianne helped me prepare for my interviews in a way that made all the difference since she is a producer, not a publicist. She knows what it’s like to be on the TV producer side. So she knows exactly who to contact, how to pitch the segment, and what to say on the segment.” 

Schwab’s clients have been featured as expert guests on top tier local talk shows throughout the country including CBS, NBC, FOX, and ABC affiliates and their online media outlets, too. “Many of these sites are a great way to get ‘featured in’ media credibility, but be careful who you work with since many companies just outsource it and don’t write legitimate press features,” Schwab warns. “Syndicated articles on local news sites are absolutely a valid ‘As Featured In’ media mention, but they’re not the same as being interviewed on a TV show. That’s where I come in—helping clients get real ‘As Seen On’ TV appearances that establish true authority in their industry. The key is having both elements working together for maximum credibility.” 

For entrepreneurs and non-fiction book authors looking to break into the media, Schwab offers this advice, “Learn how the media actually works to position yourself in a way that makes you irresistible to producers. Don’t fall for PR proposals that promise the world but don’t guarantee results,” she warns.

Unlike traditional PR firms, Schwab takes a hands-on approach, coaching clients on how to craft compelling media hooks, deliver press interviews that resonate, and position themselves as go-to experts. Schwab’s Expert’s Edge program is designed to do just that—helping business owners, entrepreneurs, and non-fiction book authors navigate the media landscape with insider knowledge that cuts through the noise. “At the end of the day,” she says, “the right media exposure can make all the difference.”

Marianne Schwab has worked as a producer for over 25 years in New York and Los Angeles. She is currently the Executive Producer of CMP Media Cafe where she works with clients to develop compelling media hooks and story angles that get them TV interviews and featured in online publications in today’s complicated media environment. She has created an online masterclass that shares her insider secrets to promoting a business on TV talk shows and details the types of guests producers love to book as guests.

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Uncategorized

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