Category: Media & Communications

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Media & Communications Professional Services Technology U.K U.S

Geeky Tech’s Marketing Podcast Provides Honest Discussions About SEO

Geeky Tech, a leading tech B2B marketing agency, believes that if you want something done right, do it yourself. 

The business applies this philosophy to the services it provides to clients. It has built a team of experts that work on clients’ SEO and marketing without having to rely on outsourced services. At the same time, it also demonstrates this in the educational resources it provides to potential clients.

As part of this effort, the agency offers a monthly podcast—SEO Unfiltered—that aims to demystify the world of search engine optimisation (SEO).

The business claims there are several myths about digital marketing. Some of these are harmless, or a result of outdated practices. Others, whilst not harmful, may lead companies to spend money on fixing issues that may not be actual problems.

However, certain practices could lead to websites being penalised by search engines, claims the agency. These might have been acceptable some years ago, but are not considered legitimate today, the agency explains.

The podcast, hosted by Genny Methot, the content lead, is designed to educate digital marketers on the best ways to drive results, explains the agency.

The topics range from broad discussions about how a business can take over its own digital marketing to detailed discourses on why paid ads are important.

Surprisingly, the main theme of what is discussed seems to be that SEO should focus on the audience and not so much on Google. 

Since the team is made up of “Geeks” who have spent years understanding the mysteries of SEO and Google algorithms, it is only logical that the podcast features team members who share their knowledge.

In the podcast’s first episode, the agency’s co-founder, Ben Hawkshaw-Burn, talks about why it is important for business owners to understand how SEO works—even if it’s being outsourced to an SEO company.

Similarly, in another episode, the agency’s on-page SEO expert, Alan Mansford, discusses the common mistakes that could affect a website’s ranking. The episode is ideal for those who have heard of technical SEO terms but do not understand what they mean.

Similarly, the podcast has episodes featuring Jo Priest, the agency’s off-page optimisation expert, and Amine Lakaab, the paid ads Geek.

Bita Jarrah, a senior UX designer for the Canadian Red Cross who was also invited onto the show, talks about what user experience (UX) is and why it’s important.

According to the agency, the podcast is designed to help clients understand SEO better. At the same time, it empowers businesses and marketers who wish to take ownership of their digital marketing.

As a result, the podcast answers questions about complicated marketing topics that’s easy to understand for everyone.

Geeky Tech is a marketing agency that focuses on B2B tech companies. Collectively, the team has decades of SEO experience, allowing clients to get great results. To learn more about the business and the services it offers, please visit https://www.geekytech.co.uk/

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Health & Medicine Media & Communications Society & Culture U.K

Salford schoolgirl with cerebral palsy, Ava Roberts lands starring role in animation to encourage more young girls into STEM

London, UK, 11 Jan — In the latest in Bold Content Video’s series of animations, which explore different aspects of STEM to inspire primary school-aged children to think and talk about technology like drones, robotics and AI and the role it plays in their lives, we meet a new character. Ava.

Ava’s animated character was created by our Animation and Post-Production Producer Hannah Collins.

Ava, who has cerebral palsy, is based on real life ten-year-old Salford schoolgirl Ava Roberts. 

We worked very closely with Ava and her mum to create a character that represents Ava as accurately as possible – physically, her mannerisms and how she moves and speaks. We were given some video footage and photos of Ava in her wheelchair and we asked questions about how she wanted to be shown. For example, Ava has a tube coming from her nose so we wanted to ensure Ava would be happy for us to feature this. It was very important for us to make sure she was comfortable with how she was portrayed.

When we wrote the script, we gave Ava plenty of dialogue as a Lab Assistant to series regulars Katie and Tex, the dog. This is the first time a character with cerebral palsy has been featured. 

For the voice over, Ava’s SENCO at school, Sarah Manson, asked the University of Salford in Manchester if they had an available recording studio. When the University learnt about the project and Ava’s involvement, they offered the facility free of charge.

Ava says it was fun to take part in the animation.

“I loved it! It was a new experience for me. I like that she looks like me and I liked that I could choose her name and give her my name. I helped choose Ava’s outfit and got to pick my favourite one the animators sent over. We had a showing in my class with popcorn and drinks! I loved it!”

When she leaves school Ava says she wants to be a teacher and “use tech to support pupils like me.”

Our animations are designed to encourage young children to be inquisitive about the technology they encounter – giving them a simplified understanding of how it works. We want children from as young as five to understand that people design and create the technology they use on a daily basis.

Each animation is brand sponsored and focuses on a different area of technology. The Cloud animation, featuring Ava, was sponsored by Computeam, and also includes a role model from their organisation. The animations are accompanied by supporting information to help teachers and parents explain the technology featured in more detail to children and there’s also an optional challenge for children to complete at home or in school.

This animated series is an open resource for anyone to use and has a huge reach among young children. We all want this series to be as inclusive as possible by creating characters from different cultures and with different abilities.

It’s really important for children to see someone they can connect with and feel represented by. 

The series of Tech We Can animations is designed to encourage more girls to consider a career in science, technology, engineering, and maths (STEM) and has already been viewed by thousands of primary school children across the UK and beyond.

About Bold Content

Bold Content is an award-winning team of creative filmmakers and animators working out of East London. Our values are directly responsible for our growth and success over the last seven years during which we have earned a reputation for our high quality, creative productions which have gained us glowing client testimonials. We enjoy finding new and creative ways to solve problems. We use video storytelling to realise our client’s goals. We push the boundaries because we want our client’s content to stand out from the crowd.

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Employment Media & Communications Public Affairs Services Society & Culture

Over 100 Employers and 500 job seekers to take part Mo Power To You: Back to Basic A Life Changing Event

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NC Works Career Center Cumberland County, The Mo You Know, Mo’s Heroes, FTCC  and Surgeon & Associates will host a career and resource expo from January 25th to 26th 2023 at TJ Robinson Life Center; Hope Mills NC. These organizations have joined forces to connect companies who are hiring to a market of talents in NC for free. This training, informational, resource, and employment event aims to greatly benefit and significantly impact the Sandhills region labor force. The career fair is a hiring and networking event that provides job seekers with the unique opportunity and platform for hiring managers to meet, interact and interview talents at no cost to both parties. Career opportunities will be available in positions ranging from entry-level to management. 

 

The event program spans two days with the first day 25th January 2023 dedicated to providing job seekers access to soft skills acquisition and training including resume building, interview assessment, dress code and workplace etiquette training, entrepreneurial guidance, veterans affairs, and information and counseling on disability benefits. Day two program is the actual career fair with over 100 firms and resource agencies in attendance and at least 500 or more job seekers and applicants from the Sandhills region are anticipated to attend. Both days start at 9:00 am to 5:00 pm closing time. Application and attendance are open to all above the age of 16 though veterans, transitioning service members, and military spouses are priority. 

 

The Hiring Event, which is scheduled for January 26th is a life-changing platform for hiring and networking between employers and job seekers. Employers invited to attend include Amazon, Duke Energy, vectrus, Cumberland County schools, Lowe’s, Fayetteville Public Works, Cape Fear Valley Medical System, Walmart distribution, Kellogg’s, US Customs and Border Patrol, KBR, Halliburton, city of Fayetteville, General Dynamics, Military Sealift Command, Smithfield Foods, Goodyear, Chemours, Mann+Hummel, Cargill, AAFEES, RLM, Applied Materials, CACI, Sampson Regional Medical Center, Watts Water, Pike Electricity and more will be in attendance to scout potential employees. 

For more information on this event or registration: 

Contact: Veronica.Rozier@commerce.nc.gov if the first letter of Job seeker’s last name or agency’s name begins with A-F

 

Chester.lambert@commerce.nc.gov if the first letter of job seekers last name or agency name begins with G-L 

 

Katrina.davis@commerce.nc.gov if the first letter of Job seeker’s last name or agency’s name begins with M-R.

 

dwight.butler@commerce.nc.gov if the first letter of Job seeker’s last name or agency begins with S-Z. 

The General Public can also register through Eventbrite 

https://www.eventbrite.com/e/487391710727

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Agriculture & Farming Celebrity Employment Media & Communications Non Profit

Sweet Valley Ranch Exceeds Goal for local charity give back program

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Sweet Valley donates $152,483.00 in charity give back and surpasses its charitable giving target for the community as Surgeon & Associates kick off an initiative to hire veterans in all its businesses in 2023.

 

Each year, Sweet Valley Ranch partners with local charities in Fayetteville, North Carolina and gives a portion of the proceeds from its concession sales. Fred and Anita Surgeon, owners and operators of Sweet Valley Ranch, are actively involved in charity work and collaborate with various groups to assist residents of Fayetteville.

 

“It is our mission to share the Sweet Valley Ranch experience with people in and around North Carolina through our event venue services, annual attractions, animal sales and other community-related activities. We shall continue developing a ranch/farm that is in complete harmony with the surrounding lands and promotes freedom of spirit, personal growth, and an appreciation for family and giving back to our community” said Fred Surgeon.

 

With a total donation of $152,483 to Sweet Valley Ranch Give Back Partners this year, Sweet Valley Ranch surpassed its original goal of $50,000 to local charity. Partners and Guests raised $52,483 in support of the Give Back Food Trailer, the Surgeon’s matched the $52,483 raised with an additional $100,000 donation to Fayetteville Area Habitat for Humanity. Sweet Valley Ranch thanks its Ranch Give Back Partners which include Community Emergency Response Team (CERT), Fayetteville Area Habitat for Humanity, First In Families Cumberland Chapter, Let’s Talk Inc, Cumberland County School Nutrition Association, Health And Nutritional Development Empowered Education (HAND-EE). 

 

Surgeon and Associates is also launching a significant veterans’ initiative to hire veterans in all of its family businesses by the year 2023. Surgeon and Associates, which was established in 2006, has provided employment opportunities to a variety of people and is especially interested in recruiting veterans who are transitioning from a life of military service to civilian life. Job opportunities include mid-level and upper-level management positions, and candidates can choose to work in any of the company’s branches, including farming and agritourism, healthcare, residential and commercial cleaning, outdoor pest control, property inspection, and carpet cleaning.

 

About Sweet Valley Ranch

With strong ties to farming, agriculture, and animals, Sweet Valley Ranch in Fayetteville pulls inspiration from nature and provides guests and families with a fun and engaging experience. Sweet Valley Ranch is very charitable and aims to support the neighborhood and community. Under the ownership and supervision of Fred and Anita Surgeon, Sweet Valley hosts seasonal events such as Backwoods Terror Ranch, Springtime Adventures, Dinosaur World, Festival of Lights, and Music at the Farm. Find more details by clicking here.

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Business Marketing & Sales Media & Communications Professional Services Services

What Every Business Needs to Know About the Difference Between Marketing and Public Relations

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Small business owners often have a difficult time on how to understand the difference between marketing and public relations because it can be complicated and the lines between the two can be blurred. In fact, with the explosion of digital marketing in the past several years, many entrepreneurs understand the value of a sales funnel over a website since it gives them a way to not only introduce a new product or service to them, but also capture information and sales to see a direct return on investment (or ROI).

Marianne Schwab is a former national network TV talk show producer who now works with entrepreneurs and small businesses to get them broadcast interviews to help them promote their business and says, “Understanding the difference between marketing and public relations will help you learn how they best work together to make a massive impact with your campaigns. In a nutshell, marketing creates demand for a product or a service through advertising, while public relations builds trust with the general public through media interviews and features in TV and radio broadcasts, podcasts, and online and print publications. In other words, advertising is saying that your business or product is good, but public relations is getting someone else to say it for you. That is how to build credibility for a product and authority for a company spokesperson or executive. In fact, no amount of advertising can give you the credibility that being featured as an expert in your industry on a newscast or lifestyle program can.”

One of the primary traffic sources for businesses online and offline these days is social media advertising on platforms like Facebook, Instagram, TikTok, and more. This marketing method can be very effective for brand awareness and generating sales for small businesses. However, at the end of the day although it’s a great way to get a product or company on the radar of potential clients and customers, it doesn’t necessarily build credibility.

According to Marianne Schwab, “One of the biggest mistakes I’ve seen my clients make over the years, especially my Fortune 500 clients, is they do not synergize their public relations and marketing campaigns. They invest a boatload of their budget into the P.R. Department and Marketing Department and they don’t talk to each other and actually act like they work on completely different planets. That is losing the opportunity for a ton of potential and additional revenue.”

Marketing is all about the return on investment (ROI). For example, depending on the ad sales team experience, a company can strategically invest $3,500 in social advertising and expect to double that amount with incoming revenue. Public relations contributes to the ROI by building credibility in a way advertising cannot.

“The best campaigns I’ve seen are the ones where P.R. and Marketing work together,” Schwab continues. “For example, a publicist books an interview for a local or national talk show and the marketing team then buys ad spots for the same show so that the brand, product and message is optimized from the featured interview. The audience doesn’t just hear about the product in the interview for credibility, but then the ads during commercial breaks make the essential imprint in their minds that lead to sales.”

There is no magic number that guarantees a sales since the primary factor is does the product solve a problem the client wants or needs. In general, it takes a minimum of seven impressions before a prospect will buy. Now, thanks to the internet, the number of touch points needed before a sale in 2020 was eleven and have since increased exponentially according to Forrester Research.

Marianne Schwab has worked as a producer for over 25 years in New York and Los Angeles. She is currently the Executive Producer of CMP Media Cafe where she works with clients to develop compelling media hooks and story angles that get them TV and radio interviews in today’s complicated media environment. She has created an online training that shares her insider secrets to promoting a business on TV talk shows and details the types of guests producers love to book as guests.

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Agriculture & Farming Arts & Entertainment Leisure Activities Media & Communications World

Festival of Lights makes a comeback this November at Sweet Valley Ranch.

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Festival of Lights makes a comeback this November at Sweet Valley Ranch.

This November, Sweet Valley Ranch will host its annual Festival of Lights once again.

 

Holiday-loving families are in for a treat as Fayetteville, Sweet Valley Ranch’s Festival of Lights makes a triumphant comeback this season. In Fayetteville, Sweet Valley is a working farm with a natural aesthetic that also serves as a local tourist destination and recreational spot for the locals and neighbors. Families will once again enjoy its annual Festival of Lights.

 

Over a million lights and more than 350 unique exotic animals can be found in the enchanting Christmas holiday wonderland known as the Festival of Lights. Come see animals take center stage in this enchanting ranch this holiday season with your family and friends. The Festival of Lights is a drive-through event, and parking is available for visitors at Tiny’s Winter Wonderland across the street.

In addition, the event offers vendors, gift stores, rides, food, and more. The drive-through event requires all ticket holders to be in the same car.

 

New for 2022, 100 foot Prehistoric Cave featuring custom Ice Age lighted exhibits and over 30,000 lights. First responders, Santa’s Backyard, Dinosaur World, Star Wars, Santa’s Drive-Thru Gift Shop, Nativity Scene, Gingerbread House, The Grinch’s Mansions, and Military Tribute are just a few of the special exhibits available. From November 25 to December 26 the festival of lights is open, with many specific days accessible throughout the week. Check the website and day that are convenient for you because this event is expected to last for only a few weeks.

  

Festival of Lights has received excellent ratings from people from all over the world and has been voted the best destination to spend Christmas according to many different magazines and publications. The festival offers exhilarating activities to provide each guest with a memorable experience they won’t soon forget. At the Festival of Lights, exotic creatures are not just sideshows; they are the main event. A tractor-pulled farm wagon rental program is another fantastic service provided by Sweet Valley Ranch. Guests can take advantage of this to experience and explore the lights and animals. 

 

About Sweet Valley Ranch

Sweet Valley Ranch in Fayetteville draws its inspiration from nature and has strong ties to farming, agriculture, and animals to offer visitors and families a fun and exciting experience. Sweet Valley Ranch is keen on charity and was founded with the intention of giving back to the local area and Community. Here, nature and adventure merge under the ownership and management of Fred and Anita Surgeon. Seasonal activities held in Sweet Valley include Backwoods Terror Ranch, Springtime Adventures, Dinosaur World, Festival of Lights, and Music at the Farm. Sweet Valley Ranch is committed to giving back to the community and collaborates with nonprofits to assist residents of Fayetteville, NC.  

 

Find more details by clicking here.

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Business Marketing & Sales Media & Communications Professional Services Services

Three Key Reasons Experts Need Media Coaching For TV Talk Show Interviews

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Being a guest on a TV talk show or radio program is a great way to build credibility as an expert in an industry. However, it’s not as easy as many experts make it look, especially those who are well seasoned in how to interview with the television media.

Generally, this is how it works: An expert like an online entrepreneur, influencer, or possibly a non-fiction book author hires a publicist and then that publicist may succeed in booking a coveted TV interview for their client to promote their brand, product, or service. 

What most of the clients don’t understand is getting booked on a TV interview is the first step and what happens next determines if a client gains the credibility they’re looking to achieve with an engaging on-camera interview or dismantles it all together if they are not prepared.

Unfortunately, many publicists will only help a client prepare with very basic media training and according to Marianne Schwab, a former national network TV talk show producer, “Some publicists do an amazing job of prepping their clients for an interview but so many do not and drop the ball. When I was working on Live daily talk shows, I’d work directly with expert guests to develop the interview segment into our show’s version of infotainment. Guests only have about four-to-five minutes to nail their topic or demo and my job was on the line if each segment wasn’t the best it could be or if a guest was a flop.”

Media coaching, also known as media training, is a valuable service that is available and essential for experts who are just starting out to get booked as guests on talk shows. Depending on the coach, they not only help clients maximize the time they have for the interview by dialing in a targeted yet engaging message, but they also prepare them to look confident on-camera. Here are three key things to know about media coaching before a scheduled TV talk show interview:

1. Experts Make Interviewing Look Easy. The biggest secret TV viewers may not know is that even the most experienced on-camera experts prepare and rehearse for every single TV interview. Schwab says, “Think of it this way, professional baseball players don’t show up for the World Series like they’re there for batting practice.  They spend thousands of hours preparing for the big game under the guidance of their coach. TV interviews work the same way – you don’t just show up and wait for the questions to be thrown at you when you can prepare responses in advance.”

2. Avoid Looking Like Bambi in Headlights. Media coaching is essential to learn the skills of mastering your message and time constraints of a TV interview, handling nerves, and according to Schwab, “You only have one chance to get it right when it comes to a talk show appearance and that’s where media coaching comes in. Knowing what to say when you get a curveball question so that you have a response and not a reaction is key to an on-camera delivery with poise and polish.” 

​3. Skipping Media Coaching is a Recipe for an On-Camera Disaster. As a producer, Marianne Schwab’s number one goal is to make sure that when her clients get in front of the camera that they look and do their best. “Every expert that I’ve ever worked with for TV appearances invests time in preparing for each and every interview so that when the red light on the studio camera goes on, they look like they’re making it up on the spot, but what most people don’t know is that they spent hours making it look effortless. If you skip media coaching, you’re gambling with your reputation since you could derail your credibility and all you’ve worked so hard for when landing a TV interview,” she concludes.

Marianne Schwab has worked as a producer for over 25 years in New York and Los Angeles. She is currently the Executive Producer of CMP Media Cafe where she works with clients to develop compelling media hooks and story angles that get them TV and radio interviews in today’s complicated media environment. She has created an online training that shares her insider secrets to promoting a business on TV talk shows and details the types of guests producers love to book as guests.

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Business Marketing & Sales Media & Communications Professional Services U.K

Polly Powell – founder of 5 Step Funnels – is chopping advertising costs in half for webinar registrations with TikTok ads

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Carmarthenshire, Wales, UK- November 7th, 2022 – Serial entrepreneur Polly Powell is the founder of the boutique marketing agency, 5 Step Funnels, which specializes in creating Online Funnel Eco Systems to turn strangers into buyers using Funnels and Social Advertising for Online Entrepreneurs.

With the exponential rise of TikTok, Polly has dedicated a part of her agency solely to their TikTok Ad services – and it’s been producing incredible results for her clients. 

As Polly explains, “back in 2012 business owners used to say ~ “my audience isn’t on Facebook” now this is history repeating itself as they are now saying the same thing about TikTok in 2022 but this is so far from the truth, it’s unreal”. 

Every type of consumer is on TikTok, which means, every brand’s target audience is as well. 

The algorithm doesn’t work on followers, it’s all about the content so anyone can post and engage with their audiences in different ways, big brands like Chipotle and Gymshark have found success through TikTok but so can smaller solopreneurs and small businesses working from home, TikTok doesn’t care the size of people’s followings it’s all about the Content, on TikTok Content is King. 

And Polly is right. The Financial Times reported in Oct 2022 that while TikTok’s largest user base is currently the USA, its European base has grown 6-fold over the past year. 

And, according to Hootsuite’s Digital Report 2022, TikTok is the online consumers’ No 1 social media platform of choice – spending on TikTok increased by 77% over the past year, to 2.3 Billion.

TikTok skyrocketed to the top of social media by leveraging the power of user behavior – as the famous hashtag #TikTokMadeMeBuyIt trend proved. 

That single hashtag has over 26.2 Billion views.

With the holidays and Black Friday approaching, a brand’s TikTok ad strategy could be the key difference for this year’s bottom line. 

5 Step Funnels‘ innovative approach to riding the wave in the TikTok universe and leveraging its emotion to create a platform-wide disruption for brands flows from Polly’s 3-step formula to WIN with TikTok ads:

1. Find your audience with Video Views Campaigns

2. Use Video Views Campaigns to leverage your audience’s interests and hashtags

3. Don’t make ads… Make TikToks

In the rush to get into the TikTok niche, tons of social advertising agencies are trying to use outdated Facebook tactics for TikTok campaigns – but that approach just won’t cut it on TikTok.

TikTok ads that WIN don’t look like ads at all – Polly’s rule of thumb for achieving incredible results on TikTok is to Keep it Real and resonate with your audience!

About 5 Step Funnels: Polly Powell founded 5 StepFunnels, a company that helps online business owners with a full-funnel system that creates high-converting funnels, automation, and social advertising campaigns, to attract leads on demand and convert into customers. 

Polly is also the host of the Below the Iceberg podcast, where she interviews Million Dollar Entrepreneurs who have achieved 1 million dollars in sales through one funnel. 

Polly is highly sought after for her expertise with an online funnel and advertising strategies and has helped countless entrepreneurs achieve their business goals, she has also built Funnels for some of the Biggest Names in Life and Business coaching in the World, including Tony Robbins. 

 https://5stepfunnels.com/tiktok-marketing 

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Business Media & Communications News & Current Affairs Services Website & Blog

Upward News Reported as a Trustworthy News Source

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WFHV (Work From Home Virtually) recently published a report that highlights Upward News as it aims to inform its readers about the latest developments in the world. The newsletter is now available and promises to be an excellent resource for anyone interested in staying up-to-date on current affairs.

Upward News is a free email newsletter that covers current events, business news, and entertainment stories. It is published every weekday morning and provides subscribers with a concise, digestible summary of the day’s news.

As reported, Upward News is a valuable resource for busy professionals who want to stay informed about the world. It is also excellent for anyone who likes reading the news but doesn’t have the time to sift through all the noise.

The founding of Upward News in 2020 has been motivated by a desire to provide an independent news resource.

With a staff of journalists and editors, Upward News seeks to enlighten and educate readers while also empowering them. The newsletter, offered free of charge, aims to inform the populace and motivate readers to think critically about issues beyond current affairs and political ideologies.

Upward News is an independent news source that produces authentic stories. They aim to create reports that meet these criteria. They believe that this commitment to independence and authenticity will set it apart from other news sources.

Upward News is a fact-based publication in the U.S. that rejects the woke ideology of the left. In a world where magazines constantly try to pander to the woke crowd.

The publication’s mission is to “provide accurate reporting and analysis from a perspective that isn’t driven by identity politics.” It has quickly gained a following among readers tired of the constant pandering from other publications.

This report also explains how Upward News is committed to providing accurate and timely reports to its readers. To make these reports more accessible to everyone, Upward News is now offering free access to its regular news reports. With this initiative, Upward News hopes to reach a wider audience and continue to provide quality news coverage.

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Business Media & Communications News & Current Affairs Public Affairs Services

Upward News Becomes the Chosen Source for Trustworthy, Faithful, and Concise News

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Upward News, a recently launched news-related newsletter was introduced to the general public, is produced with the collaboration of a few editors, writers, graphic designers, and video editors; a team that has given birth to an accessible media platform that simply reports the truth.

Upward News was launched to empower readers through a fact-based, simple, and free newsletter. 

The main reason behind the start of Upward News was to deliver the truth, no matter what it costs. They believe the legacy media has gained a bad reputation while publishing news according to the state of confusion and conflict. Legacy media often portrays a polarized America that has nothing to do with the real world.

Upward News is an independent platform that covers important news. They work without any external influence from any popular political parties or big corporations and work efficiently going through the details related to news stories and publishing them accordingly and authentically.

Upward news was found in 2020 after a long-term effort by a small team of young Americans who wanted to do something for their country. The group of passionate individuals worked hard to help inform the country, where citizens can think beyond what they are being told or shown. Their goal and core idea of the newsletter is to think beyond past experiences and past divisions to ensure unity. 

Upward News strives to produce trustworthy and concise news. They know how to portray and report the truth while being neutral and know which topics and news require priority and which do not. Upward News is allowing free access to their newsletter in hopes that readers will see the value of it and share it with friends.