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Computers & Software Services Technology U.K

Ava Tech Now Officially Offers Procurement Services

Leading IT support and systems company, Ava Tech, has officially launched two new services—IT procurement and IT hardware procurement. 

The business started out as a cloud hosting service provider, but over the years, it has started helping its clients with their hardware and software needs as well. 

Since procurement is now a large part of its operations, the business has decided to officially add these to the list of services it offers.

For any modern organisation, the right IT tools are essential for success. Some technology products can improve interdepartmental communication whilst others can enable work efficiency.

Certain operations might even require niche products, such as those that fulfil specific requirements that no other solution can provide.

The lack of proper IT infrastructure, or the wrong one, can affect the smooth running of a business.

Unfortunately, not everyone is aware of the variety of solutions available, much less which ones are optimal for their business.

This is where Ava Tech promises to help.

The business’s new offerings promise clients end-to-end procurement, helping them acquire the perfect solutions at a good price. In fact, Sales Director Andrew Do claims that the company works on a “Deal or No Deal” basis. 

The process starts with a free IT review of the client’s business. “We assess your procurement practices and policies to see if we could help you make savings. If we can’t offer you a reduction in technology costs, we walk away,” explains Mr. Do.

He goes on to elaborate that, whilst Ava Tech promises optimised IT spending, it does not always mean the lowest price. However, he does promise the best price for the right solution.

Therefore, if the client already has a cost-efficient procurement strategy and the company cannot offer a better deal, it won’t use pushy sales tactics to try and convince them.

This claim is backed by hard numbers. The company is currently boasting an average of 22% savings across their client base.

Whilst IT procurement is a service designed to provide the complete hardware and software infrastructure of a business, IT hardware procurement focuses on the tangible assets that an organisation might need.

In either case, the IT products are delivered anywhere in the world. The company also promises flexibility in terms of customising IT deliverables for various departments in the client’s organisation.

With a decade of experience under its belt, Ava Tech has built a network of distributors and suppliers. The business partners with big names like Google, Microsoft, Lenovo, Samsung, HP, Sophos, Cisco, Meraki, LG, Apple, Logitech, Dell, and CAE Technology (the only Cisco-approved shared support specialist).

In terms of hardware procurement, the company not only supplies computers and laptops, but also networks, cabling, and conferencing & telephony. 

Ava Tech also specialises in audio-visual meeting room design. That includes all-in-one conference solutions, single private soundproof booths, huddle rooms, and conferencing or auditorium/all-hands areas.

In addition, clients can get a complete range of software solutions depending on their requirements. The company started out hosting desktops and Microsoft 365, but has extended its portfolio to include almost any software application that its clients might require.

Ava Tech is a London-based company that provides IT solutions to businesses. It provides a perfect balance of personalised, Agile service backed by a vast network of suppliers and partners across the world. To learn more about the company, please visit https://www.ava-tech.co.uk/ 

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Computers & Software Technology U.K U.S

Leading IT Service and Consulting Company Atos Launched Eviden Brand Ahead of the Planned €5 billion Carve-out

Ahead of the pre-planned €5 billion carve-out, Atos has reportedly unveiled its Eviden brand.

In June 2022, Atos – the leading French multinational IT service and consulting company – announced to curate strategies to split itself down the middle.

As planned, the company has cleaved itself in two, with its burgeoning digital, big data, and security (BDS) lines to operate as Eviden, according to Consultancy Europe.

The other half, which comprises the business’s tech foundations business line, will continue under the Atos name. To differentiate this carved-out, future entity from the current Atos business, the company is addressing it as TFCo for now. 

Breaking Down the Carve-out

The split-up, costing around €1.5 billion, is planned to be “effective at the earliest on July 1, 2023, and at the latest on December 31, 2023”. The brand of the spin-off business was launched in April this year.

The new business, initially slated to be launched as Evidian, later spun out from Atosunder the name “Eviden,” retaining the same etymology (“evidence”).

The post-carve-out Atos business is planned to constitute the Digital Workplace, Data Centre and Hosting, Unified Communications, and Business Process Outsourcing units of Atos. 

Operating within the Atos business and trading as “Eviden, an Atos business,” the spin-off company also includes the Atos Consulting business.

Eviden – which comprises the shrinking units of the parent company – would have a headcount of roughly 48000 globally and revenues of around €5.4B.

Atos has confirmed to invest €1.1 billion during the 2022-2026 period as part of its effort to support a return on investment (ROI).

Fleshing Out the Reasons Behind the Split-up

After conducting a “preliminary strategic review,” Atos, one of the world’s leading IT businesses with revenues of €11 billion – decided to split itself into two separate entities in order to “unlock more value” for the stakeholders. 

However, tough economic headwinds facing the company have been marked as the key reason behind the spin-off. 

Even though the IT business is expanding at a breakneck pace globally, last year, Atos saw a sharp decline of 3% in its revenue. Earlier this year, the technology consulting giant issued its third profit warning due to the significant difference in the financial KPIs, causing the company’s shares to plunge to their lowest since mid-2022. 

The strategy Atos adopted to cleave itself in two businesses is similar to how IBM spun out its $19B managed infrastructure services into Kyndryl in November 2021.

According to its hot-off-the-presses site, Eviden is committed to turning out as a global leader in “data-driven, trusted and sustainable digital transformation,” bringing together the digital, cloud, and big data & security business lines of the parent company Atos.

Billing itself as “one of the largest carve-outs the industry has ever seen,” Eviden demonstrates its vision to “expand the possibilities of data and technology”.

That said, being a highly intricate and cross-functional process, a carve-out transaction needs to be executed carefully and by experts.

For any dynamic business looking to maximise its transaction value, investing in an expert carve-out consulting service like Fission Consulting is a logical investment.

A high-end service helps streamline the slew of complex and lengthy processes to speed up the overall separation timeline while ensuring data accuracy.

Wrapping Up

Nikki Kelly, former Senior Vice President for Public Sector and Defence in Northern Europe at Atos has been elected as the CEO of Northern Europe & APAC for Eviden, an Atos company.

“I’m excited to start my new role with Eviden as the CEO for Northern Europe & Asia Pacific,” stated the newly appointed CEO. “A once-in-a-lifetime opportunity to help scale a €5 billion new company with deep industry expertise, innovation in our DNA, helping our clients to be competitive and deliver secure, digital business solutions quickly at scale.”

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Computers & Software Health & Medicine Pharmaceuticals & Biotech Science U.K

The Biggest Compliance Issues Faced by MedTech Companies Transitioning to Data-Enabled Solutions

In April, the UK Medicines and Healthcare Products Regulatory Agency (MHPRA) released a guidance document, called Software and Artificial Intelligence as a Medical Device. This document is a compilation of previous guidance, advice, and regulatory requirements for Software as a Medical Device (SaMD) and Artificial Intelligence as a Medical Device (AIaMD).

The document covers:

  • How software as a general medical device or an IVD should be classified
  • What the UK regulatory framework is for SaMDs
  • A change programme roadmap for software and AI as a medical device
  • How to qualify and classify one’s SaMD, including how to create an intended use statement
  • Reporting adverse events once the SaMD is in use, and requirements for field safety corrective actions
  • The guiding principles to inform the development of Good Machine Learning Practice (GMLP) for artificial intelligence

This document has been developed keeping in mind the goal of advancing software and AI medical device regulation. With these technologies becoming a growing part of the MedTech industry, this seems like a reasonable next step.

Data-Enabled Solutions in MedTech

Whilst software and AI as a medical device is a growing market which is now at the forefront due to the rapid rise in the use of AI, it’s not a completely new idea.

Technology has been in use in medicine and medical research for a while now. However, as computing grows more sophisticated, so do the devices.

In fact, across the pond, there is a growing concern about regulatory compliance issues surrounding MedTech. 

Earlier this year, an article in Med City News talked about the top five compliance issues faced by MedTech companies transitioning to data-enabled solutions.

Here they are.

Compliance Issues That MedTech Companies Face

Managing How the Data Is Collected, Used, and Shared

Smart MedTech solutions rely on data gathered from the people who use them. That is why the first issue to consider is related to data gathering and storage.

Companies that use MedTech-enabled data platforms are obligated to take appropriate care of any information collected, including,

  • Patient data
  • Drug development data
  • Customer or provider data
  • AI/ML-developed data sets

Any data collected, used, or shared must be prioritised with the following in mind:

  • Legal mandates
  • GDPR
  • HIPAA
  • Others
  • Ethical values
  • Patient rights and dignity
  • Patient care and care quality
  • Minimising patient risk and burden
  • Data access

Keeping the Changing Interactions Between Patients, Physicians, and Other Stakeholders in Mind

Medical care is shifting from treatment to preventative treatment, which has led to a change in how patients interact with healthcare providers.

This means that not only is the relationship between them changing, but there’s also an increase in the use of technology for patient monitoring and real-time data entry.

This data collection would require greater collaboration with stakeholders, which is something to consider when planning compliant protocols.

Planning New Regulation Regimes for Donation of EHR, Cybersecurity Technology, and Information Blocking

Electronic Health Records (EHR) are replacing the old paper documentation. These EHRs can be shared between health systems and providers for the sake of interoperability. 

However, those donations need to be adequately tracked.

There needs to be a system in place to ensure there is a legitimate need for the adoption and topics such as updates and replacements have been addressed

Additionally, the provider of this information must not engage in “information blocking”, which has been defined as any activity that impedes the exchange or use of the health information.

Addressing Value-Based Care Considerations and the Federal Anti-Kickback Statute Safe Harbours

Data-enabled MedTech has the potential to make patient care much more empathetic, streamlined, and comprehensive. However, these qualities rely on better design and regulations.

At the same time, MedTech companies also need to ensure that their practices align with the regulatory requirements of the federal Anti-Kickback Statute safe harbours.

Balancing the Lack of Advanced Industry Standards Against a Rapidly Growing Technology

MedTech and communication technologies have exploded in the last couple of decades. And, the rise of AI has been even more dramatic. As such, the existing rules and regulations need to evolve with these new developments.

Managing regulatory compliance, especially for an industry like MedTech, can be quite challenging. That is where companies like RegASK can help. Such a service can help one not only maintain compliance but also keep up with any changes.

As is evident from the rise of tools like ChatGPT, the world is going to see more automation through AI. The important thing is to design compliance regulations that are as effective and as scalable as that technology.

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Computers & Software Technology Telecom U.K U.S

Mobile Technology Is Changing the Face of Marketing in the UK

There are an estimated 7.33 billion mobile users in the world, according to Statista. A lot of these are smartphones, especially in the UK. 

Since people always have their phones or tablets with them, they can read, browse, watch videos, and listen to music on the move.

The way content is consumed has changed. As a result, the way businesses communicate with their customers has also changed.

Telemedia Online discusses how changing mobile technology is affecting the future of marketing.

Harnessing the Power of Mobile Marketing

Because mobile phones are so ubiquitous and mobile search is growing, marketing for mobile has become an integral part of any marketing strategy, states the article. 

Since mobile marketing has the potential to reach directly into the pockets/hands/eyes of the consumer, it makes sense to make the most of it.

Here are some strategies that are commonly used in mobile marketing.

Mobile Apps

Mobile apps are a great way of personalising the customer’s experience when interacting with a business. This platform can be used to provide them with tailored content, rewards and offers specific to app users, and a smoother user journey.

Regardless of the size of the business, an app can be a powerful tool in its marketing arsenal, simply because it’s a larger product type, not a specific category.

For example, a large lifestyle store could offer an e-commerce app whilst a small restaurant could offer an app on which customers could order food or make reservations. Both are apps, even if they fulfil different functions.

Mobile Videos

When Facebook was at its height of popularity, it became obvious that video content did much better than text-only. Now, with mobile browsing, videos are even more popular. Consider the meteoric rise of TikTok, which is nothing but user-generated videos.

Even B2B marketing videos, which might be significantly different from TikTok videos are handy for delivering powerful messages. In fact, businesses like Bold Content specifically offer video production services for B2B marketing.

Videos can make products come to life, customer testimonials can pack more of a punch, and even if purely for entertainment, video content for mobiles can deliver better marketing results.

Plus, video technology is changing rapidly with artificial intelligence (AI) and cloud-based filmmaking. Creating videos for a business’s marketing is now easier—and more cost-effective—than ever.

It is also a way of keeping a company’s marketing recession-ready.

Using Mobile in the Digital Marketing Strategy

If a company wants to use mobile marketing in its strategy, there are a few steps it could take.

Start With a Mobile-First Strategy

It is quite difficult to take an existing (non-mobile) strategy and tweak it into an effective mobile strategy. 

For example, a website built for a desktop screen technically can be converted into a responsive, mobile-friendly one, but it might never be as user-friendly as one that was specifically designed for a smaller screen.

That is why, for a business’s mobile marketing strategy to be successful, it needs to be built from the ground up.

Personalising the Customer Experience

The biggest benefit that a mobile strategy offers is the fact that it can be customised for each customer. Unlike a desktop computer, people don’t tend to share phones, which means the information associated with each device will correspond to one individual.

This can be a powerful tool for presenting highly relevant marketing messages to customers.

In order to make the most of one’s mobile marketing strategy, one must consider content personalisation as part of the overall plan.

Invest in Mobile Apps

As discussed above, mobile apps are a great way of delivering customised offers and content. 

This customer-centric solution can be very useful for increasing customer loyalty and engagement.

That, in turn, helps drive sales.

Use Videos

A high-quality marketing video—whether describing a product, a customer’s review, or simply an entertaining social media short—can help a business get more customer engagement. These can then be used to convert.

Incorporate Mobile Payment

Whether a business has customers visiting a brick-and-mortar store, an app on their mobile, or the company website, making transactions easier can help conversion. Easy mobile payment is one such way of simplifying the buying process.

It can be in the form of an online store or a physical store that accepts mobile payment forms, like Apple Pay or Google Pay.

No matter how one uses plans their marketing strategy, it is obvious that making it mobile-friendly is essential. It’s no longer a “good to have”—people expect it. 

Not having a mobile marketing strategy means a business loses out on a huge opportunity.

Categories
Computers & Software Technology U.K U.S

Understanding the Relationship Between Space Systems, Climate Change, and Cybersecurity

Cybersecurity has been a concern for businesses and entities since the dawn of the internet. And, as communications technology evolves, so do the attack vectors. 

A quick response enabled by immediate detection is often key with a cyber attack. If businesses can’t have their own detection and response teams, they may employ the Security Operations Centre (SOC) services of Managed Security Service Providers (MSSPs) like DigitalXRAID.

However, technology has been evolving rather rapidly, which means newer threats are emerging. And, as businesses adopt digital transformation, they need to be aware of potential dangers they might face.

Two such cyber security issues recently discussed have been cybersecurity in space and cyber risk due to climate change.

Cybersecurity in Space Deemed “Urgent”, Needing “High-Level Attention”, Says US National Cyber Director

The US National Cyber Director, Kemba Walden, spoke to reporters at the RSA conference on the 26th of April 2023. 

She said cybersecurity in outer space was a pressing issue that was to be discussed in the first space industry cybersecurity workshop hosted by the White House.

We are all aware that the first ‘shot’ in the current Ukraine conflict was a cyberattack against a US space company,” Walden said.

She was, of course, referring to Russia’s attempt to jam SpaceX’s Spacelink, which was being used to provide Ukraine with internet connectivity.

Walden called space systems cybersecurity “an incredibly complex and unique space ecosystem”, which required “a very close public-private partnership”.

She went on to explain that nation-state threat actors like China and Russia are being considered cyber threats to space systems, and calling such attacks—that on Starlink and the one on Viasat—“acts of war”.

Secure-by-design space technology is something that the White House has been talking about a lot recently. 

Released last month, the White House’s Cybersecurity Strategy mentioned how space-based systems—including navigation, positioning, and environmental monitoring—needed to be secure.

Walden also mentioned that the US Space Policy Directive 5, which outlines cybersecurity design principles for space systems, is something they want to focus on.

The principles are being decided and the next steps would be to collaborate with the industry to put these into action.

How Climate Change Is Increasing Cyber-Risks

One would assume that climate change and cybersecurity are topics that are poles apart. However, there are several connections between these two issues.

These connections were highlighted by Chloe Messdaghi, CEO and Founder of Global Secure Partners.

According to Ms Messdaghi, issues caused by climate change provided more opportunities for threat actors to attack.

Attacks on Green Energy Sources

In order to reduce greenhouse emissions, the world is shifting towards green energy sources. These energy sources rely on new technologies. Since they are new, they may not have a well-rounded defence against cyber attacks.

For instance, electric vehicles are reliant on a network of charge points. These would be connected to the grid and managed through a central system. This could be targeted by threat actors.

Whilst this was a hypothetical example, Ms Messdaghi also brought up the cyber-incident at Vestas Wind Systems. That attack forced the world’s largest manufacturer of wind turbines to stop IT operations across a number of locations.

Extreme Weather Conditions Damaging Critical Digital Systems

Another risk that accompanies climate change that would affect cybersecurity is extreme weather events.

Climate change can result in more frequent and devastating hurricanes and tsunamis. These could affect critical digital systems—damaging underwater communications cables or off-site servers.

Any disruptions such damage would cause could be used as an opportunity by threat actors to attack.

Such weather events might also lead to an increase in remote working. If workers are not careful, they can be targeted for phishing attacks. These, in turn, could be used to get into the employers’ systems and data.

Deteriorating Relationships Between Countries

Climate change can lead to rising temperatures, which then affect geopolitical stability. As people are displaced due to famines caused by rising temperatures, the resulting migration could lead to tensions between countries.

These tensions could then be used as an excuse to conduct cyber attacks on the rival nation’s infrastructure.

It might sound incredible right now, but the pace at which technology is evolving means that we constantly need to look at cybersecurity from all angles. Because, even if we don’t, threat actors would definitely be trying to find any chinks in the cybersecurity armour.

(Threat actors are already using AI for creating malware, whilst cybersecurity experts are considering it for penetration testing.)

And, whilst things seem unrelated, nothing exists in isolation. We need to look at how changes in one system could affect the way it interacts with other systems.

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Computers & Software Technology U.K U.S

Can ChatGPT Be Used to Improve SEO Content in Marketing?

Anyone who has used ChatGPT has been amazed by how it can “talk” to them. This AI-powered chatbot can give answers to any question it is asked. And, it does it in a conversational way.

On the face of it, the answers look and sound original. That means if one were to give it a topic, the answer could easily be used as an article.

In fact, one of the jobs it is supposed to “steal” is that of the content writer. The argument is, why should anyone pay for writers when ChatGPT can do the same thing faster and for a much lower cost?

Can ChatGPT Replace Content Writers?

And, everyone knows that SEO content can be difficult for businesses, especially IT businesses. In fact, IT marketing agencies, like Geeky Tech, are inundated with clients who don’t know what sort of content will work best for them.

Would ChatGPT make things easier for such companies?

Well, the honest answer is, the chatbot cannot replace a human writer. It can’t come up with original ideas. And, it can only regurgitate information that is already published on the web.

So, no, if a company relies solely on ChatGPT for writing content, it will soon realise the content quality is not quite adequate.

(In some cases, the information it generates might even be wrong.)

However, the tool can be used as a tool in an organisation’s marketing efforts. The Entrepreneur lists three ways in which ChatGPT can be used to support a business’s content production.

Three Ways in Which ChatGPT Could Support a Business’s Marketing Content

According to the article, whilst there are limitations to what ChatGPT can do, the one thing it can do really well is respond to questions (or prompts) in a natural, human-like, way. 

The other thing it can do well is analysing information provided to give the prompter a reasoned response.

With these traits in mind, here’s how one can use ChatGPT in content production for their marketing.

1. Be Realistic With Expectations

It is easy to assume the answer generated by the AI is usable as SEO content in its original form. 

However, as expressed earlier, regurgitated data, even if it sounds fresh, is neither original nor creative.

So, one needs to be realistic about the capabilities of the AI. It can’t offer creative thoughts but it can be used to kickstart the creative process.

2. Be Clear and Comprehensive With Your Input

It’s easy to fall into the trap of thinking the chatbot is a smart person. 

It is not.

It is a computer—a smart computer capable of some form of learning, but a machine nonetheless.

As such, the concept of “Garbage In, Garbage Out”, or GIGO, applies to it as it does to any computer.

If marketers need a viable solution from ChatGPT, they would need to give it all the information. The article compares the chatbot to a freelance content writer. 

The professional’s skill is writing, not expertise in the client’s business. If the company wants the writer to produce high-value content, they would need to provide them with the relevant information.

Detailed Prompts Are Important

To avoid incomplete or irrelevant output, one needs to ensure that the chatbot is provided with detailed prompts.

The tool requires not only the right data points but also the right questions.

That would mean the marketing team would need to do its due diligence when it comes to research. It would need to identify the questions the company’s audiences are asking and the points to cover before it can ask the chatbot to come up with the answer.

3. Use ChatGPT As a Starting Point

As would be obvious from the previous points, ChatGPT may not replace human writers, but it can help them get started on content.

Using the right prompts, the chatbot can help provide topic ideas and suggestions. It can also generate an outline for the kind of content marketers need to write.

At a stretch, the tool can be used to generate a first draft which is then heavily edited by a human writer.

In short, ChatGPT is not a hack that will help marketers get easy results. However, it is a powerful tool that, if used correctly, can help make content generation much easier.

Read more about how ChatGPT could be used for keyword research.

Categories
Computers & Software Technology U.K U.S

AMD Successfully Migrates to SAP S/4HANA Cloud Private Edition; Aims to Make the Company More Resilient

Advanced Micro Devices, Inc. (AMD), the leader in driving innovation in high-performance computing, visualisation technologies, and graphics, has reportedly migrated to SAP S/4HANA Cloud, Private Edition.

Adopting RISE with SAP is part of AMD’s robust cloud strategy and is expected to help the company efficiently consolidate existing SAP services onto a single enterprise platform, reported beststocks.

“AMD needs software that can scale with our business and provide the necessary resilience across our mission-critical applications. RISE with SAP was the perfect solution,” explained the CIO of AMD, Hasmukh Ranjan. “It’s a catalyst to productivity that removes barriers to innovation and helps us strategically position our technology investments for the future.”

The partnership between AMD and SAP is expected to help both companies deliver their promise of digital transformation to customers.

AMD’s Digital Transformation Journey Powered by SAP

AMD announced its move to SAP S/4HANA on April 20, 2023, and marked it as a milestone that will strengthen the strategic partnership of 25 years between the two companies.

In collaboration with SAP, 4th Gen AMD EPYC™ processors are providing some of the world’s largest businesses with accelerated results while slashing costs, power, and server footprint.

This shift to S/4HANA is hugely influenced by the tremendous success the company has seen after adopting SAP Signavio and SAP SuccessFactors solutions, SAP Ariba, and SAP Business Technology Platform (SAP BTP).

RISE with SAP S/4HANA Cloud, Private Edition

Cloud-based system implementation is gaining momentum among SAP-focused companies striving to drive business agility.

Again, with SAP’s ECC software support looming in 2027, more and more businesses are looking to transition to SAP S/4HANA.

Such a transformation requires high-level scalability, and RISE with SAP, a complete and one-stop cloud-based solution, offers a pathway.

S/4HANA Cloud ERP—RISE with SAPs—can be deployed as a private cloud solution or can be contracted to hyperscalers—Google Cloud, Amazon Web Services (AWS), Microsoft Azure, etc.

By allowing businesses to opt for a subscription-based model and pay only for the resources they use, RISE with SAP Cloud, Private Edition helps keep the total cost of ownership (TCO) as low as possible. 

As a result, SAP enterprises can standardise on high-level business suites to boost productivity at scale while keeping measurable rolling in the business.

Coming as a bundled offering along with Hyperscaler Infrastructure, Network Starter Pack, Business Intelligence Processes, and Business Technology Platform, RISE with SAP S/4HANA Cloud, Private Edition helps enterprises unlock the untapped potential of an enterprise.

However, driving digital transformation and modernising business operations requires strategic technical and functional SAP support. 

For SAP businesses looking to leverage the full benefits of the SAP S/4HANA environment and turn into intelligent enterprises, investing in high-end SAP consulting services like Protera is a sensible decision.

A high-end SAP consulting service ensures a safe and right-sized migration to SAP S/4HANA, seamlessly integrated with ancillary SAP solutions.

Wrapping Up

AMD expects its transition to SAP S/4HANA Cloud, Private edition, will accelerate the company’s journey towards digital transformation while making it highly resilient.

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Computers & Software Media & Communications Technology Website & Blog

How Search Engine Optimisation Specialists Can Use AI and ChatGPT for Keyword Research and Analysis

Since the release of ChatGPT, many digital marketers have been wondering if AI will kill SEO (search engine optimisation)? The answer seems to be a definite no for now, with the caveat that it will change the way websites are optimised for search.

Additionally, marketers should start focusing on AEO (answer engine optimisation) instead of SEO.

Of course, AI will become an integral part of the way the world operates. What one needs to remember is that it’s a tool. And just like any other tool, it can be used to make one’s life easier.

So, how can AI be used to enable better digital marketing?

Well, according to Search Engine Journal, it can help SEOs with keyword research.

Using ChatGPT for Keyword Research and Analysis

There is one school of thought that says AI-powered chatbots like ChatGPT are a threat to search engines. However, others believe that using ChatGPT for search is not the right way to use it. 

According to these people, in its current form, ChatGPT cannot be relied upon to give factually correct answers to certain questions. It can, however, be used as a tool for analysis.

Keyword research, of course, is one such avenue where this analysis can be handy.

SEJ is very clear that ChatGPT cannot be used as a replacement for keyword research tools. It can, however, be used to verify and refine the results.

Here are the prompts one might use to get great results in keyword research with ChatGPT.

ChatGPT Prompts for Keyword Ideas

The SEJ article uses “SEO” as an example in a series of prompts for keyword ideas. However, the formulas can be applied to any term one wants.

What Are the {Number} Most Popular Topics Related to {Topic}?

In the article, when replacing {Number} and {Topic} with “4” and “SEO”, the author got “Keyword Research”, “On-page SEO”, “Off-page SEO” and “Technical SEO” as suggestions.

Using this prompt, one can get an idea of the various niches within a topic.

Then, ChatGPT can be used to drill deeper into the sub-topic for more targeted ideas.

What Are the {Number} Most Popular Sub-Topics Related to {Sub-Topic}?

Again, sticking to the theme of both the article and the query, the author used the “Keyword research” suggestion from the previous prompt. Again, they replaced the {Number} with “4”.

The keyword suggestions thus generated were “Search Volume Analysis”, “Keyword Difficulty Assessment”, “Long-Tail Keywords”, and “Keyword Intent”.

In both of the above prompts, the keywords came with a short description. In order to get a list only, one could instruct the chatbot to provide a “list without description”.

For example…

List Without Description the Top {Number} Most Popular Keywords for the Topic of {Topic}

Using “5” instead of {Number} and “Keyword Intent” instead of {Topic}, the author got a list of the following keywords:

  • Keyword Intent Types
  • User Search Intent
  • Match Content with Intent
  • Understanding Keyword Intent
  • SEO and Search Intent

These keywords can then be used to generate long-tail keywords related to the topic.

List Without Description the Top {Number} Most Popular Keywords for the Topic of {Topic}

This prompt generated “5” long-tail keywords for the topic “Keyword Intent Types”:

  • Types of Keyword Intent in SEO
  • How to Identify Keyword Intent Types
  • Optimising Content for Different Keyword Intents
  • Strategies for Targeting Keyword Intent Categories
  • Understanding User Search Intent for SEO Success

In addition to long-tail keywords, ChatGPT could also be used to generate semantically related keywords.

List Without Description the Top Semantically Related Keywords and Entities for the Topic {Topic}

This prompt was used to generate semantically related keywords for “Types of Keyword Intent in SEO”:

  • Informational Intent
  • Navigational Intent
  • Transactional Intent
  • Commercial Investigation Intent
  • User Search Behaviour
  • Content Optimisation
  • SEO Strategies
  • Search Query Analysis
  • User Intent Targeting
  • Search Engine Ranking Factors

Finally, instead of using each of these as a separate prompt, the digital marketer could combine them into one query, which the article calls the “onion method”.

The article delves into other prompts for strategic keyword research, including generating keyword ideas based on user personas, generating ideas using the alphabet soup method, and generating keyword ideas using a question.

Of course, for technology companies and startups, keyword research might not be as straightforward. And, again, the article does state that ChatGPT is by no means a replacement for traditional keyword research tools.

So, if in doubt, technology businesses might need to stick with knowledgeable agencies like Geeky Tech.

However, if the company has an experienced digital marketer working in-house, these tips could help them generate better ideas for both keyword focus and content.

Categories
Computers & Software Media & Communications Technology Telecom

Reverse Number Lookup App: Innovative Solution for Instant Caller Identification and Enhanced Phone Privacy

Introducing the Revolutionary Reverse Number Lookup App: A Groundbreaking Solution for Instant Phone Number Identification and Enhanced Privacy

[City, Date] – Today marks the official launch of the game-changing Reverse Number Lookup App, a state-of-the-art solution designed to instantly identify unknown phone numbers and safeguard user privacy. Now available for download on the Google Play Store, this revolutionary app harnesses cutting-edge technology and a vast database of phone numbers to provide users with unparalleled insights into the identity of unknown callers, telemarketers, and potential scammers.

In an era where unsolicited calls and privacy invasions are rampant, the Reverse Number Lookup App offers a much-needed solution for individuals seeking to protect their personal information and avoid unwanted communication. The app boasts a user-friendly interface and innovative features, ensuring a seamless and efficient user experience.

A Powerful Tool for Identifying Unknown Callers

The Reverse Number Lookup App leverages its extensive database and advanced algorithms to provide users with real-time identification of unknown callers. By simply entering the phone number in question, users can access detailed information about the caller, including their name, location, and possible affiliations. This feature empowers users to make informed decisions about whether to answer or ignore incoming calls, significantly reducing the risk of falling prey to scams or unsolicited marketing efforts.

Key Features of the Reverse Number Lookup App

1. Comprehensive Database and Accurate Results

The app’s extensive database includes millions of phone numbers from various sources, ensuring accurate and up-to-date information for users. The advanced search algorithms employed by the Reverse Number Lookup App guarantee precise and reliable results, enabling users to confidently identify unknown callers and maintain their privacy.

2. User-Friendly Interface and Seamless Experience

Designed with user experience in mind, the Reverse Number Lookup App features an intuitive and easy-to-navigate interface. Users can effortlessly input phone numbers and receive instant results, ensuring a smooth and hassle-free experience when identifying unknown callers.

3. Caller Identification and Spam Protection

The app’s caller identification feature not only provides information about the caller’s identity but also identifies potential spam calls. By detecting and flagging potential spam callers, the Reverse Number Lookup App helps users avoid time-consuming and potentially dangerous interactions with scammers or unsolicited marketers.

4. Call Blocking and Customized Blacklists

The Reverse Number Lookup App allows users to block unwanted calls directly within the app, creating a personalized blacklist of unwanted phone numbers. This feature enables users to maintain their privacy and avoid unwanted communication more effectively.

5. Regular Database Updates and Maintenance

The app’s development team is dedicated to ensuring that the Reverse Number Lookup App’s database is regularly updated and maintained. This commitment guarantees that users receive the most accurate and up-to-date information when identifying unknown callers.

6. Responsive Customer Support

Committed to providing exceptional customer support, the Reverse Number Lookup App team ensures users have access to timely assistance and guidance throughout their experience. Users can reach out to the customer support team via in-app chat or email for prompt and professional support.

Privacy and Security at the Forefront

The Reverse Number Lookup App prioritizes user privacy and security by employing industry-standard security measures, such as SSL encryption, to protect user data and guarantee secure transactions. The app’s developers have worked diligently to ensure that user information remains confidential and that the app adheres to strict privacy guidelines and regulations.

Transforming the Phone Number Lookup Experience

The Reverse Number Lookup App is set to revolutionize the way users identify unknown callers and protect their privacy. By offering an all-in-one solution for instant phone number identification and advanced privacy features, the app empowers users to take control of their communication and maintain a secure and private phone experience.

As the demand for accessible and transparent phone number identification services continues to grow, the Reverse Number Lookup App is poised to become a game-changer in the industry. The app’s development team is committed to continuously improving and expanding the range of services and features offered, ensuring that users have access to the most cutting-edge phone number lookup solutions available.

The Reverse Number Lookup App is not only a platform for identifying unknown callers but also a powerful tool for promoting privacy and security. The app offers educational resources, including informative articles and expert tips, to help users better understand the importance of privacy protection and make the most of the services provided.

Upcoming Features and Services

In the coming months, the Reverse Number Lookup App team plans to roll out additional features and services, including integration with other popular communication apps and enhanced spam call filtering options. These updates will further enhance the user experience and solidify the app’s position as a leader in the phone number lookup industry.

For more information on the Reverse Number Lookup App or to download the app, visit the Google Play Store today. Join the thousands of satisfied users who have already discovered the convenience and security of managing their phone privacy through the Reverse Number Lookup App.

Contact Information

For media inquiries, please contact:

JBrad Otman
Public Relations Manager
Reverse Number Lookup App
Email: contact@reversenumberlookup.com
Phone: 235-8749-6524
Website: Reverse Number Lookup App

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Microsoft Announces 365 Copilot Integration with AI-Powered Features; Aims to Streamline Complex Excel Tasks

On 16th March, Microsoft announced the debut of Microsoft 365 Copilot as part of its effort to integrate generative AI capabilities into all of its productivity apps, reported MAKE USE OF.

“Today marks the next major step in the evolution of how we interact with computing, which will fundamentally change the way we work and unlock a new wave of productivity growth,” explained Satya Nadella, CEO of Microsoft. “With our new copilot for work, we’re giving people more agency and making technology more accessible through the most universal interface — natural language.” 

What Is Microsoft 365 Copilot?

Microsoft 365 Copilot is a sophisticated orchestration and processing engine that is powered by OpenAI’s GPT4 — OpenAI’s multi-modal large language model (LLM).

GPT-4 is considered a more reliable and creative language model, capable enough to process nuanced instructions more efficiently compared to GPT-3.5. 

Microsoft claims its Copilot System is capable of responding to images and writing descriptions while also processing around 2500 words—eight times more than ChatGPT. 

Built on Microsoft Corp’s patented approach to security, the permissions model of Microsoft’s Copilot System can prevent data leaks and automatically sync with a company’s inherent privacy and compliance policies.

This AI assistant can leverage massive troves of business data in the Microsoft Graph and other Microsoft Office apps data to help organisations get actionable insights in a fraction of the time. 

“Microsoft 365 Copilot has real-time access to both your content and context in the Microsoft Graph. This means it generates answers anchored in your business content — your documents, emails, calendar, chats, meetings, contacts, and other business data — and combines them with your working context — the meeting you’re in now, the email exchanges you’ve had on a topic, the chat conversations you had last week — to deliver accurate, relevant, contextual responses,” explained Microsoft Corp.

Besides Excel, Copilot is embedded in other Microsoft 365 apps: Word, PowerPoint, Outlook, Teams, and more.

How Can Copilot Revolutionise Excel?

Leveraging Excel’s built-in data systems (e.g. Power Query) and functions, Excel helps users speed up calculations.

By integrating this high-end assistive AI into Excel, Microsoft is committed to helping users significantly bolster their productivity. 

The Copilot System by Microsoft is expected to provide users with formula suggestions to help accurately write complex functions.

While Copilot’s Formula debugging functionality will enable users to track down errors efficiently and with ease, the formatting assistance using this AI assistant is expected to make data formatting as effortless as possible.

According to Microsoft, the data analysis functionality with its Copilot System will facilitate data visualisation by offering suggestions of relevant charts and graphs.

Copilot in Excel will allow users to ask questions about their data sets in natural language and will create visualisation based on these queries.

Microsoft is committed to enhancing the Copilot functionality by introducing the new Business Chat feature.

Powered by Bing, Business Chat integrates LLM with all Microsoft 365 apps to surface essential data and insights whenever a user requires.

Even though Microsoft is contemplating equipping Excel with AI, the built-in functionalities with some Excel charts are still overwhelming to deal with. 

On top of that, building charts in Excel requires a lot of clicks and manual effort, which make the process of creating professional-looking PowerPoint presentations really arduous. For professionals looking to impress the audience with stunning presentations, investing in a high-end PowerPoint add-in such as think-cell is a sensible business decision. 

With fewer clicks, these add-ins enable users to create professional-looking PowerPoint presentations as quickly and as seamlessly as possible. 

Wrapping Up

Microsoft 365 Copilot is currently only available to Microsoft Office Insiders. 

This AI-powered LLM-bases system is being rolled out focusing on boosting user productivity, with 20 initial testers as of 16th March.

Microsoft Corp expects to make this high-end system soon available for mass use.