Category: Business

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What Every Business Needs to Know About the Difference Between Marketing and Public Relations

Small business owners often have a difficult time on how to understand the difference between marketing and public relations because it can be complicated and the lines between the two can be blurred. In fact, with the explosion of digital marketing in the past several years, many entrepreneurs understand the value of a sales funnel over a website since it gives them a way to not only introduce a new product or service to them, but also capture information and sales to see a direct return on investment (or ROI).

Marianne Schwab is a former national network TV talk show producer who now works with entrepreneurs and small businesses to get them broadcast interviews to help them promote their business and says, “Understanding the difference between marketing and public relations will help you learn how they best work together to make a massive impact with your campaigns. In a nutshell, marketing creates demand for a product or a service through advertising, while public relations builds trust with the general public through media interviews and features in TV and radio broadcasts, podcasts, and online and print publications. In other words, advertising is saying that your business or product is good, but public relations is getting someone else to say it for you. That is how to build credibility for a product and authority for a company spokesperson or executive. In fact, no amount of advertising can give you the credibility that being featured as an expert in your industry on a newscast or lifestyle program can.”

One of the primary traffic sources for businesses online and offline these days is social media advertising on platforms like Facebook, Instagram, TikTok, and more. This marketing method can be very effective for brand awareness and generating sales for small businesses. However, at the end of the day although it’s a great way to get a product or company on the radar of potential clients and customers, it doesn’t necessarily build credibility.

According to Marianne Schwab, “One of the biggest mistakes I’ve seen my clients make over the years, especially my Fortune 500 clients, is they do not synergize their public relations and marketing campaigns. They invest a boatload of their budget into the P.R. Department and Marketing Department and they don’t talk to each other and actually act like they work on completely different planets. That is losing the opportunity for a ton of potential and additional revenue.”

Marketing is all about the return on investment (ROI). For example, depending on the ad sales team experience, a company can strategically invest $3,500 in social advertising and expect to double that amount with incoming revenue. Public relations contributes to the ROI by building credibility in a way advertising cannot.

“The best campaigns I’ve seen are the ones where P.R. and Marketing work together,” Schwab continues. “For example, a publicist books an interview for a local or national talk show and the marketing team then buys ad spots for the same show so that the brand, product and message is optimized from the featured interview. The audience doesn’t just hear about the product in the interview for credibility, but then the ads during commercial breaks make the essential imprint in their minds that lead to sales.”

There is no magic number that guarantees a sales since the primary factor is does the product solve a problem the client wants or needs. In general, it takes a minimum of seven impressions before a prospect will buy. Now, thanks to the internet, the number of touch points needed before a sale in 2020 was eleven and have since increased exponentially according to Forrester Research.

Marianne Schwab has worked as a producer for over 25 years in New York and Los Angeles. She is currently the Executive Producer of CMP Media Cafe where she works with clients to develop compelling media hooks and story angles that get them TV and radio interviews in today’s complicated media environment. She has created an online training that shares her insider secrets to promoting a business on TV talk shows and details the types of guests producers love to book as guests.

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Building & Construction Business Living Public Affairs U.S

SnoBlox-SnoJax’s Revolutionary Approach to Dealing With Ice Dams

SnoBlox-SnoJax, the industry leader in rooftop snow retention systems is proud to announce their revolutionary new approach to dealing with ice dams. Ice dams are a common problem during the winter months, and can cause significant damage to homes and businesses. SnoBlox-SnoJax has developed a new system that will prevent ice dams from forming, and keep your rooftop free of snow and ice!

The new system utilizes gutter guards to prevent ice melt from turning into ice dams and is designed to work with any existing snow retention system. It’s also very easy to install and requires no special maintenance. Simply place the gutter guards inside your gutters on your rooftop, and it will automatically allow water from ice melt to drain away! The system can be used on any size rooftop and will keep your gutters clean and free of ice and snow.

This new gutter guard system is a must-have for any business or homeowner in areas that experience winter weather with or without a chance of snow. It is an easy and effective way to prevent ice dams and will save you time and money in the long run. Contact SnoBlox-SnoJax today to learn more about this revolutionary new system!

What Are Gutter Guards?  

Gutter guards are devices that are placed inside gutters to prevent leaves, twigs, and other debris from clogging them. They come in a variety of shapes and sizes and can be made from different materials such as plastic, metal, or mesh. Gutter guards keep gutters clean and free-flowing, and help to prevent water damage to your home or business.

Why Are Gutter Guards Important?  

Gutter guards are important because they help to prevent clogs in gutters. Clogged gutters can cause a number of problems, including water damage to your home or business, insect infestations, and even flooding. Gutter guards keep gutters clean and free-flowing, which helps to prevent these problems. They also prevent ice dams from forming by allowing water from melting ice and snow to drain away.

How Do Gutter Guards Work?  

Gutter guards work by preventing leaves, twigs, and other debris from clogging gutters. These guards fit inside gutters and prevent debris from falling in. This prevents clogs and keeps gutters free-flowing. Gutter guards also help to prevent ice dams from forming by allowing water from melting ice and snow to drain away instead of damming up and refreezing on the roof.

Why Are Gutter Guards Important For Snow And Ice?  

Gutter guards are important for snow and ice because they help to prevent ice dams from forming. Ice dams are formed when water from melting ice and snow dams up in gutters and then refreezes. This can cause damage to your home or business and is a major problem during the winter months. Gutter guards help to prevent this by allowing water to drain away instead of damming up.

How Do I Choose The Right Gutter Guards?  

There are a few things to consider when choosing the right gutter guards for your home or business. First, you need to decide what material you want the guards to be made from. Plastic, metal, and mesh are all common choices. Each has its own advantages and disadvantages, so it is important to compare them before making a decision. Second, you need to decide what size guards you need. This will depend on the size of your gutters and the amount of debris they typically collect. Finally, you need to decide how many guards you need. This will depend on the length of your gutters and the number of downspouts they have.

Different Gutter Guard Material – The Pros And Cons  

Plastic Gutter Guards  

Pros: Plastic gutter guards are the cheapest option. These gutter guards are also the lightest and easiest to install.

Cons: Plastic can be easily damaged by sunlight and extreme temperatures. These gutter guards are also not as durable as other options.

Metal Gutter Guards  

Pros: Metal gutter guards are more durable than plastic guards. They are also less likely to be damaged by sunlight and extreme temperatures.

Cons: Metal gutter guards are more expensive than plastic guards. The metal ones are also heavier and more difficult to install.

Mesh Gutter Guards  

Pros: Mesh gutter guards are the most durable option. They are also the best at preventing debris from entering gutters.

Cons: Mesh gutter guards are more expensive than plastic and metal guards. Mesh is quite heavy and more difficult to install.

How Do I Install Gutter Guards?  

Installing gutter guards is a relatively simple process. First, you need to clean your gutters and remove any debris. Next, you need to measure your gutters to make sure you know the length and cut the guards to size. Finally, you need to install the guards in your gutters. You can install them by using screws, nails, or adhesive.

How Often Should I Clean My Gutters?  

Gutters need to be cleaned at least once a year to keep them free of debris. However, if you have a lot of trees near your home or business, you may need to clean them more often. This is because leaves and twigs can fall into the gutters and cause clogs. Cleaning your gutters regularly will help to prevent problems and keep your gutters working properly.

More About SnoBlox-SnoJax  

SnoBlox-SnoJax is the industry leader in rooftop snow retention systems. They have been in business for over 25 years and have installed and sold their systems to thousands of commercial and residential rooftop contractors and owners. Their systems are designed to safely and effectively remove snow and ice from roofs, gutters, and downspouts. They also offer a variety of gutter guards to help prevent clogs and ice dams. For more information about their products and services, visit their website or check out their social media channels: Facebook, Instagram

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Business Marketing & Sales Media & Communications Professional Services Services

Three Key Reasons Experts Need Media Coaching For TV Talk Show Interviews

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Being a guest on a TV talk show or radio program is a great way to build credibility as an expert in an industry. However, it’s not as easy as many experts make it look, especially those who are well seasoned in how to interview with the television media.

Generally, this is how it works: An expert like an online entrepreneur, influencer, or possibly a non-fiction book author hires a publicist and then that publicist may succeed in booking a coveted TV interview for their client to promote their brand, product, or service. 

What most of the clients don’t understand is getting booked on a TV interview is the first step and what happens next determines if a client gains the credibility they’re looking to achieve with an engaging on-camera interview or dismantles it all together if they are not prepared.

Unfortunately, many publicists will only help a client prepare with very basic media training and according to Marianne Schwab, a former national network TV talk show producer, “Some publicists do an amazing job of prepping their clients for an interview but so many do not and drop the ball. When I was working on Live daily talk shows, I’d work directly with expert guests to develop the interview segment into our show’s version of infotainment. Guests only have about four-to-five minutes to nail their topic or demo and my job was on the line if each segment wasn’t the best it could be or if a guest was a flop.”

Media coaching, also known as media training, is a valuable service that is available and essential for experts who are just starting out to get booked as guests on talk shows. Depending on the coach, they not only help clients maximize the time they have for the interview by dialing in a targeted yet engaging message, but they also prepare them to look confident on-camera. Here are three key things to know about media coaching before a scheduled TV talk show interview:

1. Experts Make Interviewing Look Easy. The biggest secret TV viewers may not know is that even the most experienced on-camera experts prepare and rehearse for every single TV interview. Schwab says, “Think of it this way, professional baseball players don’t show up for the World Series like they’re there for batting practice.  They spend thousands of hours preparing for the big game under the guidance of their coach. TV interviews work the same way – you don’t just show up and wait for the questions to be thrown at you when you can prepare responses in advance.”

2. Avoid Looking Like Bambi in Headlights. Media coaching is essential to learn the skills of mastering your message and time constraints of a TV interview, handling nerves, and according to Schwab, “You only have one chance to get it right when it comes to a talk show appearance and that’s where media coaching comes in. Knowing what to say when you get a curveball question so that you have a response and not a reaction is key to an on-camera delivery with poise and polish.” 

​3. Skipping Media Coaching is a Recipe for an On-Camera Disaster. As a producer, Marianne Schwab’s number one goal is to make sure that when her clients get in front of the camera that they look and do their best. “Every expert that I’ve ever worked with for TV appearances invests time in preparing for each and every interview so that when the red light on the studio camera goes on, they look like they’re making it up on the spot, but what most people don’t know is that they spent hours making it look effortless. If you skip media coaching, you’re gambling with your reputation since you could derail your credibility and all you’ve worked so hard for when landing a TV interview,” she concludes.

Marianne Schwab has worked as a producer for over 25 years in New York and Los Angeles. She is currently the Executive Producer of CMP Media Cafe where she works with clients to develop compelling media hooks and story angles that get them TV and radio interviews in today’s complicated media environment. She has created an online training that shares her insider secrets to promoting a business on TV talk shows and details the types of guests producers love to book as guests.

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Business Human Resources Marketing & Sales Professional Services U.S

Consultant Kyle Livingston Wins Prestigious 2 Comma Club Award for Hitting the 1- Million Dollar Mark

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TENNESSEE, November 7th, 2022 — 7 Figure Industry, Inc., a full-turn key consultancy that partners with Visionary Entrepreneurs to get them the traction they have been looking for, announced today that its President Kyle Livingston was named the winner of the 2 Comma Club Award at the recent Funnel Hacking Live 2022 event in Orlando, Florida.

The Two Comma Club is one of the most exclusive awards digital marketers and entrepreneurs can receive. ClickFunnels created this award for entrepreneurs who reach the 7-figure financial milestone inside one of their ClickFunnels funnels.

“Winning that award was a huge accomplishment for me because this has been a goal of mine for a few years now and we accomplished it in just 4 months,” said Kyle Livingston, President, and Founder of 7 Figure Industry, Inc. “Knowing the impact that I have had on this business in order to achieve that award is where the real joy comes from.”

7 Figure Industry, Inc. partnered with Youtube on a channel that reports on current events. They have turned this traffic source into a multi-million dollar-per-year enterprise that runs on autopilot. To win the award Kyle and his team generated over a million dollars in revenue in 2022.

On being asked about the journey he had leading up to this award, Kyle said: “The biggest challenge for me was simply not giving up. I knew we would reach this milestone FAST if I just stayed the course and implemented the play I designed for this client.”

Kyle has built three 7 figure brick-and-mortar companies and has transformed nine companies into thriving businesses. His mission as a business consultant and coach is to turn chaos into profit.

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Business Marketing & Sales Media & Communications Professional Services U.K

Polly Powell – founder of 5 Step Funnels – is chopping advertising costs in half for webinar registrations with TikTok ads

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Carmarthenshire, Wales, UK- November 7th, 2022 – Serial entrepreneur Polly Powell is the founder of the boutique marketing agency, 5 Step Funnels, which specializes in creating Online Funnel Eco Systems to turn strangers into buyers using Funnels and Social Advertising for Online Entrepreneurs.

With the exponential rise of TikTok, Polly has dedicated a part of her agency solely to their TikTok Ad services – and it’s been producing incredible results for her clients. 

As Polly explains, “back in 2012 business owners used to say ~ “my audience isn’t on Facebook” now this is history repeating itself as they are now saying the same thing about TikTok in 2022 but this is so far from the truth, it’s unreal”. 

Every type of consumer is on TikTok, which means, every brand’s target audience is as well. 

The algorithm doesn’t work on followers, it’s all about the content so anyone can post and engage with their audiences in different ways, big brands like Chipotle and Gymshark have found success through TikTok but so can smaller solopreneurs and small businesses working from home, TikTok doesn’t care the size of people’s followings it’s all about the Content, on TikTok Content is King. 

And Polly is right. The Financial Times reported in Oct 2022 that while TikTok’s largest user base is currently the USA, its European base has grown 6-fold over the past year. 

And, according to Hootsuite’s Digital Report 2022, TikTok is the online consumers’ No 1 social media platform of choice – spending on TikTok increased by 77% over the past year, to 2.3 Billion.

TikTok skyrocketed to the top of social media by leveraging the power of user behavior – as the famous hashtag #TikTokMadeMeBuyIt trend proved. 

That single hashtag has over 26.2 Billion views.

With the holidays and Black Friday approaching, a brand’s TikTok ad strategy could be the key difference for this year’s bottom line. 

5 Step Funnels‘ innovative approach to riding the wave in the TikTok universe and leveraging its emotion to create a platform-wide disruption for brands flows from Polly’s 3-step formula to WIN with TikTok ads:

1. Find your audience with Video Views Campaigns

2. Use Video Views Campaigns to leverage your audience’s interests and hashtags

3. Don’t make ads… Make TikToks

In the rush to get into the TikTok niche, tons of social advertising agencies are trying to use outdated Facebook tactics for TikTok campaigns – but that approach just won’t cut it on TikTok.

TikTok ads that WIN don’t look like ads at all – Polly’s rule of thumb for achieving incredible results on TikTok is to Keep it Real and resonate with your audience!

About 5 Step Funnels: Polly Powell founded 5 StepFunnels, a company that helps online business owners with a full-funnel system that creates high-converting funnels, automation, and social advertising campaigns, to attract leads on demand and convert into customers. 

Polly is also the host of the Below the Iceberg podcast, where she interviews Million Dollar Entrepreneurs who have achieved 1 million dollars in sales through one funnel. 

Polly is highly sought after for her expertise with an online funnel and advertising strategies and has helped countless entrepreneurs achieve their business goals, she has also built Funnels for some of the Biggest Names in Life and Business coaching in the World, including Tony Robbins. 

 https://5stepfunnels.com/tiktok-marketing 

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Business Education Finance Services U.S

Boris Musheyev Disrupts The Tax Industry By Changing The Way Business Owners Do Their Taxes

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Queens, NY – February 8th, 2023 – Boris Musheyev founder of Boris M Tax Inc. new tax strategy e-book earns the Click Funnels 2-Comma Club award. The S-Corp Tax Book teaches entrepreneurs how to legally pay less in taxes using your S-Corporation. 

This ebook was created to educate entrepreneurs on how the United States tax code is designed and how they can use it to their advantage. Inside the book are tax strategies, deductions, and benefits that any profitable business owner can use to save money on taxes using S-Corporation.

The book also teaches business owners that accounting is more about being correct and putting the right numbers in the right boxes. It’s being strategic, and proactive and maximizing tax savings with tax planning.

Tax planning is not the same as tax preparation. Most people think that tax planning is just for the ultra-mega-rich, and it’s extremely underutilized by small business owners. 

Imagine you’re going on a road trip. Tax planning is like mapping out your route before you leave. You look at the big picture and decide the best way to get to your destination. You take into account things like traffic, construction, and road closures, so you can make adjustments and arrive at your destination on time.

Tax preparation, on the other hand, is like packing your bags and getting in the car. Once you’ve mapped out your route, you gather all the necessary items (documents, forms, etc.) and make sure they’re in order before you hit the road. You double-check that you have your driver’s license, registration, and insurance and that your gas tank is full. You’re ready to go.

Proactive tax planning is the only way to pay less in taxes. Tax planning is the process of looking at your life and business, and identifying strategic ways to minimize your tax liability with proactive tax planning strategies. It’s all about being proactive and taking advantage of opportunities to seriously save money on taxes.

Tax preparation, on the other hand, is the process of gathering all the necessary documents and information, and putting the right numbers in the right boxes. It’s all about being organized and making sure everything is in order before the deadline.

Just like a road trip, it’s important to start planning early and not wait until the last minute. If you wait until the last minute to map out your route, you’re going to miss out on tax-saving opportunities and overpay in taxes. Which is 100% avoidable.

In short, tax planning is all about using proactive tax strategies to pay less in taxes. Tax preparation is simply putting the right numbers in the right boxes. It’s important to start planning early and not wait until the last minute, just like a road trip.

As of today, over 20,000 copies of this book have been downloaded and more and more entrepreneurs learn about the power of tax planning and how S-Corporation can help them save money on taxes.

For more information on tax planning for your business visit www.borismtax.com.

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Business Computers & Software Finance Professional Services Technology

The Four Biggest Cybersecurity Mistakes That Can Kill a Small Business

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Small businesses and work at home entrepreneurs are being targeted by ransomware at an alarming rate and over 80% of businesses that pay a ransom will get attacked a second time. In fact, hackers, scammers and viruses are getting smarter every day and cybersecurity measures, to keep company information safe and secure, is one of the most overlooked investments small businesses skip and it can be a very expensive oversight.

Christopher Bartosz is a cybersecurity expert and the President and CEO of FVC Technologies that focuses on servicing small to mid-sized businesses across the nation as their outsourced IT department. His company provides not only IT management, but cybersecurity solutions that keep the company secure and he has identified four of the biggest mistakes small businesses make when it comes to cybersecurity.

#1 – Thinking a business is too small for an attack. No business is too small to be the target of a hacker including work at home entrepreneurs. According to Bartosz, “If you have a bank account, you’re at risk of a cyber attack. Fifty percent of small and mid-sized businesses have experienced at least one cyber attack in the past year.”

#2 – Not understanding most consumer anti-virus programs won’t protect them against all hackers. The typical anti-virus software, also known as anti-malware, is originally designed to prevent, detect, and eliminate malware and viruses. These programs usually run in the background to provide protection but with the explosion of other malware, antivirus software cannot always protect against the latest computer threats. Small business owners and work at home entrepreneurs think they’ve done everything they can to protect and make their laptop and computer systems secure when they are installed. However, according to a recent survey by Fortinet, 81% of small businesses report that new types of attacks have evaded their traditional security solutions including anti-virus software.

#3 – Thinking that IT and cybersecurity are the same thing or relying on a friend for IT Support. It’s great to have a friend who can be consulted for basic IT, or Information Technology, support, but one big mistake people make is thinking that IT and cybersecurity are the same thing. Bartosz says, “Basic IT support and cybersecurity are a completely different skill set. IT support can fix basic computer problems, but not necessarily close the holes hackers are trying to get in. Relying on a friend who knows ‘something about IT’ is just enough to be dangerous.”

#4 – Looking at IT security as an expense and not an investment. Small businesses and entrepreneurs think they’re protected with a consumer anti-virus program that costs around $70, but that is not always enough. In fact, according to Fundera, small and mid-sized businesses spend an average of $955,429 to restore normal business in the wake of successful attacks. Alarmingly, as many as 60% of companies go out of business six months after an attack.

Most small businesses are, unfortunately, vulnerable to cyber attacks, but there are preventative solutions to mitigate the risks. FVC Technologies takes a security first, not an ‘IT support’ first approach. According to Bartosz, “We provide a risk assessment that often reveals hidden doors for hackers to walk right on in and then show our clients this information so we can put together a plan to close and lock those doors.”

Bartosz also recommends investing in a professional and next generation endpoint protection program that scans in real time and catches vulnerabilities, “When we work with clients, we offer them an A.I. driven level of protection that is only available to IT professionals. Larger companies should expect to dedicate 7-10% of their IT budget for cybersecurity and smaller companies who do not have an IT budget should plan on spending 3% of their total budget on cybersecurity. It’s a form of insurance especially compared to the expense of a data breach or ransomware attack.”

Christopher Bartosz is the author of two books on cybersecurity including Why Your Business Must have Cybersecurity Risk Assessments and Cybersecurity Now and he provides education and security training to the companies he serves. He has extensive knowledge of multiple government regulations that he uses to ensure his clients who hold government contracts remain compliant and secure. Businesses can connect with Bartosz on LinkedIn and at FVCTechnologies.com.

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Business Health & Medicine Human Resources Professional Services U.S

Medical And Mental Health Virtual Assistants From Virtual Nurse Rx Are Now Staffed By Registered Professionals

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Virtual Nurse Rx, a leading provider of medical and mental health virtual assistants, has announced that their staff is now exclusively made up of mental health professionals and registered nurses with hands-on experience in their respective fields. This change comes as part of the company’s commitment to providing the best possible care for their mental health and medical clients respectively.

“We believe that our clients deserve the best possible care, and that means having therapist assistants who are also mental health professionals. The same goes for our medical assistants,” said Lexcibel Colon, founder of Virtual Nurse Rx. “Our new medical and mental health teams are all specifically trained in medical and mental health terminology, so they can provide our clients with the resources and support they need.”

The assistants at Virtual Nurse Rx provide a range of services to their clients, including General administrative tasks, Medical coding/billing, Insurance verification, Medical Receptionist, Medical live chat, Patient coordination, Medical transcription, Telemedicine support, Telephone triage, and more!

These assistants are an invaluable resource for mental health professionals and doctors alike and, of course, their patients too. They provide a confidential, convenient, and affordable way to get the help you need from real registered nurses and mental health therapists. On top of that, you also get a client success coach, a Start-Up guide, proprietary client onboarding, and training. Client Success Coaches provide clients with personalized support and guidance on how to succeed with their remote staff. They also assign U.S.-based Team Leads to your new virtual team dedicated to supervising and training all your Virtual Employees, so you don’t have to.

Virtual Nurse Rx is committed to providing the highest quality care possible to their clients. Their teams of mental health professionals and registered nurses are available 24/7 to provide support and resources to those in need. To learn more about Virtual Nurse Rx, or to schedule a free consultation, please visit their website at www.virtualnurserx.com.

What Are Client Success Coaches?  

Client Success Coaches are assigned to each new client of Virtual Nurse Rx. They provide personalized support and guidance on how to succeed with their remote staff. They also assign U.S.-based Team Leads to your new virtual team dedicated to supervising and training all your Virtual Employees, so you don’t have to.

What Are Team Leads For?  

Team Leads are responsible for supervising and training all your Virtual Employees. They are assigned to you by your Client Success Coach and are available 24/7 to answer any questions you may have about your team or their work.

Who Will Benefit From Mental And Medical Virtual Assistants?  

Mental and medical virtual assistants from Virtual Nurse Rx will benefit a wide range of mental health professionals and doctors. They provide a confidential, convenient, and affordable way to get the help you need from real registered nurses and mental health therapists. On top of that, you also get a client success coach, a Start-Up guide, proprietary client onboarding, and training.

What Is Proprietary Client Onboarding?  

Proprietary client onboarding is a system that ensures all new clients of Virtual Nurse Rx are properly oriented to the company’s services and the work their team will be doing. It includes a Start-Up Guide, training materials, and a set schedule of check-ins with your Client Success Coach to ensure you’re on track to success.

How Does Virtual Nurse Rx Work?

Virtual Nurse Rx is a company that provides mental and medical virtual assistants to mental health professionals and doctors. Their teams of mental health professionals and registered nurses are available 24/7 to provide support and resources to those in need.

About Virtual Nurse Rx:  

Virtual Nurse Rx is a leading provider of medical and mental health virtual assistants. Their staff is made up of mental health professionals and registered nurses with hands-on experience in their respective fields. Their mission is to provide the highest quality care possible to their clients by providing a confidential, convenient, and affordable way to get the help you need from real registered nurses and mental health therapists. To learn more about Virtual Nurse Rx, check out their social media pages: Facebook, Instagram, Twitter

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Building & Construction Business Home & Garden Professional Services U.S

Introducing Snow Guard Rails From SnoBlox-SnoJax – The Number One Snowguard Solution

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SnoBlox-SnoJax offers a complete line of snow retention solutions for nearly all roof types. These systems are designed to prevent the sliding of snow and ice and prevent damage. Snoblox-Snojax was the pioneer in the industry of polycarbonate snowguards, having developed the world’s first one in 1976.

Snow Guard – A Winter Climate Necessity

For homes and businesses located in cold winter climates, snow safety is a crucial aspect of construction. When snow accumulates on roofs it can pose a risk to vent pipes, gutters, deck railings, pedestrians, vehicles and HVAC equipment.

Shingled roofs are often capable of stopping the avalanching effect. However, metal roofs do not have the same rough texture. This causes snow to simply slide quickly from the roof to the ground below. This can sometimes happen unexpectedly, posing an even greater risk to those below.

Snow Guard Innovation

Snow guards are designed to hold snow in place on the roof. This allows the snow to melt gradually. When snow can be kept in place this way, it decreases the chance of the avalanching snow causing damage or injuries.

Snow guards are known by many names. Snow birds, snow stops, and even snow cleats are just a few of the terms used to describe this innovative device that can make homes a safer place during the winter.

Differences In Snow Guards

There are a few different types of snow guards. These are generally known as snow retention systems.

Pad Style- This type of snow retention is comprised of individually mounted guards typically made of metal or polycarbonate. There are various designs to fit different panel types. These components are about 2-3” tall. The size of the components used will be based on the expected ground snow load rating for the project location. There is also a Snowbreaker style made of polycarbonate that is used to break up the snow and ice while still allowing it to slide off the roof. These are commonly used over doorways or on solar panels.

Snow Rail/Bar System- Snow rails are often used in areas where very heavy loads of snow are expected. Rail and bar systems are designed to have a clean, low profile look once installed. They can also be color matched to help them blend into the roof system.

Snow rails are often used on commercial metal roofs. These larger structures need a snow retention system that will ensure a snow avalanche does not endanger people passing below.

Snow Guards Intended Use

Snow guards are recommended for anyone with a metal roof living in a climate that expects a good amount of snowfall each year. This product is an important addition to your metal roof. This product can decrease the chances of damage or injuries on a property during the winter months.

Other Ways To Prevent Winter Damage or Injuries

In addition to the use of snow guards, there are other ways to help prevent damage to property or injuries to people during the winter months.

Snow and ice removal- Snow and ice removal from areas where foot traffic is expected is a necessary chore during the winter months. This can greatly reduce the instances of injuries on the property.

Winterization- Winterizing a property for the upcoming winter is another important step that can be taken to prevent property damage. Extreme winter temperatures can cause pipes to burst, causing flooding. This type of property damage can be complicated and expensive to repair.

Dead limb removal- It is also important that dead limbs are removed before heavy frost and snow begin to accumulate. Dead limbs on trees can fall suddenly, causing damage to property and can cause injuries to people or animals passing below.

SnoBlox-SnoJax brings innovative snow retention systems to homeowners and business owners. These products can help prevent injuries, damage, and liability during the winter months. 

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Business Media & Communications News & Current Affairs Services Website & Blog

Upward News Reported as a Trustworthy News Source

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WFHV (Work From Home Virtually) recently published a report that highlights Upward News as it aims to inform its readers about the latest developments in the world. The newsletter is now available and promises to be an excellent resource for anyone interested in staying up-to-date on current affairs.

Upward News is a free email newsletter that covers current events, business news, and entertainment stories. It is published every weekday morning and provides subscribers with a concise, digestible summary of the day’s news.

As reported, Upward News is a valuable resource for busy professionals who want to stay informed about the world. It is also excellent for anyone who likes reading the news but doesn’t have the time to sift through all the noise.

The founding of Upward News in 2020 has been motivated by a desire to provide an independent news resource.

With a staff of journalists and editors, Upward News seeks to enlighten and educate readers while also empowering them. The newsletter, offered free of charge, aims to inform the populace and motivate readers to think critically about issues beyond current affairs and political ideologies.

Upward News is an independent news source that produces authentic stories. They aim to create reports that meet these criteria. They believe that this commitment to independence and authenticity will set it apart from other news sources.

Upward News is a fact-based publication in the U.S. that rejects the woke ideology of the left. In a world where magazines constantly try to pander to the woke crowd.

The publication’s mission is to “provide accurate reporting and analysis from a perspective that isn’t driven by identity politics.” It has quickly gained a following among readers tired of the constant pandering from other publications.

This report also explains how Upward News is committed to providing accurate and timely reports to its readers. To make these reports more accessible to everyone, Upward News is now offering free access to its regular news reports. With this initiative, Upward News hopes to reach a wider audience and continue to provide quality news coverage.