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Online Personality Mike Martins Launches RealMikeMartins.com

Merritt, BC – Mike Martins, a longtime presence on social media known for his controversial views and predictions since 2008, has announced the launch of his own website RealMikeMartins.com to share his content and circumvent algorithmic restrictions imposed by mainstream platforms.

Martins, who hosts the popular weekly Saturday show “Mike in the Night” from 2016 has garnered attention for his bold commentary on topics ranging from politics to economics to societal issues. With over 500 episodes under his belt, he continues to challenge conventional wisdom and offer unique insights into global events with his 4700+ videos on YouTube @realmikemartins.

Notably, Martins has made several accurate predictions over the years, including warning about the impact of money laundering on Canadian real estate markets well before the issue gained widespread attention. He has also spoken at length about the erosion of trust in government institutions and the potential consequences of such dynamics.

In recent years, however, Martins has faced increasing challenges in getting his message out due to censorship efforts by major tech companies like YouTube. His new website offers him greater control over his content and allows him to reach a wider audience without interference.

Despite some criticism of his work, Martins remains committed to speaking truth to power and providing valuable perspectives on important issues. Visitors to his site can expect thought-provoking analysis and insightful commentary on developments both domestic and international.

For more information, please visit https://RealMikeMartins.com

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Books & Literature Business Health & Medicine Pharmaceuticals & Biotech Technology

Canadian Nurse Launches Life Management Logbooks and App to Help People Organize and Protect Important Documents

British Columbia (April 23, 2023) – Organize your life and documents simply, safely and securely with the My Life Manager and My Health Manager logbooks and a mobile app developed by Canadian Registered Nurse, Katrina Mulberry.

The truth is that many people do not have a problem storing important documents but creating an organized system for quick retrieval is often where the rubber meets the road. Searching for unorganized documents can be time-consuming and frustrating, especially in emergencies. But not anymore.

Touted as The Ultimate in Life and Healthcare Organization, Mulberry’s My Life Manager and My Health Manager guides are designed to help users store and organize important documents efficiently and securely for easy access. My Life Manager is a personal record keeper that allows users to record personal and legal documents and other information in one place. The logbook features a beautiful layout of tables and forms to help users effortlessly monitor and track finances, assets, insurance payments, debts, and life goals. My Health Manager is a 28-page healthcare guide that allows users to record and track health and lifestyle details, from medications, test results, family health patterns, and more. An essential tool for cargivers and those with health concerns.

My Life Manager app facilitates seamless and secure storage of documents and information for access on the go. Users can store important documents digitally, keep pictures of cards, and monitor important dates such as passport expiry! The app also serves as a backup for when My Life and Health Manager logbooks are not accessible and worse case when important documents are lost. No data is collected in this Locker App and biometrics are used for security.

My Life Manager and My Health Manager logbooks are an updated version of Mulberry’s original edition of a simple binder with tabs and plastic page holders for original documents and a “learn how to budget” section, which she designed with the advice from her financial planner and business associates. The logbooks received such positive reception especially from fellow parents wanting to teach money management to their teens. This motivated Mulberry to revise and improve the tools to reach a wider audience. The logbooks and app are part of the Manage Me ™ brand that also includes the Manage Me™ Life / Health USB portable data sticks.

According to Mulberry, the idea of creating a Life Management system was considered early in her nursing career after witnessing the inefficiency of sharing medical information. Explaining her motivation for creating the logbooks, she said: “Friends were always impressed at how I managed to juggle my own life and work with my homelife raising four daughters. I told them that the secret was life organization. I created the logbooks and app to share my knowledge with friends and those far and wide who needed who needed more organization in their lives.”

My Life Manager and My Health Manager are designed to be a personal record keeper and are ideal for anyone looking for life organization made simple – from students and entrepreneurs to homemakers and senior citizens. The logbooks are available for purchase on Amazon, Barnes and Noble, Walmart, and other online bookstores. My Life Manager app is available for download for Apple and Android devices. For further information, visit: https://manageme.ca

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Computers & Software Technology Telecom U.K U.S

Mobile Technology Is Changing the Face of Marketing in the UK

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There are an estimated 7.33 billion mobile users in the world, according to Statista. A lot of these are smartphones, especially in the UK. 

Since people always have their phones or tablets with them, they can read, browse, watch videos, and listen to music on the move.

The way content is consumed has changed. As a result, the way businesses communicate with their customers has also changed.

Telemedia Online discusses how changing mobile technology is affecting the future of marketing.

Harnessing the Power of Mobile Marketing

Because mobile phones are so ubiquitous and mobile search is growing, marketing for mobile has become an integral part of any marketing strategy, states the article. 

Since mobile marketing has the potential to reach directly into the pockets/hands/eyes of the consumer, it makes sense to make the most of it.

Here are some strategies that are commonly used in mobile marketing.

Mobile Apps

Mobile apps are a great way of personalising the customer’s experience when interacting with a business. This platform can be used to provide them with tailored content, rewards and offers specific to app users, and a smoother user journey.

Regardless of the size of the business, an app can be a powerful tool in its marketing arsenal, simply because it’s a larger product type, not a specific category.

For example, a large lifestyle store could offer an e-commerce app whilst a small restaurant could offer an app on which customers could order food or make reservations. Both are apps, even if they fulfil different functions.

Mobile Videos

When Facebook was at its height of popularity, it became obvious that video content did much better than text-only. Now, with mobile browsing, videos are even more popular. Consider the meteoric rise of TikTok, which is nothing but user-generated videos.

Even B2B marketing videos, which might be significantly different from TikTok videos are handy for delivering powerful messages. In fact, businesses like Bold Content specifically offer video production services for B2B marketing.

Videos can make products come to life, customer testimonials can pack more of a punch, and even if purely for entertainment, video content for mobiles can deliver better marketing results.

Plus, video technology is changing rapidly with artificial intelligence (AI) and cloud-based filmmaking. Creating videos for a business’s marketing is now easier—and more cost-effective—than ever.

It is also a way of keeping a company’s marketing recession-ready.

Using Mobile in the Digital Marketing Strategy

If a company wants to use mobile marketing in its strategy, there are a few steps it could take.

Start With a Mobile-First Strategy

It is quite difficult to take an existing (non-mobile) strategy and tweak it into an effective mobile strategy. 

For example, a website built for a desktop screen technically can be converted into a responsive, mobile-friendly one, but it might never be as user-friendly as one that was specifically designed for a smaller screen.

That is why, for a business’s mobile marketing strategy to be successful, it needs to be built from the ground up.

Personalising the Customer Experience

The biggest benefit that a mobile strategy offers is the fact that it can be customised for each customer. Unlike a desktop computer, people don’t tend to share phones, which means the information associated with each device will correspond to one individual.

This can be a powerful tool for presenting highly relevant marketing messages to customers.

In order to make the most of one’s mobile marketing strategy, one must consider content personalisation as part of the overall plan.

Invest in Mobile Apps

As discussed above, mobile apps are a great way of delivering customised offers and content. 

This customer-centric solution can be very useful for increasing customer loyalty and engagement.

That, in turn, helps drive sales.

Use Videos

A high-quality marketing video—whether describing a product, a customer’s review, or simply an entertaining social media short—can help a business get more customer engagement. These can then be used to convert.

Incorporate Mobile Payment

Whether a business has customers visiting a brick-and-mortar store, an app on their mobile, or the company website, making transactions easier can help conversion. Easy mobile payment is one such way of simplifying the buying process.

It can be in the form of an online store or a physical store that accepts mobile payment forms, like Apple Pay or Google Pay.

No matter how one uses plans their marketing strategy, it is obvious that making it mobile-friendly is essential. It’s no longer a “good to have”—people expect it. 

Not having a mobile marketing strategy means a business loses out on a huge opportunity.

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Automotive Living Public Affairs Technology U.K

Cornwall Council Extends Contract with Unity5

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Cornwall Council, the unitary authority for Cornwall in the United Kingdom, has reportedly announced the extension of its collaboration with Unity5. 

The extension of the contract is part of the council’s effort to drive the digitisation of its permits leveraging Unity5’s ZatPark solution, reported TransportXtra.

“Bringing Unity5 and its ZatPark solution onboard has been a hugely positive step forward for us, explained Zoe Hall, Strategic Parking Manager at Cornwall Council. “We’ve benefited from the flexibility of the technology, and the digitisation of our permits through ZatPermit was a valuable and much-needed update. We are delighted to have extended our contract and are looking forward to continuing our work together.”

Cornwall Council Detailing Positive Parking Framework

The contract between Cornwall Council and Unity5 was first inked in 2020. 

The Council signed up to the national Positive Parking Agenda and detailed its Positive Parking Framework for Cornwall which was approved by the Cabinet in June 2018. 

The Positive Parking Framework for Cornwall (the Plan) was devised to enforce smart parking while also helping support local economies and facilitate traffic management.

With the framework, the authority is committed to efficiently managing the 205 off-street car parks managed by Parking Services. 

In addition, the framework is expected to help manage the research, development, and review work of the 123 tariffs across Cornwall’s parking lots and several non-charging car parks.

Cornwall Council Bringing ZatPark Onboard

Recognising the role of Information Technology (IT) in helping deliver improved parking service, the Council aligned Unity5 to its strategic parking plans. 

The Council signed a contract with Unity5 for deploying its Zatpark solution that includes Fixed Penalty Notice (FPN), Penalty Charge Notice (PCN), and Parking Permits processing systems.

The contract also meant that ZatPark was to be deployed to help manage the county’s parking permit systems, producing digital and physical parking permits.

Even though the roll-out of the ZatPark system was initially stymied by the COVID-19 pandemic, an integrated and coordinated approach taken by both parties ensured the safe and successful implementation of the system, with roughly 200,000 PCNs (including all PCN data, images, and correspondence) migrated into it.

The contract was initially signed for a two year period with a possible two one-year renewal. 

The recent extension of the contract is driven by the high-end service and customer experience ZatPark enabled the Council to deliver to the customers, residents, stakeholders, businesses, and visitors visiting the county. 

Both parties mark the extension as a demonstration of successful collaboration between Unity5 and the local authority. 

Cornwall Council expects to further extend the partnership and deploy the ZatPark solution to Moving Traffic Contraventions.

ZatPark confirmed to fine-tune and configure the fully integrated modules with its high-performance hosted parking solution during the onboarding process to support the Council’s technology transformation.

“The support we received from the team at Unity5 is second to none. They would be highly proactive for any new projects and very reactive when any day-to-day issues arose,” stated Josh Macdonald, Business, Products & Communications Manager (Parking) at Cornwall Council.

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Computers & Software Technology U.K U.S

Understanding the Relationship Between Space Systems, Climate Change, and Cybersecurity

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Cybersecurity has been a concern for businesses and entities since the dawn of the internet. And, as communications technology evolves, so do the attack vectors. 

A quick response enabled by immediate detection is often key with a cyber attack. If businesses can’t have their own detection and response teams, they may employ the Security Operations Centre (SOC) services of Managed Security Service Providers (MSSPs) like DigitalXRAID.

However, technology has been evolving rather rapidly, which means newer threats are emerging. And, as businesses adopt digital transformation, they need to be aware of potential dangers they might face.

Two such cyber security issues recently discussed have been cybersecurity in space and cyber risk due to climate change.

Cybersecurity in Space Deemed “Urgent”, Needing “High-Level Attention”, Says US National Cyber Director

The US National Cyber Director, Kemba Walden, spoke to reporters at the RSA conference on the 26th of April 2023. 

She said cybersecurity in outer space was a pressing issue that was to be discussed in the first space industry cybersecurity workshop hosted by the White House.

“We are all aware that the first ‘shot’ in the current Ukraine conflict was a cyberattack against a US space company,” Walden said.

She was, of course, referring to Russia’s attempt to jam SpaceX’s Spacelink, which was being used to provide Ukraine with internet connectivity.

Walden called space systems cybersecurity “an incredibly complex and unique space ecosystem”, which required “a very close public-private partnership”.

She went on to explain that nation-state threat actors like China and Russia are being considered cyber threats to space systems, and calling such attacks—that on Starlink and the one on Viasat—“acts of war”.

Secure-by-design space technology is something that the White House has been talking about a lot recently. 

Released last month, the White House’s Cybersecurity Strategy mentioned how space-based systems—including navigation, positioning, and environmental monitoring—needed to be secure.

Walden also mentioned that the US Space Policy Directive 5, which outlines cybersecurity design principles for space systems, is something they want to focus on.

The principles are being decided and the next steps would be to collaborate with the industry to put these into action.

How Climate Change Is Increasing Cyber-Risks

One would assume that climate change and cybersecurity are topics that are poles apart. However, there are several connections between these two issues.

These connections were highlighted by Chloe Messdaghi, CEO and Founder of Global Secure Partners.

According to Ms Messdaghi, issues caused by climate change provided more opportunities for threat actors to attack.

Attacks on Green Energy Sources

In order to reduce greenhouse emissions, the world is shifting towards green energy sources. These energy sources rely on new technologies. Since they are new, they may not have a well-rounded defence against cyber attacks.

For instance, electric vehicles are reliant on a network of charge points. These would be connected to the grid and managed through a central system. This could be targeted by threat actors.

Whilst this was a hypothetical example, Ms Messdaghi also brought up the cyber-incident at Vestas Wind Systems. That attack forced the world’s largest manufacturer of wind turbines to stop IT operations across a number of locations.

Extreme Weather Conditions Damaging Critical Digital Systems

Another risk that accompanies climate change that would affect cybersecurity is extreme weather events.

Climate change can result in more frequent and devastating hurricanes and tsunamis. These could affect critical digital systems—damaging underwater communications cables or off-site servers.

Any disruptions such damage would cause could be used as an opportunity by threat actors to attack.

Such weather events might also lead to an increase in remote working. If workers are not careful, they can be targeted for phishing attacks. These, in turn, could be used to get into the employers’ systems and data.

Deteriorating Relationships Between Countries

Climate change can lead to rising temperatures, which then affect geopolitical stability. As people are displaced due to famines caused by rising temperatures, the resulting migration could lead to tensions between countries.

These tensions could then be used as an excuse to conduct cyber attacks on the rival nation’s infrastructure.

It might sound incredible right now, but the pace at which technology is evolving means that we constantly need to look at cybersecurity from all angles. Because, even if we don’t, threat actors would definitely be trying to find any chinks in the cybersecurity armour.

(Threat actors are already using AI for creating malware, whilst cybersecurity experts are considering it for penetration testing.)

And, whilst things seem unrelated, nothing exists in isolation. We need to look at how changes in one system could affect the way it interacts with other systems.

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Computers & Software Technology U.K U.S

Can ChatGPT Be Used to Improve SEO Content in Marketing?

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Anyone who has used ChatGPT has been amazed by how it can “talk” to them. This AI-powered chatbot can give answers to any question it is asked. And, it does it in a conversational way.

On the face of it, the answers look and sound original. That means if one were to give it a topic, the answer could easily be used as an article.

In fact, one of the jobs it is supposed to “steal” is that of the content writer. The argument is, why should anyone pay for writers when ChatGPT can do the same thing faster and for a much lower cost?

Can ChatGPT Replace Content Writers?

And, everyone knows that SEO content can be difficult for businesses, especially IT businesses. In fact, IT marketing agencies, like Geeky Tech, are inundated with clients who don’t know what sort of content will work best for them.

Would ChatGPT make things easier for such companies?

Well, the honest answer is, the chatbot cannot replace a human writer. It can’t come up with original ideas. And, it can only regurgitate information that is already published on the web.

So, no, if a company relies solely on ChatGPT for writing content, it will soon realise the content quality is not quite adequate.

(In some cases, the information it generates might even be wrong.)

However, the tool can be used as a tool in an organisation’s marketing efforts. The Entrepreneur lists three ways in which ChatGPT can be used to support a business’s content production.

Three Ways in Which ChatGPT Could Support a Business’s Marketing Content

According to the article, whilst there are limitations to what ChatGPT can do, the one thing it can do really well is respond to questions (or prompts) in a natural, human-like, way. 

The other thing it can do well is analysing information provided to give the prompter a reasoned response.

With these traits in mind, here’s how one can use ChatGPT in content production for their marketing.

1. Be Realistic With Expectations

It is easy to assume the answer generated by the AI is usable as SEO content in its original form. 

However, as expressed earlier, regurgitated data, even if it sounds fresh, is neither original nor creative.

So, one needs to be realistic about the capabilities of the AI. It can’t offer creative thoughts but it can be used to kickstart the creative process.

2. Be Clear and Comprehensive With Your Input

It’s easy to fall into the trap of thinking the chatbot is a smart person. 

It is not.

It is a computer—a smart computer capable of some form of learning, but a machine nonetheless.

As such, the concept of “Garbage In, Garbage Out”, or GIGO, applies to it as it does to any computer.

If marketers need a viable solution from ChatGPT, they would need to give it all the information. The article compares the chatbot to a freelance content writer. 

The professional’s skill is writing, not expertise in the client’s business. If the company wants the writer to produce high-value content, they would need to provide them with the relevant information.

Detailed Prompts Are Important

To avoid incomplete or irrelevant output, one needs to ensure that the chatbot is provided with detailed prompts.

The tool requires not only the right data points but also the right questions.

That would mean the marketing team would need to do its due diligence when it comes to research. It would need to identify the questions the company’s audiences are asking and the points to cover before it can ask the chatbot to come up with the answer.

3. Use ChatGPT As a Starting Point

As would be obvious from the previous points, ChatGPT may not replace human writers, but it can help them get started on content.

Using the right prompts, the chatbot can help provide topic ideas and suggestions. It can also generate an outline for the kind of content marketers need to write.

At a stretch, the tool can be used to generate a first draft which is then heavily edited by a human writer.

In short, ChatGPT is not a hack that will help marketers get easy results. However, it is a powerful tool that, if used correctly, can help make content generation much easier.

Read more about how ChatGPT could be used for keyword research.

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Computers & Software Technology U.K U.S

AMD Successfully Migrates to SAP S/4HANA Cloud Private Edition; Aims to Make the Company More Resilient

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Advanced Micro Devices, Inc. (AMD), the leader in driving innovation in high-performance computing, visualisation technologies, and graphics, has reportedly migrated to SAP S/4HANA Cloud, Private Edition.

Adopting RISE with SAP is part of AMD’s robust cloud strategy and is expected to help the company efficiently consolidate existing SAP services onto a single enterprise platform, reported beststocks.

“AMD needs software that can scale with our business and provide the necessary resilience across our mission-critical applications. RISE with SAP was the perfect solution,” explained the CIO of AMD, Hasmukh Ranjan. “It’s a catalyst to productivity that removes barriers to innovation and helps us strategically position our technology investments for the future.”

The partnership between AMD and SAP is expected to help both companies deliver their promise of digital transformation to customers.

AMD’s Digital Transformation Journey Powered by SAP

AMD announced its move to SAP S/4HANA on April 20, 2023, and marked it as a milestone that will strengthen the strategic partnership of 25 years between the two companies.

In collaboration with SAP, 4th Gen AMD EPYC™ processors are providing some of the world’s largest businesses with accelerated results while slashing costs, power, and server footprint.

This shift to S/4HANA is hugely influenced by the tremendous success the company has seen after adopting SAP Signavio and SAP SuccessFactors solutions, SAP Ariba, and SAP Business Technology Platform (SAP BTP).

RISE with SAP S/4HANA Cloud, Private Edition

Cloud-based system implementation is gaining momentum among SAP-focused companies striving to drive business agility.

Again, with SAP’s ECC software support looming in 2027, more and more businesses are looking to transition to SAP S/4HANA.

Such a transformation requires high-level scalability, and RISE with SAP, a complete and one-stop cloud-based solution, offers a pathway.

S/4HANA Cloud ERP—RISE with SAPs—can be deployed as a private cloud solution or can be contracted to hyperscalers—Google Cloud, Amazon Web Services (AWS), Microsoft Azure, etc.

By allowing businesses to opt for a subscription-based model and pay only for the resources they use, RISE with SAP Cloud, Private Edition helps keep the total cost of ownership (TCO) as low as possible. 

As a result, SAP enterprises can standardise on high-level business suites to boost productivity at scale while keeping measurable rolling in the business.

Coming as a bundled offering along with Hyperscaler Infrastructure, Network Starter Pack, Business Intelligence Processes, and Business Technology Platform, RISE with SAP S/4HANA Cloud, Private Edition helps enterprises unlock the untapped potential of an enterprise.

However, driving digital transformation and modernising business operations requires strategic technical and functional SAP support. 

For SAP businesses looking to leverage the full benefits of the SAP S/4HANA environment and turn into intelligent enterprises, investing in high-end SAP consulting services like Protera is a sensible decision.

A high-end SAP consulting service ensures a safe and right-sized migration to SAP S/4HANA, seamlessly integrated with ancillary SAP solutions.

Wrapping Up

AMD expects its transition to SAP S/4HANA Cloud, Private edition, will accelerate the company’s journey towards digital transformation while making it highly resilient.

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Finance Technology U.K U.S

IBM Mulling Divestiture of Weather Business; Aims to Streamline Software and Cloud Business

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International Business Machines Corporation (IBM) is reportedly divesting Weather Business, a subsidiary of IBM.

The divestiture is part of the company’s long-term strategy to strengthen its core business aspects by ensuring more streamlined operations, according to Yahoo! Finance.

Referring to the people with knowledge of the divestment, Yahoo! Finance said that the sale is expected to be transacted for roughly $1 billion if consummated as planned.

IBM Acquiring the Weather Company

On 28th October 2015, IBM announced the acquisition of the Weather Company as part of its effort to accelerate its move into the then-hot IoT. The deal value was pegged at roughly $2 billion and also included the sell-off of The Weather Company’s B2B, WSI, weather.com, mobile and cloud-based web properties, Weather Underground, and The Weather Co. brand. However, due to its long-term agreement to supply weather data to the Weather Channel, IBM didn’t acquire it.  

IBM announced the purchase in October 2015 as part of its effort to accelerate its move into the then-hot IoT market.

The deal was inked in order to leverage IBM’s own cloud server that can deliver precise weather projections accumulating around 25 billion forecasts per day. 

With this acquisition, IBM – the IT giant – was committed to yielding high-profit margins by leveraging the wave of data-crunching systems. 

During its eight years of ownership, IBM successfully boosted its weather services. It enhanced the modeling technology of the Weather Company and devised high-end predictive software to use firehose of data crowdsourced from the barometers of smartphones running the Weather Channel application and from aircraft sensors.

The buy-in was completed on 29th January 2016.

Breaking Down the Reasons Behind the Divestment

In order to simplify and streamline operations, IMB has been reported to spin off its weather business which includes the divestiture of weather.com.

As part of its effort to restructure the company around its core AI and hybrid cloud services, IBM has already divested some non-core businesses and healthcare units. For example, in November 2021, IBM declared the separation of part of its managed infrastructure services business to Kyndry Inc. For this, the company charged around $300 billion through Q1 2023 from the start of the company’s carve-out in 2021. 

Earlier this year, the company laid off around 3900 staffers after spinning off one of its business units and divesting a healthcare data analytics business. 

However, IBM is yet to generate more sustainable and measurable returns due to its year-over-year revenue growth reaching a plateau. 

IBM’s revenue increased by more than 8% in the first quarter of the year, exceeding the growth registered in the final quarter of 2021. Despite the increase in revenue, IBM’s profit in Q1 was impacted by the hiking cost of cloud infrastructure development. 

Successful Divestment Needs Strategic Planning

Divestments can take any form – sell-offs, split-ups, carve-outs, spin-offs, etc.

Whatever form the process takes, to ensure minimal business disruption, divestments should be planned meticulously. 

For businesses looking to accelerate the transaction timeline while ensuring data accuracy, leveraging a high-end consulting service like Fission Consulting is a sensible business investment. An expert consulting agency helps clients streamline each stage of the divestment process, dodging uncertainty throughout the project.

Wrapping Up

No matter the reason, IBM expects divesting The Weather Business will act as a step-change in helping the company streamline the operations of its core business. 

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Computers & Software Media & Communications Technology Website & Blog

How Search Engine Optimisation Specialists Can Use AI and ChatGPT for Keyword Research and Analysis

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Since the release of ChatGPT, many digital marketers have been wondering if AI will kill SEO (search engine optimisation)? The answer seems to be a definite no for now, with the caveat that it will change the way websites are optimised for search.

Additionally, marketers should start focusing on AEO (answer engine optimisation) instead of SEO.

Of course, AI will become an integral part of the way the world operates. What one needs to remember is that it’s a tool. And just like any other tool, it can be used to make one’s life easier.

So, how can AI be used to enable better digital marketing?

Well, according to Search Engine Journal, it can help SEOs with keyword research.

Using ChatGPT for Keyword Research and Analysis

There is one school of thought that says AI-powered chatbots like ChatGPT are a threat to search engines. However, others believe that using ChatGPT for search is not the right way to use it. 

According to these people, in its current form, ChatGPT cannot be relied upon to give factually correct answers to certain questions. It can, however, be used as a tool for analysis.

Keyword research, of course, is one such avenue where this analysis can be handy.

SEJ is very clear that ChatGPT cannot be used as a replacement for keyword research tools. It can, however, be used to verify and refine the results.

Here are the prompts one might use to get great results in keyword research with ChatGPT.

ChatGPT Prompts for Keyword Ideas

The SEJ article uses “SEO” as an example in a series of prompts for keyword ideas. However, the formulas can be applied to any term one wants.

What Are the {Number} Most Popular Topics Related to {Topic}?

In the article, when replacing {Number} and {Topic} with “4” and “SEO”, the author got “Keyword Research”, “On-page SEO”, “Off-page SEO” and “Technical SEO” as suggestions.

Using this prompt, one can get an idea of the various niches within a topic.

Then, ChatGPT can be used to drill deeper into the sub-topic for more targeted ideas.

What Are the {Number} Most Popular Sub-Topics Related to {Sub-Topic}?

Again, sticking to the theme of both the article and the query, the author used the “Keyword research” suggestion from the previous prompt. Again, they replaced the {Number} with “4”.

The keyword suggestions thus generated were “Search Volume Analysis”, “Keyword Difficulty Assessment”, “Long-Tail Keywords”, and “Keyword Intent”.

In both of the above prompts, the keywords came with a short description. In order to get a list only, one could instruct the chatbot to provide a “list without description”.

For example…

List Without Description the Top {Number} Most Popular Keywords for the Topic of {Topic}

Using “5” instead of {Number} and “Keyword Intent” instead of {Topic}, the author got a list of the following keywords:

  • Keyword Intent Types
  • User Search Intent
  • Match Content with Intent
  • Understanding Keyword Intent
  • SEO and Search Intent

These keywords can then be used to generate long-tail keywords related to the topic.

List Without Description the Top {Number} Most Popular Keywords for the Topic of {Topic}

This prompt generated “5” long-tail keywords for the topic “Keyword Intent Types”:

  • Types of Keyword Intent in SEO
  • How to Identify Keyword Intent Types
  • Optimising Content for Different Keyword Intents
  • Strategies for Targeting Keyword Intent Categories
  • Understanding User Search Intent for SEO Success

In addition to long-tail keywords, ChatGPT could also be used to generate semantically related keywords.

List Without Description the Top Semantically Related Keywords and Entities for the Topic {Topic}

This prompt was used to generate semantically related keywords for “Types of Keyword Intent in SEO”:

  • Informational Intent
  • Navigational Intent
  • Transactional Intent
  • Commercial Investigation Intent
  • User Search Behaviour
  • Content Optimisation
  • SEO Strategies
  • Search Query Analysis
  • User Intent Targeting
  • Search Engine Ranking Factors

Finally, instead of using each of these as a separate prompt, the digital marketer could combine them into one query, which the article calls the “onion method”.

The article delves into other prompts for strategic keyword research, including generating keyword ideas based on user personas, generating ideas using the alphabet soup method, and generating keyword ideas using a question.

Of course, for technology companies and startups, keyword research might not be as straightforward. And, again, the article does state that ChatGPT is by no means a replacement for traditional keyword research tools.

So, if in doubt, technology businesses might need to stick with knowledgeable agencies like Geeky Tech.

However, if the company has an experienced digital marketer working in-house, these tips could help them generate better ideas for both keyword focus and content.

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Energy & Environment Technology Transportation & Logistics World

GoodFuels and Hyundai GLOVIS Partner on Biofuel Bunkering for the First Korean-Flagged PCTC Vessel

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GoodFuels, in collaboration with Hyundai GLOVIS, have announced the successful completion of the first biofuel bunkering with a South Korea-flagged pure car and truck carrier (PCTC).

Named GLOVIS SUNRISE, this vehicle carrier is the first-ever Korean-flagged PCTC to sail on biofuels. 

GoodFuels considers this bio-bunkering a milestone, as promoting the usability of sustainable “drop-in” fuel takes centre stage in the company’s sustainability strategy.

“This first bio-bunkering in collaboration with Hyundai GLOVIS marks an exciting milestone towards decarbonised maritime transport and more sustainable supply chains,’ stated Dirk Kronemeijer, CEO of GoodFuels. “It also shows the central role that biofuels can play in reducing shipping’s carbon footprint today as a safe, convenient, and technically viable option to slash emissions from commercial vessels by up to 90%.”

Sustainable Marine Fuel can Curb CO2 Emissions

Even though vital for trade, the shipping sector contributes significantly to climate change. This sector alone requires over 330 Mt of fuel in a year and spews out 2-3% of the world’s total CO2 emissions.

In 2021, waterborne transport accounted for around 3% to 4% of greenhouse gas (GHG) emissions in the European Union (EU). 

With the maritime industry responsible for carrying roughly 90% of world trade, decarbonising this sector has long been considered a dire necessity. 

That said, years after sustainable marine fuels were first introduced as an alternative to petroleum-based fuel in the shipping industry, uptake remains remarkably limited.

However, steps are being taken to curb greenhouse gas emissions from the shipping industry.

For example, In March 2023, a ‘groundbreaking’ agreement has been inked between the European Parliament and the Council to help the maritime industry reduce ship emissions by 2% as of 2025 and 80% as of 2050.

Experts unanimously agree that biofuels hold the potential to provide almost the same efficiency as fossil-based marine fuel but with a much smaller carbon footprint. For example, sustainable marine fuel can offer more than 70% reduction in well-to-wake GHG emissions than its fossil fuel equivalent, based on the feedstock and conversion process used.

However, with the increasing bio-content in sustainable marine fuels exacerbating microbial contamination, preventing the growth of microbes has now become dire.

Businesses looking to improve their fuel management use periodic marine fuel tests with kits like FUELSTAT®, so that that contamination can be identified at the earliest stages and before any safety/operational disruptions incur hefty losses.

More About the First Korean-Flagged Bio-Bunkering

During its port visit to Vlissingen (Flushing) in the Netherlands on 28th December, vehicle carrier GLOVIS SUNRISE was reported to be refuelled with 50 Mt of 30% sustainable biofuel blend produced by GoodFuels.

The trial was executed during the PCTC’s journey between Europe and the Persian Gulf, which was successfully concluded this January.

According to GoodFuel, the sustainable marine fuel that powered GLOVIS SUNRISE was 100% waste and residue-based and met the highest sustainability requirements. 

This marine fuel supplied by GoodFuel is claimed to provide 80% to 90% well-to-exhaust CO2 reduction compared to its petroleum-based fuel equivalent. 

Due to the drop-in properties of the biofuel, it required no changes in the fuel tank or engine to power the PCTC.  

Hyundai GLOVIS expects this partnership will offer the company solid footing for significantly decoupling GHG emissions from its fleet of 153 vessels while also fostering its capabilities for eco-friendly green logistics. 

Headquartered in Seoul, Hyundai Glovis is a global logistics company that offers businesses optimal strategic services. The company is committed to continuously evolving and delivering greater sustainability across its logistics and shipping activities.