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Business Marketing & Sales Services U.S Website & Blog

How Shorter Domain Names Help Brands Thrive Reports OnlineBusiness.com

New York, NY – Shorter domains have always been in demand. If one tried to register a 4-letter domain today, they’d be about a decade late in trying to register one. As more businesses understand the importance of a domain name, many are confronted with the question if a shorter domain name is better than a longer one. And if the cost associated with a shorter domain is justified. 

OnlineBusiness.com has assisted clients in answering such questions when it comes to purchasing the right domain for their business. “Choosing between a shorter domain or a longer domain is one that should be determined on a case by case basis, however, we do have some data to show initial advantages of having a shorter domain”, explains Anthony Santiago, Marketing Director of OnlineBusiness.com. 

Short domains are usually defined as two words or less, some say consist of no more than 5-8 characters. In general, there are many benefits of having a short domain for your business such as:

  • Easy to read, share and type on mobile
  • Easy to remember and has social media appeal
  • Takes up less space on printed material
  • Adds authoritativeness due to the rarity of short domains

Some have also said that there might be some SEO value in a short domain, and while Google itself has recommended one’s domain to not exceed 2-3 words and has commented that shorter names are easier to remember, there isn’t any strong evidence giving shorter domains an SEO advantage. However, with mobile traffic continuing to rise, we can likely assume that shorter names are easier to recall and visit from one’s phone.

One clear advantage of a short domain is its increased chance of being ‘catchy’ or ‘stick’ in one’s head as opposed to a longer domain. Take the example of MatadorApp.com, which rebranded to an ultra-premium and shorter domain in Public.com. Public.com is a domain name that is easily remembered and easy to spell as opposed to its original name, MatadorApp.com.

Some can argue that Public.com has had even further success and funding due to its ‘catchy’ domain name.

On the flip side, one downside which may stop someone from using a shorter domain for their company is that many shorter domains cost a premium as opposed to longer domain names.

CollectingCars.com for example rebranded to Collecting.com but did so at an expense of $70,000. 

“The general rule of thumb is that shorter is usually better unless there is a unique reason to include additional words such as geography or keywords”, said Anthony Santiago, Marketing Director at OnlineBusiness. “An increase in trust and authority can be a direct result of having the right domain name.” 

From OnlineBusiness.com’s past experiences, the advantages of a short domain name are very beneficial, it just needs to be taken into consideration if the short domain that fits one’s company has a domain available at the right price or if there is a longer domain name that may still work at a more reasonable cost basis. 

If you are a company that would like a free consultation on the best domain for your business, visit our website or learn more by contacting the team directly at contact@onlinebusiness.com.

About OnlineBusiness.com

OnlineBusiness.com is a digital marketplace for premium domains and starter sites. They specialize in helping their clients to acquire the best domain name to increase credibility and brand power. Currently, they list over 3,500 domain names with a combined valuation of over $5M. To learn more visit https://www.onlinebusiness.com.

Contact Information

OnlineBusiness.com Media Team

contact@onlinebusiness.com

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Business Marketing & Sales Services U.S Website & Blog

The Pandemic Pushed Positive Growth in Domain Name Sector Says OnlineBusiness.com

New York, NY – As the dust continues to settle over the year-long pandemic that engulfed the whole world, insight into how industries were affected by the pandemic continues to be gained each day. OnlineBusiness.com comments on what it saw during the 2020 COVID pandemic in regards to the Domain Name sector.

The year 2020 became a pivotal year that saw many industries tank as others thrived with no industry left unaffected by the pandemic. In the technology and namely the domain name sector, while it looked to be a pullback in the early stages of the year, the sector saw a further acceleration in domain name demand, purchase volume, and prices.

The reason for the acceleration, OnlineBusiness.com believes, was due to a variety of factors ignited by the pandemic. For one, an increase in demand for consumers facing premium .com’s as it became apparent that for businesses, the quality of a memorable domain name would be more important than one’s office or store location. This was a direct result of the digital transformation that occurred. Customers were online due to social distancing and other health concerns. In relation to that, the major shift in customers shopping online and continuing to do so and not quickly coming back in droves to stores and malls, a trend that looks like it’s here to stay.

Another reason for the increase in domain name demand and purchase appears to be the way investors are looking to protect their cash, as they look to purchase domain names as a way to protect against inflation. This coupled with a greater awareness of domain names as digital assets, investments in domain names have been more popular than ever. 

“At the onset of the pandemic, we saw an expected lull in our sales and purchases, but as the year continued on, we had one of the best years in our history and in speaking with the rest of the domain community, it seems that that has been the trend for others in our sector,” said Michael Santiago, founder of OnlineBusiness.com.

OnlineBusiness.com has continued to be active in buying and selling domains as it does not anticipate a slowdown in the industry and looks to position itself to be ready to continue the acceleration this sector has seen.

To learn more about OnlineBusiness.com, visit their website or learn more by contacting the team directly at contact@onlinebusiness.com.

About OnlineBusiness.com

OnlineBusiness.com is a digital marketplace for premium domains and starter sites. They specialize in helping their clients to acquire the best domain name to increase credibility and brand power. Currently, they list over 3,500 domain names with a combined valuation of over $5M. To learn more visit https://www.onlinebusiness.com.

Contact Information

OnlineBusiness.com Media Team

contact@onlinebusiness.com

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Business Marketing & Sales Services U.S Website & Blog

OnlineBusiness.com Reports Top Domain Sales in Industry for September 2021

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New York, NY – For the month of September, OnlineBusiness.com looks at the top domain sales that were reported. Domain sales continue to be as hot as the real estate market with many domains selling in the 7 and 6 figure range. As a digital marketplace for premium domains and starter sites, OnlineBusiness.com always looks at the latest domain sales to keep their audience in the know for the latest trends and notable sales.

For the month of September 2021, according to DNJournal.com, the top three highest report domains all sold for over 7-figures:

  • Hippo.com for $3.3M
  • Floor.com for $3.1M
  • NFT.com for $2M

Hippo.com and Floor.com continue to confirm that companies are understanding the major importance of an ultra-premium domain to reach their audience and keep their ‘brand’ in mind. Domains are becoming the ‘store-front’ that consumers are using to proverbially walk through the store and shop. 

Rounding out the top sale is NFT.com, which if one has been following the news, knows that Crypto and NFTs are one of the hottest trends among investors and the crypto savvy. OnlineBusiness.com is certain this won’t be the last domain of the NFT market to sell for seven figures.

More businesses are continuing to reexamine their digital strategy to ensure a strong digital footprint as consumer habits have continued to shift to online stores.

To keep up with demand, OnlineBusiness.com continues to add to its domain portfolio in emerging industries such as CBD, Cannabis, and Cryptocurrency.

To learn more about OnlineBusiness.com, visit their website or learn more by contacting the team directly at contact@onlinebusiness.com.

About OnlineBusiness.com

OnlineBusiness.com is a digital marketplace for premium domains and starter sites. They specialize in helping their clients to acquire the best domain name to increase credibility and brand power. Currently, they list over 3,500 domain names with a combined valuation of over $5M. To learn more visit https://www.onlinebusiness.com.

Contact Information

OnlineBusiness.com Media Team

contact@onlinebusiness.com

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Health & Medicine Media & Communications Professional Services Services U.S

The Sosa Insurance Group launches the Medicare Annual Enrollment Period (AEP) education initiative for Medicare beneficiaries

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 West Orange, NJ, October 7, 2021 – The Sosa Insurance Group is kicking off the Annual Enrollment Period, which is designed to help Medicare beneficiaries in the greater New Jersey area.

The Annual Enrollment Period or AEP, is an opportunity for Medicare beneficiaries to evaluate their current coverage and then determine if they need to make any changes. It’s also time when people who are new to Medicare can investigate what Medicare health plans are available to them in order to cover the expenses that Medicare does not cover.

Navigating the complexity of how Medicare works and choosing the right plan can be daunting to Medicare beneficiaries. But if older Americans do not get access to information they need in a timely manner or have trouble filling out forms, they might miss out on improving the overall care they receive.

This is why The Sosa Insurance Group wants to share its expertise with Medicare beneficiaries in order for them to better understand Medicare and how it works and most important, assist older adults find the right plan for them in order to get the appropriate level of health coverage. 

About the Medicare Annual Enrollment Period

The U.S. government operates the Medicare Annual Enrollment Period between October 15th 2021 to December 7th 2021 (the dates are the same each year). Any changes that Medicare beneficiaries make to their coverage will then become effective as of January 1st of the upcoming year.

Medicare beneficiaries have a range of options to consider. During the Annual Enrollment Period, you can add, drop or switch your Medicare coverage.

The government allows any of these changes to happen in order to best suit their appropriate health coverage.. But knowing which plan is appropriate can take a while to research and then consider, without the help of a trusted professional who has been working with Medicare beneficiaries in order to not only assist them in better understanding Medicare but also assist them in selecting their appropriate health coverage. Fortunately, The Sosa Insurance Group is committed to making these Medicare plans understandable for Medicare beneficiaries as they evaluate their health care options.

There is also an option to join a Medicare (Part D) plan for prescription drugs, or switch from one Part D drug coverage plan to a different one. 

How The Sosa Insurance Group Assists During the Annual Enrollment Period (AEP)

Sorting out the different types of plans or whether to participate in a plan or even drop it takes time, knowledge and expertise that the professionals at The Sosa Insurance Group have years of experience in. 

The Sosa Insurance Group is proud to offer advice to Medicare beneficiaries who need to know all about how Medicare works and how to shop for the appropriate Medicare Health Plan to fit their needs and affordability.

Its experts are also are available for consultation on Dental, Vision, and Final Expense plans as well as on Long Term Health Care planning.

From providing an overview on how Medicare actually works to assisting first-time users in signing up for this important health care coverage, The Sosa Insurance Group eliminates confusion and helps Medicare beneficiaries feel more empowered as they make these health coverage decisions.

Individuals who are interested in learning more details about how the Sosa Insurance Group is kicking off its AEP (Annual Election Period) upcoming seminars for Medicare beneficiaries can visit its website. They can also check out The Sosa Insurance Group’s social media pages on Facebook and Instagram.

With the December 7th, 2021 deadline looming, The Sosa Insurance Group is standing by to go over the details of New Jersey Medicare health plans with local Medicare beneficiaries to verify they will get the precise coverage they need.

About The Sosa Insurance Group

The Sosa Insurance Group is a highly recognized and well-esteemed New Jersey insurance brokerage agency. Over the years, The Sosa Insurance Group has developed a strong reputation for placing the needs of its policyholders ahead of the needs of the company. This has been instrumental in driving the growth of the agency throughout the region. 

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Business Marketing & Sales Professional Services Services U.S

Virtual Assistant Services from Howling Assistant Can Help with Podcast Editing and Show Notes

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Today, there are numerous businesses that are looking for ways to expand their catchment area, drawing in customers from new markets. One of the ways to do exactly that is to take advantage of a podcast. This is something people can listen to in the car, while they shower, or as they work in the kitchen. Howling Assistant offers a myriad of virtual assistant services that can help you get the most out of your podcast. With professional show notes and podcast editing services, it is possible to produce quality podcasts that will make a solid impression on everyone who listens.

Comprehensive Editing Services Available from Howling Assistant 

Howling Assistant offers professional editing services that can make sure every podcast sounds as great as possible. For example, podcast editing services include audio and video editing. Audio and video editing are important for making sure the audio and video line up appropriately. That way, people will have an easier time following what is happening during the podcast.

Furthermore, Howling Assistant also offers detailed audio editing to make sure multiple layers of sound line up to create crystal clear outputs. Basic form editing is the foundation of a strong podcast, which Howling Assistant can handle. Then, if there are advanced multi-track compilations that require attention, Howling Assistant can take care of this as well. No matter how simple or complex the sound is, Howling Assistant has the professional services to handle it.

Show Notes and Transcription Services from Howling Assistant

In addition, Howling Assistant offers professional show notes and transcription services as well. Show notes are important for taking podcasts and turning them into a blog post or an essay. Taking a single piece of content and transforming it into multiple layers is an important part of expanding the potential audience. Basic and advanced show note services are available through Howling Assistant.

Transcription services are available as well. One of the advantages of working with the Howling Assistant team is that transcriptions are turned around with an accuracy rate of 99 percent. That way, anyone who is unable to listen to the podcast can read it instead. This is a great way to make sure that as many people absorb the information as possible. 

Take Advantage of the Professional Amplification Services Available from Howling Assistant

Finally, the goal is to make sure as many people hear the podcast as possible. That is where Howling Assistant’s amplification services are helpful. First, the team can create highlight videos and social media posts that go with the podcast. These graphics are important for spreading the message about each new podcast episode.

Then, amplification services are important for attracting people who are interested in what the podcast is actively promoting. This is a critical part of getting the most out of each individual podcast episode.

Finally, social sharing is important as well. The content is shared across multiple platforms to keep the messaging consistent. Howling Assistant can even produce artwork that can go along with the podcast. That way, everyone knows they make the best possible impression on their listeners and viewers. 

Howling Assistant’s Podcast Services Are Comprehensive

These are just a few of the many services that are available through Howling Assistant. Podcasts are becoming more popular, and it is important for everyone to make sure they get the most out of their efforts. This means relying on a professional service. Howling Assistant regularly reviews all podcast services to make sure they deliver for the client. That way, everyone can maximize the results of their podcast efforts through social sharing, amplification services, transcriptions, shows notes, and audio editing services.

About Howling Assistant

Howling Assistant is a full-service virtual assistant agency that can handle a variety of needs for business projects. All project managers with Howling Assistant have decades of experience working with clients in a variety of industries. All Howling Assistants receive extensive training to make sure they can deliver appropriate services for clients. This includes calendar management, customer support, appointment setting, social media management, and website management. To learn more about the services provided by Howling Assistant, check out the Facebook page, explore Instagram posts, and visit the website today. 

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Building & Construction Energy & Environment Professional Services Services U.S

Local Phoenix HVAC Company Einstein’s Home Services Kicks Off Massive Recruitment Campaign to Serve Customers in Phoenix, Arizona

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In a bid to streamline its processes and provide comprehensive services to more customers, Einstein’s Home Services has launched a major effort to hire residential HVAC technicians and plumbers to meet growing customer demand.

Phoenix, AZ, August 6, 2021 – Einstein’s Home Services announces it has launched a massive new recruitment campaign designed to hire qualified, well-trained plumbers as well as heating, ventilation and air conditioning (HVAC) professionals to better serve its growing base of residential customers. 

With the weather causing the mercury to climb high in thermometers across backyards this summer in the southwest, Phoenix area residents in particular are taking notice and drinking more water to stay hydrated throughout the day. 

In order to protect their family against becoming ill from dangerous rising levels of heat, they need to feel reassured that their AC system will continue to work properly even during the middle of summer.

The team at Einstein’s Home Services, a local HVAC company with deep roots in the community, has pledged to keep up with homeowner demand for residential services. 

They are now actively working to add many new professionals to their ranks, and are seeing good responses from job candidates who know plumbing and heating, and ventilation systems inside and out. That’s the key to maintaining a great reputation in the industry.

Common Issues Needing Professional HVAC Attention

Phoenix area homeowners who notice a new issue with their HVAC system will want to bring in a professional as soon as possible to take care of the problem while it’s still relatively manageable and less expensive to deal with.

Typical issues that customers need assistance with include:

* System is not working as efficiently as it used to: The problem may be a dirty or clogged filter.

* Air is not blowing cool: The thermostat may be malfunctioning, or there is something blocking a vent.

* Strange sounds: The system’s mechanical components might be about to fail, needing repair or replacement.

* Home never gets cool enough: The refrigerant might be leaking, causing the system to underperform.

These are just some of the more common issues homeowners contact Einstein’s Home Services regarding their HVAC equipment. If they do not see a problem listed here, homeowners are encouraged to connect with the company to see what its approach will be to finding a solution.

Homeowners Get the Best Return on Investment When They Arrange for Annual HVAC Inspections, Cleaning and Maintenance

An AC setup is one of the more expensive upgrades a homeowner can add. That’s why it’s so important to schedule time to taking good care of the air conditioner and heating system, with ongoing inspections.

Residential air conditioning equipment is designed to provide continuous service during the summer for many years, while the system is still under warranty. But to get the most value out of an HVAC setup, prudent homeowners will arrange for service at least once a year. Catching problems when they’re small means faster and easier repairs, with less of a hit to the pocketbook.

Ideally, Phoenix-area residents will ask a technician to inspect, maintain and clean the system once per year, months before they need to use their AC in the summer or their heater in the winter. 

Commitment to Quality

Recognizing the importance of establishing loyalty with customers, Einstein’s Home Services technicians follow industry best practices. They receive ongoing house and factory training to make sure they can properly advise customers on new technology, especially in terms of efficiency and saving energy.

Free Estimates for Service

Einstein’s Home Services, a local Phoenix HVAC company that offers a 100% lifetime workmanship guarantee on all the work they perform, is committed to providing the highest level of customer service. That’s why the company is happy to offer free estimates. For emergency service calls, the company guarantees service on the same day, or the work is done free of charge.

Homeowners in the greater Phoenix, Arizona area and surrounding community who are in need of plumbing or HVAC services can learn more by visiting Einstein’s Home Services website as well as by following the company on Facebook, Instagram and Twitter.

Categories
Business Marketing & Sales Services U.S World

OnlineBusiness.com Lists the Top Domain Rebrands of 2021

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New York, NY – OnlineBusiness.com, a digital marketplace for premium domains and starter sites, reports on the biggest domain rebrands of 2021 to date. With extensive experience in the past relating to domain rebranding, OnlineBusiness.com emphasizes the importance of selecting the right domain name for a successful rebranding marketing strategy. 

When planning a rebrand one must always consider the updates to the website and specifically the domain name, determining if it has outgrown the current business model or if it has become limited to the brand. In most cases, companies will decide it’s time to upgrade their domain as part of the rebranding process. 

“Domain name investors and business leaders understand short, memorable domain names provide a stronger market position and greater credibility in the marketplace,” said Michael Santiago, Founder of OnlineBusiness.com. “As the market moves in a positive direction, it’s the perfect time for companies to explore brand upgrade opportunities and further improve their digital presence by securing the best domain name for their business.”

The following are this year’s top domain rebrands of 2021 to date:

Angel.com was purchased by Angel Studios earlier this year for $2M, making it the 2nd biggest domain sale of the year. It was purchased to be part of the Angel Funding brand which now redirects to invest.angel.com. Reducing the number of letters in a domain and making it a one-word domain keeps the brand more memorable and arguably increases its range in the market. Keeping the domain as AngelStudios.com would have been limiting to the new Angel Funding project and based on its price tag, Angel Studios understood the importance of the domain rebrand.

Recursion Pharmaceuticals purchase of Recursion.com also makes OnlineBusiness.com’s list of top domain rebrands of 2021. In an effort to match their brand name with their website name, Recursion Pharmaceuticals purchased the domain for just under $1M. This is a prime example of a domain being in the right place at the right time. And one that fit the needs of a company with forward-thinking of acquiring the best match domain for their business.

The rebranding of TransferWise is another notable rebrand as this company understood the limiting factor of its original domain TransferWise.com. And when the time was right, they rebranded to Wise.com. They were ambitious enough to undertake this rebrand knowing it was necessary to take their company to the next level, removing any limiting factors, and knowing they had outgrown their initial brand. This new domain now allows them to expand the business to other financial areas and not only be limited to money transfers.

All three companies saw the value in having the right domain for their business and the foresight to future proof their business growth moving forward. In a digital world like today, the domain name is the path or one’s “calling card”, to their audience and so it must match the brand name of one’s company.

To learn more about OnlineBusiness.com, visit their website or learn more by contacting the team directly at contact@onlinebusiness.com.

About OnlineBusiness.com

OnlineBusiness.com is a digital marketplace for premium domains and starter sites. They specialize in helping their clients to acquire the best domain name to increase credibility and brand power. Currently, they list over 3,500 domain names with a combined valuation of over $5M. To learn more visit https://www.onlinebusiness.com.

Contact Information

OnlineBusiness.com Media Team

contact@onlinebusiness.com

Categories
Business Food & Beverage Services U.S World

How SubwayTunaFacts.com is the Right Domain Name at the Right Time, Explains OnlineBusiness.com

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New York, NY – OnlineBusiness.com, a marketplace for premium domain names and starter sites, has seen various trends this year related to the digital landscape but has found one, in particular, a great way to maximize usage on a domain name.

Chances are you may have heard about a story tied to a specific fast food restaurant chain regarding their ingredients. And if not, it is a quite intriguing story on how a New York Times report took on a life of its own after the article was published. What the NYT reported was that Subway’s tuna wasn’t actually tuna due to the fact that they couldn’t detect DNA in their sample. 

At face value, the story with that headline is something that could rock a franchise like Subway. So what Subway decided to do was to create a website to ensure they set the facts straight. That site is SubwayTunaFacts.com.

The team at OnlineBusiness.com found this story to be fascinating because it shows the ingenuity Subway had at dedicating a website to quell this potential PR crisis. They understood, simply placing these facts on their website was not enough, but felt the need to wrap it around a new site with a catchy, to-the-point, domain name.

“There are three key questions to answer when qualifying a domain name as great. First, is it easy to spell?,” said Anthony Santiago, Marketing Director at OnlineBusiness. “Second, is it brandable?. The third question is length. “Is it relatively short?”. All of these factors hit the nail on the head for Subway’s marketing campaign, SubwayTunaFacts.com. In addition, it was a good PR opportunity to announce new menu items with its Eat Fresh Refresh campaign,” said Santiago.

The usage of this domain name for Subway’s awareness campaign is just one powerful example of the importance of having the right domain name. It exemplifies the many ways a domain can be used, not just for a general website but for a specific purpose. Additionally, domains can be used to further protect one’s brand, raise awareness to a specific topic, and lend credibility to one’s brand online.

OnlineBusiness.com continues to help clients find the domain name that is the best domain name for their online business which is especially important in today’s digital age.

To learn more about OnlineBusiness.com, visit their website or learn more by contacting the team directly at contact@onlinebusiness.com.

About OnlineBusiness.com

OnlineBusiness.com is a digital marketplace for premium domains and starter sites. They specialize in helping their clients to acquire the best domain name to increase credibility and brand power. Currently, they list over 3,500 domain names with a combined valuation of over $5M. To learn more visit https://www.onlinebusiness.com.

Contact Information

OnlineBusiness.com Media Team

contact@onlinebusiness.com

Categories
Business Marketing & Sales Services U.S World

“Online Business During Pandemic” Search Query Hints at How COVID Impacted Underlying Needs, Reports OnlineBusiness.com

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New York, NY – OnlineBusiness.com, a marketplace for premium domains and starter sites is always looking for trends across all sectors to understand the market demands and needs of small to medium-sized businesses. In one such study of Google Trends, OnlineBusiness.com seems to have found a correlation between search terms related to Online Business, eCommerce, and Covid. 

Since March 2020, there has been an uptick in the search activity for each of these keywords across all US States.

What’s more, Google’s search bar auto-suggest keywords that are determined by real searches that happen on Google and show up if they are common enough and show a trend.

One such Google auto-suggest that it appears is “online business during pandemic”. This indicates that many businesses seem to be pivoting and positioning their digital experience to ensure they are well prepared for and during this pandemic that continues to affect how business is done in all sectors and industries.

The data suggest real-time examples of this across the U.S. In Metro Detroit, small retailers have adapted and kept business afloat by focusing on the online aspect of their business, some even choosing to close their storefront in place of online shopping. Others have decided to keep their store open but allow for ordering online and seamless contactless pick-up.

Internationally, local businesses are impacted as well. Stores in Singapore are also turning to online business as they were forced to rethink their strategies. A lot of small to midsize businesses were forced to focus on their eCommerce model to stay afloat and have been able to stay in business due to the quick pivot.

This trend, OnlineBusiness.com believes will continue to increase as more and more companies will focus on the digital experience and focus solely on a digital footprint or deeply integrate it with their retail store for a frictionless shopping experience. Either way, it is more important than ever that a company has its digital marketing strategy in place and that starts with acquiring and using the best domain name for their website.

To learn more about OnlineBusiness.com, visit their website or learn more by contacting the team directly at contact@onlinebusiness.com.

About OnlineBusiness.com

OnlineBusiness.com is a digital marketplace for premium domains and starter sites. They specialize in helping their clients to acquire the best domain name to increase credibility and brand power. Currently, they list over 3,500 domain names with a combined valuation of over $5M. To learn more visit https://www.onlinebusiness.com.

Contact Information

OnlineBusiness.com Media Team

contact@onlinebusiness.com

Categories
Business Media & Communications Services U.S World

How the Digital Experience is Reshaping Industries, Reports OnlineBusiness.com

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New York, NY – Since the start of the Pandemic in March of 2020, businesses have been forced to deal with the ‘new normal’. These businesses have been deeply affected with some still not fully recovered. For these companies, they must pivot quickly and ensure they stay in front of their customer base who are now using digital channels more than ever. OnlineBusiness.com takes a look at how companies and organizations are learning to pivot quickly from this pandemic and adapt to the new way of reaching their customers, digitally and by way of the internet. 

Since its inception, OnlineBusiness.com has always emphasized the importance of a digital footprint through the use of domain names but recently have taken a closer look at how the new landscape is putting stronger importance on the digital experience.

“The pandemic was the catalyst that has accelerated the digital pivot and transformation of businesses and organizations around the world. With the initial social distancing measures in place, many businesses who rely on foot traffic found themselves at a huge disadvantage,” said Anthony Santiago, Marketing Director at OnlineBusiness. “However, today’s companies are emerging more resilient and reinvented from the pandemic. Customer confidence is rebounding as well as social activities.”

Across all industries, companies and organizations are putting larger efforts into the digital experience, internationally and domestically.

Take the Qatar Museum for example, as soon as the pandemic started to affect world transactions, in March 2020, they began a plan that would enhance their website to further engagement reach around the world as well as provide an immersive digital experience for the locals. In doing so, they have a blueprint to continue to expand their digital footprint in the coming years and are in a better position to continue engagement with their organization.

Domestically, the City of Boulder, Colorado, has updated its website, all based on user feedback. This is a very smart approach as they understand how important it is to have not just a website but one that is user-friendly and what better way to create the navigation of the site than it is based on user feedback. 

These are two such examples of two geolocations strengthening their local presence by improving their digital presence.

Industries as a whole too are understanding this importance. The food industry as we all know is still continuing to make a comeback from being hit hard by the pandemic. Nobody could have expected or been prepared for what COVID was going to do to the industry. As the dust continues to settle, the landscape has changed and delivery and curbside pick-up have become a main point of revenue for many restaurants. Having a digital footprint to be able to order their food online is now essential and along with that, having a mobile presence when everyone is deciding what to eat is now the new battleground for patrons. 

Online grocery shopping and food delivery is fueling the future growth in food retail and customer engagement, digital engagement, frictionless store experience will be the drivers.

One such company in the food industry, Potbelly, is positioning themselves to elevate their brand position and the digital Potbelly experience with a new website and app. They saw a customer behavior shift to online ordering and decided to invest and shift resources in their digital platforms. This shows they understand the importance of their digital channels.

OnlineBusiness.com assists those who are looking to properly secure and improve their digital footprint and reach their customer base by educating them on the importance of acquiring and using their best possible domain name. This will only lead to more customer recognition and recall, allowing them to prosper during these challenging times.

To learn more about OnlineBusiness.com, visit their website or learn more by contacting the team directly at contact@onlinebusiness.com.

About OnlineBusiness.com

OnlineBusiness.com is a digital marketplace for premium domains and starter sites. They specialize in helping their clients to acquire the best domain name to increase credibility and brand power. Currently, they list over 3,500 domain names with a combined valuation of over $5M. To learn more visit https://www.onlinebusiness.com.

Contact Information

OnlineBusiness.com Media Team

contact@onlinebusiness.com