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Computers & Software Professional Services Technology

Can Digital Transformation Make the Life Insurance Industry More Empathetic?

Life insurance is one of those things that regular people don’t fully understand. Calculating premiums is a complex task that takes various factors into account. Then there are different types of life insurance policies, which makes it difficult for someone to choose from. Then there are the anecdotal reports of people not getting a payout because they didn’t have enough coverage.

The thing is, if the beneficiary is making a claim on a life insurance policy due to the death of the policyholder, it’s already a sensitive time for them. If they are told they are not eligible for a payout at that time, it can affect their perception of the company.

And, it will definitely affect how other people close to them view the insurance company.

At the same time, insurance companies have to follow rules as well. They have to ensure that the terms of the policy are being met. 

This conundrum has led to people not trusting insurance companies and “keeping their distance”.

However, there is an unlikely mediator who could help the industry build a better relationship with customers.

The Use of Technology in the Insurance Business

This author has already discussed the benefits of the insurance industry using AI to deliver a better experience to customers. However, digital transformation can be used to improve user experience across the board for all customers.

In fact, insurance software provider, Zinnia, has said that life insurance quoting software products is not the only way to keep customers happy. 

The key is to provide great customer service throughout the process.

The best part is, technology can also make insurance companies show more empathy to clients. 

However, building a relationship starts much earlier than that stage, so here’s how technology can make life easier for customers.

Demystifying the Onboarding Process

This article touched upon how the initial stages of purchasing a life insurance policy are so complicated that they put people off. 

Technology is already making this phase easier through automation.

Insurance companies are leveraging technology to allow potential customers to register themselves quickly and easily. They no longer need to navigate through complex options.

Optimising Customer Communications

With the rise of AI chatbots, insurance companies no longer need humans manning phones. Well, they do, but a vast majority of queries can be answered using automated responses.

In fact, if companies invest in consolidating their customer data, the customer can communicate with the company through any channel of their choice without it being disjointed.

Technology can also be harnessed to customise the user’s profile so they get marketing communications tailored to their needs. That means they get offers and promotions that are relevant to them, and not what they’d consider spam.

Humanising Payouts

As mentioned earlier, when beneficiaries make a claim on a life insurance policy, they are already going through a difficult time. The post-death processes of a loved one can take an average of 420 hours across months.

It makes no sense to make them jump through hoops when they and their families are already grieving.

Using technology, companies have made it easier for claimants to file claims digitally. Others are going the extra mile by using technology to provide support to grieving families. These include grief counselling, funeral assistance, and logistical as well as emotional support.

The Tech–Human Balance

Whilst technology can be an excellent tool, it can never replace the human touch. Insurance companies can use automation and AI to streamline their processes, but empathy has to come from the people. 

However, digital transformation can be very useful in making the lives of their customers easier. That, in turn, will help mitigate some of the “bad press” the insurance business gets. And, eventually, it might even help these companies build stronger relationships with their customers.

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Fashion & Beauty Food & Beverage Health & Medicine Lifestyle U.S

CBD Hempire Shop Launches: Delivering Premium Quality CBD Products Nationwide

New York, NY – CBD Hempire Shop is proud to announce the launch of our online store, offering a wide range of premium-quality, THC-free CBD products that are compliant with the 2018 Farm Bill to customers across the United States. Our products are carefully selected and rigorously tested to ensure the highest quality and purity, providing our customers with the best possible CBD experience.

At CBD Hempire Shop, we understand the importance of transparency and trust when it comes to CBD products. That’s why we only carry products from reputable, trusted brands that adhere to strict quality standards and third-party lab testing. Our product selection includes CBD oils, edibles, topicals, and more, all of which are made with high-quality hemp extract and natural ingredients.

“Our mission is to provide our customers with the best possible CBD experience, from the quality of our products to the level of customer service we provide,” said Buzz, CEO of CBD Hempire Shop. “We believe that CBD has the potential to help many people, and we’re committed to making it more accessible and approachable for everyone.”

In addition to our high-quality, THC-free products, CBD Hempire Shop also provides customers with educational resources and support to help them make informed decisions about their CBD use. Our site features a variety of articles, guides, and tutorials that cover topics such as CBD dosage, methods of consumption, and the science behind CBD’s potential benefits.

We’re excited to be launching our online store and bringing our passion for high-quality CBD products and customer service to customers across the United States. Visit CBD Hempire Shop today to experience the best in CBD products and support.

 

 

 

 

Disclaimer: The information provided in this document pertains to the 2018 Farm Bill and its implications on THC compliance. It is important to note that this information may not be up-to-date, comprehensive, or applicable to your specific situation. The content herein is intended for informational purposes only and should not be considered legal advice. We strongly recommend consulting with a qualified attorney or regulatory authority for guidance on compliance with the 2018 Farm Bill and any subsequent legislation or regulations related to THC and hemp-derived products.

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Finance Financial Market U.S

Revealing the Top 10 Credit Report Platforms: Unveiling the Comprehensive Guide to Mastering Credit Scores

[New York, NY] – Top Credit Report Site is pleased to announce the launch of our comprehensive guide to understanding credit scores. Our site is dedicated to providing consumers with the tools and resources they need to take control of their finances and make informed decisions about their credit.

Our team of experts has analyzed and reviewed the top credit report sites on the market, and we’ve compiled our findings into a comprehensive guide. Our guide includes detailed reviews of the top 10 credit report sites, as well as a wealth of information about credit scores, credit reports, and credit monitoring.

At [Top 10 Credit Report Site], we understand that your credit score can have a major impact on your financial well-being. That’s why we’ve made it our mission to provide consumers with the information they need to make informed decisions about their credit. Whether you’re looking to improve your credit score, monitor your credit report for fraud, or just learn more about how credit works, we’ve got you covered.

Our site features easy-to-understand articles, guides, and tutorials that are designed to help consumers navigate the complex world of credit. We’ve also included a variety of tools and resources, such as credit score calculators and credit monitoring services, to help consumers stay on top of their credit.

“We’re excited to launch Top 10 Credit Report Site and provide consumers with the resources they need to take control of their credit,” said Mario, CEO of Top Credit Report Site. “With our comprehensive guide and easy-to-use tools, consumers can feel confident about their credit and make informed decisions about their financial future.”

Visit Top 10 Credit Report Site today to access our comprehensive guide to understanding credit scores and start taking control of your credit.

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Computers & Software Shopping & Deal Technology

Top 10 Antivirus Site Announces Latest Rankings for 2023

New York, NY, 03.23.2023 – Top 10 Antivirus Site, the newest and most reliable online platform for antivirus reviews and recommendations, has officially launched. The site is dedicated to providing users with the best antivirus software solutions available on the market. With cyber threats on the rise and more people working remotely, the need for reliable antivirus software is more important than ever before.

The site provides detailed reviews of the top 10 antivirus software programs, giving users a comprehensive guide on the features, pros, and cons of each program. The site also features a comparison tool that allows users to easily compare the various antivirus programs side-by-side, making it easier for them to choose the best option for their needs.

“As cybersecurity threats continue to increase, it is important for everyone to have the best possible protection against them,” said Franck Manroe, founder of Top 10 Antivirus Site. “Our site is dedicated to making it easier for users to find the most reliable and efficient antivirus software on the market. We’ve done all the research so you don’t have to.”

The site’s team of experts has tested and reviewed each antivirus program extensively, ensuring that the information provided is accurate and reliable. The site also provides users with the latest news and updates on cybersecurity threats, ensuring that they are always up-to-date on the latest trends and developments in the industry.

Top 10 Antivirus Site is committed to providing users with the best possible service and support. The site’s team of experts is available around-the-clock to answer any questions and provide assistance to users who may need it.

For more information on Top 10 Antivirus Site, please visit the site at Top 10 Antivirus. Stay safe online with the best antivirus software programs available on the market.

Categories
Computers & Software Energy & Environment Leisure Activities Technology U.K

Energy Efficiency: Re-Using Heat From Data Centres to Heat Up Public Swimming Pools

The rising energy prices in the UK have affected not just households but also businesses. Data centres, for example, require a lot of energy to keep their computers cool. The cost of running air conditioning for these can be astronomical.

Similarly, public swimming pools require energy to keep the water warm enough to swim in. Maintaining a steady 30 degrees C means an energy bill can cost thousands. And, with the anticipated increase in heating costs, leisure centres are expecting to pay £100,000 more this year.

However, someone noticed the opposing requirements of these two entities and figured why not get them to help each other out.

But, why do data centres need help? 

One can see how the heating cost is a factor for public pools. In fact, BBC News reported that 65 pools have closed down since 2019, with rising costs being listed as a significant factor. But data centres?

The Problem Data Centres Face

Cloud computing and digital transformation have meant that the need for data centres has grown exponentially. Microsoft, Google, and Amazon Web Services need more data centres in the UK. 

However, they face the likelihood of being hit with sustainability-related regulations to keep them out of certain parts of London. Some of these regulations might limit the amount of power they consume and mandate how they reuse heat.

These regulations will mean data centres might have to either scale back their expansion plans or look into newer ways of energy efficiency and heat capture.

Swimming Pools to the Rescue

The founder of tech startup, Deep Green, Mark Bjornsgaard, came up with the idea of using small data centres as “digital boilers” for swimming pools. He provided a small, washing-machine-sized data centre to the Exmouth Leisure Centre.

The “digital boiler” is made up of computers housed inside a white box, which is surrounded by oil. The oil absorbs the heat generated by the servers and then it’s pumped into the heat exchanger, where the absorbed heat is transferred to the water.

The cooled oil is sent back into the boiler to continue the heat transfer process.

This system has provided around 60% of the heating required for the pool. And, it’s been so successful that up to 20 public pools might adopt this heating system this year. 

The best part is, this system is free for the pools. As mentioned above, data centres need to demonstrate sustainability, whilst also keeping servers cool. The data centre installed in the Exmouth Leisure Centre pool has been provided free of charge.

What’s more, Bjornsgaard also refunded them the electricity cost of running the server.

Is This the Heating Solution of the Future?

As the need for more data centres grows, there is a possibility that, at some point in the future, people could house (pun intended!) data centres in their homes as “digital boilers”. However, for now, people still need to rely on traditional boilers to heat their homes. 

Of course, as heating costs rise, regular maintenance and repair of boilers (by reliable service providers, like Mulgas Boiler Care Specialists) will help keep homes energy efficient for now.

In the future, however, it is entirely possible that when boilers act up, homeowners might need to call a server repair technician.

Categories
Business Computers & Software Science Society & Culture World

Introducing AIUpbeat.com: Latest News in Artificial Intelligence Developments

April 12th 2023 – San Francisco, CA

AIUpbeat.com is a new blog that covers the latest news and trends in artificial intelligence (AI). The blog aims to provide informative, insightful and engaging content for anyone interested in AI, whether they are beginners, enthusiasts or experts.

AIUpbeat.com was launched by Jane Doe, a former journalist and AI researcher who has been following the developments of AI for over a decade. She decided to start her own blog after noticing a gap in the market for accessible and reliable AI news.

“I have always been fascinated by AI and how it can transform our lives,” said Jane Doe, founder and editor-in-chief of AIUpbeat.com. “But I also realized that there is a lot of misinformation and hype around AI that can confuse or mislead people. I wanted to create a blog that would offer accurate, balanced and easy-to-understand AI news for everyone.”

AIUpbeat.com covers a wide range of topics related to AI such as machine learning, natural language processing, computer vision, robotics, ethics, society, business and more. The blog features original articles written by Jane Doe as well as guest posts from other experts and influencers in the field.

Some of the recent articles on AIUpbeat.com include:

  • How GPT-3 Is Changing Content Creation
  • The Rise of Conversational AI: Chatbots vs Voice Assistants
  • How AI Can Help Fight Climate Change
  • The Ethical Challenges of Facial Recognition Technology
  • How AI Is Revolutionizing Healthcare

AIUpbeat.com also offers various resources for learning more about AI such as podcasts, books, courses, events and newsletters.

Jane Doe hopes that her blog will inspire more people to learn about AI and its potential impact on our world.

“AI is not just a buzzword or a sci-fi fantasy,” she said. “It is already here and it is changing everything from how we communicate to how we work to how we entertain ourselves. I believe that everyone should be aware of what AI can do and what it cannot do and how it can benefit us or harm us depending on how we use it.”

She added: “My goal with AIUpbeat.com is to make AI news more accessible and enjoyable for everyone and to spark curiosity and conversation about this fascinating topic.”

To learn more about AIUpbeat.com and its content, visit https://aiupbeat.com/ or follow them on Twitter @aiupbeat.

Categories
Business Human Resources Lifestyle Public Affairs Services

Top 10 Personal Backgrounds Launches New Website with Enhanced Features

The new website allows customers to access TPB’s services faster and easier than ever before. Customers can now order personal background checks with just a few clicks, view their reports online or download them as PDF files, and compare different plans and prices with ease.

“We are thrilled to launch our new website that offers more features and benefits for our customers,” said Mark Stevenson, CEO of Top 10 Personal Backgrounds. “Our goal is to provide our customers with the best service possible when it comes to finding out more about their potential dates online.”

TPB’s personal background checks include information such as criminal records, marital status, education history, employment history, social media profiles, and more.

TPB also offers customer support via phone, email, or chat, as well as tips and advice on how to use personal background checks safely and responsibly.

According to Stevenson, personal background checks are becoming more popular among online dating users who want to verify their matches’ identities and avoid scams, catfishing, or other risks.

“Online dating can be fun and exciting, but it can also be dangerous if you don’t know who you’re talking to,” Stevenson said.

“That’s why we created TPB, to help our customers find out more about their potential dates before meeting them in person.”

About Top 10 Personal Backgrounds

Top 10 Personal Backgrounds is a leading provider of personal background checks for online dating users. Founded in 2020, TPB’s mission is to help online daters find their perfect match by providing them with accurate and reliable information about their potential dates. TPB’s services are fast, easy, and affordable, and are trusted by thousands of customers across the country. For more information, visit www.top10.personalbackgrounds.com.

Categories
Business Computers & Software Technology U.K

Vulnerability Management 101 for Businesses That Care About Cybersecurity

Businesses, both small and large, rely on technology. That means using computers (and other devices), apps, software, and, of course, a connection to the internet.

And, as technology becomes more sophisticated, it also falls prey to misconfiguration and vulnerabilities. 

These, in turn, can leave the business open to cyber attacks, leading to data breaches or loss control of assets.

That’s why vulnerability management is so essential.

What Is Vulnerability Management?

“Vulnerability management” refers to an integral part of cybersecurity management. It’s a task periodically carried out to identify, evaluate, remediate/mitigate, and report any potential weaknesses in a business’ network, system, infrastructure, or endpoints.

It forms a part of an overall strategy where cybersecurity is maintained by constantly evaluating risk and finding points that threat actors could use to gain access. Once these weak points are identified, the threat can be assessed and patch implementation carried out.

The reason why vulnerability management is essential is that it can help businesses reduce the avenues a threat actor has to get into the data and network of the company.

How Does Vulnerability Management Work?

As stated previously, vulnerability management is a process where a business scans its systems and network for exploitable weaknesses. It generates a list of potential “problem areas”.

These are then assessed and given a priority ranking. This ranking helps business team identify issues that need fixing first.

Since the process is periodic and ongoing, businesses can monitor all its digital assets to ensure your data stays safe.

What Is the Vulnerability Management Process?

The Vulnerability Management Policy

As with anything else in a business, vulnerability management starts with a plan. Here’s what security teams need to map out:

Prepare the vulnerability management policy: Once created, the policy should be shared with other stakeholders to get their input before proceeding further.

Create a priority system: certain systems might not require as much security as others. By creating a priority list, teams can focus on the important parts whilst giving others slightly less, but adequate, attention.

Factor in the industry- and region-specific regulations: Certain industries have to follow regulations and policies specific to the work they do. Certain regions might have more stringent regulations around cybersecurity and data protection.

Train cybersecurity and vulnerability management stakeholders: Whilst it is important that everyone in the organisation is trained on cyber secure behaviour, certain people would have to take on extra responsibilities. 

For example, security officers, cybersecurity or vulnerability engineers, asset and data owners, managed security service providers (MSSPs), and other business leaders. For a smoother operation, these people should know their roles and responsibilities in the vulnerability management process.

The Vulnerability Management Process

Once the policy is drafted and in place, teams can start implementing it. The vulnerability management lifecycle can be broken down into the following steps (bear in mind, all of these steps have to be repeated regularly if you want to stay on top of threats):

Finding out the vulnerabilities: Identifying vulnerabilities in a business’ networks, systems, and IT assets can be done through vulnerability scanning (an automated process that identifies and reports exploitable weaknesses) or penetration testing (a mock attack carried out by a person who uses any weak points they find to “attack” a system like a hacker would).

Evaluating and prioritising vulnerabilities: Once there’s a list of vulnerabilities, a business doesn’t just start fixing them in any order. They need to be assessed and prioritised in order of how likely they are to be exploited and how much damage the threat actor can do through them. 

It is entirely possible that there’s a vulnerability that doesn’t actually pose any threat to an organisation. That’s why they need assessing and prioritising, so serious weaknesses are dealt with first.

Remediating and mitigating: Once a team knows which vulnerabilities they need to deal with and in what order, they can start the process of fixing them. Some can be fixed with vulnerability patches. Others might not be fixable, and may require mitigation instead.

Assessing if the fixes worked: If a team doesn’t test its solutions, it won’t know whether they worked or not. This process might require additional scanning or penetration testing. That way, businesses can definitively determine if the remediation and mitigation worked.

Documenting and reporting: The team will need to document any vulnerabilities discovered as well as the steps taken towards their resolution. Of course, if there are a different sets of reports coming in from processes like scans, pen testing, or other such activities, it might help to have them all in one place. 

Leading cybersecurity service provider, DigitalXRAID, recently launched a one-of-a-kind portal that “allows a company’s cybersecurity measures to be viewed from a single source and enables greater collaboration across the business.” 

This portal, called OrbitalX, enables businesses to create bespoke and automated reports to provide clients with “a holistic overview and better visibility of [their] cybersecurity posture and risk.”

Reassess the cybersecurity framework from time to time: Cyber threats continue to evolve. To keep up with them, the cybersecurity industry keeps developing new methods and tools for protecting data. 

A business has to keep up with both the potential threats and the available solutions in order to be truly protected. The best way of doing so is by periodically reassessing the cybersecurity framework.

Categories
Lifestyle Living Real Estate U.K World

Celebrating the Game-Changing Women and Their Contribution to the Design Industry

In a recent post, Vogue celebrated the most influential female designers in the realm of interior design and real estate. To expand on this topic even further, here’s a list of some of the most influential female designers currently taking interior design and architecture to new heights.

Kelly Wearstler

With a bevy of commercial and residential projects stunningly reflecting her evocative skills, lifestyle designer Kelly Wearstler has successfully grown into a global voice through her exquisite designs.

Since its founding, The Rug Company—Kelly’s luxury lifestyle brand and a collection of statement elements and products finished with great panache—has been synonymous with sophistication and soulful vibes.

“There is always a sense of refinement but also a rawness to our projects, which brings that soulful spirit,” said Wearstler.

Stella Gittins

Better known for her unparalleled skill of blending ultra-luxury design with sophistication, Stella Gittins, the co-founder and Group Director at Accouter Group of Companies (AGC), helps transform the interior architecture of a space into a unique, timeless environment. 

“Interiors and fashion tend to change side by side, with people investing a bit more in higher quality pieces that last over time, ” said Stella when asked about the evolution of design in response to lifestyle changes. “Rather than following trends, our designs for private clients are more timeless with items people will keep for generations. Across all our brands, we try to incorporate old forms of craft as well as things made in the UK.”

Part of AGC and a proud member of Walpole, Accouter—a leading international interior design studio—helps drive sustainability in the luxury industry.

A woman with tremendous creativity and reimaging skill, Stella is a trailblazer of success in an industry where women contribute, but men reign. 

Blainey North

​Renowned for taking a contemporary visionary approach blended with high-end interior design skills and broad-ranging intellectual curiosity, Blainey North delivers luxury.

“Without a doubt, it is important to acknowledge the past, present, and future female creative powerhouses that continue to define our world. Equally, from my perspective, it’s crucial that we don’t look to attach a gender to a piece of design-based, for example, on its form, colour or materiality,” said North. “None of which negates the contribution that incredible women continue to make.”

India Mahdavi

Iranian-French architect and interior designer, India Mahdavi has worked on a multitude of large-scale hospitality projects, collaborated with high-net-worth clients, and even launched her own furniture line that reflects her exceptional multilayered design skill.

She is a doer and a relentless force for bringing change in the design era.

Paola Navone

Born in 1950, Milan-based architect-designer Paola Navone has become a formidable player in the design industry for her prolific, highly-stimulating state-of-the-art works. 

A doer and design insurgent, Paola’s exceptional and malleable style is influenced by late-20th-century Italian metamodernism and the Thai concept of “tham ma da” (“every day,”), aiming to discover new uses for standardised, low-priced, and utilitarian items.

When asked about her female approach to design, Navone said, “Sometimes women are more curious and attentive to the nuances, more intuitive and likely to grasp the non-rational and emotional part of reality…The female approach to creativity tends to be more delicate and careful.”

Categories
Computers & Software Marketing & Sales Technology U.K Website & Blog

Gartner’s Report Discusses Four Market Trends for IT Companies in 2023

Gartner recently released a report on the four ways the technology market will change for IT companies in 2023.

According to the report, there are nine trends that would affect tech vendors but only four of them are “new” trends. The nine trends have been classified into three categories:

Increased reliance on tech

  • Federated enterprise tech buying
  • Co-innovation ecosystems
  • Democratisation of tech
  • Product-led growth

Opportunities through new tech

  • Digital marketplaces
  • Intelligent applications
  • Marketing and CX with metaverse tech

Impact of macro forces

  • Sustainable business
  • Techno-nationalism

Of these nine, the report focuses on:

  • More federated enterprise tech buying
  • The increase in product-led growth strategies
  • The rise of digital marketplaces
  • Metaverse technologies incorporated into marketing and CX

Important Tech Trends in 2023

More Federated Enterprise Tech Buying

In a survey conducted in 2022, Gartner found that “67% of enterprise IT decision-makers are not in IT”. 

According to the report, as more and more decisions are made by non-technical stakeholders, buying the latest technology becomes less important than the outcomes and value businesses get out of them.

To use this trend optimally, Gartner recommends that businesses:

  • Shift their marketing strategy to focus on customer-oriented value rather than technology-based scenarios
  • Use their Ideal Customer Profile (ICP) to understand the buying behaviour of the target audience, and leverage that information to maximise better quality and successful deals
  • Guide clients who aren’t tech-educated to make better, more informed decisions

Increase in Product-Led Growth Strategies

Product-Led Growth (PLG) is a strategy where the product is used to give potential customers a taste of how it could add value to their processes. This happens before there is any sales talk.

According to Gartner, this trend is going to pick up so rapidly that PLG will become an accepted market practice by 90% of SaaS businesses in 2025. Considering that only 58% of businesses currently use this practice, that’s quite a steep rise.

Under this strategy, customers will enjoy “self-service product experiences”. The signals gathered from these would be used to create “sales-driven conversions and expansion plays”.

This strategy can offer a rapid growth pattern. However, it requires more thought than simply introducing a free version of the product and hoping it’ll lead to sales.

In order to be successful, the PLG strategy requires buyer awareness marketing as well as onboarding. Customers have to be provided with the right guidance and support. Finally, it requires a data-driven, at-scale strategy for conversion and expansion.

Of course, the entire strategy would rely on a product with an intuitive user experience, easy or quick onboarding, and the ability to quickly demonstrate value to customers.

Rise of Digital Marketplaces

Tech buyers, especially non-tech ones, are increasingly looking at digital marketplaces for buying “composable and easily consumable solutions”. 

Gartner predicts that, by 2026, all major application service providers and cloud platforms will offer customers composable solutions. These will be differentiated by “quality, convenience, and security”.

In order to make the most of this trend, businesses would need to:

  • Identify which marketplace channel works best, based on their solution fit and the preferences of their potential customers
  • Understand that their customer base is shifting to a non-tech one, which means they might need to tweak their marketing strategy
  • Realise that they’re part of a marketplace for the benefit of their customers, so join marketplaces based on their suitability, or launch their own

More Metaverse Technology in Marketing and CX

Metaverse—described as “a collective virtual shared space”—represents various technologies. These include virtual reality (VR), augmented reality, (AR), flexible work styles, head-mounted displays (HMDs), AR cloud, internet of things (IoT), 5G, artificial intelligence (AI), and spatial computing.

(Take a look at how AI is going to disrupt digital marketing as well!)

These technologies are being used as marketing tools to generate engagement through unique experiences and memorable interactions.

Of course, since most of these technologies are quite new, it is up to businesses to determine which ones work for them and when they need to implement them. Businesses would need to evaluate how viable they are and invest in a strategy for continuous evaluation as they continue to evolve.

The trends discussed by Gartner might mean businesses will have to rethink (or at least gently tweak) their tech marketing strategy to capitalise on these. Of course, there are specialist software marketing agencies, like Geeky Tech, that could help.

However, the fact remains that we are witnessing a moment in history where a paradigm shift might be approaching. How businesses use the information from this report might be what differentiates them from their competitors.