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Business Employment Media & Communications News & Current Affairs U.S

Gary Vaynerchuk Joins Adam Posner on Episode 155 of The POZcast

Everyone has failures, and everyone faces rejection, but as successful entrepreneur Gary Vee tells Adam Posner on The POZcast on Episode 155, it doesn’t have to be your scarlet letter. When a person does not get accepted into college, loses their job, or faces other rejection, Gary Vee says, “A human being made a subjective call…Who cares? That doesn’t mean they’re right. It means that a human-made a subjective call…Many times, a company — including mine — has been wrong.”

While being fired or rejected can be disheartening, it’s not final. Gary Vee suggests owning any mistakes you might have made in the process and aiming to be better in the future. It’s a practice he models in his own business.

However, Gary Vee is quick to admit he’s not perfect. “Like I always tell people, just because I’ve had success doesn’t mean today’s not the beginning of me making a lot of mistakes.”

By recognizing mistakes he feels he and his company have made along the way, Gary Vee has improved over time. For example, he has actively worked toward guiding his employees better throughout their employment instead of waiting until the end to let them know their performance is unsatisfactory.

Gary’s company Vayner Media is also committed to making DEI&B a priority by recruiting more black leaders to join the team. This is just the beginning, though. As Vayner Media has accomplished this goal, it is moving forward to do more.

With such goals and plans in mind, how do Gary Vee and his company deal negative reviews left on sites like Glassdoor? The answer is simple: They “don’t play the Glassdoor game.” He uses Glassdoor as a tool for specific goals, but Vayner Media does not let the negativity get in the way of its success.

What career advice does Gary Vee offer? To be self-aware. Know what you love and follow that. Don’t follow a path for the money it brings. The money should be a by-product — not the main goal.

Gary Vee shares that building businesses is his passion – not making money. “Business is my love, but money is not my love…Money is a collateral aspect of my art. Money is an incredible igniter to my options…Money is not my love.” By being self-aware and chasing your love, you will feel much happier in your pursuits.

Being the CEO of Vayner Media and all that entails can’t all be cake and ice cream, though. There has to be some anxiety wrapped up in it, right?

Of course, there is, but Gary Vee shares an important viewpoint on this as well. “You’ve got to understand that until you feel like you’re a hundred percent in control of your life, you will always be vulnerable to anxiety.”

How does such a busy man and serial entrepreneur manage to cultivate his family life as well? In one word: “Practice.” Gary Vee knows the struggle of being an entrepreneur who is passionate about his business and how difficult it can be to turn that off when you’re with family. In his experience, the way to make it happen is through practice, practice, and more practice.

Gary Vaynerchuk has had a lot of success — and self-admitted failures — in his life. He is an inspiration in career and personal life. So what is the one constant principle he lives by daily that has helped him become the man he is?

Gary Vee says that the foundation can be traced back to his father. “My dad hates lying..hates exaggeration…This is why I’m empathetic…I really think reputation is everything, and so your word is bond.” He admits that without this principle, he would probably not be the same man he is today.

Find out more about Gary Vee, his thoughts on career and life, and his North Star by tuning into #thePOZcast!

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Marketing & Sales Media & Communications Professional Services Services U.S

Howling Assistant Launches Social Media Growth Engine Powered by Humans – Not Bots

Find more details about the company’s Instagram Growth Engine at https://www.howlingassistant.com/social-media-instagram-growth-engine/.

Many SMBs struggle to keep up with the digital marketing practices of their larger competitors. Hiring full-time marketing staff is expensive, especially when you take into consideration the skillsets and expertise required mean a minimum of two new hires.

Entrepreneurs, startups, and other SMBs often have to resort to boot-strapped, MacGyver-esque solutions for their social media management. Or worse – they don’t get around to it at all.

Social Media Stats Reveal Significant Opportunities on Social  

According to a recent study released by Hootsuite, about 54% of the global population has at least one social media account (4.2 billion users!). When you break that down by generation, those numbers jump even more significantly.

90.4% of millennials and 77.5% of Gen X use social media in some form according to eMarketer.

In 2020 alone, 44.8% of social media browsers used social media to research products (Hootsuite).

This means you cannot afford to let your social media presence slip or you’re missing out on significant sales opportunities. Howling Assistant’s new Instagram growth engine is designed to grow your following, develop your online voice and brand, and funnel leads to your site through social media interactions.

Instagram Is Vital to Your 2021 Marketing Strategy  

Instagram is quickly becoming the most popular and heavily used social media platform among consumers and businesses alike. While different platforms perform best among specific demographics, Instagram is used by over 1 billion people every month and, according to Hootsuite, 81% of consumers use the platform to research products and services.

130 million people tap on shopping posts, 500 million people use Stories, and 50% of people visit a website to make a purchase after seeing service or product on Instagram (Hootsuite).

Tap into all that potential with Howling Assistant’s Instagram Growth Engine. Comment on relevant posts to stir interest. Follow and like relevant brands, influencers, and topics to solidify your identity as a thought leader in your field.

The Instagram Growth Engine helps keep your brand visible and relevant to your target audience.

100% Human Beings – Never Bots  

The Instagram Growth Engine is powered by 100% US-based human beings, not bots. Their team creates monthly AI-powered and human-validated target lists of high-value social media profiles for your brand to interact with.

Then, through strategic likes, comments, and shares, your human project manager keeps your brand visible and top-of-mind while funneling prospective clients to your own social profiles and website. You can even integrate Howling Assistant’s Sales Growth Engine, which incorporates scripted DMs designed to drive website traffic, appointments, and leads.

The Howling Assistant Instagram Growth Engine team promises that human touch that bots can’t quite accomplish. They “actually read the target’s posts” before interacting, says the company’s site, meaning you won’t be at the mercy of a blind algorithm and end up following and liking completely unrelated information.

Because the Howling Assistant team always uses local elite proxies and VPNs, you never have to worry about the safety of your business’s private information. And they log directly into your account through the Instagram app, so there’s no risk of shadow bans, account bans, or action blocks.

The company even takes that extra human step of muting the accounts they follow on your behalf so your feed isn’t drowning in unwanted posts and updates. For more information, check out: https://www.facebook.com/HowlingAssistant/.

Compatible With Other Social Media Platforms and Services  

Howling Assistant’s Social Media Growth Engine works on Instagram, Facebook, Twitter, LinkedIn, YouTube, and more. Connect with brands and influencers across multiple platforms to solidify your presence, reach new audiences, and legitimize your spot as a thought leader in your field.

Howling Assistant is also a certified partner for multiple automation platforms, including HubSpot, ZoHo, ActiveCampaign, Infusionsoft, and more. This means you can get help automating your business’s social media and digital marketing efforts while streamlining your efforts overall.

Howling Assistant is a brand launched by Howling Brands, a full-service digital marketing suite meant to serve the unique challenges and needs of SMBs. The company’s human Project Managers have completed over 1 million tasks and saved 500+ hours for their clients in the last year alone.

If you are interested in further information or a demonstration of their services, visit: https://www.instagram.com/howlingassistant/

Categories
Health & Medicine Pharmaceuticals & Biotech Science

SEFUNDA, LLC announces the Launch of their Crowdfunding Campaign

Sefunda, a Swiss based company established in early 2019, is a small, dedicated team of professionals with background in IVD product development, molecular epidemiology, medical device development and material science combined with business strategy and experience with well more than 100 years.

OUR MISSION:

Increase the safety of patients, reduce individual healthcare costs, promote antibiotic stewardship. 

We are all about finding the solution to a problem – using technology as a tool and not a purpose. We are a dedicated lean team of experienced professionals combining Swiss precision with creativity and visionary drive. Listening to real market needs, we understand the economics driving the health care sector and the intricacies of producing high volume consumables at low and affordable cost.

THE KEY PROBLEM:

Recent research shows that 30% – 50% of patients in the US receive incorrect antimicrobial treatment This can in part be attributed to inefficient or incorrect diagnostic processes. Even for the most common infections, the delay between testing and effective treatment can take up to 10 days.

OUR SOLUTION:

We make patient-tailored treatment truly accessible and affordable for everybody – delivering immediate actionable results for treatment decision where time matters most. Our rapid, cost-effective and easy to use testing platform empowers health care professionals to diagnose and treat patients within one single visit, normally less than 30 minutes. By combining robust, proven and adaptable technology with smart multiplexing capabilities, we bring the precision of a molecular diagnostics lab to your office.

WHAT SETS US APART?

We focus on the solution, not the technology. By building on robust and proven technology, we avoid «reinventing the wheel» and save money and time. Together with our American partner Tensentric, Boulder Co., Sefunda is building a business ecosystem, that enables us to build a cost effective, low barrier molecular diagnostics solution. A small, powerful team is building a PCR based molecular diagnostics solution, that is going to bring laboratory quality molecular diagnostics to your local clinic. Trade Secret agreements will keep the development from competitors copying our solution much longer than any IP.

CLIA waiver as door opener for the US market:

Background: The Clinical Laboratory Improvement Amendments of 1988 (CLIA) enabled greater access to low-risk tests by allowing their use in facilities with a Certificate of Waiver in the U.S. Recently, the 2019 novel coronavirus (COVID-19) pandemic has shined a spotlight on CLIA-waived diagnostic testing. To meet this increased patient demand for diagnostic testing, the U.S. Department of Health and Human Services (HHS) authorized licensed pharmacists to order and administer FDA authorized COVID-19 tests.

Financial Overview:

Below is the financial overview assuming one product, roll-out in late 2023, a market share of 3%, sales within the US only. We will be adding a second product in early 2024. Estimated exit value in 2024 is around US$100mio. 

*: estimates based under current US market conditions and known regulatory US environment.   

Total Projected Cost:  

Total estimated costs before getting cash positive in 2024 are expected to be approximately: US$35,000,000 US Dollar. 

SEFUNDA, LLC is committed to obtaining and providing the monies necessary to institute and complete this project in a timely manner. 

SEFUNDA, LLC Equity Crowdfunding Campaign, 

https://www.equitynet.com/c/sefunda-llc