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Business Computers & Software Energy & Environment Professional Services U.S

Merlin’s AC & Plumbing Launches Emergency Air Conditioning Repair Services in Phoenix, Arizona

Phoenix, Arizona – Merlin’s AC & Plumbing is excited to announce the launch of its new emergency air conditioning repair services in Phoenix, Arizona. As the summer approaches and hot days increase in numbers, Merlin’s AC & Plumbing understands that a malfunctioning air conditioning system can be a major inconvenience for homeowners and businesses alike. That is why the company is now offering 24/7 emergency air conditioner repair services to ensure that customers can receive timely assistance whenever they need it.

The new emergency air conditioning repair services from Merlin’s AC & Plumbing are designed to provide quick and efficient solutions to all air conditioning system problems. The company has a team of highly trained and experienced, HVAC service technicians who can diagnose and repair any AC unit, regardless of its make or model. From refrigerant leaks and malfunctioning fans to circuit breaker issues and faulty HVAC systems, Merlin’s AC & Plumbing can fix it all.

“Customer satisfaction is our top priority, and we understand the importance of having a functioning air conditioning system, especially during the hot summer months in Phoenix,” said the Founder of Merlin’s AC & Plumbing. “Our emergency repair services are designed to provide fast and reliable solutions to all AC system repairs and problems, ensuring that our customers can enjoy cool and comfortable indoor temperatures.”

Merlin’s AC & Plumbing has a reputation for providing high-quality repair services at affordable prices. The company offers transparent pricing and does not charge any hidden fees, ensuring that customers can make informed decisions and choose the best option for their needs and budget.

In addition to emergency repair services, Merlin’s AC & Plumbing also offers regular maintenance services, AC tune-ups, and air filter replacement services to ensure that air conditioning and cooling systems are running smoothly and efficiently. The company uses only the highest quality parts and equipment, and its technicians are trained to provide the best possible service.

To learn more about Merlin’s AC & Plumbing’s emergency heating and air conditioning repair services in Phoenix, Arizona, visit their website at https://www.acandheatingaz.com/ or call 602-892-5338 to schedule an appointment.

About Merlin’s AC & Plumbing

Merlin’s AC & Plumbing is a leading provider of air conditioning and plumbing services in Phoenix, Arizona. With a team of highly trained and experienced technicians, the company provides top-quality repair, maintenance, and installation services at affordable prices. Merlin’s AC & Plumbing is committed to customer satisfaction and strives to exceed expectations with every service call.

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Health & Medicine Science Technology U.K U.S

FDA Releases Draft Guidance for Decentralised Clinical Trials; Adoption of DCT is Expected to Increase

The US Food and Drug Administration (FDA) has reportedly released a draft guidance detailing its recommendations on performing decentralised clinical trials (DCTs) for drugs, biological products and medical devices.

With the draft, FDA is committed to providing trial sponsors, researchers, and other stakeholders with guidance on how to accelerate DCT adoption to facilitate drug development, reported European Pharmaceutical Review.

FDA’s New Draft Guidance

The newly issued draft guidance is developed on the recommendations the agency detailed in 2020. With the earlier guidance, FDA aimed to help study teams facilitate trial decentralisation in response to the disruptions (e.g. travel restrictions, site closure, quarantines) and public health emergencies caused by the COVID-19 pandemic. 

“The FDA has long considered the benefits of decentralised clinical trials. Advancements in digital health technologies and the COVID-19 pandemic – when in-person visits were limited or unavailable for many trial participants – have accelerated the broader adoption of these activities,” explained FDA Commissioner Dr. Robert Califf.

This new draft offers recommendations related to the FDA’s conditions for investigations of medicinal products when applied to decentralised studies and meets the requirement outlined in section 3606(a)(1), FDA Omnibus Reform Act (FDORA).

FDA released the guidance a few months after the EU regulators demonstrated their recommendations on DCT to help protect the rights and well-being of the trial participants.

In the draft guidance, FDA provides stakeholders with recommendations on DCT design, conducting remote clinical trial visits and clinical trial-related activities, the adoption of digital health technologies (DHT) as enablers of clinical research, the responsibilities of the involved stakeholders, and how investigational medicine should be administered.

Breaking Down the Recommendations

Providing a framework for DCT design, FDA stresses the importance of having a physical location while conducting DCTs to ensure easy access to participant records and investigators’ care.

The trial protocol should clearly define when a tele-health checkup is required and when a patient needs an in-person visit.

FDA urges investigators to confirm participant identity during each remote visit.

According to the agency, the protocols for using DHTs in a virtual trial to gather data for trial endpoints should be compatible with the draft guidance “Digital Health Technologies for Remote Data Acquisition in Clinical Investigation”.

Additionally, in the newly released draft guidance, the FDA has urged sponsors to strive for enhancing participant diversity and inclusiveness in clinical trials. 

FDA stresses the importance of engaging local healthcare providers (HCPs” in trial activities to build trust with at-risk participants, thus improving the inclusion of diverse populations. 

While DCTs and hybrid models can encourage a much higher enrollment rate, FDA suggests investigators recruit only as many participants as they can efficiently manage to provide enough supervision of trial-related activities. 

According to the agency, while taking remote consent from the trial participants, they should be informed about whom to contact in case they face any health issues during the trial period and who can access their personal health information (PHI) acquired during the DCT.

FDA underscores leveraging central IRB in decentralised trials as a key to facilitating the review of the protocol, the informed consent documents, and other pertinent trial data.

In addition, investigational products (IP) should be administered to the participants only under the in-person supervision of the investigator or the supervision of a sub-investigator answerable to the investigator.

It’s recommended for sponsors to take into account the type of an investigational device, its prospective application, and the associated risks to determine its use cases efficiently.

IPs can be directly delivered to the participants’ location and the trial protocol should clearly define the methods of preserving the integrity and stability of the IP.

FDA recommends the use of a centralised distribution system to facilitate the delivery of IP to trial participants.

The sponsor is responsible for thoroughly monitoring the DCT processes while ensuring the trial is being conducted per the general investigational protocols and considerations included in the IND or IDE applications. 

The implemented safety monitoring plan in a trial should be devised considering the decentralised nature of the investigation. It should ensure any adverse events are detected early, correctly captured, and efficiently addressed.

FDA suggests sponsors implement high-end DCT software that can help manage electronic case report forms (eCRFs) and electronic informed consent (eConsent), schedule trial activities, sync data input in DHTs, and more. 

High-end DCT platforms such as ObvioHealth can efficiently address the issues of data inaccuracy and the interoperability essential to produce robust trial outcomes and endpoints.

Wrapping Up

Decentralised and hybrid study models are considered the way forward to decrease the patient burden. Offering participants the support and flexibility they need, DCTs also help improve data quality. 

The result: augmented trial result and accelerated drug development

“As we seek to improve our evidence generation system, decentralised clinical trials may enhance convenience for trial participants, reduce the burden on caregivers, expand access to more diverse populations, improve trial efficiencies, and facilitate research on rare diseases and diseases affecting populations with limited mobility,” commented FDA Commissioner.

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Computers & Software Technology U.K U.S

Leading IT Service and Consulting Company Atos Launched Eviden Brand Ahead of the Planned €5 billion Carve-out

Ahead of the pre-planned €5 billion carve-out, Atos has reportedly unveiled its Eviden brand.

In June 2022, Atos – the leading French multinational IT service and consulting company – announced to curate strategies to split itself down the middle.

As planned, the company has cleaved itself in two, with its burgeoning digital, big data, and security (BDS) lines to operate as Eviden, according to Consultancy Europe.

The other half, which comprises the business’s tech foundations business line, will continue under the Atos name. To differentiate this carved-out, future entity from the current Atos business, the company is addressing it as TFCo for now. 

Breaking Down the Carve-out

The split-up, costing around €1.5 billion, is planned to be “effective at the earliest on July 1, 2023, and at the latest on December 31, 2023”. The brand of the spin-off business was launched in April this year.

The new business, initially slated to be launched as Evidian, later spun out from Atosunder the name “Eviden,” retaining the same etymology (“evidence”).

The post-carve-out Atos business is planned to constitute the Digital Workplace, Data Centre and Hosting, Unified Communications, and Business Process Outsourcing units of Atos. 

Operating within the Atos business and trading as “Eviden, an Atos business,” the spin-off company also includes the Atos Consulting business.

Eviden – which comprises the shrinking units of the parent company – would have a headcount of roughly 48000 globally and revenues of around €5.4B.

Atos has confirmed to invest €1.1 billion during the 2022-2026 period as part of its effort to support a return on investment (ROI).

Fleshing Out the Reasons Behind the Split-up

After conducting a “preliminary strategic review,” Atos, one of the world’s leading IT businesses with revenues of €11 billion – decided to split itself into two separate entities in order to “unlock more value” for the stakeholders. 

However, tough economic headwinds facing the company have been marked as the key reason behind the spin-off. 

Even though the IT business is expanding at a breakneck pace globally, last year, Atos saw a sharp decline of 3% in its revenue. Earlier this year, the technology consulting giant issued its third profit warning due to the significant difference in the financial KPIs, causing the company’s shares to plunge to their lowest since mid-2022. 

The strategy Atos adopted to cleave itself in two businesses is similar to how IBM spun out its $19B managed infrastructure services into Kyndryl in November 2021.

According to its hot-off-the-presses site, Eviden is committed to turning out as a global leader in “data-driven, trusted and sustainable digital transformation,” bringing together the digital, cloud, and big data & security business lines of the parent company Atos.

Billing itself as “one of the largest carve-outs the industry has ever seen,” Eviden demonstrates its vision to “expand the possibilities of data and technology”.

That said, being a highly intricate and cross-functional process, a carve-out transaction needs to be executed carefully and by experts.

For any dynamic business looking to maximise its transaction value, investing in an expert carve-out consulting service like Fission Consulting is a logical investment.

A high-end service helps streamline the slew of complex and lengthy processes to speed up the overall separation timeline while ensuring data accuracy.

Wrapping Up

Nikki Kelly, former Senior Vice President for Public Sector and Defence in Northern Europe at Atos has been elected as the CEO of Northern Europe & APAC for Eviden, an Atos company.

“I’m excited to start my new role with Eviden as the CEO for Northern Europe & Asia Pacific,” stated the newly appointed CEO. “A once-in-a-lifetime opportunity to help scale a €5 billion new company with deep industry expertise, innovation in our DNA, helping our clients to be competitive and deliver secure, digital business solutions quickly at scale.”

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Business Marketing & Sales Media & Communications Professional Services U.S

Tammy Donnell, Founder of BRND Agency, Reveals Three Branding Mistakes That Can Kill a Business Before It Even Gets Started

A brand is considered to be one of a company’s most valuable assets and helps people instantly identify a company, product, or service. In addition, great branding helps ensure brand consistency so that a business is presented in a cohesive manner across all marketing channels and platforms. The primary goal of branding is to build trust, and credibility with customers and clients, which leads to brand loyalty.

“When business branding is done correctly, it will differentiate a company from the competition and connect emotionally with its customers so that a trusted relationship is formed that can stand the test of time,” according to Tammy Donnell, the founder of BRND Agency. She says there are three branding mistakes that can be the death of a business.

Mistake #1 – Failure to communicate the business’s origin story. Every business has an origin story and it is the foundation of a business that starts as a solution to a problem, an idea, a vision, or a new discovery. “Consider the origin story as a warm handshake, the kind of genuine handshake where the other person uses both hands, which creates a deep emotional connection with a person that becomes a friend for life,” Donnell advises, “People connect through stories since people buy from people. This origin story connects the business emotionally to its customers or clients and creates a loyal, trusting, long-term relationship.”

Mistake #2 – Failure to connect with authenticity. Every business has a set of values, a mission, and a message and if this is not communicated in the proper tone and with a unique selling proposition, the business will fail to connect with their ideal audience. Many businesses fail to share these authentic emotional connection points with customers and clients that are an important bridge that connects and creates community.

Mistake #3 – Failure to create a seamless brand consistency across all marketing channels and platforms. A well-crafted brand requires consistency in messaging and visuals starting with branding guidelines for websites, funnels, social media, and copywriting. Donnell says, “It’s like a well-tuned orchestra that requires each instrument to be played harmoniously and the continuity ensures that customers and clients not only recognize and identify a brand, but that they are happy to share it with their friends and family.”

Branding often seems overly complicated and it can be overwhelming for business owners. Tammy Donnell helps businesses of all sizes build their brand across every digital medium and expand their digital footprint with consistency and clarity in a way that seamlessly works together as a cohesive brand. She works with clients based in the U.S. and worldwide and you can connect with her at BRNDAgency.com to discuss business branding strategies.

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Agriculture & Farming Lifestyle Living Shopping & Deal U.S

Unplug and share The moment with Merritt Toys and Games

Merritt, British Columbia: Selling Board games has been Mike’s Life and the modern world is filled with distractions, and it can be challenging to disconnect from technology and the internet. However, it is essential to take a break from technology and engage in other activities, such as playing board games.

Work Management Games

Board games have been around for centuries, and they are a fantastic way to relax, socialize, and have fun. In this article, we will explore the importance of unplugging and playing board games, work management and set collecting games, and two popular board games: Viticulture and Lords of Waterdeep.

Mike States The Importance of Unplugging and Playing Board Games

In today’s world, people are always connected to their smartphones, laptops, and other devices. This constant connection to technology can be overwhelming and stressful. Playing board games is an excellent way to unplug and relax. Board games provide a break from the constant stimulation of technology and give people an opportunity to engage in face-to-face interactions with friends and family. In addition, board games can improve cognitive function and reduce stress levels.

One of the benefits of playing board games is that they can be a great way to socialize. Board games require people to interact with each other, which can help strengthen relationships and build new ones. Board games also allow people to practice essential social skills such as communication, collaboration, and problem-solving.

Board games can also be an excellent way to improve cognitive function. Many board games require players to use critical thinking skills, problem-solving, and strategy. These skills can help improve memory, concentration, and decision-making abilities. Board games are also a great way to improve creativity and imagination.

Playing board games can also reduce stress levels. Board games provide a fun and relaxing way to unwind and take a break from the stresses of everyday life. Board games can also help improve mood and promote feelings of happiness and well-being.

Work Management and Set Collecting Games are must try says Mike

Work management and set collecting games are board games that require players to manage resources, plan ahead, and make strategic decisions. In these games, players must balance competing priorities and allocate resources efficiently to achieve their objectives.

One example of a work management game is Agricola. In Agricola, players take on the role of a farmer and must manage their resources, such as land, animals, and crops. Players must balance their time between farming, building, and raising a family to succeed in the game.

Set collecting games, on the other hand, require players to collect sets of cards or other items to score points. One example of a set collecting game is Settlers of Catan. In Settlers of Catan, players collect resources, such as wood, brick, and wheat, to build settlements and cities. Players must also trade resources with other players to succeed in the game.

Work management and set collecting games are excellent for people who enjoy planning, strategy, and resource management. These games require players to think ahead and make decisions based on their long-term objectives.

Viticulture Board Game

Viticulture is a board game designed for 1-6 players and is set in the world of wine-making. In Viticulture, players take on the role of vineyard owners and must manage their vineyards, harvest grapes, and produce wine to score points. The game is designed for players aged 14 and up and takes approximately 45-90 minutes to play.

The game is played over several rounds, with each round representing one season. Players must plan ahead and manage their resources efficiently to produce the best wine and earn the most points. The game also includes a worker placement mechanic, where players must assign workers to different tasks to gain resources or take actions.

One of the unique features of Viticulture is the visitor card system. Visitors are special cards that can be played during the game to provide bonuses or special abilities.

https://merrittgames.com/products/viticulture-essential-edition-2015

https://merrittgames.com/products/agricola-revised-edition

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Business Employment Telecom U.S World

Fayetteville, NC Celebrates Military Appreciation Week

NORTH CAROLINA DEPARTMENT OF COMMERCE, SANDHILLS PROSPERITY ZONE RECOGNIZES MILITARY SPOUSE’S EFFORTS IN SUPPORT OF SERVICE MEMBERS’S CAREERS 

 

Fayetteville, NC –In advance of Military Spouse Appreciation Day, May 12, 2023, NC Department of Commerce, Sandhills Prosperity Zone plans a week-long celebration of the extraordinary contributions of military spouses in support of their families, community and loved ones in uniform.

The celebration will have a regional aspect including remote events in Hoke and Moore Counties (9/11 May respectively) and a three day affair (8-9 and 11 May) in Fayetteville.  The Fayetteville portion of the celebration will consist of the following:

 

Day One Monday, May 8, 2023 Iron Mike Conference Center Fort Bragg

 

Military Spouse Panel Discussion/Round Table Meetings. The morning activities will include a 5-6 member panel of current and former military spouses discussing the issues they faced during the periods that their partner served on active duty in the military. The afternoon sessions (round table) would be devoted to carving out resolutions to some of the problems discussed in the morning discussions. A Military Spouse of the Year Award will be presented as portion of the First Day’s events. We anticipate an audience of 100-150 spouses.   

 

Day Two Tuesday 9 May 2023 Fayetteville State University

Workshops for Entrepreneurship/Employment Planning and Preparation/VA Benefits/Disability Benefits . 

 

These workshops are intended to introduce the spouse to the diverse resources available to assist/support them in all phases of life. The workshops will run simultaneously 9am-5pm. Fifty to sixty spouses are expected to participate in each workshop.

 

 

Day 3 Thursday 11 May 2023 Fayetteville State University

 

Career and Resources Fair  

NC WORKS FAYETTEVILLE will host 70-80 employers and resource providers from a varied array of occupations/fields to provide employment opportunities and information relating to critical community and government resources. Though the focus of this event is military spouses and veterans it will be open to the public. It is anticipated that more than 500 job seekers will attend.

 

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Business Finance Marketing & Sales Media & Communications U.S

Entrepreneur Angelina Lawton Continues to Drive Innovation and Success in the World of Sports Technology

Edina, Minnesota / May 5 2023 – Angelina Lawton, founder and CEO of the groundbreaking sports technology company Sportsdigita, is continuing her successful journey in the competitive sports industry with a relentless passion for innovation and growth. Lawton has been recognized as a leader in her field, receiving numerous accolades and making significant strides in the world of sports technology.

Lawton’s brainchild, Sportsdigita, has transformed the way sports organizations communicate with their partners and fans, offering cutting-edge digital solutions to optimize fan engagement and sponsorship sales. The company’s flagship product, the Digideck platform, has already garnered significant success and is being used by over 400 organizations, including major sports leagues like the NFL, NBA, NHL, and MLB.

Angelina Lawton was recently invited as a guest speaker at the E-Fest event held at the University of St. Thomas. As a prominent figure in the world of sports and technology, she shared her knowledge and experience with budding entrepreneurs, providing valuable insights into the rapidly evolving industry. Her story of perseverance and dedication to her vision inspires many young professionals seeking to carve out their niche in the competitive business landscape.

Despite her success, Lawton remains grounded and focused on giving back to the community. She actively engages in mentoring programs for aspiring entrepreneurs and frequently contributes to charity events and fundraisers. Her commitment to nurturing the next generation of business leaders demonstrates her unwavering dedication to promoting a spirit of innovation and collaboration.

Under Angelina Lawton‘s leadership, Sportsdigita has grown exponentially, and its unique blend of sports and technology expertise positions the company at the forefront of the industry. As the sports world continues to evolve, Lawton’s visionary approach and dedication to excellence ensure that Sportsdigita remains a pioneering force in shaping the future of sports technology.

About Sportsdigita:

Sportsdigita is a leading sports technology company founded by Angelina Lawton. The company specializes in providing innovative digital solutions to sports organizations, with a focus on enhancing fan engagement and optimizing sponsorship sales. Sportsdigita’s flagship product, the Digideck platform, has garnered widespread success and is used by over 400 organizations, including major sports leagues like the NFL, NBA, NHL, and MLB. For more information, visit https://www.angelinalawton.com/.

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Business Marketing & Sales Professional Services Services U.S

Marianne Schwab, Former TV Talk Show Producer, Reveals Two Reasons Local Talk Shows, Not Newscasts, Can Be a Better Way to Promote a Book or Business

Are local TV talk shows more effective at promoting a book or a business than a local TV newscast? Evaluating options for broadcast public relations opportunities may depend on the type of event, product, or business message a company is promoting.

Marianne Schwab is a former national TV Talk Show Producer and works with business clients to get their stories featured in local television programs across the country. She says, “In today’s broadcast media landscape, there are two primary television formats for book authors and high level entrepreneurs to capture publicity – local TV newscasts and local talk shows. My clients come to me because they want to get featured on television, but they often don’t understand the good, the bad, and the ugly of getting interviewed on a local midday news program versus a local talk show. I work with them to navigate this territory and help them transform what could be a mediocre interview into a memorable one.”

Local TV newscasts typically involve a team of reporters who gather information, conduct interviews, and produce an edited video segment for the anchor to present on air. The anchor may also occasionally interview a guest at the news desk or via satellite and/or zoom. The tone is serious and the program has a mix of hard news stories and some lighter human interest pieces.

In contrast to local newscasts, local TV talk shows take a more casual and conversational approach to interviews and include a mix of lifestyle information and segments that include cooking, health, fitness, and new products, plus feature work-at-home and small business topics, as well.

According to Marianne Schwab, there are two main reasons that talk shows are a better option to promote a book, product, or brand.

1. TV Talk Shows are More Friendly Toward Promotion. Marianne says that local talk shows tend to conduct a more friendly interview in a way that can clearly position the guest as an authority in their field of expertise, “But it’s more than that,” she continues, “TV newscasts only allow one product mention in the interview and can be more into gotcha moments plus they’re often only interested in sound bites so when they edit the story together, they may actually quote your sound bite out of context so it fits the story they want to tell instead of the one you want or envision. Talk shows, on the other hand, will allow several mentions of a product as long as it’s not over the top and they’re generally open to working with the guest’s suggested questions since they want to produce an infotainment type segment. In news, this is not allowed.”

2. TV Talk Shows Have Longer Segments. The amount of airtime a guest will get on a newscast versus a talk show is an important consideration. “The difference between the time you get on a TV newscast can be several minutes less than a talk show segment, especially if you’re part of a taped interview in a broadcast. Typically you’re only allotted a 15-second sound bite as part of a 90-second story. I generally find that the news story will be too short to really provide the best value to the client. If they do an interview via satellite, our clients get a two-to-two-and-a-half minute interview.” She continues, “Local TV talk show segments, on the other hand, typically run three-to-five minutes and that’s more than enough time to give several problem solving tips that position you as the expert and end with a meaningful call to action that lets viewers know how to reach you or purchase your book or product.”

While local TV newscasts and talk shows serve different purposes, they both play an important role in informing and entertaining viewers. TV newscasts provide a quick and efficient way for viewers to stay informed on current events, while TV talk show interviews are geared more toward a news viewers can use format. “Over the past 25 years, I’ve booked clients on over one thousand local TV newscasts and local talk shows depending on the type of story they want to publicize. For example, if we have a client with a story that’s time sensitive and hitting other headlines like in 2018 with the volcano eruption in Hawaii, then it made sense to contact news programs because the event was already on their radar. We provided a Volcanologist for anchors to interview and correct any misinformation being reported so visitors could determine the islands were not threatened in the way some newscasts made it seem.”

By law, newscasts and talk shows are required to acknowledge when they use an interview that has been provided by a third party, like a broadcast public relations agency, business, or author who has been interviewed on the program, provided video, and when a product is mentioned during the interview. For that reason, programs are required by the FCC to inform the audience that the interview is sponsored content even if the person being interviewed is not paying a fee for the segment. 

Marianne Schwab has worked as a producer in New York and Los Angeles and is currently the Executive Producer of CMP Media Cafe. She is dedicated to helping experts, book authors, and high level entrepreneurs land TV Talk Show interviews in today’s complicated media environment so they can promote their business, product, or brand in a way that makes anyone who sees their interview fall in love with them, their message, and their mission. She shares public relations tips on Instagram and has created an online training that shares her insider secrets to promoting a business on TV talk shows with details for the types of experts producers love to book as guests.

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Computers & Software Technology Telecom U.K U.S

Mobile Technology Is Changing the Face of Marketing in the UK

There are an estimated 7.33 billion mobile users in the world, according to Statista. A lot of these are smartphones, especially in the UK. 

Since people always have their phones or tablets with them, they can read, browse, watch videos, and listen to music on the move.

The way content is consumed has changed. As a result, the way businesses communicate with their customers has also changed.

Telemedia Online discusses how changing mobile technology is affecting the future of marketing.

Harnessing the Power of Mobile Marketing

Because mobile phones are so ubiquitous and mobile search is growing, marketing for mobile has become an integral part of any marketing strategy, states the article. 

Since mobile marketing has the potential to reach directly into the pockets/hands/eyes of the consumer, it makes sense to make the most of it.

Here are some strategies that are commonly used in mobile marketing.

Mobile Apps

Mobile apps are a great way of personalising the customer’s experience when interacting with a business. This platform can be used to provide them with tailored content, rewards and offers specific to app users, and a smoother user journey.

Regardless of the size of the business, an app can be a powerful tool in its marketing arsenal, simply because it’s a larger product type, not a specific category.

For example, a large lifestyle store could offer an e-commerce app whilst a small restaurant could offer an app on which customers could order food or make reservations. Both are apps, even if they fulfil different functions.

Mobile Videos

When Facebook was at its height of popularity, it became obvious that video content did much better than text-only. Now, with mobile browsing, videos are even more popular. Consider the meteoric rise of TikTok, which is nothing but user-generated videos.

Even B2B marketing videos, which might be significantly different from TikTok videos are handy for delivering powerful messages. In fact, businesses like Bold Content specifically offer video production services for B2B marketing.

Videos can make products come to life, customer testimonials can pack more of a punch, and even if purely for entertainment, video content for mobiles can deliver better marketing results.

Plus, video technology is changing rapidly with artificial intelligence (AI) and cloud-based filmmaking. Creating videos for a business’s marketing is now easier—and more cost-effective—than ever.

It is also a way of keeping a company’s marketing recession-ready.

Using Mobile in the Digital Marketing Strategy

If a company wants to use mobile marketing in its strategy, there are a few steps it could take.

Start With a Mobile-First Strategy

It is quite difficult to take an existing (non-mobile) strategy and tweak it into an effective mobile strategy. 

For example, a website built for a desktop screen technically can be converted into a responsive, mobile-friendly one, but it might never be as user-friendly as one that was specifically designed for a smaller screen.

That is why, for a business’s mobile marketing strategy to be successful, it needs to be built from the ground up.

Personalising the Customer Experience

The biggest benefit that a mobile strategy offers is the fact that it can be customised for each customer. Unlike a desktop computer, people don’t tend to share phones, which means the information associated with each device will correspond to one individual.

This can be a powerful tool for presenting highly relevant marketing messages to customers.

In order to make the most of one’s mobile marketing strategy, one must consider content personalisation as part of the overall plan.

Invest in Mobile Apps

As discussed above, mobile apps are a great way of delivering customised offers and content. 

This customer-centric solution can be very useful for increasing customer loyalty and engagement.

That, in turn, helps drive sales.

Use Videos

A high-quality marketing video—whether describing a product, a customer’s review, or simply an entertaining social media short—can help a business get more customer engagement. These can then be used to convert.

Incorporate Mobile Payment

Whether a business has customers visiting a brick-and-mortar store, an app on their mobile, or the company website, making transactions easier can help conversion. Easy mobile payment is one such way of simplifying the buying process.

It can be in the form of an online store or a physical store that accepts mobile payment forms, like Apple Pay or Google Pay.

No matter how one uses plans their marketing strategy, it is obvious that making it mobile-friendly is essential. It’s no longer a “good to have”—people expect it. 

Not having a mobile marketing strategy means a business loses out on a huge opportunity.

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Computers & Software Technology U.K U.S

Understanding the Relationship Between Space Systems, Climate Change, and Cybersecurity

Cybersecurity has been a concern for businesses and entities since the dawn of the internet. And, as communications technology evolves, so do the attack vectors. 

A quick response enabled by immediate detection is often key with a cyber attack. If businesses can’t have their own detection and response teams, they may employ the Security Operations Centre (SOC) services of Managed Security Service Providers (MSSPs) like DigitalXRAID.

However, technology has been evolving rather rapidly, which means newer threats are emerging. And, as businesses adopt digital transformation, they need to be aware of potential dangers they might face.

Two such cyber security issues recently discussed have been cybersecurity in space and cyber risk due to climate change.

Cybersecurity in Space Deemed “Urgent”, Needing “High-Level Attention”, Says US National Cyber Director

The US National Cyber Director, Kemba Walden, spoke to reporters at the RSA conference on the 26th of April 2023. 

She said cybersecurity in outer space was a pressing issue that was to be discussed in the first space industry cybersecurity workshop hosted by the White House.

We are all aware that the first ‘shot’ in the current Ukraine conflict was a cyberattack against a US space company,” Walden said.

She was, of course, referring to Russia’s attempt to jam SpaceX’s Spacelink, which was being used to provide Ukraine with internet connectivity.

Walden called space systems cybersecurity “an incredibly complex and unique space ecosystem”, which required “a very close public-private partnership”.

She went on to explain that nation-state threat actors like China and Russia are being considered cyber threats to space systems, and calling such attacks—that on Starlink and the one on Viasat—“acts of war”.

Secure-by-design space technology is something that the White House has been talking about a lot recently. 

Released last month, the White House’s Cybersecurity Strategy mentioned how space-based systems—including navigation, positioning, and environmental monitoring—needed to be secure.

Walden also mentioned that the US Space Policy Directive 5, which outlines cybersecurity design principles for space systems, is something they want to focus on.

The principles are being decided and the next steps would be to collaborate with the industry to put these into action.

How Climate Change Is Increasing Cyber-Risks

One would assume that climate change and cybersecurity are topics that are poles apart. However, there are several connections between these two issues.

These connections were highlighted by Chloe Messdaghi, CEO and Founder of Global Secure Partners.

According to Ms Messdaghi, issues caused by climate change provided more opportunities for threat actors to attack.

Attacks on Green Energy Sources

In order to reduce greenhouse emissions, the world is shifting towards green energy sources. These energy sources rely on new technologies. Since they are new, they may not have a well-rounded defence against cyber attacks.

For instance, electric vehicles are reliant on a network of charge points. These would be connected to the grid and managed through a central system. This could be targeted by threat actors.

Whilst this was a hypothetical example, Ms Messdaghi also brought up the cyber-incident at Vestas Wind Systems. That attack forced the world’s largest manufacturer of wind turbines to stop IT operations across a number of locations.

Extreme Weather Conditions Damaging Critical Digital Systems

Another risk that accompanies climate change that would affect cybersecurity is extreme weather events.

Climate change can result in more frequent and devastating hurricanes and tsunamis. These could affect critical digital systems—damaging underwater communications cables or off-site servers.

Any disruptions such damage would cause could be used as an opportunity by threat actors to attack.

Such weather events might also lead to an increase in remote working. If workers are not careful, they can be targeted for phishing attacks. These, in turn, could be used to get into the employers’ systems and data.

Deteriorating Relationships Between Countries

Climate change can lead to rising temperatures, which then affect geopolitical stability. As people are displaced due to famines caused by rising temperatures, the resulting migration could lead to tensions between countries.

These tensions could then be used as an excuse to conduct cyber attacks on the rival nation’s infrastructure.

It might sound incredible right now, but the pace at which technology is evolving means that we constantly need to look at cybersecurity from all angles. Because, even if we don’t, threat actors would definitely be trying to find any chinks in the cybersecurity armour.

(Threat actors are already using AI for creating malware, whilst cybersecurity experts are considering it for penetration testing.)

And, whilst things seem unrelated, nothing exists in isolation. We need to look at how changes in one system could affect the way it interacts with other systems.