Category: Business

distributions: premium, elite

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Building & Construction Business Marketing & Sales Services U.S

Fall Protection Distributors launches new Product Bundle of RidgePro Roof Peak Anchor w/ 50′ Lifeline, Shock Absorbing Lanyard, and Harness

Everyone needs to put safety first every time they get on top of a roof. Now, the team from Fall Protection Distributors is offering a new product bundle that can prevent serious injuries from taking place. Fall Protection Distributors has been one of the top names in fall protection for years, offering a wide range of products and services that can prevent accidents from happening. In an effort to make its products more affordable, Fall Protection Distributors is offering a new product bundle that features a RidgePro Roof Peak anchor with a 50-foot lifeline, a shock-absorbing lanyard, and a harness. These products can make life easier for those who go up on roofs and reduce the chances of someone falling.

What Is Included in the Bundle?

The most recent product bundle release by Fall Protection Distributors includes a RidgePro roof peak anchor. The bundle does not include an extension pole, but this can be located easily at most hardware stores. This is the ultimate first man up roof anchoring system, using a user-friendly design that places safety at the top of the priority list. The RidgePro post slides inside the extension pole with ease and is combined with a pin that comes with the RidgePro itself.

The product has also been made with a shock-absorbing lanyard, reducing the impact on the body in the event of a fall. The lanyard is durable, reliable, and easy to use. Once attached to the pole, this kit is everything a worker needs to safely access the roof while maintaining 100% tieoff.

Everything has been bundled together because the products go hand-in-hand. This also makes it possible for people to save money on the cost of their equipment. 

Fall Protection Distributors Bundle Popular in Numerous Industries

The latest bundle from Fall Protection Distributors is popular among countless industry professionals. Of course, construction professionals and roof inspectors are already clamoring for the bundle, as it is a cost-effective way to reduce the chances of injuries; however, there are other professionals who swear by it as well.

For example, those who work in wildlife control and pest control frequently need to climb to great heights to do their jobs. The RidgeProPeak bundle from Fall Protection Distributors makes this process easier for them. In addition, lightning protection installers frequently find themselves on roofs. Therefore, they can benefit from the bundle from Fall Protection Distributors as well.

Moreover, the bundle has been released just in time for the holidays. This means that holiday light installers can benefit from the latest Fall Protection Distributors as well. This includes not only professional holiday light installers but those installing lights on their homes as well. This bundle from Fall Protection Distributors is just the latest example of the team going above and beyond for loyal customers and clients. Everyone deserves to have access to safe equipment while working at great heights.

Fall Protection Distributors Place the Customer First with the RidgePro Peak Product Bundle

Ultimately, Fall Protection Distributors always places the needs of the customer first, which is reflected in the most recent product bundle. All the products included are durable, reliable, and straightforward. By making the products easier to use, Fall Protection Distributors reduces the chances of someone making a mistake while using the product.

Anyone who wants to reduce their chances of suffering a serious injury should take a look at the RidgePro Roof Peak Anchor product bundle. This can be an important part of the next project. By bundling all the products together, people have an opportunity to save money on the cost of some of the most reliable equipment in the industry.

About Fall Protection Distributors

Fall Protection Distributors is one of the top authorities in the field. The company is trusted by professional construction workers, contractors, and DIYers everywhere. The top priority of Fall Protection Distributors is to provide quality safety equipment at a reliable price. To learn more about Fall Protection Distributors, visit the website today. Or, check out the company Facebook page, view a few images on Instagram, subscribe to the Fall Protection Distributors on Youtube, or follow the company on Twitter. Everyone deserves to have access to the top safety equipment on the market without breaking the bank.

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Building & Construction Business Home & Garden Services U.S

Leading Snow Guard distributor and inventor of the SnoBlox Snow Guard starts prepping for the upcoming winter season to ensure residential homes are protected from dangerous falling snow.

Leading Snow Guard Distributor SnoBlox-SnoJax Explains It’s Now Preparing to Help People Protect Their Homes Against Harsh Winter Storms While There’s Still Enough Time for Installing Snow Guards

While so many people are out and about enjoying the pleasant fall weather now, the team at SnoBlox-SnoJax is making a public service announcement to remind homeowners that it’s important to take steps to protect their homes now with Snow Guards against imminent, dangerous falling winter snow.

FOR IMMEDIATE RELEASE:

Lemoyne, PA, November 24, 2021 – SnoBlox-SnoJax, inventor of the original polycarbonate Snow Guards (also referred to as “Snowguards”), announces that it is already preparing for the upcoming winter season to ensure that all residential homes in need will be protected from dangerous, falling snow. 

Production of snow guards will continue apace this fall to meet upcoming consumer demand. The company is also ready to address growing customer inquiries about this important piece of safety gear.

Snow guards have a reputation in the industry for being a practical, cost-effective way to maximize the value of homes with sloped metal roofs.

It might seem strange to focus on winter weather now during the height of fall, but it’s prudent to make repairs and upgrades to a home’s roof now when skies are clear and contractors are more easy to schedule. 

When it grows colder, the work day will be shorter too, and more homeowners worried about protecting their roof will all be trying to order snow guards and arrange for installation at the same time.

Snow Guard Protection Available Now

While homeowners are relaxing in their backyards they also know it’s prudent to keep up with maintenance, inspections, repairs and upgrades on a regular basis. That’s the key to reducing the total cost of ownership of a residential building.

And at the heart of any home protection plan should be a proven way to safeguard it from the harshest of elements. A case in point is falling snow that steadily accumulates on a person’s roof. Ice and snow are capable of causing severe damage to the structure. But with the translucent Snow Guards, damage from falling snow is mitigated.

They operate in a simple, elegant fashion: Snow Guards hold snow and ice in place on the flat area of a metal roof’s paneling. There, it melts off slowly and safely.

Not only is this good for protecting the building, it also keeps people safe from falling slabs of dangerous ice.

Keeping Up Appearances

Protecting a building from avalanching ice and snow doesn’t mean that the structure has to sacrifice curb appeal. Original Snow Guards come in clear polycarbonate. The SnoBlox-SnoJax Snow Guards are available in a wide range of hues from which to choose, including:

* Black

* Dark Gray

* Light Gray

* White

* Sandstone

*Medium Bronze

*Copper

Homeowners can choose color matched snow guards or clear snow guards, as a matter of preference as they will provide the same level of protection. 

Homeowners and journalists who would like more information about SnoBlox-SnoJax Snow Guard Protection are invited to visit the company’s website for details. They can also get in touch with SnoBlox-SnoJax through Facebook and Instagram.

About SnoBlox-SnoJax:

SnoBlox-Snojax invented the first polycarbonate snow guard in 1976. This breakthrough solved the problem of rust and panel corrosion from steel guards that were previously used. It’s a solution that protects the roof and keeps it from being stained and structurally damaged. Gutter Guards and Ventsavers are more examples of the company’s commitment to developing products that help customer protect their buildings. A multi-generation family business, SnoBlox-SnoJax is proud that all of our products are manufactured in the United States. SnoBlox-SnoJax’s mission is to meet the ever-changing needs of the metal roofing industry with ongoing research and development of our professionally tested metal roof snow guard systems.

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Business Media & Communications Professional Services Services U.S

The Importance of a Website in 2021 Reports OnlineBusiness.com

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New York, NY – Recently, Facebook took over headlines but for all the wrong reasons, it went offline. And along with it, business pages from which businesses rely on getting traffic. Those that primarily use Facebook to drive traffic to its business experienced downtime and were reliant on when Facebook would be fully back online. For this reason and others, OnlineBusiness.com highlights the importance of having a website in 2021, especially for new businesses looking to buy a website with traffic.

With the boom of social media, many companies, especially those who are looking to stay as agile and startup as quickly as possible, sometimes direct their marketing efforts to social media. More recently many companies and businesses may tend to put their eggs in one basket which in this case is social media. However, as the Facebook outage displayed, businesses may want to reconsider that strategy.

“Many customers ask us how to buy a website, but there’s more to it than just buying a website, one must consider the upkeep of the site and its security,” says Anthony Santiago, Marketing Director of Onlinebusiness.com. “Even big organizations like Facebook, still face these challenges.”

It is true that a website can also experience outage and downtime, however, the benefit of having a website to go along with social media outlets is that one has diversified their avenues of traffic. If one source goes down temporarily, there are other ways another subset of the audience may find and engage with you. 

An added benefit of having one’s own website is that their domain will increase in value and the traffic received is one’s own traffic and in time the domain itself will have more authority and strength in the eyes of Google which can only benefit one’s SEO efforts whether they intended to or not. 

Having a full marketing and branding strategy is important and it includes all elements of a premium domain, to a user-friendly website and its accompanying social media channels. Ignoring one of those elements and a company risks losing the future engagement of their audience and lost business.

For those who are not tech-savvy, they may want to review some of the starter sites for sale and available at OnlineBusiness.com.

To learn more about OnlineBusiness.com and to learn the best way to buy a domain name, visit https://www.onlinebusiness.com.

About OnlineBusiness.com

OnlineBusiness.com is a digital marketplace for premium domains and starter sites. They specialize in helping their clients to acquire the best domain name to increase credibility and brand power. Currently, they list over 3,500 domain names with a combined valuation of over $5M. 

Contact Information

OnlineBusiness.com Media Team

contact@onlinebusiness.com

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Business Finance Lifestyle Personal Finance U.S

Janee Clay of Wealthy Nurse Janee Leads Nurses to Break Free from Financial Struggles

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2021-11-17 – Shreveport, LA – With over 10 years of nursing experience, Janee Clay of Wealthy Nurse Janee understands the mental and physical stress nurses work through every day. Her mission became to improve the lives of nurses. Feeling little progress from professional nursing organizations, she knew nurses needed more. That’s when she developed an interest in investing and finance. After delving into many books, courses, and programs, she learned much more than she originally intended, and she knew she needed to share the knowledge with her fellow nurses so they could develop the security and freedom that comes with wealth.

“Nurses are some of the hardest working people,” says Janee. “However, no matter how hard they work, they don’t get wealthy by being a nurse alone. We are told not to go into our profession because of money, but that doesn’t mean we shouldn’t care about it. Nurses deserve to know how to invest and build wealth. Nurses care so much for other people, sometimes they forget about themselves. I’m here to help them remember to take care of themselves and their futures.”

Janee first started sharing her journey and knowledge on social media as Wealthy Nurse Janee, but she realized social media simply would not truly make an impact. She began to mentor fellow nurses and developed her Wealthy Nurse Framework to help nurses build wealth. Janee gives an overview of her Wealthy Nurse Framework in these 5 steps:

Step 1: Developing the Wealth Mindset

Developing a wealth mindset is the foundational step to wealth creation. Mindset is integral to every following step, yet it’s easily overlooked. Most people developed a mindset based on what their families and friends told them when they were young. If a person was not surrounded by wealthy people they probably did not develop a wealth mindset. Think about the things a person may have been taught about money and the way they view the rich.

Many people wonder if wealthy people are just trust-fund babies who had everything handed to them on a platter. Or people think the wealthy had to work too hard and sacrifice their health or happiness to achieve wealth. Often people wonder why they work so hard but still have not become wealthy?

These mental blocks will make a person’s wealth journey much more difficult or even impossible. They need to learn to identify these negative thoughts and reframe them to the positive.

Step 2: Adopting positive financial habits

The next step is developing good money habits. In general, people know they should be saving and avoiding debt when possible, but they also know they should be eating right and exercising. Just because someone knows something does not mean they are doing it. The easiest way to make sure they are taking care of their future self is to pay themselves first. That means they take money out of their paycheck for savings and investments before spending on needs and wants. Even if they can only start with a very small amount, developing the habit is what is important.

Step 3: Investing in money-making assets

People should take the money they are saving and put it into investments to make more money. What kind of investment will depend on their goals (short and long term), ability to risk, and confidence in the asset. They should always invest in their own education first so they can gain confidence and understand what they are investing in.

Step 4: Building Multiple income streams

Nurses generally have good job security. However, the events of 2020 certainly showed nurses’ work is not guaranteed. Just like diversity reduces risk in investing, it also does with income. Additionally, nurses should be finding passive income streams to help supplement their income until it can completely replace their active income.

Step 5: Reinvest and Compound

After increasing income, the fastest way to build wealth is to take additional income and reinvest it. The more money available to invest, the faster it can grow. Beware lifestyle creep which is what usually happens. As income increases, the default is to also increase spending. A clever Wealthy Nurse will wait until passive income can support additional spending.

Bonus: Find a mentor

Finding a mentor for a personal wealth journey will make it faster and easier. Compare having someone give directions, buying a map, buying a GPS, or having someone in the passenger seat telling someone exactly how to get there. A mentor not only shows the way, but they are also there to hold a person accountable to keep them moving forward even when they feel lost or scared.

Knowing how beneficial a mentor is, Janee has launched her Wealthy Nurse Preceptorship, a group for highly motivated nurses wanting to build wealth with direct access and coaching with Wealthy Nurse Janee.

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Business Marketing & Sales Personal Finance Professional Services Real Estate

How Get Your Appointment Software Founder, Jacob Fail, Demolishes Competition With His Recent Acquisition Of Beloudir.

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Albuquerque NM – October 26th – Leading Internet marketing software company, Get Your Appointment, announces the acquisition of Beloudir from Small Business Deacon, LLC and are adding this to their software suite of Get Your Appointment, FunnelFLO, The Lead Gang, And Leadscraper.io.

“The combination of Beloudir tools with Get Your Appointment will work for hand in hand to help entrepreneurs create more leads, more sales, and achieve ultimate success,” says Jacob Fail, CEO, and Founder of Get Your Appointment. “With even more tools coming we can better achieve our goal enabling people to grow their companies through automation and marketing tools.”

The existing team that brought you all of these great Beloudir products will continue supporting, building, and creating them. Plus, the new addition will have even more resources to bring added improvements, features, and improved service to its customers.

Get Your Appointment gives Entrepreneurs the tools and training they need to market, sell and deliver their products online. Get Your Appointment software allows anyone to create automations and funnels that convert visitors into leads and then customers.

Beloudir and Get Your Appointment is dedicated to providing the tools entrepreneurs need to automatically reach prospects so they can share their message with the world. Their suite of products allows anyone, regardless of technical, design, or marketing skills to follow up, market, and retarget their prospects.

About Get Your Appointment:

Get Your Appointment online sales and marketing software is a simple-to-use, all-in-one marketing solution for entrepreneurs and business owners who want to market their services and products online. Get Your Appointment is one of the world’s fastest-growing, non-VC-backed companies.

Throughout his entrepreneurial journey, Jacob has built and bought over half a dozen businesses and has a keen eye for the next big thing. That is why he decided to buy out Beloudir and add it to his other software such as: Get Your Appointment, FunnelFLO, The Lead Gang, And Leadscraper.io. Get Your Appointment is the backbone of Jacob’s business.

Get Your Appointment software is already helping thousands of business owners and managers organize their appointments, streamline communication with clients, and close more deals.

Adding in Beloudir is the cherry on top to help take your social media accounts to the next level. If you’re ready to see how this easy-to-use app can help your company grow even faster than before, take a look at the demo video available on their website. It will show you just what it does for companies like yours! And if it’s not right for you or your team today, that’s okay too.

Since its inception in January 2019, the company has helped thousands of everyday people become successful entrepreneurs and marketing masters through its software, resources, and training.

Get Your Appointment’s Founder has been featured in over 260+ publications and has collaborated with some of the biggest names in the business world such as Robert Allen, Grant Cardone, and many more!

For more information, visit www.getyourappointment.com/home.

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Building & Construction Business Professional Services Services U.S

Einstein’s Home Services – Einstein’s Home Services rebrands and Unveils New Name, Logo and Website

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Phoenix, AZ, October 12, 2021 – Einstein’s Home services in Phoenix, AZ 

announces it is rebranding itself with a new website, logo and name. The highly regarded HVAC and plumbing business will be known as Merlin’s AC & Plumbing, effective October 15, 2021. 

Its new logo features a bearded wizard wearing a blue hat. This gives a sense of the service to be provided by the wise, knowledgeable technicians that Merlin’s AC & Plumbing will bring on each service call.

When it comes to AC repairing services in Phoenix, Merlin’s AC & Plumbing have years of experience and follow industry best practices to make sure they do the job right the first time, on time and according to the estimate they offer before starting work.

Merlin’s AC & Plumbing will continue to provide outstanding service to area homeowners. Customers should know that they can depend on the newly branded HVAC and plumbing business for all their heating, ventilation and air conditioning needs. 

In Phoenix, homeowners depend on reliable air conditioning to keep their families and pets safe and comfortable during the sweltering summer heat. 

There’s nothing worse than inviting friends or family over when it’s hot, only to have the AC be unable to deliver proper cooling. A quick call to the pros at Merlin’s AC & Plumbing will soon resolve the matter.

And while the climate during wintertime is fairly mild in sunny Phoenix, residents also want a local business that can address any problems with a malfunctioning furnace when the temperature plummets during winter. 

They can expect the same high level of service from the talented technicians of Merlin’s AC & Plumbing as they received from the company when it operated under its previous name of Einstein’s Home Services.

Expert HVAC Repairing Service in Phoenix 

Just as Merlin the magician is a fabled wise person, the professionals at Merlin’s AC & Plumbing are also smart and well trained in all things having to do with heating, ventilation and air conditioning systems.

They frequently consult with homeowners who are looking to lower their utility bills, by maintaining and cleaning the AC equipment so it works as efficiently as possible. Merlin’s AC & Plumbing technicians also advise customers on upgrading their system for even more energy efficiency.

Even adding a new smart thermostat will make a big difference in bringing down utility costs. Families can enjoy the level of comfort they’ve come to expect, while paying less to their power company.

Comprehensive Plumbing Services in Phoenix

Whether there is a pipe that has suddenly broken and is now gushing water in a customers’ home, or an issue with bathroom fixtures or appliances like a washing machine or dishwasher, the plumbing experts at Merlin’s AC & Plumbing are standing by to assist Phoenix homeowners.

For home remodeling projects, such as adding another room or adding a second story, customers can rely on Merlin’s AC & Plumbing to design and install new fixtures as they arrange for an extra bathroom.

Customers who want to reduce the amount of water they use each day doing routine household tasks will be glad to work with Merlin’s AC & Plumbing. Merlin’s technicians can install new low-flow shower heads and replace older, less efficient toilets with new ones that use much less water per flush. 

Connecting With the Newly Branded Merlin’s AC & Plumbing

Homeowners residing in the Phoenix, Arizona area and the neighboring region with a need for HVAC or plumbing services can learn more about the new Merlin’s AC & Plumbing (formerly known as Einstein’s Home Services) can learn more by checking out company’s web page and visiting its Instagram, Facebook and Twitter pages.

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Business Education Health & Medicine Professional Services U.S

The Sosa Insurance Group gets ready for The 2022 Medicare Annual Enrollment Period and offers consultations for current and new Medicare HealthCare Plan participants

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West Orange, NJ, October 1, 2021 – Just in time for anyone in need of a consultation on Medicare in New Jersey, The Sosa Insurance Group is reminding the public that the Annual Enrollment Period for Medicare runs from October 15th to December 7th, 2021. Local Medicare beneficiaries are eligible for a consultation with the enrollment professionals at The Sosa Insurance Group.

Navigating Medicare’s Annual Open Enrollment Period

There’s no need for Medicare Healthcare Plan insurance to be a complicated affair. But for some individuals, it can be a daunting task to navigate the complexities of the U.S. government’s Medicare program. The system is consistent, with enrollment always occurring during the fall and ending on December 7th every year.

For those who are new to Medicare, it’s a program designed for individuals aged 65 and up, as well as for younger people who have certain types of disabilities. Those Medicare-eligible consumers suffering from permanent kidney failure and who need a kidney transplant or dialysis are also eligible for Medicare Coverage.

When you make an adjustment in your Medicare Health Plan, the changes become effective as soon as January 1st comes around.

During Medicare’s Annual Enrollment Period, those eligible may be new to Medicare, which means working with an insurance professional can help them make sense of their options. 

For those who have Medicare and a Medicare Health Plan in New Jersey for some time now, they may want to make changes in their coverage. They can take care of that during the Medicare Annual Enrollment Period too.

Main aspects of Medicare Health Plan options that those Medicare beneficiaries can consult with The Sosa Insurance Group include:

Medicare Part A for Hospital insurance

Medicare Part B for Medical insurance

Medicare Part C for Medicare Advantage 

Medicare Part D for Prescription Drug coverage

Medicare-eligible consumers with limited knowledge and who don’t have much time to do research into all the different Medicare Healthcare Plan options are able to learn what they need beginning October 15th thanks to the consultations offered through The Sosa Insurance Group. So, Medicare beneficiaries residing in New Jersey will have a trusted partner to figure out what the most suitable form of coverage will look like for them.

Experts at The Sosa Insurance Group have years of experience going over all of the ins and outs of the basics of Medicare and Medicare Healthcare plan options for Medicare-eligible beneficiaries.

People in New Jersey can rest assured that they will finish their consultation with the confidence that comes from gaining a better understanding about such fundamentals as how Medicare works for those like them, and how they use it for doctor’s visits and other medical needs. 

They will also discover options such as Medicare Part D, which covers medications prescribed by doctors. Final Expense plans and plans for Vision and Dental care are also topics that The Sosa Insurance Group will be happy to consult about with New Jersey Medicare beneficiaries.

Consultations are available for Medicare-eligible recipients in New Jersey From Mid-October to Early December, So There’s No Time to Waste

Given that the Medicare Annual Enrollment period is fairly narrow, Medicare recipients can do themselves a favor by investigating their options as soon as possible.

People who are uncertain about how to arrange for their Medicare Healthcare plan coverage can take advantage of The Sosa Insurance Group’s knowledgeable Medicare experts’ advice. The same goes for people who are confused about what their health insurance coverage will look like after they sign up.

For more information, Medicare beneficiaries and their loved ones are invited to visit The Sosa Insurance Group’s resources page about Medicare Health Plans today. They can also check out The Sosa Insurance Group’s home page as well as its social media channels via Facebook, Instagram and LinkedIn.

About The Sosa Insurance Group

The Sosa Insurance Group is a highly recognized and well-esteemed New Jersey insurance brokerage agency. Over the years, The Sosa Insurance Group has developed a strong reputation for placing the needs of its policyholders ahead of the needs of the company. This has been instrumental in driving the growth of the agency throughout the region. 

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Business Marketing & Sales Professional Services

Alan Gudiel of More Calls More Clients reveals the eight psychological biases marketers use to sell high end products and services.

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San Diego, CA – October 26, 2021 – People have a tendency to think that marketing tricks don’t, but the truth is that marketers have long had the “answers to the test”, in that they use humans pre-programmed brains and psychology against them to get them to buy. This means that even if someone learns all about every bias people have, they will never be free from them, and will always “fall” for them to a degree.

Of course, this does not mean that every person will buy every time a commercial or salesperson uses one of these tricks, but the tricks sure make a difference to their bottom line.

This article is going to focus on high-ticket expensive purchases and how people are influenced to buy them or spend more than they usually would. As with any business, much of this will always come down to presenting the right offer at the right price, and most importantly, to the right audience.

There are three biases related to the sell-er, followed by five more related to what they are sell-ing.

1) Conviction & Enthusiasm – Passion, emotion, and enthusiasm are all very contagious. That’s exactly why people are much more likely to like (and buy from) someone who is enthusiastic, and more importantly, completely sold themselves on what they are selling.

2) Optimism Bias – While the media loves to portray rich people as greedy, menacing, and unhappy, the truth is that many-to-most wealthy people are happy, positive, and optimistic about the (and their) future.

While there are always negative/pessimistic people in every market segment, incorporate hope and optimism when selling high-ticket offers to wealthier audiences.

3) Affinity Bias – People tend to like others similar to themselves and who like them back. Focusing on the first one, they are much more likely to like, trust, and buy from a seller who shares the same interests, goals, history, politics, hometown, enemies, or anything else.

4) Endowment Effect – This bias has many names, including the “IKEA Effect”, and it comes down to the fact that people can’t help but over-value the things that they had a hand in creating (ahem*kids).

By making an audience a co-creator, they’ll feel a strong attachment to the outcome of the creation, and they’ll happily pay more to support it!

5) Peltzman Effect – This is another bias with several names which people experience if they ever followed up a gym session by gorging on fast food, pizza, or ice cream. In other words, a tendency to over-compensate.

Marketers use this bias by asking questions like “Isn’t it about time you got some [attention], to balance out ALL of the sacrifices you’ve made and work you’ve put in to reach your goals? Reward yourself!” That’s a hard argument to disagree with.

6) Speed – The speed bias is true with most consumers, but especially with wealthier ones. This means that faster speeds and time saved tend to be high priorities with higher-ticket buyers.

Incorporate speed everywhere by having features such as, fast delivery, fast results, fast implementation, immediate access, and more.

Two related biases include recency bias which is when people favor what is new over what isn’t, and hyperbolic discounting, which means that people value everything “now” significantly more than that same thing later.

7) Exclusivity & Scarcity – Scarcity bias leads people to assign a higher value to things that are rare (or exclusive) from trinkets, to memberships, to event access, to secrets themselves, and more.

While it’s great to preach inclusion and sharing, it’s clear that most people prefer and often pay extra for exclusivity itself, aka something not everyone has access to.

One way of ensuring exclusivity, which probably deserves its own number, is personalization. Crafting and presenting a custom offer, specifically tailored to your prospect, can raise prices and everyone’s satisfaction.

8) In-Group Bias – When most people consider a purchase, they actually consider what someone like them (their ideal self-image) would do.

So marketers are intentional to:

1) remind prospects what kind of (great) person they are,

2) remind prospects what great people (like them) do,

and 3) make prospects an offer to join, support, and even remain in said in-group.

Learn more about Alan’s next book-more-calls challenge here.

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Business Marketing & Sales Services U.S Website & Blog

How One Company “Stole” Their Domain in a Billion Dollar Industry Highlights OnlineBusiness.com

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New York, NY – As a digital marketplace for premium domains and starter sites, the OnlineBusiness team is always monitoring the latest trends and burgeoning industries. It’s always interesting to see an upcoming industry explode right before our eyes but it makes for an even more interesting story when a company within that industry has the vision to acquire a domain for pennies in relation to their future valuation. This is what happened with Marshmallow.com

The “insurtech” industry has boomed since 2018 and is estimated to have a market size of over $300+ billion since then. A trend within the industry is for companies to have shorty, catchy, and seemingly irrelevant names related to insurance, such as Lemonade, Hippo and Oscar.

Marshmallow is another one of those companies in the insurtech that has recently hit a $1.25 billion valuation. 

So how much did they acquire the premium domain Marshmallow.com for back in 2018? Well, the number is surprising. According to Namebio, the company purchased it for only $12,500, a ‘steal’ in comparison to other domain purchases made by other companies in the industry.

“This goes to show you that there still are deals to be made, especially if you have the vision on what your company can and will become,” says Michael Santiago, founder of OnlineBusiness.com.

If you are a startup exploring options for the best domain name for your company, OnlineBusiness.com provides free consultation on how to select the right domain for your business.

To learn more about OnlineBusiness.com, visit their website or learn more by contacting the team directly at contact@onlinebusiness.com.

About OnlineBusiness.com

OnlineBusiness.com is a digital marketplace for premium domains and starter sites. They specialize in helping their clients to acquire the best domain name to increase credibility and brand power. Currently, they list over 3,500 domain names with a combined valuation of over $5M. To learn more visit https://www.onlinebusiness.com.

Contact Information

OnlineBusiness.com Media Team

contact@onlinebusiness.com

Categories
Business Marketing & Sales Services U.S Website & Blog

How Shorter Domain Names Help Brands Thrive Reports OnlineBusiness.com

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New York, NY – Shorter domains have always been in demand. If one tried to register a 4-letter domain today, they’d be about a decade late in trying to register one. As more businesses understand the importance of a domain name, many are confronted with the question if a shorter domain name is better than a longer one. And if the cost associated with a shorter domain is justified. 

OnlineBusiness.com has assisted clients in answering such questions when it comes to purchasing the right domain for their business. “Choosing between a shorter domain or a longer domain is one that should be determined on a case by case basis, however, we do have some data to show initial advantages of having a shorter domain”, explains Anthony Santiago, Marketing Director of OnlineBusiness.com. 

Short domains are usually defined as two words or less, some say consist of no more than 5-8 characters. In general, there are many benefits of having a short domain for your business such as:

  • Easy to read, share and type on mobile
  • Easy to remember and has social media appeal
  • Takes up less space on printed material
  • Adds authoritativeness due to the rarity of short domains

Some have also said that there might be some SEO value in a short domain, and while Google itself has recommended one’s domain to not exceed 2-3 words and has commented that shorter names are easier to remember, there isn’t any strong evidence giving shorter domains an SEO advantage. However, with mobile traffic continuing to rise, we can likely assume that shorter names are easier to recall and visit from one’s phone.

One clear advantage of a short domain is its increased chance of being ‘catchy’ or ‘stick’ in one’s head as opposed to a longer domain. Take the example of MatadorApp.com, which rebranded to an ultra-premium and shorter domain in Public.com. Public.com is a domain name that is easily remembered and easy to spell as opposed to its original name, MatadorApp.com.

Some can argue that Public.com has had even further success and funding due to its ‘catchy’ domain name.

On the flip side, one downside which may stop someone from using a shorter domain for their company is that many shorter domains cost a premium as opposed to longer domain names.

CollectingCars.com for example rebranded to Collecting.com but did so at an expense of $70,000. 

“The general rule of thumb is that shorter is usually better unless there is a unique reason to include additional words such as geography or keywords”, said Anthony Santiago, Marketing Director at OnlineBusiness. “An increase in trust and authority can be a direct result of having the right domain name.” 

From OnlineBusiness.com’s past experiences, the advantages of a short domain name are very beneficial, it just needs to be taken into consideration if the short domain that fits one’s company has a domain available at the right price or if there is a longer domain name that may still work at a more reasonable cost basis. 

If you are a company that would like a free consultation on the best domain for your business, visit our website or learn more by contacting the team directly at contact@onlinebusiness.com.

About OnlineBusiness.com

OnlineBusiness.com is a digital marketplace for premium domains and starter sites. They specialize in helping their clients to acquire the best domain name to increase credibility and brand power. Currently, they list over 3,500 domain names with a combined valuation of over $5M. To learn more visit https://www.onlinebusiness.com.

Contact Information

OnlineBusiness.com Media Team

contact@onlinebusiness.com